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Back in the dark ages of 2014, amidst shrill renditions of “Let it Go” and people drenching themselves in ice water for ALS, the term “content marketing” started to gain some traction.
While content marketing has existed in one form or another for at least the past two hundred years,
You love the idea of starting a blog. But…you’re not sure what to write about. Or maybe you have an idea, but you’re not sure if it will work. Sound familiar?
If you’re nodding your head, you’re definitely not alone. Choosing a blog niche is one of the hardest parts of starting a blog –
There are plenty of articles out there highlighting the importance of creating content for users, not search engines.
This advice isn’t wrong, but it only tells half the story.
Here’s why:
If your content doesn’t match any search terms that real people use, you won’t get any traffic from search engines.
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Writing high-quality articles takes a ton of time, but sadly many high quality articles won’t even get read.
According to Copyblogger, 8 out of 10 people will read headlines but only 2 out of 10 will actually click on it and read the rest.
To maximize your effectiveness with blogging or content marketing,
When you have a business blog, you know that sometimes the things you have to say or explain aren’t always the most enjoyable topics for your audience to read about.
But, as a business owner or marketer, you know how important it is to have a blog as a marketing tool.
Last updated: 13th August 2018
Have you ever seen those Google search listings with the fancy stars or pictures?
You know, the ones that really grab your attention when you’re scrolling through the search results?
They can look like this:
Or sometimes they look like this:
The websites with those juicy eye-magnets aren’t exploiting some loophole in Google.
Have your email open rates suddenly plummeted without warning?
Maybe your email list is new, and you haven’t had a chance to grow your list or improve your open rates?
You’ve spent hours crafting the perfect email. Tailored specifically for your audience.
With the right amount of eye-catching visuals and captivating copy.
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Have you caught the “start a blog” fever?
Maybe you’ve seen those people who make a living blogging about their passion and want to join their ranks. Or maybe you just love the idea of being able to share your thoughts with people from around the globe.
No matter what your reasons for wanting to create a blog,
You’re living the ultimate dream.
No morning commutes. Nobody dishing tasks out to you. And the best part? You can work from wherever in the world you desire.
It’s becoming a popular career choice – with 35% of the US workforce now working from home.
If you’ve been around the blogging block, you know that guest posting is one of the tried-and-true ways to promote your blog.
That’s why we’ve written so much on topics like guest blogging strategy and crafting great guest post pitches.