Do you want to build WordPress landing pages that look great and convert like crazy?
No problem. I’ve rounded up the best plugins on the market and broken down everything you need to know to make a decision.
These WordPress landing page plugins will make it quick and easy to deploy all sorts of conversion-focused landing pages and sales funnels.
First, I’ll talk through each plugin. Then, I’ll cover what you need to look for in a landing page plugin and provide recommendations based on various use cases.
Let’s dive in!
The best WordPress landing page plugins for 2020
1. Thrive Architect
Thrive Architect is a popular landing page plugin for WordPress. While it can be used as a page builder for pages and posts, it’s perfect for building conversion-focused WordPress landing pages.
You get a drag & drop page builder with advanced control over mobile responsiveness. And all the conversion-focused page elements you need. The visual editor is easy to use and the front-end style editor means you can visualise the page as you build it.
This includes the all important email sign up form, which integrates with a large number of popular email marketing services, and even some of the less popular ones that most plugins don’t integrate with.
In addition, you can add call-to-action buttons, testimonials, countdown timers, pricing tables, mobile-responsive data tables, contact forms, and more.
You can build WordPress landing pages within the layout of your theme, start from a completely blank page, or load one of the 270+ landing page templates. Themed template sets make it easy to build a sales funnel that fits together visually.
Thrive Architect has one of the best visual editors I’ve tested – performance improvements and new features are regularly added.
[note]Thrive recently added a new featured called Smart Landing Pages that speeds up the process of customizing your pages. Click here to learn more.[/note]
Thrive Architect stand-out features:
- Highly customizable drag & drop visual editor – It’s packed full of page various elements, and it allows anyone to create great landing pages, without design experience. And you get access to additional page elements with other Thrive Themes plugins such as Thrive Leads, and Thrive Ovation. One of the best visual editors I’ve tested.
- 270+ conversion-focused landing page templates organised into themed sets – Themed template sets are included for lead capture pages, sales pages, webinar registrations, lead gen pages for local businesses, coming soon pages, squeeze pages, and more.
- Email marketing integrations – Thrive Architect integrates with a large number email marketing services, more than other plugins on this list. And they integrate directly with platforms such as GoToWebinar, WebinarJam, and SendOwl.
- A/B split-testing add-on available – If you want to optimize your landing page, Thrive Optimize offers the bundle of Thrive Architect + split testing. Their split testing functionality makes the process extremely easy with no need to mess around hooking up a third-party tool.
Who should use this landing page plugin?
Bloggers, marketers, and entrepreneurs who are looking for a cost-effective solution for building conversion-optimized landing pages with WordPress. Without any features being locked away behind higher priced plans.
Pricing: $67 for lifetime updates and 1 year of support. Or purchase their membership plan to unlock all of their conversion-focused plugins (quiz builder, timed offers, opt-in forms, and more.)
Learn more in our Thrive Architect review.
2. OptimizePress 3.0
OptimizePress isn’t a page builder that can sort of do landing pages – it’s a purpose-built landing page plugin.
As such, it’s focused 100% on creating conversion-focused marketing pages that get you leads, customers, and email subscribers.
Version 3.0 has been rebuilt from the ground up. It’s now one of the most refined and enjoyable drag & drop editors I’ve tested so far. They named their new editor, “The Lightning Builder” and that name is definitely deserved.
They’ve got a new selection of templates which include: squeeze pages, long-form sales pages, lead capture pages, thank you pages, course pages, webinar pages, and more. And some are designed in sets for consistency throughout your sales funnel.
And they include their own “SmartTheme” with all plans to help you build out your entire website. It’s got a lot of list building functionality baked in which makes it ideal for content creators who are serious about improving conversions & growing an email list.
It’s worth noting that OptimizePress 3.0 has plenty of extra features on the horizon – they’ll have more integrations and templates in the future. They recently released a funnel builder and upcoming features include A/B split testing and a checkout builder.
