9 Best Instagram Bio Link Tools For 2023 (Comparison)

Instagram Bio Links

Are you tired of constantly swapping out your Instagram bio link? Want to get more from that link?

In this post, you’ll find a handful of tools that allow you to get more out of your Instagram bio link so you can do the “link in bio” thing.

Then, towards the end, I’ll talk about why you should optimize your Instagram bio link.


Choose Shorby if you want the best dedicated Instagram link in bio tool.

Choose Pallyy if you want an affordable all-in-one Instagram marketing tool with bio link functionality. Includes post scheduling, analytics, research, and comment management. Also supports other social networks.

1. Shorby

Shorby Homepage

Shorby is what we use to optimize our own Instagram bio. It is a fantastic tool.

We do this with their SmartPages feature. This allows you to get more out of your Instagram bio link by creating a custom page filled with links to your priority content/pages.

Note: Shorby is the tool we use at Blogging Wizard.

In these pages, you can add:

  • Your branding – Logo & brand name.
  • Links to messenger services – This can be a regular phone number, Facebook Messenger, WhatsApp, and more.
  • Content blocks – You can add links to pages, or posts in various styles. You can draw extra attention using the pop animation. GIFs and videos are supported.
  • Dynamic content feeds – Automatically display your latest blog posts, Shopify/Etsy products, YouTube videos, Apple podcasts, Soundcloud and more. This works with any platform that generates an RSS feed.
  • Scheduling – Schedule links to appear on your SmartPage at specific times. Great for flash sales.
  • Social media links – A great way to cross-promote your social platforms.
  • Stickers – Add stickers to link. These are ideal for price tags for products.

You can also customize the theme of your SmartPage and use ad tracking pixels for retargeting purposes.

Afterwards, you’ll get a shortlink to add to your Instagram profile (or anywhere else you want to use it). And you can view analytics to see which links get the most clicks on your SmartPage.

But that’s not all! Shorby’s messenger links can also be used on their own which is especially useful for customer service and lead generation.

Custom domains are also supported to take your branding to the next level!

Price: Plans start at $15/month. A free trial is available.

Learn more in our Shorby review.

2. Pallyy

Pallyy - Instagram Bio Link Homepage

Pallyy is the best Instagram bio link tool when it comes to overall features and value for money.

You get the ability to create two different types of link in bio page. You can choose from a grid that replicates the look of your Instagram profile, or you can create a link page that features all of your priority links.

For the links page, you get full control over customization – tweak colours to your branding, add links to your content, images, videos, and other social networks.

You also get access to detailed reporting to monitor performance. But that’s where the differences between Pallyy and every other tool on this list end.

On top of that, you get access to a bunch of other features that will help you improve your Instagram marketing strategy.

You get a full suite of Instagram analytics and research functionality. Monitor your own analytics, curate content from other users, track your competitors, and create a custom reporting dashboard with the metrics that matter to you.

There’s also scheduling functionality so you can save huge amounts of time. This feature supports Instagram and other popular social networks. A Canva integration means you can create images on the fly, and you can save hashtags/captions for later use.

Then, you can manage and reply to all of your Instagram comments directly within the app.

Key features:

  • Powerful IG bio link tool
  • Schedule posts to Instagram, as well as Facebook, Twitter and LinkedIn
  • Detailed reporting, analytics, and custom reporting dashboard
  • Manage and reply to comments directly within the app
  • Save captions and hashtags for later use
  • Social media inbox that supports other social platforms

Price: Starts from $18 with no restrictions on features like link clicks. Only pay more if you need extra social groups (e.g. Instagram, Twitter, Facebook, etc.) Annual discounts available.

Read our Pallyy review.

3. Tap.Bio

Tap Bio Link In Bio Example

Tap.Bio is a bio link tool that transforms a basic link into an interactive Instagram Story, which is great for those accounts with a small following as you can’t add links to Stories until you reach 10,000 followers.

These individual Stories are referred to as ‘cards’ and can be used in a variety of ways such as to show your Instagram posts, other social networks e.g. Twitter and YouTube, or to link to external sources such as a website.

Key features:

  • Mobile optimized landing page creator
  • Email signup form card
  • Retargets users on Instagram, Facebook, and Google AdSense
  • You can track the statistics of your cards (paid plans only)
  • Connect more than one Instagram account (paid plans only)

Price: Free plan with a profile card, and an additional card of your choice. Paid plans come with statistics and Instagram connections and cards.

4. Linktree


Linktree is a direct competitor to Shorby. Unlike Shorby, it has a free version that allows you to create an unlimited number of links, choose from 9 themes and view the total number of times your Linktree has been viewed and how many times each individual link is clicked.

But, you have to display Linktree’s logo unless you upgrade to a paid account for $6 USD a month.

Here’s a complete list of its top features:

  • Unlimited links
  • Link tracking
  • Retargeting
  • Scheduled links
  • Email integration
  • White label available
  • Customizable
  • Enriched Analytics, including referral and location data
  • Embedded videos
  • SMS signup links
  • Leap Links – send all traffic on a redirect to one destination for a specified time period

As you can see from the image above, the layout looks more or less the same. You’ll use “linktr.ee” as a link shortener, and your Instagram profile pic and handle will be displayed at the top of the page.

