Back in the dark ages of 2014, amidst shrill renditions of “Let it Go” and people drenching themselves in ice water for ALS, the term “content marketing” started to gain some traction.
While content marketing has existed in one form or another for at least the past two hundred years,
You love the idea of starting a blog. But…you’re not sure what to write about. Or maybe you have an idea, but you’re not sure if it will work. Sound familiar?
If you’re nodding your head, you’re definitely not alone. Choosing a blog niche is one of the hardest parts of starting a blog –
Writing high-quality articles takes a ton of time, but sadly many high quality articles won’t even get read.
According to Copyblogger, 8 out of 10 people will read headlines but only 2 out of 10 will actually click on it and read the rest.
To maximize your effectiveness with blogging or content marketing,
When you have a business blog, you know that sometimes the things you have to say or explain aren’t always the most enjoyable topics for your audience to read about.
But, as a business owner or marketer, you know how important it is to have a blog as a marketing tool.
Last updated: 13th August 2018
Have you ever seen those Google search listings with the fancy stars or pictures?
You know, the ones that really grab your attention when you’re scrolling through the search results?
They can look like this:
Or sometimes they look like this:
The websites with those juicy eye-magnets aren’t exploiting some loophole in Google.
Have you caught the “start a blog” fever?
Maybe you’ve seen those people who make a living blogging about their passion and want to join their ranks. Or maybe you just love the idea of being able to share your thoughts with people from around the globe.
No matter what your reasons for wanting to create a blog,
In 2018, it seems that everyone has their own blog. Even Grandma has one!
But why do you need one, especially if you already have a super demanding life?
For many, blogging is a chance for them to help themselves. Take healthy eating blogs, such as Good For You Gluten.
As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails?
In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog.
And once your research is done, you can start optimizing your content for those keywords,
If you thought choosing your blog niche was tough, then prepare yourself for the next challenge.
Choosing a name for your blog can be tricky.
And you’re sure to have some twists and turns before you nail it.
To help you along, we’ve compiled this two-part guide:
Whether you’re a solopreneur or part of a team, you’re already fighting tooth and nail to build your own audience. That’s the whole reason for existing!
But beyond building your own audience, another effective way to get yourself in front of people’s eyeballs is tapping into existing audiences that other people have already built.