OptimizePress stand-out features:
- Plenty of conversion-focused themes (designed in sets) – The selection of templates you’ll find in OptimizePress is specifically focused around creating marketing pages. Squeeze pages, sales pages, webinar pages, and such. Some of their templates are designed in sets.
- Large selection of integrations – OptimizePress is built for marketers. You’ll find the usual email marketing service integrations you may expect such as MailChimp, ConvertKit, Mailerlite, Sendlane, and more.
- Funnel builder – On higher plans you get access to OptimizeFunnels, a new funnel builder plugin.
- A/B testing and checkout builder to come – OptimizePress are working on some big new features – A/B testing and a checkout builder. These will make the platform even more useful.
- Ability to disable/enable scripts on your landing pages – By default all other scripts are disabled on your landing pages, you can then choose which ones to enable. This is a great way to improve page load times of your landing pages.
- SmartTheme will help you build your email list faster – Most WordPress themes don’t make it easy to build your email list but SmartTheme is different. You can easily add conversion-focused opt-in forms to your content, homepage, and more. No need for an extra list building plugin, unless you want to add popovers or in-content forms, etc.
Who should use this landing page plugin?
Bloggers, marketers, and entrepreneurs that want an easy way to build marketing pages – without a steep learning curve.
Pricing: Starts from $99/year.
Leadpages is much more than a plugin for your WordPress landing pages. It’s a landing page creation platform with various conversion-focused features to help you drive conversions, leads, and sales.
Since it’s a SaaS solution, you can build landing pages using a drag & drop editor, and publish them without impacting your server resources.
You can choose to push the page directly to your WordPress website, via the Leadpages plugin. You can also upload a HTML page directly to your server, or publish them via a Leadpages URL (great for temporary pages.)
One thing I particularly love about Leadpages is the convenience of being able to manage landing pages across multiple domains, from a single dashboard.
You can also use the platform to create branded popovers and alert bars. A unique use of their popovers is that they can be triggered by link clicks – on any domain. And, in a recent feature update they launched a full website builder.
Their landing page builder includes 200+ conversion-optimized templates. While their designs do look incredible, they are great conversions. For example, one landing page template I used (and spent around 10-15 minutes customising) converts at over 30% – and, that’s before any split testing!
If you want to get landing pages published fast, Leadpages is a great option.
Leadpages stand-out features:
- Hosted landing page solution, with drag & drop page builder – Leadpages has a great visual editor that makes it easy to deploy landing pages fast. Since it’s a hosted solution, you can publish landing pages on their domain, or yours. Either via HTML, or by the included WordPress plugin.
- Popup & alert bars to drive conversions – Use the same drag & drop builder to create high-converting popups. They can be triggered by exit intent, timer, or link click.
- Build entire conversion-focused websites – If you have clients that need a no-frills conversion-focused website without a blog, you can deploy an entire website in a short amount of time.
- Stripe integration on pro plans – This allows you to build checkout pages, or add checkouts to popups. A number of checkout page templates are included.
- Run A/B split-tests easily – In a few clicks, you can be split-testing your landing pages to improve conversions.
Who should use this landing page plugin?
Businesses, entrepreneurs, and agencies that want the most straightforward solution for deploying, and testing landing pages. And who will benefit from other powerful lead generation features.
Pricing: Plans start from $25/month (billed annually) with unlimited traffic, unlike other SaaS solutions.
Alternatively, you can learn more in our Leadpages review.
4. Beaver Builder
Beaver Builder is primarily a drag & drop page building plugin that can be used for landing page creation.
Using it’s front-end visual editor, you can craft eye-catching custom page layouts without any fuss. The editor feels smooth and lightweight – it doesn’t hang while saving.
You can add opt-in forms, contact pages, pricing tables, and other conversion-focused elements. Although not as many as Thrive Architect.
There is a nice selection of templates included, for both content pages, and landing pages. That said, the selection is fairly limited. Those they have look great. And you can create your own templates.
