Leadpages Review 2024: Create More Than Just Landing Pages

Welcome to my Leadpages review.

Leadpages is one of the most popular tools for building landing pages—but is it the best?

I wanted to find out, so I signed up and tried it out for myself. 

In this in-depth review, I’ll let you look over my shoulder as I explore all of Leadpages’ key features, and give you my take on all of its pros and cons.

What is Leadpages?

Leadpages started out as a landing page builder—and that’s still its core product.

However, over time, it’s added more tools to its arsenal. Most recently, it’s AI generator and blogging features.

At this point, you could probably use Leadpages to build and manage your entire website, including all your site’s pages, popups, forms, blog posts, and more.

So, you could use it for building a simple website if you needed to. But where it particularly excels is building conversion-focused landing pages that generate leads.

What features does Leadpages offer?

Leadpages’ main features include:

• Landing pages
• Templates
• Conversion tools (Alert Bars & Pop-up Forms)
• Optimization tools (A/B testing, leadmeter, etc.)
• Checkout forms
• AI generator
• Analytics
• Leads library
• Blogging tool

Next, I’ll show you how each of these features works as I test out the platform.

Dashboard

The first time you open Leadpages, you’ll be brought to the main dashboard. 

Here, you’ll find a to-do checklist to help you get started, as well as some performance stats and a list of your most recent leads and content.

You can access all of Leadpages’ features from the navigation bar on the left. Let’s take a look at each of them.

Landing Pages

Leadpages’ core feature is its landing page builder. You can use it to create, optimize, and publish landing pages that convert visitors to leads.

To create a new landing page, click Landing Pages > Create a Page. 

This will bring you to the Leadpages templates catalog, which I really like.

Templates

There are hundreds of professionally-designed templates for pretty much every type of landing page you can think of. 

For example, lead capture pages, squeeze pages, contests and giveaways, thank you pages, webinar registration pages, newsletter opt-in pages, and so on.

And what’s great is they’re all incredibly well-optimized for conversions. In fact, according to Leadpages, its templates convert up to 5x higher than the industry average.

I also like that you can sort them by average conversion rate based on 10 years of real conversion data.

Drag-and-drop builder

Choose a template to open it up in the drag-and-drop page builder. This is where you customize the template to make it your own. 

You can click on any element on the page to edit it and change things like the text, font, style, alignment, etc. Plus, drag and drop to move different sections, widgets, and blocks around the page.

From the left, you can change the layout and add new sections, widgets, and styles. I like that there are lots of pre-built section templates for items that you commonly find on landing pages, like ‘about us’ sections, FAQs, testimonials, opt-in forms, etc.

Aside from changing the look of the page, you can also change what it does. For example, you can edit click events on buttons and other CTAs to change what happens when the user clicks it (i.e. open a popup, jump to a page section, open another landing page, etc.).

Lead generation

You can use the pages you build with Leadpages to generate leads for your business.

Just add an opt-in form. Then, click the form inside the drag-and-drop builder, and select Edit Integrations.

From there, you can choose where you want the submitted form data to go. There are dozens of supported integrations with all the most popular email service providers and CRM tools if you want to send them off the platform.

They’ll also be stored in your Leads Library, which you can access from the navigation bar on the main dashboard (more on this later).

You can also choose what data you want to collect from leads under the Fields tab after clicking Edit Integrations. 

And under Actions, you can choose where to send leads after they fill out your forms (e.g. to a thank you page or any other landing page).

To incentivize leads to complete your forms, you can offer a lead magnet. This could be something like a free ebook or other digital download. Again, you can do this from the Actions tab on the drag-and-drop builder. Once you’ve added it, Leadpages will email the file or link to visitors upon form completion.

Leadmeter

Another cool feature I really like is the Leadmeter. 

It shows up at the top of the drag-and-drop editor and offers tips to help you optimize your landing pages.

It checks your landing page against 14 best practices, letting you know what you’ve already done right and what you still need to do to improve. 

For example, is your CTA too short? Are your buttons easily readable or do they need to contrast more with the rest of the page? The Leadmeter will let you know.

It even gives you an overall ‘grade’ so you know at a glance when you’re ready to publish.

Expert Feedback

Leadpages’ new Expert Feedback feature allows users to get real, personalized feedback from one of Leadpages’ in-house lead generation experts.

Just click Expert Feedback at the top of the landing page builder. Next, fill out the form to let the expert know what the goal of your page is, who your target audience is, and what specific areas you want feedback on, and then hit Submit.

Someone at Leadpages will take a look over the page you’ve built and provide a 5-10-minute video review with recommendations to let you know what you’ve done well and what you could still do better. The turnaround time is 2 business days.

Honestly, I’m both impressed and confused as to why this feature is free. I find it pretty crazy that Leadpages is able to offer this level of personalized support at no additional cost to the user, but I’m certainly not complaining.

