9 Best Instagram Link In Bio Tools (2024 Comparison)

Best Instagram Link In Bio ToolsPin

Want to get more out of your bio link on Instagram?

In this post, you’ll find a variety of awesome link in bio tools that can help.

You can use any of these tools to create a high-converting landing page to house all your most important links and content, then share a link to it in your bio.

And as an extra bonus, a lot of these tools also include other useful features to help you to better manage your socials, grow your audience, and generate leads.

Top Picks

  • Choose Shorby if you want the best dedicated Instagram link in bio tool.
  • Choose Pallyy if you want an affordable all-in-one social media tool with bio-link functionality. Includes post scheduling, analytics, research, and a social inbox. Also supports other social networks like TikTok.

#1 – Shorby

Shorby is our top pick for the overall best Instagram link in bio tool. It has some really cool features and it’s super easy to use.

Shorby HomepagePin

Shorby’s Smart Page builder makes it easy to create a micro-landing page that you can use for your Instagram bio link, then fill that page with links to all the pages you want to drive traffic to.

To get started, log in to Shorby. Then, add a title for your Smart Page, and upload a profile image. After that, you can start adding Blocks, Social Links, and Messenger links to the page.

Blocks can be text blocks, countdown blocks, buttons or cards that link to specific website pages, or dynamic feeds. Dynamic feed blocks automatically pull in links to your latest content whenever you publish. 

For example, you can create dynamic feeds with your latest WordPress blog posts, YouTube videos, Etsy products, or any other RSS feed content.

If your buttons or cards point to product pages, you can change the link to show an image and a price tag, which helps make it more clickable. You also have the option of using Pop animations, which can make your links stand out even more.

Blocks can be scheduled ahead of time. You can set a start date (when your links first appear) and an end date (when they disappear), which is super useful for time-sensitive campaigns. 

Messenger Links are another really cool feature. Page visitors can click them to contact you by whatever method you choose (i.e. Phone, WhatsApp, Skype, Email, etc.).

Once you’re finished, just click Publish and grab your Short Link, then add it to your bio. You’ll be able to see how many people have visited the page and clicked on each link therein from your dashboard.

Key features

  • Customizable Smart Pages
  • Unlimited Links per page
  • Price tags
  • Blocks scheduler
  • Direct Messenger buttons
  • Dynamic feeds
  • Click analytics and insights
  • Tracking pixels
  • Custom domain
  • Short links
  • Shor rewards
  • Teams & projects


  • Easy to use
  • Messenger Links are great for lead generation
  • Customizable pages
  • Useful features (e.g. animations, link scheduling, and dynamic feeds)


  • No free plan
  • Limited analytics data (clicks only)


Plans start from $15/month, save up to 22% when you pay annually. Get started with a 5-day free trial.

Read our Shorby review.

#2 – Pallyy

Pallyy is an all-in-one social media tool that comes complete with a built-in link-in-bio tool. 

Pallyy Homepage - Bio LinkPin

There are two ways to create a link in bio page with Pallyy.

The first option is to build a simple micro-page and add buttons with all the priority links and content you want to feature, just like you would with Shorby. Then, make it your own by changing the theme, colors, backgrounds, profile image, etc.

The other option is to create a grid-style page. If you go down this route, Pallyy will replicate your Instagram profile on a custom micro-landing page. It’ll pull in all your posts and display them in the same grid format viewers would see on your Instagram page, but let you add a link to each post.

The latter method is super useful if you run lots of different campaigns in tandem, as you can promote a different URL in each post.

But the link in bio tool is just the start. With Pallyy, you also get tons of other features to help you manage not just your Instagram, but also your Facebook, Twitter, Pinterest, TikTok, and LinkedIn profiles.

The built-in social media scheduler lets you schedule posts to all of the above in an intuitive content calendar. You can even preview how your scheduled posts will look on Instagram when they’re live with the Feed Planner.

On top of that, there’s a social inbox where you can manage and reply to all your comments and messages, an analytics tool where you can gather insights about your performance, and lots of other cool stuff.

Key features

  • List style bio link page
  • Grid style bio link page
  • Insights (link tracking and impressions)
  • Inbox
  • Scheduling
  • Feed Planner
  • Analytics
  • Team collaboration


  • Grid-style pages are very useful
  • Feature-rich
  • Affordable
  • Easy to use
  • Supports multiple platforms (Instagram, Facebook, Twitter, LinkedIn, GMB, Pinterest, and TikTok)


  • No RSS feed
  • Not a dedicated link in bio tool


Free plan available. Premium plan costs $15/month, save 10% when billed annually. Try the Premium plan free for 14 days.

Read our Pallyy review.

#3 – Tap.bio

Tap.bio is probably the best-looking link in bio tool on this list. Use it to create your own mini website that looks just like an Instagram Story.

Tap.bio HomepagePin

You make your Tap.bio mini-site by adding Cards. Each card is like a page on your website. Users can swipe left and right to switch between cards, just like they’d flick between posts on an Instagram Story.

There are lots of different card types to choose from.

The Simple Card is good for when you just want to add a single call-to-action on one page. It features a full-screen background image, text with your CTA, and a single eye-catching button link.