Beaver Builder stand-out features:
- Great drag & drop visual editor – The editor is a joy to use. And there are plenty of conversion based elements you can use. When editing elements initially, an edit window appears over the page, but this can be dragged to the sidebar for a better editing experience.
- Nice but limited selection of stock templates – The templates they have look great, but they are limited, and don’t have niche landing page templates such as webinar pages, etc.
- Email marketing integrations – Beaver Builder supports a significant number of email marketing services, this includes popular platforms such as GetResponse and ConvertKit, but also the likes of Sendy and SendLane.
- Themer add-on allows for full website design – With the Themer add-on (purchased separately), you can overwrite your entire theme, giving you the ability to freely customise your website. Changing headers, footers, 404 pages, and more.
Who should use this landing page plugin?
Bloggers and marketers who are primarily looking for a page builder, that has the capability of building landing pages.
Pricing: Plans start at $99 for 1 year of support.
5. Elementor Pro
Elementor Pro is the most popular page builder plugin on the market, and it’s pretty great for WordPress landing pages too.
Elementor has a great drag & drop editor that you can use to make custom page layouts. You can edit your page settings to create a distraction free experience for true conversion-focused landing pages (similar to how you can with Thrive Architect.)
One of the reasons for Elementor’s popularity is that there is a free version of the plugin. While that version has some great features, you need the Pro version for the visual form builder & email marketing integrations. And a lot of other cool features (more on those in a moment.)
You get access to a bunch of great looking templates. You won’t find some of the more conversion-focused templates such as webinar registrations and local lead gen templates, but you get a lot to work with.
Elementor puts a lot of power at your fingertips, but it’s worth noting that it has a limited number of marketing integrations – only a handful. That said, there is a Zapier integration but it would be nice to have more direct integrations.
There’s a lot that is user-friendly about this plugin, but strangely, the email sign up form widget involves a convoluted setup process, which may be an issue for some. It was for me and I’ve been using these sorts of tools for years.
Elementor Pro stand-out features:
- Drag & drop visual editor with large selection of widgets – Completely customise your content with a large selection of widgets, including conversion-focused widgets. Includes advanced functionality such as dynamic content, custom fields, and motion effects.
- Built-in popover builder – Want to add popovers to your site? You can choose from a great selection of templates, and leverage powerful page targeting functionality.
- WooCommerce builder and 15+ shop widgets – If you use WooCommerce and want full control over the look of your store, you’ll love this.
- Powerful theme builder is included – In Elementor Pro, you get access to a theme builder that can be used to build your entire website. And conditional logic allows for a lot of design possibilities.
- Expandable via third-party plugins – You can add more widgets to Elementor to make your site, and your pages stand out even more. A good example is Ultimate Addons for Elementor, by Brainstorm Force (creators of the popular Astra theme.)
Who should use this landing page plugin?
Bloggers, marketers, and entrepreneurs who are looking for a complete solution for building a customised website, with conversion-focused landing pages.
Pricing: Starts at $49/year for 1 site.
6. Divi Builder
Divi Builder is the plugin version of Divi; the flagship theme of Elegant Themes.
While primarily a website building plugin, Divi Builder is a solid landing page plugin for WordPress.
It’s got a highly functional visual editor, with plenty of conversion-focused elements such as the important email sign up form – which offers direct integrations with a large number of email marketing providers.
While there aren’t too many actual landing page templates included, there are a lot of “website packs” which generally include a landing page template, and other matching templates.
And if you want to develop your entire WordPress website with Divi, you can simply install the theme version of Divi and manage everything from within the theme.
What I especially like about Elegant Themes is the value they offer. At $89/year, it may seem a bit pricey initially. But you get several themes and plugins in that price.
This includes a social sharing plugin, email sign up plugin, magazine theme, and more.
Divi Builder stand-out features:
- Nice drag & drop page builder – While I do find other visual editors easier to use, Divi’s editor stands apart with a very different feel, and plenty of customisation options.
