6 Top WordPress Landing Page Plugins: Create Marketing Pages That Convert

Top WordPress Landing Page Plugins

Do you want to build conversion-focused WordPress landing pages?

You’ll need a landing page plugin that makes the process as quick and easy as possible.

In this post, you’ll discover the best WordPress landing page plugins on the market and recommendations for different situations.

Let’s get started:

The best WordPress landing page plugins for 2020

1. Thrive Architect

Thrive Architect

Thrive Architect is a popular landing page plugin for WordPress. While it can be used as a page builder for pages and posts, it’s perfect for building conversion-focused WordPress landing pages.

You get a drag & drop page builder with advanced control over mobile responsiveness. And all the conversion-focused page elements you need. The visual editor is easy to use and the front-end style editor means you can visualise the page as you build it.

This includes the all important email sign up form, which integrates with a large number of popular email marketing services, and even some of the less popular ones that most plugins don’t integrate with.

In addition, you can add call-to-action buttons, testimonials, countdown timers, pricing tables, mobile-responsive data tables, contact forms, and more.

You can build WordPress landing pages within the layout of your theme, start from a completely blank page, or load one of the 270+ landing page templates. Themed template sets make it easy to build a sales funnel that fits together visually.

Thrive Architect has one of the best visual editors I’ve tested – performance improvements and new features are regularly added.

Thrive Architect stand-out features:

  • Highly customizable drag & drop visual editor – It’s packed full of page various elements, and it allows anyone to create great landing pages, without design experience. And you get access to additional page elements with other Thrive Themes plugins such as Thrive Leads, and Thrive Ovation. One of the best visual editors I’ve tested.
  • 270+ conversion-focused landing page templates organised into themed sets – Themed template sets are included for lead capture pages, sales pages, webinar registrations, lead gen pages for local businesses, coming soon pages, squeeze pages, and more.
  • Email marketing integrations – Thrive Architect integrates with a large number email marketing services, more than other plugins on this list. And they integrate directly with platforms such as GoToWebinar, WebinarJam, and SendOwl.
  • A/B split-testing add-on available – If you want to optimize your landing page, Thrive Optimize offers the bundle of Thrive Architect + split testing. Their split testing functionality makes the process extremely easy with no need to mess around hooking up a third-party tool.

Who should use this landing page plugin?

Bloggers, marketers, and entrepreneurs who are looking for a cost-effective solution for building conversion-optimized landing pages with WordPress. Without any features being locked away behind higher priced plans.

Pricing: $67 for lifetime updates and 1 year of support. Or purchase their membership plan to unlock all of their conversion-focused plugins (quiz builder, timed offers, opt-in forms, and more.)

Learn more in our Thrive Architect review.

2. OptimizePress 3.0

OptimizePress New

OptimizePress isn’t a page builder that can sort of do landing pages – it’s a purpose-built landing page plugin.

As such, it’s focused 100% on creating conversion-focused marketing pages that get you leads, customers, and email subscribers.

Version 3.0 has been rebuilt from the ground up. It’s now one of the most refined and enjoyable drag & drop editors I’ve tested so far. They named their new editor, “The Lightning Builder” and that name is definitely deserved.

They’ve got a new selection of templates which include: squeeze pages, long-form sales pages, lead capture pages, thank you pages, course pages, webinar pages, and more. And some are designed in sets for consistency throughout your sales funnel.

And they include their own “SmartTheme” with all plans to help you build out your entire website. It’s got a lot of list building functionality baked in which makes it ideal for content creators who are serious about improving conversions & growing an email list.

It’s worth noting that OptimizePress 3.0 has plenty of extra features on the horizon – they’ll have more integrations and templates in the future. They recently released a funnel builder and upcoming features include A/B split testing and a checkout builder.

OptimizePress stand-out features:

  • Plenty of conversion-focused templates (designed in sets) – The selection of templates you’ll find in OptimizePress is specifically focused around creating marketing pages. Squeeze pages, sales pages, webinar pages, and such. Some of their templates are designed in sets.
  • Large selection of integrations – OptimizePress is built for marketers. You’ll find the usual email marketing service integrations you may expect such as MailChimp, ConvertKit, Mailerlite, Sendlane, and more.
  • Funnel builder – On higher plans you get access to OptimizeFunnels, a new funnel builder plugin.
  • A/B testing and checkout builder to come – OptimizePress are working on some big new features – A/B testing and a checkout builder. These will make the platform even more useful.
  • Ability to disable/enable scripts on your landing pages – By default all other scripts are disabled on your landing pages, you can then choose which ones to enable. This is a great way to improve page load times of your landing pages.
  • SmartTheme will help you build your email list faster – Most WordPress themes don’t make it easy to build your email list but SmartTheme is different. You can easily add conversion-focused opt-in forms to your content, homepage, and more. No need for an extra list building plugin, unless you want to add popovers or in-content forms, etc.

Who should use this landing page plugin?

Bloggers, marketers, and entrepreneurs that want an easy way to build marketing pages – without a steep learning curve.

Pricing: Starts from $99/year.

3. Leadpages


Leadpages is much more than a plugin for your WordPress landing pages. It’s a landing page creation platform with various conversion-focused features to help you drive conversions, leads, and sales.