The Instagram Card automatically makes all your Instagram posts tappable and displays them on the page, like Pallyy’s grid-style page that we looked at earlier. And the Links Card lets you add multiple button links on one card, like a regular Shorby page.

My favorite card type, though, is the Email Collection Card. It lets you create a page featuring an opt-in form to build your mailing list.

The YouTube Card is pretty neat too. It automatically pulls in and features your latest videos on the page. You can do the same with all your latest Tweets with the Twitter card.

Once you’re finished creating your Tap.bio site, grab the link and add it to your Insta bio to start sending your followers to it.

You’ll be able to track statistics like visitors and clicks on each card on your site. And you can even retarget those who click your links with ads on Facebook, Instagram, and Google.

Social links, stats on each card, retargeting, when you publish, share your tap bio page link in your Instagram profile and you’re done.

Key features

  • Customizable mini-sites
  • Cards
  • Opt-in forms
  • Dynamic feeds
  • Statistics
  • Link tracking
  • Retargeting


  • Mini-sites look great
  • Optimized for conversions
  • Innovative Cards feature
  • Easy to use


  • Mandatory ‘Friends of Tap Bio’ Card (only Gold or Platinum users can remove it) 
  • Limited stats


Free plan available. Paid plans start from $5/month, or $36/year.

#4 – Woorise

Woorise is a powerful all-in-one lead generation and marketing platform. It’s designed to help marketers create interactive content. But it can build link in bio pages as well.

Woorise HomepagePin

The Woorise bio look tool is super easy to use and highly customizable. 

Use the drag-and-drop interface to create your page and personalize it with your own text, links, images, GIFs, videos, etc. Then, share your branded link in your Insta bio, or anywhere else. 

Aside from the link in bio tool, Woorise also comes with lots of other goodies.

You can use it to build all sorts of interactive content that generates leads, including landing pages, forms, surveys, quizzes, and giveaways.

I really like the giveaways tool in particular. Use it to set up viral social media contests with customizable entry conditions and prizes, and select winners automatically or manually.

Woorise even comes with built-in payment collection features so you can create checkout pages, sell products, and accept donations.

Key features

  • Link in bio tool
  • Landing pages
  • Forms
  • Surveys
  • Quizzes
  • Giveaways
  • Payments


  • Highly customizable
  • Feature-rich
  • Great for lead generation


  • Might be overkill if you just want a dedicated landing page builder
  • Support could be better


Paid plans start from $29/month, save 20% when billed yearly.

Read our Woorise review.

#5 – Linktree

Linktree is one of the oldest and most popular bio link tools around, with over 40 million users. It’s easy to use, powerful, and has everything you need to create bio link landing pages that convert.

Linktree HomepagePin

One thing we really like about Linktree is its template library. This is something you don’t get with most of its competitors (including the tools we’ve looked at so far).

You can browse the template library to find pre-built Linktree pages with different visual styles, integrations, and Link Apps. Then, open it up and customize it in the page builder to make it your own.

Speaking of which, the page builder is super easy to use. You just click + Add link, then paste in a URL or choose a Link App. 

Link Apps are pre-made integrations that do different things, like share music or YouTube videos, showcase Pinterest pins, etc. 

There are even Link Apps to help you make money, like a Tip Jar app that you can use to collect donations, or a Store app that you can use to sell products.

You can customize the way your Linktree looks under the Appearance tab, and view detailed insights from the Analytics tab. Your Linktree page comes with a custom shortlink that you can share on all your socials.

Key features

  • Customizable Linktree pages
  • Short link
  • Link Apps
  • Template library
  • Integrations
  • QR codes
  • Payments
  • Social icons


  • Great templates
  • Good selection of Link Apps
  • Highly customizable
  • Affordable
  • Easy to use


  • Only list-style pages (no grid-style feed replica pages)


Free plan available. Paid plans start from $6/month

#6 – Lnk.Bio

Lnk.Bio is a simple link in bio tool that looks great. It’s not as advanced as some of the other tools in this list, but it’s probably the easiest one to use.

Lnk.bio HomepagePin

The best thing about Lnk.Bio is the way the pages look. They have an elegant aesthetic that matches Instagram’s UI. And you can customize the style by choosing between different themes and layout options.

You can create your page in a couple of clicks. Then, just tap the buttons on the screen to add in your links and products.

The layout is customizable, so you can choose whether to display your links in a list format or grid format. If you choose a grid format, you get to decide how many items to display per row/column.

You can even customize the layout for mobile and desktop independently, which is pretty neat.

Key features

  • Personal URL
  • Add unlimited links
  • Social profiles
  • Donations
  • Shop
  • Pin to top
  • Link scheduling
  • Button effects
  • Statistics
  • Lead generation features


  • Very affordable
  • Nice design
  • Lots of customization options


  • Analytics could be better


Free plan available. Paid plans start at just $0.99/month.

#7 – Linkin.bio by Later

Later is a popular all-in-one social media management platform and Linkin.bio is their built-in link in bio tool.