- 100+ website packs with 900+ page layouts – While the template offering of Divi is focused more on developing entire websites, each pack comes with matching designs for various pages.
- Built-in A/B testing – Not many plugins in this list have split-testing included but this is one of them.
- Theme version included – You can install Divi as a theme or a plugin. Both are included in each plan.
Who should use this landing page plugin?
Web designers and developers who want a cost-effective way to build out websites, and landing pages for their clients. You can use Divi and any other Elegant Themes products on unlimited sites – even client sites.
Pricing: Starts from $89/year for access to all plugins and themes Lifetime access for $249 and both plans include unlimited sites (including client sites).
7. Coming Soon Pro by SeedProd
Coming Soon Pro is the only WordPress plugin on this list that specialises in a certain type of landing page. You’ve probably guessed that it’s a Coming Soon page.
Coming Soon pages are a great way to hide a website while it’s being built, and build an email list at the same time.
This plugin allows you to create simple pages using a visual editor, although it’s not “drag & drop” like others in this list. You can easily integrate with the likes of ActiveCampaign, ConvertKit, Mad Mimi, AWeber, iContact, and more.
One of the features I love about this plugin is the access controls. Any other plugin on this list can create a great coming soon page, but they don’t offer access control like this plugin. Coming Soon Pro’s access control features are a great benefit when launching a website.
Coming Soon Pro stand-out features:
- Hide your website from the public, while giving access to clients – You can send your clients a special link to bypass the coming soon page, or restrict viewing by IP address or WordPress role.
- Social sharing & referral tracking creates a “viral loop” – Reward people for sharing your website’s launch across their social networks.
- Built-in contact form – Want people to be able to contact you before your website launches? No problem. You can add a pop-up style contact form.
- Plenty of API integrations with email services – Coming Soon Pro integrates with popular email marketing services, and also has integrations for Gravity Forms, Ninja Forms, FeedBlitz, and Zapier.
Who should use this landing page plugin?
Web designers and developers that want to hide websites from public view, while allowing clients to view the progress of the website build.
Pricing: Starts from $29.60. Free version available with limited features (e.g. no access control.)
What should you look for in a landing page plugin?
If you want to build a conversion-focused landing page in the most efficient way possible, consider the following:
Drag & drop visual editor for full customisation
Building your WordPress landing page needs to be easy, but there’s nothing worse than having a great design you can’t customise. Fortunately, almost all of the landing page plugins in this post have highly functional visual editors. Aside from Coming Soon Pro, which is only used for coming soon pages.
Email sign up forms
The majority of WordPress landing page builders are primarily page builder plugins. If your goal is to grow your email list or lead generation, you’re going to need a way of adding email sign up forms to your landing pages. Whichever plugin you choose, needs to have this element.
Email marketing integrations
Sticking with email sign ups for a moment; there are a lot of email marketing services on the market. When choosing a landing page plugin for WordPress, it’s important to know which email marketing provider you’ll be connecting your sign up forms to.
Some landing page plugins such as Elementor have limited direct integrations. Whereas Thrive Architect and Beaver Builder both supports the platforms you might expect such as ConvertKit, ActiveCampaign, and GetResponse. But, they also support the likes of Campaign Monitor, Constant Contact, Mailerlite, SendinBlue, Sendy and SendLane.
A neat feature of Thrive Architect is the custom HTML forms feature. For example, if there is no integration with your email provider, you can add the code from a HTML form, and the plugin will send email subscribers through that form. It is quicker than integrating a tool like Zapier.
A/B split testing functionality
When it comes to optimizing your WordPress landing page, best practice is nothing more than a starting point. To truly improve conversions you need to test to find what works.
In an ideal world, you’ll have A/B split testing included without having to install a third-party plugin or integrate another tool. Split testing works best when it’s easy and hassle free.
In this case, Thrive Optimize (the bundle of Thrive Architect + split testing add-on) is a great option. Divi Builder has split testing built directly into the core plugin, but I prefer the Thrive Architect editor.