With Linktree PRO, you can add all social icons to your profile, including Whatsapp, email contact links. And you can add an email opt-in form and SMS subscription to your page.

You’ll also have more options for customizing your page, avatar, fonts and button’s styles. This includes access to more themes, including creating a custom one. You can even ditch the Linktree logo if you feel it’ll cause confusion among potential customers.

One cool future this tool offers is the ability to schedule links, meaning they won’t appear on your public landing page until the date and time you schedule them for.

Price: You can get started with Linktree for free (with their branding). The premium plan costs $6/month.

5. Lnk.Bio


Lnk.Bio is a simpler Instagram link in bio tool. It uses an elegant style that blends in with Instagram’s UI design seamlessly. Unfortunately, this means it’s not customizable at this time.

Here’s a complete list of features this tool offers:

  • Custom URL available
  • Unlimited links
  • Cross-link social media profiles
  • Link tracking
  • White label available

As you can see, this tool is simple yet effective. It has everything you need in a tool of this nature. You can create your page and fill it with as many links as you need. You can even track the links afterward with stats.

The end result is a simple page layout featuring your profile picture, Instagram handle and important links. You can even insert a heading above your links.

Price: You can get started for free. The premium plan costs $0.99/month or $9.99 for a lifetime membership. There’s also a white label option for the lifetime plan that costs $24.99.

6. Linkin.bio by Later


Linkin.bio by Later is more of an advanced Instagram bio link tool. This one allows you to recreate your Instagram account on your landing page so you can add links to individual posts and even multiple links per post.

Here are its best features:

  • Add links to your feed
  • Up to 5 links per post
  • Scheduled links
  • Link tracking
  • 2 Instagram accounts

Unlike the previous tools, which allow you to add an unlimited number of links to your page, Linkin.bio only allows you to add a single link to your page. The other links must be assigned to a post.

The idea behind this tool is to make it possible for you to actually share links through your Instagram posts instead of having to constantly change the link in your bio.

When users click your bio link, they’ll see a recreation of your Instagram feed. This time, however, when they click the original post that said “link in bio,” they’ll actually be able to click the link you wanted to insert in that post.

The most popular implementation of this tool is ecommerce. It allows you to make online shopping more accessible to your Instagram followers by allowing them to shop for products through your feed rather than sending them directly to your store where they’ll be required to search for the product in question.

Customization isn’t available, but the landing page this tool creates blends in with Instagram quite well.

Price: Plans start at $12.50/month (billed annually). A limited free version is also available.

7. ShortStack

ShortStack Homepage

We’re going to deviate away from dedicated bio link tools and cover a few marketing tools that can be used in this way. This includes ShortStack, a landing page builder that specializes in marketing campaigns.

Here’s a quick round-up of its top features:

  • 10 marketing campaigns
  • 60+ templates
  • Drag-and-drop editor
  • Email marketing features
  • Unlimited emails
  • Optimized for contests
  • Embed on your website
  • Support for multiple social media platforms
  • Analytics

When you use a ShortStack landing page as your Instagram bio link, you can launch unique marketing campaigns and target your Instagram followers.

As I said in the list above, this tool is optimized for contests. That includes photo contests your followers can enter and vote in. This allows you to use the power of engagement with marketing campaigns.

You can also create run-of-the-mill landing pages with email forms and contact forms. The most interesting campaigns you can create include giveaways, personality quizzes, guessing the scores of sports games and friend referrals.

Price: You can get started with ShortStack for free. Premium plans start at $99/month.

8. Thrive Architect

Thrive Architect

Thrive Architect is a WordPress page builder plugin developed by Thrive Themes. It allows you to build fully-fledged landing pages with over 200 templates and an intuitive drag-and-drop editor.

Here are some of its highlights:

  • Drag-and-drop editor
  • 270+ landing page templates
  • Dozens of content blocks
  • Pre-built styles
  • Customizable styles
  • Fullwidth layouts
  • Email marketing friendly

Because Thrive Architect is a WordPress plugin, you’ll create and host the pages you create with it from your WordPress site.

You can start with one of the plugin’s 270+ templates. These come with pre-configured designs. All you need to do is change the styles and content to suit your needs.

You can also purchase a few additional products from Thrive Themes to get the most out of your marketing campaigns. This includes Thrive Optimize, a tool that lets you split test two different versions of the same page so you can see which types of content, styles and products convert best.

Price: $99/year (renews at $199/year thereafter) for the standalone product or $299/year (renews at $599/year thereafter) as part of Thrive Suite (includes all Thrive products).

Learn more in our Thrive Architect review.

9. Leadpages

Leadpages New Homepage

Leadpages is a dedicated landing tool that allows you to create and host landing pages on their platform. This, like ShortStack, makes it a great option for Instagram users since it doesn’t require you to have a website.