Publishing options

When you’ve finished building your page, hit Publish to make it live on the web.

By default, it’ll be published to a Leadpages subdomain (.lpages.co). But you can also connect a custom domain (or more than one custom domain, depending on your plan) through your account.

Alternatively, publish your page through Leadpages’ WordPress plugin, or embed it via a code snippet

What’s cool is that the code snippet is dynamic. So any time you make edits to your landing page within Leadpages, it’ll automatically be updated to reflect those changes wherever you’ve embedded or published it.

Sites

Leadpages isn’t just for building landing pages. You can also use it to build entire websites.

To do so, click Sites from the dashboard, then Create A Site.

Next, choose a site template from the catalog. Again, there are dozens of templates for different kinds of websites, and you can sort them by conversion rate, popularity, or recency.

Open your template in the drag-and-drop builder to edit it.

It works the same as the landing page builder but with the addition of a Pages section, where you can add/remove/change website pages and edit your site navigation bar. And you can click on any page in this section to switch to it so you can edit it directly.

Conversion tools

Aside from landing pages and websites, you can also build pop-ups and alert bars with Leadpages.

Pop-ups are small windows or banners that appear in the foreground of your website upon triggers that you set. Alert bars are notification bars that remain fixed at the top or bottom of the page as your visitors scroll. Both are useful for getting your audience’s attention and converting visitors to leads.

From your dashboard, click the Conversion Tools dropdown, and then Create a Pop-up or Create an Alert Bar to get started. The process is the same as building landing pages: Choose a template and then customize it in the drag-and-drop editor.

When you hit publish, you’ll be able to choose how/when you want your pop-ups and alert bars to show up.

For example, if you select the exit-intent option, it’ll show up when visitors are about to leave your page. If you choose the timed option, you can set it to appear automatically a certain number of seconds after launch, or on a specific number of visits.

Blog

Blogs is a relatively new feature that’s currently still in Beta (at the time of writing).

You can use it to add a blog section to your site and start publishing posts that drive organic search traffic. This comes in useful if SEO is one of your key marketing channels.

To get started, click Blogs > Add to Site.

You’ll be prompted to create a new site if you haven’t already done so. If you have, click it and open up the editor. 

Then, under Pages, click the + icon, then Blog.  Give your blog a name and set your URL structure, then hit Save. 

You should see a blog archive in the drag-and-drop editor with a list of sample posts. Click any of the posts in the feed and then hit Manage Posts > Create New Post. This is where you add a new blog post.

You can write your blog content directly into the text editor, or copy-paste it. Plus, set the post title, slug, author, and SEO description. Then when you’re ready, schedule or publish it on your site.

You can also set up blog categories, and view basic post analytics like post views and unique views.

To be honest, though, Leadpages’ blogging feature isn’t the best—it feels more like an afterthought than a core part of the product.

In particular, the blog post text editor UI is very dated and isn’t nearly as flexible or easy to use as something like the WordPress block editor.

Formatting is difficult, and there’s no easy way to add things like tables as far as I can see. Still, if blogging isn’t your main priority but you still want the option, it does the job.

AI generator

Leadpages is now powered by artificial intelligence. You can use its AI tools to generate both text and images to use inside your landing pages.

To generate landing page visuals, click Image Generator in the navigation bar.

Then, enter a prompt explaining what you want to create, and choose a style, composition, color, or mood. After that, hit Generate and Leadpages will work its magic.

Based on my tests, the images Leadpages generates seem to be of similar quality to tools like Midjourney and DALL-E, so not bad.

It costs 2k credits per image you generate though, and you only get 3k credits with a free trial plan, so it eats them up quickly.

To use the text editor, open up any page in the drag-and-drop editor. Then, click on any text element and click the AI tab to open up the AI writing assistant.

Again, you can enter a prompt to tell it what you want to write, as well as a use case and tone. It costs around 100 credits to generate a brief summary, and the quality is comparable to ChatGPT.

A/B testing

Another feature I want to talk about is Leadpages’ A/B testing tool. You can use it to optimize your landing pages by comparing different variations and gathering data to see which performs best. This is an essential part of the process if you’re hoping to build high-converting landing pages.

To get started, go to Landing Pages > Create New Split Test. Then, follow the instructions to set your control page and variations.

I like that you can add more than one variation. Most other landing page builders only let you compare two pages, but Leadpages lets you compare several at once.

I also like that it lets you choose how to distribute visitor traffic. Often, A/B tests default to splitting traffic 50/50 between each page. But with Leadpages, you can choose the exact percentage you want to send to each page.

Once you’ve launched the test, you can check in on it at any time to see the individual conversion rate of each variation and how they compare.

Leads Library

Every time a visitor fills out a form on one of your Leadpages landing pages, conversion tools, or sites, Leadpages will add that lead to your Leads Library.