Themed templates to build out your WordPress landing pages
For the life of me, I can’t understand why most landing page plugins don’t offer themed templates.
The majority of plugins on this list offer a great selection of pre-made templates, but Thrive Architect releases templates in sets. What’s great about this is that you can quickly build-out entire sales funnels with matching designs, without trying to mess about turning a lead capture page into a thank you or confirmation page.
And it’s a similar situation for OptimizePress 3.0 and Divi – they have a nice selection of pre-made layouts designed in themed sets. Although, most of Divi’s sets are designed around traditional web pages, not conversion-focused landing pages.
What are my top landing page plugin recommendations?
Most plugins on this list are page builder plugins that can handle WordPress landing page creation. And that is reflected in the development roadmap of those plugins, as well as they templates and functionality they offer.
That said, there are two options on this list that stand out if your focus is 100% on building landing pages & other marketing funnel pages:
1. Thrive Architect – This purpose-built plugin is built by conversion-focused marketers and has one of the best drag & drop visual editors I’ve tested. Their templates are arranged into themed sets so it’s easy to build sales funnels with consistent branding.
There are plenty of API integrations with email marketing services, and the custom HTML form option for any other providers that aren’t supported. And the Thrive Optimize bundle offers A/B testing. Which, you’re going to need to improve conversions.
2. Leadpages – Since Leadpages is a lead generation platform, you can use it outside of WordPress. It’s a SaaS app so you’re paying for the convenience. It’s not the right solution for everyone, but if you can justify the cost – it’s well worth it.
How to choose the best landing page plugin for you
Everyone’s needs are different, so below, I’ll go through the best landing page plugin based on specific scenarios.
What is the best landing page plugin for the money?
Divi Builder has a lifetime offer and includes all other Elegant Themes products and you can use those products on unlimited websites, including client sites.
What is the best plugin for WordPress landing pages and A/B split-testing?
Which landing page plugin has the smallest learning curve?
Nothing else on this list is quite as easy as working with Leadpages, and you get a lot of other lead generation features. As well as it’s own website builder. Since it’s a SaaS platform, it handles a lot of the heavy lifting. Most importantly, you can split-test landing pages within a few clicks.
But don’t count out OptimizePress 3.0 – their new lightning builder is great and it’s far more affordable.
What is the best landing page plugin for web development agencies, and freelancers?
Regardless of which plan you go for, you can use Divi Builder on unlimited websites, including client sites. You also get their themes, and other plugins. And their lifetime deal at $249 makes this offering even better.
Elementor Pro is another strong option because their $199/year plan supports 1,000 websites and can be used on client sites. And it’s got a very good feature set but be prepared to make most of the lead generation pages yourself.
Which WordPress landing page plugin has the best conversion-focused templates?
While a lot of these landing page plugins have beautiful templates, most aren’t strictly “landing pages” in a technical sense. They’re more website pages with conversion-focused elements and their focus is on making pages look pretty, not making pages that convert.
And that’s fine for general website development, but they’re not optimized for campaign traffic. So, if you’re wanting true marketing landing pages for use with the likes of PPC campaigns such as Facebook Ads – Thrive Architect and OptimizePress 3.0 are the best options (balancing features, usability and price).
Wrapping it up
Using the plugins above, you can put an immense amount of power at your fingertips. They offer everything you’ll need to create beautiful landing pages that convert.
Whether you want to create a squeeze page to build your email list, create high converting sales pages, generate leads from PPC ads, setup webinar pages, build a membership site or more – you can do it.
…all without the hassle.
Create sales pages, lead capture pages, squeeze pages, membership pages, confirmation pages, webinar pages, and more.
This means you can focus on crafting products and offers, creating compelling content and moving the needle on your business.
And for those of you that offer web design services, you can create pages that impress your clients without the hassle of building them from scratch.
So what are you waiting for? Pick a landing page plugin and start creating.
Related reading: 11 Best WordPress Mailing List Plugins To Grow Your Email List.
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