Here are a few of its best features:

  • Drag-and-drop editor
  • Dozens of landing page templates
  • Several content elements
  • A/B testing
  • Built-in payments
  • ROI stats
  • Email marketing integration
  • WordPress integration

Similar to Thrive Architect, with Leadpages, you can start with a pre-designed template and work from there. You can create an endless amount of marketing campaigns with this tool’s landing page templates or come up with your own using the drag-and-drop editor.

Once your page is finished and your campaign is launched, you can optimize it with Leadpages’ split testing tool as well as their stats and analytics. This includes stats on campaigns, pages and even things like pop-ups.

If your business uses Facebook, you can integrate your account and create new ads instantly using data from your campaigns.

Price: Plans start $27/month (billed annually). A 14-day free trial is available on all plans.

Learn more in our Leadpages review.

As anyone who’s ever set up an Instagram account knows, the platform only gives you a single link to place in the Bio section of your profile. You’re not able to add links to individual posts on top of it, which is why you’ll often see Instagram users close their captions with “link in bio.”

This limits you as a marketer. While you can launch several ad campaigns on Facebook and post several links in tweets a few times every hour, Instagram forces you to give marketing campaigns short shelf lives.

You can’t promote different products several times a week nor are you able to promote every blog post you publish. You either need to shorten your marketing campaign for each product or piece of content you promote, or market fewer products for longer.

The result is having to manually swapping out your bio link on a regular basis.

Clearly, a different approach is needed.

Fortunately, there are a number of different tools that can help you optimize your Instagram bio link in unique ways. The first four tools we’re going to cover were made specifically to extend the limitations of your bio link.

Instead of linking to a single page, such as your website, shop or blog, they allow you to link to more pages and content.

Here’s an example we made using Shorby, one of the tools featured below:

We’ve included links to our most popular content, our website, and lead generation page. We’ve also cross-promoted our social media profiles.

This type of page can be used for other social networks such as Twitter and Facebook – not just Instagram. But you could take things a step further by creating one of these pages for each social network, and tailoring it accordingly.

You don’t even need your own website. You could simply use your link in bio page to promote content on your social media accounts (e.g. YouTube videos).

Ultimately, optimizing your Instagram bio link gives you an opportunity to get creative with your marketing campaigns. And, it allows you to launch custom campaigns designed exclusively for your Instagram audience.

Each one of these link in bio tools operates differently than the last.

While this does give you a variety of different ways to optimize your Instagram bio link, it makes it difficult for you to narrow the list down to one or two options. This includes the first three options, which are quite similar.

What are your needs as an Instagram marketer? Specifically, what types of campaigns do you plan on running?

If you simply want to include more links optimized for your Instagram users, you’re better off with tools like Shorby.

If you need to go beyond a link in bio tool and also need Instagram scheduling, analytics, and comment management, consider Pallyy. The link in bio tool is a little more limited but overall you get a complete Instagram marketing toolkit that is very affordable.

ShortStack, Thrive Architect and Leadpages are best suited for marketers who want to launch more advanced marketing campaigns on Instagram or link complete landing pages unique to their Instagram audiences to their accounts.

Do you run a site that solely promotes products?

You should also consider your posts, specifically the types of products and content you promote in them and how often you run promotions.

If you promote different products and content several times a week, you’ll probably want to recreate your Instagram feed with linkable posts by using a tool like Linkin.bio by Later.

You could also create a series of links for your promotions with tools like Shorby, Linktree and Lnk.Bio. These tools would also work wonderfully when used in conjunction with Instagram Stories.

If you tend to promote only a single product or piece of content for extended periods of time in your feed, consider creating an elaborate landing page for each with ShortStack, Thrive Architect or Leadpages.

Which Instagram bio tool would be best to increase engagement?

Your engagement levels are something to consider as well. If engagement is a problem for you, you may want to consider using ShortStack. Running a contest or giveaway may be the perfect way to revitalize an inactive audience.

Conversely, if you have an active following on Instagram, you may find success by taking things a little further with more sophisticated marketing strategies. This includes building a professional landing page with Thrive Architect or Leadpages to market a single product or affiliated product.

You should also read our guides on how to grow your following on Instagram and using hashtags. After all, the more followers you have, the more customers you can potentially reach.

Is there a cost-effective Instagram bio tool?

You should also consider your budget, especially if you’re a small business or solopreneur. Lnk.Bio is the most cost-effective solution if all you want is a simple way to add more links to your Instagram bio link.

If you have a smaller audience and want to use marketing campaigns, you can get started with ShortStack for free. However, things can get pricey once your landing pages reach over 5,000 views.

Final thoughts

Thanks for checking out our roundup of the best Instagram link in bio tools.

These tools make it easy to add multiple links in your Instagram bio.

Just keep in mind the goal of optimizing your Instagram bio link is to create marketing campaigns that are more in line with your audience on the platform, not your audience as a whole.

Any tool you use and campaigns you create should help you accomplish that goal.

Finally, you may want to consider using these link in bio pages for other social profiles. For example, you could create a different page for Twitter, YouTube, or Facebook. Each optimized for your audience on that platform.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.