The Entrepreneur Monthly: COPPA Blues And Social Media Shifts

The Entrepreneur Monthly November 2019

Hey there, we are back with the second edition of our monthly everything-digital-business news roundup, The Entrepreneur Monthly.

In The Entrepreneur Monthly, we’ll break down all the news you need to know from the past month. We’ll cover important news about SEO, social media, WordPress, marketing, product launches, and anything else that might affect your digital business. Then, we’ll share it here on the blog and in our newsletter.

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This month, YouTube creators are worried about COPPA, WordPress users got treated to a new release and the official Google Site Kit plugin, and Chrome might start branding slow websites with a badge. That last one is an award that no one wants to win!

This is The Entrepreneur Monthly for November 2019.

COPPA will affect YouTube content creators

In the latter part of November, social media has been buzzing with this strange acronym, COPPA. More specifically, the effect that COPPA might have on YouTube creators.

If you’re not familiar with this acronym, COPPA stands for Children’s Online Privacy Protection Act Rule. It’s not a new rule – it’s been around since 1998. And, as the name suggests, the purpose of the act is to protect children online.

Since a good chunk of YouTube content is directed at children, you can see where COPPA might come into play when talking about YouTube.

In September 2019, the FTC reached a $170 million settlement with Google/YouTube for COPPA violations.

However, given that this brouhaha is happening in November, you can probably guess that September’s settlement wasn’t the end of the story.

As part of the settlement and new enforcement approach, YouTube channels, for the purposes of COPPA, are treated the same as if you had a website or app targeting children.

If you have a channel targeting children and you (or an ad network) collect personal information from users (even just a simple retargeting pixel), you fall under COPPA. That means rules you need to follow and hefty fines if you don’t.

I’m not a lawyer, so I won’t pretend to understand the intricacies of this law. Instead, I’ll direct you to this YouTube video from someone who is a lawyer.

Additionally, the FTC published a page that goes into how COPPA applies to YouTube creators and what actions you might need to take if you have a channel targeted towards children.

WordPress 5.3 released on November 12th

If you’re using the world’s most popular content management system, November brought a treat in the form of a new WordPress update.

While there aren’t the sweeping changes of WordPress 5.0 which brought the new block editor, WordPress 5.3 does bring some nice new features to improve the software.

First, WordPress 5.3 brings a major performance improvement to the block editor. Previously, the block editor could get a little laggy when working with long posts and lots of blocks. With WordPress 5.3, the performance is much better, and I was able to create 2,000+ word posts without hitting any performance issues.

WordPress 5.3 also tweaks the design of the WordPress dashboard, brings a new default theme, and has plenty of other smaller changes that you can learn about here.

Google launches its free Site Kit WordPress plugin

Over the past few months, Google had been running a closed beta for its official Site Kit WordPress plugin.

As of November, the beta is over, and the Google Site Kit plugin is officially available at

So – what does the Site Kit WordPress plugin do?

Essentially, it lets you connect your WordPress site to six Google services and integrate some of that data into your WordPress dashboard.

Those services are:

  • Google Analytics – you can see overall metrics for your site in your WordPress dashboard, like traffic numbers, bounce rate, and more.
  • Google Search Console – easily verify your site with Google Search Console and view search query statistics inside your WordPress dashboard. For example, you can see your top-performing queries over different time periods.
  • AdSense – view earnings stats for your AdSense ads from inside your WordPress dashboard.
  • PageSpeed Insights – view both mobile and desktop performance results from PageSpeed Insights inside your WordPress dashboard.
  • Google Tag Manager – add the Tag Manager scripts to your site. You’ll still need to use the Google Tag Manager interface to actually manage your scripts, though.
  • Google Optimize – add the Google Optimize scripts to your site. You’ll still need to use the Google Optimize interface to actually manage your scripts, though.

Personally, I found the setup process to be super simple. All you do is click a few buttons to authorize your WordPress site with Site Kit and you’re good to go.

With that being said, a decent number of users on seem to be complaining about issues, so you might want to test it on an unimportant site first.

Twitter plans to purge accounts (but it’s been pushed back)

In November, Twitter announced its plan to delete inactive Twitter accounts and all their associated Tweets.

Twitter defined “inactive” as accounts with no activity for at least six months, with the plan to start by only deleting accounts in the EU (in part because of EU privacy regulations).

Beyond affecting spam accounts, this mass deletion would also delete content from plenty of legitimate accounts, including those of the deceased.

The fact that Twitter was about to permanently delete a significant chunk of the Internet’s history led to a public outcry, which ultimately ended with Twitter walking back its decision somewhat.

Twitter still plans to delete the accounts over a period of months, but Twitter won’t do so until it can create a way for people to memorialize accounts.

Chrome might give slow websites a “badge of shame”

In Google’s never-ending quest to encourage webmasters to speed up their websites, Google is experimenting with the idea of introducing badges for slow websites in the Chrome browser.

It’s still early on, so there’s no finished design yet, but one current mockup is a “usually loads slow” badge on the white screen that displays while waiting for a site to load.

Of course, there are lots of other reasons to want to speed up your website, but Google publicly shaming your site to visitors in Chrome is definitely another big incentive.

Recurring payments for and Jetpack users

For a while, paid and Jetpack users could easily accept one-time payments through their WordPress sites.

In November, Automattic expanded those options with a new feature to accept automatic recurring payments.

Like the one-time payment feature, this is only available to paying and Jetpack users.

The feature uses Stripe for payment processing, which means the standard 2.9% + $0.30 per transaction. But there’s also another wrinkle in the fact that Automattic also charges a percentage in addition to Stripe on most plans.

If you’re on the eCommerce plan, there’s no additional fee. But all plan tiers below that are subject to the extra fee:

  • Personal / Jetpack Personal – 8% fee
  • Premium / Jetpack Premium – 4% fee
  • Business / Jetpack Professional – 2% fee

Another month, another Google search update

In November, there was a Google search update that got a lot of buzz…except from Google itself.

While this update doesn’t have a fancy name like Panda, it does seem to be having a much larger effect than the other small, unnamed updates Google regularly pushes out.

Search Engine Journal detailed a number of complaints about huge shifts in traffic, including claims that the update actually had the counterintuitive effect of introducing more spam and low-quality sites.

Some people have theorized that this November update involved links, but John Mueller cautioned about jumping to conclusions.

Overall, if you noticed a big drop in traffic from Google in November, this is probably the reason.

Instagram will start testing hidden “like” counts for US users

The Instagram “like” – that little hit of dopamine that so many people just cannot live without.

Well, dopamine fasting might become a lot easier thanks to a new change on Instagram:

In early November, Instagram announced that it will start testing hiding “likes” for some users in the United States. While Instagram has already been testing this in other countries, this is the first time this feature has made its way to the USA.

This doesn’t mean “likes” are gone entirely – you’ll still be able to see your own likes. But other people won’t be able to see how many likes you get, and isn’t that the whole point of getting “likes” on social media?

If you’re involved in Instagram marketing, this is definitely a change to pay attention to.

And that wraps up all the latest news you need to know from November 2019. Check back next month for more great news about SEO, social media, WordPress, blogging, and more.

The Entrepreneur Monthly November 2019