7 Tools To Optimize Your Instagram Bio Link

Instagram Bio Links

Want to get more from your Instagram bio link?

Instagram may limit us to a single bio link, but there’s a lot more we can do with that link than you might think.

In this post, you’ll find a handful of tools that allow you to get more out of your Instagram bio link.

First, let’s talk about why this is something you should consider doing in the first place.

Why should you optimize your Instagram bio link?

As anyone who’s ever set up an Instagram account knows, the platform only gives you a single link to place in the Bio section of your profile. You’re not able to add links to individual posts on top of it, which is why you’ll often see Instagram users close their captions with “link in bio.”

This limits you as a marketer. While you can launch several ad campaigns on Facebook and post several links in tweets a few times every hour, Instagram forces you to give marketing campaigns short shelf lives.

You can’t promote different products several times a week nor are you able to promote every blog post you publish. You either need to shorten your marketing campaign for each product or piece of content you promote, or market fewer products for longer.

Clearly, a different approach is needed.

Fortunately, there are a number of different tools that can help you optimize your Instagram bio link in unique ways. The first four tools we’re going to cover were made specifically to extend the limitations of your bio link.

Instead of linking to a single page, such as your website, shop or blog, they allow you to link to more pages and content.

Here’s an example we made using Shorby, one of the tools featured below:

Shorby Blogging Wizard Example

You can see we’ve used this page to include links to our latest blog post, posts related to Instagram, some of our top pages and our newsletter. We’ve even cross-promoted other social media profiles, which is another important benefit these types of tools offer.

The rest of the list gives you alternative ways to optimize your bio link. In short, optimizing this link gives you an opportunity to get creative with your marketing campaigns. Most importantly, it allows you to launch custom campaigns designed exclusively for your Instagram audience.

The best bio link tools for Instagram in 2019

1. Shorby


Shorby is two tools blended in one. The first tool allows you to retarget anyone who clicks the custom links you create. The second tool allows you to “get the most out of your Instagram bio link” by allowing you to create a custom page filled with multiple links for users to interact with.

Here are a few of its top features:

  • 10-unlimited branded URLs
  • 3-unlimited bio links
  • Unlimited links
  • Unlimited clicks
  • Link tracking
  • Retargeting
  • 3,000-1 million smart clicks
  • Customizable

You can see an example of this tool’s custom landing page in the image above. Every Shorby landing page comes with a colored background, an icon and a collection of links you can configure yourself. You can also include links to social media accounts.

You can essentially do what you want and treat this feature like any other landing page. You can add contact links for your contact page, Facebook Messenger, Snapchat, Skype and more.

There are a number of different ways you can use the rest of the page given to the fact you can add any link you want. You can add your site’s navigation links, your blog’s top pages, links for a product you’re promoting, shop links, your YouTube channel’s most popular videos and anything else you come up with.

The other half of Shorby allows you to create shortened links, which use “shor.by.” You can track these links when they’re shared. This is what allows you to retarget customers on Facebook, Instagram and Google.

Note: Shorby have released a third tool called SmartPages. It allows you to use custom backgrounds, animated avatars, text blocks, GIFs, videos, and eye-catching designs. We using a basic version here, which took moments to create. However, you can do a lot more with this new page type.

Price: Plans start at $9/month. A 5-day free trial is available as well.

Try Shorby Free For 5 Days

2. Linktree


Linktree is a direct competitor to Shorby. Unlike Shorby, it has a free version that allows you to create an unlimited number of links, choose from a small handful of themes and view the total number of times your links are clicked.

But, you have to display Linktree’s logo unless you upgrade to a paid account.

Here’s a complete list of its top features:

  • Unlimited links
  • Link tracking
  • Retargeting
  • Scheduled links
  • Email lntegration
  • White label available
  • Customizable

As you can see from the image above, the layout looks more or less the same. You’ll use “linktr.ee” as a link shortener, and your Instagram profile pic and handle will be displayed at the top of the page.

Two features this tool doesn’t have are contact and social media buttons. That includes the premium version. It does allow you to add an email opt-in form to your page, however.

You’ll also have more options for customizing your page and button’s styles. This includes access to more themes, including a custom one. You can even ditch the Linktree logo if you feel it’ll cause confusion among potential customers.