Since it’s a SaaS solution, you can build landing pages using a drag & drop editor, and publish them without impacting your server resources.

You can choose to push the page directly to your WordPress website, via the Leadpages plugin. You can also upload a HTML page directly to your server, or publish them via a Leadpages URL (great for temporary pages.)

One thing I particularly love about Leadpages is the convenience of being able to manage landing pages across multiple domains, from a single dashboard.

You can also use the platform to create branded popovers and alert bars. A unique use of their popovers is that they can be triggered by link clicks – on any domain. And, in a recent feature update they launched a full website builder.

Their landing page builder includes 200+ conversion-optimized templates. While their designs do look incredible, they are great conversions. For example, one landing page template I used (and spent around 10-15 minutes customising) converts at over 30% – and, that’s before any split testing!

If you want to get landing pages published fast, Leadpages is a great option.

Leadpages stand-out features:

  • Hosted landing page solution, with drag & drop page builder – Leadpages has a great visual editor that makes it easy to deploy landing pages fast. Since it’s a hosted solution, you can publish landing pages on their domain, or yours. Either via HTML, or by the included WordPress plugin.
  • Popup & alert bars to drive conversions – Use the same drag & drop builder to create high-converting popups. They can be triggered by exit intent, timer, or link click.
  • Build entire conversion-focused websites – If you have clients that need a no-frills conversion-focused website without a blog, you can deploy an entire website in a short amount of time.
  • Stripe integration on pro plans – This allows you to build checkout pages, or add checkouts to popups. A number of checkout page templates are included.
  • Run A/B split-tests easily – In a few clicks, you can be split-testing your landing pages to improve conversions.

Who should use this landing page plugin?

Businesses, entrepreneurs, and agencies that want the most straightforward solution for deploying, and testing landing pages. And who will benefit from other powerful lead generation features.

Pricing: Plans start from $25/month (billed annually) with unlimited traffic, unlike other SaaS solutions.

Alternatively, you can learn more in our Leadpages review.

4. Beaver Builder

beaver builder

Beaver Builder is primarily a drag & drop page building plugin that can be used for landing page creation.

Using it’s front-end visual editor, you can craft eye-catching custom page layouts without any fuss. The editor feels smooth and lightweight – it doesn’t hang while saving.

You can add opt-in forms, contact pages, pricing tables, and other conversion-focused elements. Although not as many as Thrive Architect.

There is a nice selection of templates included, for both content pages, and landing pages. That said, the selection is fairly limited. Those they have look great. And you can create your own templates.

Beaver Builder stand-out features:

  • Great drag & drop visual editor – The editor is a joy to use. And there are plenty of conversion based elements you can use. When editing elements initially, an edit window appears over the page, but this can be dragged to the sidebar for a better editing experience.
  • Nice but limited selection of stock templates – The templates they have look great, but they are limited, and don’t have niche landing page templates such as webinar pages, etc.
  • Email marketing integrations – Beaver Builder supports a significant number of email marketing services, this includes popular platforms such as GetResponse and ConvertKit, but also the likes of Sendy and SendLane.
  • Themer add-on allows for full website design – With the Themer add-on (purchased separately), you can overwrite your entire theme, giving you the ability to freely customise your website. Changing headers, footers, 404 pages, and more.

Who should use this landing page plugin?

Bloggers and marketers who are primarily looking for a page builder, that has the capability of building landing pages.

Pricing: Plans start at $99 for 1 year of support.

5. Elementor Pro

Elementor Pro

Elementor Pro is the most popular page builder plugin on the market, and it can be used for WordPress landing pages too.

Elementor has a great drag & drop editor that you can use to make custom page layouts. You can edit your page settings to create a distraction free experience for true conversion-focused landing pages (similar to how you can with Thrive Architect.)

One of the reasons for Elementor’s popularity is that there is a free version of the plugin. While that version has some great features, you need the Pro version for the visual form builder & email marketing integrations. And a lot of other cool features (more on those in a moment.)

You get access to a bunch of great looking templates. You won’t find some of the more conversion-focused templates such as webinar registrations and local lead gen templates, but you get a lot to work with.

Elementor puts a lot of power at your fingertips, but it’s worth noting that it has a limited number of marketing integrations – only a handful. That said, there is a Zapier integration but it would be nice to have more direct integrations.

There’s a lot that is user-friendly about this plugin, but strangely, the email sign up form widget involves a convoluted setup process, which may be an issue for some. It was for me and I’ve been using these sorts of tools for years.

Elementor Pro stand-out features:

  • Drag & drop visual editor with large selection of widgets – Completely customise your content with a large selection of widgets, including conversion-focused widgets. Includes advanced functionality such as dynamic content, custom fields, and motion effects.
  • Built-in popover builder – Want to add popovers to your site? You can choose from a great selection of templates, and leverage powerful page targeting functionality.
  • WooCommerce builder and 15+ shop widgets – If you use WooCommerce and want full control over the look of your store, you’ll love this.
  • Powerful theme builder is included – In Elementor Pro, you get access to a theme builder that can be used to build your entire website. And conditional logic allows for a lot of design possibilities.
  • Expandable via third-party plugins – You can add more widgets to Elementor to make your site, and your pages stand out even more. A good example is Ultimate Addons for Elementor, by Brainstorm Force (creators of the popular Astra theme.)