Later Link In Bio HomepagePin

You can use Linkin.bio to create a customizable mini web page featuring all your promotional links in minutes, and then link to it on Instagram and TikTok.

First, choose whether you want a light or dark theme. Then add in all the links and content you want to feature and customize the style to match your brand aesthetic. One thing we like about Linkin.bio is that it’s one of the few tools that lets you add multiple links per post (up to 5).

Aside from Linkin.bio, Later also comes with scheduling and publishing tools, content creation tools, an Instagram caption writer, a mobile app, and more.

Key features

  • Linkin.bio pages
  • Link tracking
  • Link scheduling
  • GA integration
  • Scheduler
  • Content creation
  • Caption writer
  • Mobile app


  • Feature rich
  • Add multiple links per post
  • Easy to use
  • All-in-one tool


  • Support could be better


Free plan available. Paid plans start from $25/month, get 2 months free when you pay yearly. Get started with a 14-day free trial.

#8 – Leadpages

Leadpages is a landing page builder with some really nice link in bio page templates.

Leadpages Homepage - Landing pagesPin

Leadpages is different from the other tools we’ve looked at so far in that it isn’t marketed as a link in bio tool. It’s best known as a page builder. 

You can use it to create all the landing pages you need, including things like checkout pages, lead capture pages, newsletter sign-up pages, thank you pages, etc.

However, they also have an ‘About & Bio’ section in their template gallery, where you’ll find a ton of pre-built mobile landing pages that would work great for your Instagram bio. 

And because Leadpages is a dedicated page builder, they’re much more customizable than the mini pages you build with other link in bio tools. You can even use the built-in A/B testing tool to split-test different designs and see which works best.

Key features

  • Landing page builder
  • Conversion tools
  • Templates
  • Blocks and widgets
  • A/B testing
  • Analytics
  • Forms
  • Popups
  • Digital file hosting & delivery


  • Extensive customization options
  • Lots of templates to choose from
  • Best page builder
  • A/B testing and optimization features


  • Not a dedicated link-in-bio tool
  • No short links


Plans start from $49/month, discounts available when you pay yearly. Get started with a 14-day free trial.

Read our Leadpages review.

#9 – JotURL

JotURL is a powerful link management platform with lots of useful features, including a link in bio tool.

Jot URL HomepagePin

JotURL’s link in bio tool is called JotBio. It lets you create branded, high-converting mobile landing pages that promote your offers and links.

The simple drag-and-drop interface makes it easy to set your page up, and there are extensive customization options (including direct CSS theme customization). 

You can embed things like YouTube videos and live streams in your landing pages, add messaging app buttons, social links, and more

Aside from JotBio, JotURL also offers other features to help you get more out of your links, like link conversion tracking, a UTM link builder and manager, advanced deep linking, retargeting, and more.

Key features

  • JotBio (link in bio page)
  • Branded links
  • QR codes
  • Monitoring
  • Deep linking
  • CTAs
  • UTM builder


  • Advanced link management and optimization tools
  • Extensive customization options
  • High-converting pages


  • No free plan
  • Less easy to use than some other options


Plans start from €9/month, and discounts are available for yearly plans. Get started with a 14-day free trial.

Frequently asked questions

In a nutshell, a bio link tool is an app that helps you to get more out of your Instagram bio link.

It enables you to build a custom landing page that you can link to from your Instagram bio. And in that custom landing page, you can feature multiple links that point to all your most important website pages and blog posts. 

Some link in bio tools also come with additional useful features like link tracking and retargeting, link scheduling, RSS feeds, and so on.

The biggest benefit of using link in bio tools is that they let you promote more than one link at the same time on Instagram (and TikTok).

You can’t add a single link to post captions on Instagram, and you can only have one link in your bio. So creators and marketers usually have to swap their bio link out every time they start running a new campaign or promoting a new product/website, which is less than ideal.

Link in bio tools solve that problem as you can add multiple links for all your past and present campaigns on one page. 

There are other benefits too:

  • Time-saving benefits. Many link in bio tools offer simple automations to automatically update the links and content on the landing page, like RSS feeds. These can save you a bunch of time.
  • Link optimization. Most link in bio tools double up as link shorteners. So the link you add to your bio will be optimized to have as short a character count as possible.
  • Analytics & insights. Many link in bio tools come with features that let you track clicks to each of your links, as well as page views and other important metrics. You can use these insights to better optimize your campaigns.

Yes, most of these tools will work with any social media platform. Just create your link in bio page with the tool, grab the URL, and share it wherever. 

We focused on Instagram as that’s where most people need a link in bio tool, but you can also share your page on YouTube, TikTok, or anywhere else.

Final thoughts

That wraps up our roundup of the best Instagram link in bio tools on the market.

Not sure which one to choose? We’ll make it simple:

  • If you want a dedicated link in bio tool, you can’t go wrong with Shorby. It’s the best choice for most Instagram users.
  • If you want an all-in-one social media tool, your best option is Pallyy. You can use it to create social media bio link page, schedule posts, manage your inbox, and more.

While you’re here, here are some other posts you might want to check out:

Good luck!

Disclosure: Our content is reader-supported. If you click on certain links we may make a commission.