One cool future this tool offers is the ability to schedule links, meaning they won’t appear on your public landing page until the date and time you schedule them for.

Price: You can get started with Linktree for free (with their branding). The premium plan costs $6/month.

Get Linktree

3. Lnk.Bio


Lnk.Bio is a simpler Instagram bio link tool. It uses an elegant style that blends in with Instagram’s UI design seamlessly. Unfortunately, this means it’s not customizable at this time.

Here’s a complete list of features this tool offers:

  • Custom URL available
  • Unlimited links
  • Cross-link social media profiles
  • Link tracking
  • White label available

As you can see, this tool is simple yet effective. It has everything you need in a tool of this nature. You can create your page and fill it with as many links as you need. You can even track the links afterward with stats.

The end result is a simple page layout featuring your profile picture, Instagram handle and important links. You can even insert a heading above your links.

Price: You can get started for free. The premium plan costs $0.99/month or $9.99 for a lifetime membership. There’s also a white label option for the lifetime plan that costs $24.99.

Get Lnk.Bio

4. Linkin.bio by Later


Linkin.bio by Later is more of an advanced Instagram bio link tool. This one allows you to recreate your Instagram account on your landing page so you can add links to individual posts and even multiple links per post.

Here are its best features:

  • Add links to your feed
  • Up to 5 links per post
  • Scheduled links
  • Link tracking
  • 2 Instagram accounts

Unlike the previous tools, which allow you to add an unlimited number of links to your page, Linkin.bio only allows you to add a single link to your page. The other links must be assigned to a post.

The idea behind this tool is to make it possible for you to actually share links through your Instagram posts instead of having to constantly change the link in your bio.

When users click your bio link, they’ll see a recreation of your Instagram feed. This time, however, when they click the original post that said “link in bio,” they’ll actually be able to click the link you wanted to insert in that post.

The most popular implementation of this tool is ecommerce. It allows you to make online shopping more accessible to your Instagram followers by allowing them to shop for products through your feed rather than sending them directly to your store where they’ll be required to search for the product in question.

Customization isn’t available, but the landing page this tool creates blends in with Instagram quite well.

Price: Plans start at $19/month or $192/year. A limited free version is also available.

Get Linkin.bio

5. ShortStack


We’re going to deviate away from dedicated bio link tools and cover a few marketing tools that can be used in this way. This includes ShortStack, a landing page builder that specializes in marketing campaigns.

Here’s a quick round-up of its top features:

  • 10 marketing campaigns
  • 60+ templates
  • Drag-and-drop editor
  • Email marketing features
  • Unlimited emails
  • Optimized for contests
  • Embed on your website
  • Support for multiple social media platforms
  • Analytics

When you use a ShortStack landing page as your Instagram bio link, you can launch unique marketing campaigns and target your Instagram followers.

As I said in the list above, this tool is optimized for contests. That includes photo contests your followers can enter and vote in. This allows you to use the power of engagement with marketing campaigns.

You can also create run-of-the-mill landing pages with email forms and contact forms. The most interesting campaigns you can create include giveaways, personality quizzes, guessing the scores of sports games and friend referrals.

Price: You can get started with ShortStack for free. Premium plans start at $29/month.

Get Shortstack

6. Thrive Architect

Thrive Architect

Thrive Architect is a WordPress page builder plugin developed by Thrive Themes. It allows you to build fully-fledged landing pages with over 200 templates and an intuitive drag-and-drop editor.

Here are some of its highlights:

  • Drag-and-drop editor
  • 270+ landing page templates
  • Dozens of content blocks
  • Pre-built styles
  • Customizable styles
  • Fullwidth layouts
  • Email marketing friendly

Because Thrive Architect is a WordPress plugin, you’ll create and host the pages you create with it from your WordPress site.

You can start with one of the plugin’s 270+ templates. These come with pre-configured designs. All you need to do is change the styles and content to suit your needs.

You can also purchase a few additional products from Thrive Themes to get the most out of your marketing campaigns. This includes Thrive Optimize, a tool that lets you split test two different versions of the same page so you can see which types of content, styles and products convert best.