You can access your Leads from the navigation bar on the main dashboard.

Here, you’ll see a list of all their email addresses, as well as the source the lead came from, the form name, the date they were added, and more.

What’s neat is that Leadpages also has a basic built-in spam detection feature to help keep your list clean. It looks for warnings that suggest a lead might potentially be spam and sorts them into a separate column for you.

You can export all your leads by clicking the button in the top right. Plus, manually add and delete new email addresses, and do everything else you need to do to manage your database.

How much does Leadpages cost?

Next, let’s talk about Leadpages pricing. 

Leadpages offers three plans: Standard, Pro, and Advanced.

The Standard plan is the entry-level plan and a good choice for marketers and small businesses. It costs $49 per month, or $37 per month billed yearly.

It gives you access to all the core features including the landing page builder, AI engine, conversion tools, 250+ templates, and 90+ integrations. It also includes 10k AI credits and 1 custom domain.

The Pro plan is the mid-tier option and costs $99 per month, or $74 per month billed yearly. It’s a better choice if you want to take payments through your landing choices.

It comes with everything you get with the Standard plan, plus ecommerce and blogging features, and includes 30k AI credits and up to 3 custom domains.

The Advanced plan is the highest pricing tier and is designed to meet the needs of agencies and enterprises. There’s no set price—you have to contact them for a quote. 

It comes with everything you get with the Pro plan plus unlimited AI credits, up to 50 custom domains, and support for multiple blogs. Advanced users also get a dedicated success coach to help them get up and running. 

You can try Leadpages risk-free with a 14-day free trial. There’s also a 7-day grace period after your free trial, during which you can request a refund.

Leadpages pros and cons

After trying out all of Leadpages features for myself, here’s what I think its biggest pros and cons are.

Leadpages pros

• More than just landing pages. Leadpages’ best feature is still its landing page templates and editor, but the platform has also grown beyond that. I like that you can now use it to build out entire websites, complete with blogs. This expands its use cases significantly.
• Conversion-focused templates. One of Leadpages’ biggest strengths is its template library. They’re much better than the templates you get with many similar platforms and convert up to 5x higher than the industry average. They’re also optimized based on 10 years of conversion data.
• Excellent optimization tools. Leadpage offers better optimization features than most of its competitors. In particular, its split testing tool is excellent. The Leadmeter is great too, as is the option to receive expert feedback.
• Very easy to use. I found Leadpages to be incredibly easy to use. It’s easy to move between all the different tools and features, and the drag-and-drop editor is very intuitive. Beginners should have no problem getting used to it.
• Great support. The Leadpages support team is responsive and does a good job at solving issues.
• No limits on traffic or conversions. Other landing page builders will often limited traffic/conversions. It’s nice that they don’t penalize you for doing well. This makes Leadpages more affordable than most leading competitors.

Leadpages cons

• Blog feature can be improved. It’s nice that Leadpages added a new blogging tool to the platform, but it’s just not very good (yet). That said, it is still in Beta at the time of writing, so once Leadpages irons out the kinks (and hopefully modernizes the UI), it might get better.
• Feature-gating. Unfortunately, features like support for ecommerce forms and blog posts aren’t available in the Standard plan.
• Some customization limitations. While I liked Leadpages’ drag-and-drop page editor on the whole, there are some limitations. You can’t customize templates with as much freedom as I’d have liked. For example, it doesn’t offer pixel-perfect editing so you can only move blocks around in set positions. It’s worth noting that solving these limitations would make the tool more difficult to use.

Leadpages alternatives

Not sure if Leadpages is a good fit for your needs? Check out these alternatives:

• Instapage | Our review – One of the most powerful dedicated landing page builders on the market, but with a higher starting price. Includes advanced features like AMP landing pages and Instablocks.
• Landingi | Our review – A more affordable landing page builder with a good selection of templates and a low starting price. Includes all the important features like drag-and-drop page building, A/B testing, forms, etc.
• Woorise | Our review  – A marketing platform that you can use to create landing pages, as well as other more interactive lead generation materials like polls, contests, quizzes, surveys, and more.

Final thoughts

That concludes my Leadpages review.

Overall, I think Leadpages is up there amongst the best landing page builders. I particularly like its conversion-focused templates, and its split-testing tool is one of the best I’ve tried.

I also like how easy it is to use, and the price isn’t too bad considering all the features you get access to.

The blogging tool needs some work but it’s still in the early stages of development and we should see some improvement to it as they collect feedback.

And don’t expect full control over every detail when creating landing pages—there’s a limit to how much you can customize the templates.

The flip side of this is that beginners should find the tool easier to use.

Still not sure whether Leadpages is right for you? Sign up for the free trial to try it out for yourself.

Want to learn more about landing pages? Check out our roundup of the latest landing page statistics.

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