Note from Adam: This is a guest post by Olga Mykhoparkina, chief marketing officer at Chanty – a simple AI-powered team chat. They’ve been having some great results improving their organic click-through rates and getting more traffic from Google. So, I invited Olga to share what they’ve been doing with us.
There are plenty of articles out there highlighting the importance of creating content for users, not search engines.
This advice isn’t wrong, but it only tells half the story.
Here’s why:
If your content doesn’t match any search terms that real people use, you won’t get any traffic from search engines.
How would you like to rank at the top of Google?
For most of us, reaching the summit is like climbing Everest. We sweat and toil, as we trudge step-by-step, following the recommended route.
But what if there was a way to bypass a few positions and claim the top spot,
As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails?
In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog.
And once your research is done, you can start optimizing your content for those keywords,
Want to drive more traffic to your website?
I’m guessing that answer is a resounding yes.
In which case, you can’t really ignore SEO. That is unless you want to miss out on a huge amount of traffic.
Here are a few things to consider:
Do you know if your keyword research and optimization efforts are working?
When you’re running a website that relies on revenue from search engine traffic, then being able to track specific keywords is critical. Sure, they’re only one part of the SEO puzzle, but it’s important to know how they’re performing.
Mention the term Keyword Research Tools to any blogger, and they’ll most likely think of the Google Keyword Planner.
It has Google on the label, so it must be good, right?
Well, it’s worth checking and using for initial keyword research, but remember that the tool is,
Did you know that you have complete control over who crawls and indexes your site, down to individual pages?
The way this is done is through a file called Robots.txt.
Robots.txt is a simple text file that sites in the root directory of your site. It tells “robots” (such as search engine spiders) which pages to crawl on your site,
As a marketer, you know the importance of strong search engine rankings.
This is how you get highly targeted organic traffic for months and even years on autopilot.
While rankings are important, you also need more people to click on your sites in search engine results.
Most link building advice on the web is wrong.
And if you follow some of that advice, you will be putting your entire blog at risk.
The truth is that the dangerous advice you might stumble across is given without a disclaimer that it could get your blog penalized or removed from Google’s index.