Price: Thrive Architect is part of Thrive Themes, which you can subscribe to for $228/year. A single site license costs $67. Support for this license is available for one year, at which point you’ll be required to sign up for ongoing support for a smaller fee.

Get Thrive Architect  Read Review

7. Leadpages


Leadpages is a dedicated landing tool that allows you to create and host landing pages on their platform. This, like ShortStack, makes it a great option for Instagram users since it doesn’t require you to have a website.

Here are a few of its best features:

  • Drag-and-drop editor
  • Dozens of landing page templates
  • Several content elements
  • A/B testing
  • Built-in payments
  • ROI stats
  • Email marketing integration
  • WordPress integration

Similar to Thrive Architect, with Leadpages, you can start with a pre-designed template and work from there. You can create an endless amount of marketing campaigns with this tool’s landing page templates or come up with your own using the drag-and-drop editor.

Once your page is finished and your campaign is launched, you can optimize it with Leadpages’ split testing tool as well as their stats and analytics. This includes stats on campaigns, pages and even things like pop-ups.

If your business uses Facebook, you can integrate your account and create new ads instantly using data from your campaigns.

Price: Plans start $37/month or $300/year. A 14-day free trial is available on all plans.

Get Leadpages  Read Review

Which Instagram bio link tool should you choose?

Each one of these tools operates differently than the last.

While this does give you a variety of different ways to optimize your Instagram bio link, it makes it difficult for you to narrow the list down to one or two options. This includes the first three options, which are quite similar.

Is your goal to include more links in your Instagram bio?

What are your needs as an Instagram marketer? Specifically, what types of campaigns do you plan on running?

If you simply want to include more links optimized for your Instagram users, you’re better off with tools like Shorby, Linktree and Lnk.Bio.

If you promote products and content in your feed regularly, so much so that you’re constantly changing your bio link, Linkin.bio by Later would be a great fit for you.

ShortStack, Thrive Architect and Leadpages are best suited for marketers who want to launch more advanced marketing campaigns on Instagram or link complete landing pages unique to their Instagram audiences to their accounts.

Do you run a site that solely promotes products?

You should also consider your posts, specifically the types of products and content you promote in them and how often you run promotions.

If you promote different products and content several times a week, you’ll probably want to recreate your Instagram feed with linkable posts by using a tool like Linkin.bio by Later.

You could also create a series of links for your promotions with tools like Shorby, Linktree and Lnk.Bio. These tools would also work wonderfully when used in conjunction with Instagram Stories.

If you tend to promote only a single product or piece of content for extended periods of time in your feed, consider creating an elaborate landing page for each with ShortStack, Thrive Architect or Leadpages.

Which Instagram bio tool would be best to increase engagement?

Your engagement levels are something to consider as well. If engagement is a problem for you, you may want to consider using ShortStack. Running a contest or giveaway may be the perfect way to revitalize an inactive audience.

Conversely, if you have an active following on Instagram, you may find success by taking things a little further with more sophisticated marketing strategies. This includes building a professional landing page with Thrive Architect or Leadpages to market a single product or affiliated product.

You should also read our guides on how to grow your following on Instagram and using hashtags. After all, the more followers you have, the more customers you can potentially reach.

Is there a cost-effective Instagram bio tool?

You should also consider your budget, especially if you’re a small business or solopreneur. Lnk.Bio is the most cost-effective solution if all you want is a simple way to add more links to your Instagram bio link.

If you have a smaller audience and want to use marketing campaigns, you can get started with ShortStack for free. However, things can get pricey once your landing pages reach over 5,000 views.

If you have a WordPress site, Thrive Architect may be a more cost-effective solution for you in the long run. It allows you to build an unlimited number of landing pages. Plus, since the pages are hosted on your site, you won’t need to pay a hefty membership fee.

Over to you

That’s all for this post. Just keep in mind the goal of optimizing your Instagram bio link is to create marketing campaigns that are more in line with your audience on the platform, not your audience as a whole.

Any tool you use and campaigns you create should help you accomplish that goal.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase. This doesn’t cost you any more but it does help us to continue publishing helpful content – thank you for your support!

Get Our Best Content In Your Inbox.

Insights to help you build, grow, and profit from your blog.

*Includes email updates. Unsubscribe anytime.

Copy link