Who should use this landing page plugin?

Bloggers, marketers, and entrepreneurs who are looking for a complete solution for building a customised website, with conversion-focused landing pages.

Pricing: Starts at $49/year for 1 site. 

6. Divi Builder

Divi Builder - Modules

Divi Builder is the plugin version of Divi; the flagship theme of Elegant Themes.

While primarily a website building plugin, Divi Builder is a solid landing page plugin for WordPress.

It’s got a highly functional visual editor, with plenty of conversion-focused elements such as the important email sign up form – which offers direct integrations with a large number of email marketing providers.

While there aren’t too many actual landing page templates included, there are a lot of “website packs” which generally include a landing page template, and other matching templates.

And if you want to develop your entire WordPress website with Divi, you can simply install the theme version of Divi and avoid messing around with plugins.

What I especially like about Elegant Themes is the value they offer. At $89/year, it may seem a bit pricey initially. But you get several themes and plugins in that price and you can use them on unlimited websites.

This includes a social sharing plugin, email sign up plugin, magazine theme, and more.

Divi Builder stand-out features:

  • Nice drag & drop page builder – While I do find other visual editors easier to use, Divi’s editor stands apart with a very different feel, and plenty of customisation options.
  • 100+ website packs with 900+ page layouts – While the template offering of Divi is focused more on developing entire websites, each pack comes with matching designs for various pages.
  • Built-in A/B testing – Not many plugins in this list have split-testing included but this is one of them.
  • Theme version included – You can install Divi as a theme or a plugin. Both are included in each plan.

Who should use this landing page plugin?

Web designers and developers who want a cost-effective way to build out websites, and landing pages for their clients. You can use Divi and any other Elegant Themes products on unlimited sites – even client sites.

Pricing: Starts from $89/year for access to all plugins and themes Lifetime access for $249 and both plans include unlimited sites (including client sites).

How to choose the best landing page plugin for you

Everyone’s needs are different, so below, I’ll go through the best landing page plugin based on specific scenarios.

What is the best overall landing page plugin?

The best landing page builder depends on your needs. However, it’s worth remembering that most plugins on this list are page builders that are aimed at web designers.

Instead, I prefer purpose-built landing page plugins that are designed with conversions in mind.

Thrive Architect is my top pick. It has a great visual editor and themed template sets so you can start building sales funnels and landing pages fast. And it integrates with other plugins from Thrive Themes – you can get everything with their membership plan.

OptimizePress is another great option. The editor isn’t as flexible but it’s slightly easier to use.

What is the best landing page plugin for the money?

Divi Builder has a lifetime offer and includes all other Elegant Themes products and you can use those products on unlimited websites, including client sites.

Thrive Architect has a stronger focus on marketing pages, and they offer lifetime updates on each plan. Elementor Pro has a great page builder, plenty of templates, and offers a lot of value.

What is the best plugin for WordPress landing pages and A/B split-testing?

Thrive Optimize (Thrive Architect + split-testing add-on), or Leadpages are the easiest to work with, in my opinion.

Although, you can use a third-party split testing tool such as Google Optimize, but it’s not as easy and adds an extra tool to the mix.

Which landing page plugin has the smallest learning curve?

Nothing else on this list is quite as easy as working with Leadpages, and you get a lot of other lead generation features. As well as it’s own website builder. Since it’s a SaaS platform, it handles a lot of the heavy lifting. Most importantly, you can split-test landing pages within a few clicks.

But don’t count out OptimizePress 3.0 – their new lightning landing page builder is great and it’s far more affordable.

What is the best landing page plugin for web development agencies, and freelancers?

Leadpages is great for convenience but it’s expensive. Divi Builder is priced very affordably.

Regardless of which plan you go for, you can use Divi Builder on unlimited websites, including client sites. You also get their themes, and other plugins. And their lifetime deal at $249 makes this offering even better.

Elementor Pro is another strong option because their $199/year plan supports 1,000 websites and can be used on client sites. And it’s got a very good feature set but be prepared to make most of the lead generation pages yourself.

Which WordPress landing page plugin has the best conversion-focused templates?

While a lot of these landing page plugins have beautiful templates, most aren’t strictly “landing pages” in a technical sense. They’re more website pages with conversion-focused elements and their focus is on making pages look pretty, not making pages that convert.

And that’s fine for general website development, but they’re not optimized for campaign traffic. So, if you’re wanting true marketing landing pages for use with the likes of PPC campaigns such as Facebook Ads – Thrive Architect and OptimizePress 3.0 are the best options (balancing features, usability and price).

Wrapping it up

With these plugins you’ll be able to create sales pages, webinar pages, membership pages, confirmation pages, lead generation pages, and more.

As a result you’ll generate more leads and customers.

Now it’s time to choose a plugin and start building your WordPress landing pages.

What are you waiting for?

Related Reading:

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

Top WordPress Landing Page Plugins
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