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The dream of every online business owner is to buy a domain, create a beautiful website, send traffic to that website, and wake up every morning with sales notifications via email.
The reality happens to be much different.
You have to constantly check what resonates with your audience via your analytics tools,
Note from Adam: This is a guest post by Olga Mykhoparkina, chief marketing officer at Chanty – a simple AI-powered team chat. They’ve been having some great results improving their organic click-through rates and getting more traffic from Google. So, I invited Olga to share what they’ve been doing with us.
If you’re not familiar with that three-letter acronym in the post title, CSS is a coding language that makes it easy to style every aspect of how your WordPress site looks. It’s immensely powerful and lets you customize your site to a level that no theme or plugin options panel can match…
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Back in the dark ages of 2014, amidst shrill renditions of “Let it Go” and people drenching themselves in ice water for ALS, the term “content marketing” started to gain some traction.
While content marketing has existed in one form or another for at least the past two hundred years,
You love the idea of starting a blog. But…you’re not sure what to write about. Or maybe you have an idea, but you’re not sure if it will work. Sound familiar?
If you’re nodding your head, you’re definitely not alone. Choosing a blog niche is one of the hardest parts of starting a blog –
There are plenty of articles out there highlighting the importance of creating content for users, not search engines.
This advice isn’t wrong, but it only tells half the story.
Here’s why:
If your content doesn’t match any search terms that real people use, you won’t get any traffic from search engines.
Writing high-quality articles takes a ton of time, but sadly many high quality articles won’t even get read.
According to Copyblogger, 8 out of 10 people will read headlines but only 2 out of 10 will actually click on it and read the rest.
To maximize your effectiveness with blogging or content marketing,
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When you have a business blog, you know that sometimes the things you have to say or explain aren’t always the most enjoyable topics for your audience to read about.
But, as a business owner or marketer, you know how important it is to have a blog as a marketing tool.
Last updated: 13th August 2018
Have you ever seen those Google search listings with the fancy stars or pictures?
You know, the ones that really grab your attention when you’re scrolling through the search results?
They can look like this:
Or sometimes they look like this:
The websites with those juicy eye-magnets aren’t exploiting some loophole in Google.
Have your email open rates suddenly plummeted without warning?
Maybe your email list is new, and you haven’t had a chance to grow your list or improve your open rates?
You’ve spent hours crafting the perfect email. Tailored specifically for your audience.
With the right amount of eye-catching visuals and captivating copy.