Are you in need of a few blog niche ideas for your next online business venture?
Blogging is one of the most effective forms of content marketing. It allows you to create a hub for content related to your niche that’s free from the algorithms built by social media platforms.
In this post, we’re breaking down the best blog niches that actually make money.
The best profitable blog niche ideas
To uncover the most profitable blog niches, we used Google Trends to pick and arrange our primary categories. This tool lets you view the level of interest a topic has had in Google Search over a specified period of time.
We’re using data from the last five years, and the level of interest is rated on a scale from 0 to 100.
We also used Google Keyword Planner to gauge the range of monthly searches each niche falls into as well as its cost-per-click (CPC).
CPC is the amount advertisers pay per click they receive when they choose to advertise their web pages to specific keywords in Google Ads.
While this doesn’t help you determine exactly how much you’ll make from each niche, it does tell you how much advertisers are willing to pay to appear in search results related to a particular niche.
The higher they’re willing to pay in Google Ads, the more they’ll be willing to pay for sponsored posts.
Here are the categories we chose:
- Food
- Beauty
- Real estate
- Marketing
- Business
- Health and wellness
- Web design
- Technology
- Education
- Gaming
- Sales
- Fashion
Note: The niches covered in this post are still fairly top-level. Use this as a rough guide but be sure to drill down and get even more specific. For example, a blog about starting a business is still fairly generic. So, you could choose to blog about a starting a specific type of business (e.g. SaaS).
Food niches
The food niche as a whole is a profitable niche that has had a consistent level of interest over the last five years. Interest has remained in the 70s and higher during that time period.
1. Coffee
Avg. Monthly Searches: 1 million – 10 million | CPC: $1.72 – $7.87
Coffee blogs cover coffee reviews, city guides that focus on coffee spots and news from the coffee industry.
Blogs in this blog niche idea mostly monetize their content with custom sidebar ads, as opposed to ads that get inserted by an ad network.
2. Chinese food
Avg. Monthly Searches: 1 million – 10 million | CPC: $1.16 – $9.05
Chinese food blogs write articles about Chinese recipes, ingredients and cooking methods.
They monetize their blogs with ads from ad networks, affiliate links, cooking courses and cookbooks.
3. Mexican food
Avg. Monthly Searches: 100,000 – 1 million | CPC: $0.20 – $2.35
Mexican food blogs share detailed, step-by-step recipes for all courses.
They mostly monetize their blogs with display ads from ad networks but also create their own products, like cookbooks, and use affiliate links.
Beauty niches
The beauty niche has had a consistently high level of interest over the last five years, only faltering for a moment in the fall of 2020. Its interest primarily in the 70s on Google Trends’ chart.
4. Hair care
Avg. Monthly Searches: 10,000 – 100,000 | CPC: $1.29 – $7.80
Hair care blogs publish reviews of hair care products, style tips, Instagram tricks to make your hairstyle stand out in photos and similar topics.
They monetize their content with their own hair care products, ads and affiliate links. Blogs owned by hair stylists even host classes and publish books.
5. Eye makeup
Avg. Monthly Searches: 10,000 – 100,000 | CPC: $0.63 – $8.52
Beauty blogs who cover eye makeup usually cover topics like lash tutorials, eye shadow reviews and eye care.
The most popular blogs in this niche are eye makeup brands who happen to have a blog, but like most beauty bloggers, eye makeup bloggers are able to monetize their content with affiliate links and ads.
6. Skincare
Avg. Monthly Searches: 100,000 – 1 million | CPC: $0.84 – $5.29
Skincare blogs cover guides on how to rid the skin of common (and not so common) skin conditions, general skincare tips and product recommendations.
They monetize their blogs with typical monetization methods like affiliate marketing but also offer their own skincare products and services.
Real estate niches
Real estate may not be as popular of a topic as it was a few years ago, but interest on Google has remained above 50 over the last five years. Interest also has a trend of dropping in November of almost every year, so watch out for that.
7. Real estate agents
Avg. Monthly Searches: 100,000 – 1 million | CPC: $5.50 to $18.29
Blogs for real estate agents publish tips for fellow real estate professionals, sharing everything from tips on getting a real estate license to marketing your services on social media.
Many bloggers in this niche offer online courses and coaching.
8. Home renovations
Avg. Monthly Searches: 10,000 – 100,000 | CPC: $3.49 – $14.07
Home renovation blogs share tips and tutorials on how to complete certain projects and achieve room designs and publish product reviews. They also share their own adventures in home renovation.
They host online courses, use affiliate links and accept sponsorship deals.
9. Home improvement
Avg. Monthly Searches: 100,000 – 1 million | CPC: $1.98 – $6.70
Home improvement blogs share DIY tips and tutorials on how to fix structures and appliances typically found around the home as well as how to maintain them all.
Because this niche is similar to the home renovations niche, it uses much of the same revenue models: affiliate marketing, online courses and sponsors.
Marketing niches
Marketing’s increase in interest is gradually on the rise. Even so, it still has a consistent and sudden drop in interest at the end of December.
10. Email marketing
Avg. Monthly Searches: 10,000 – 100,000 | CPC: $11.00 – $53.85
The email marketing niche is incredibly small and oversaturated with email marketing companies who have blogs. Most other blogs who cover email marketing also cover all other areas of marketing as well.
Of those that do cover email marketing, they usually review email marketing service providers and share tips on how to increase subscriber count, open rates and click-through rates.
Email marketing services use blogs as a way to market their applications, but other blogs monetize through affiliate links since software applications offer the best affiliate marketing commissions. Some also offer services and premium email templates.
11. Influencer marketing
Avg. Monthly Searches: 10,000 – 100,000 | CPC: $4.05 – $14.36
Like email marketing, the influencer marketing niche is saturated with blogs run by influencer marketing software companies and blogs who cover all areas of social media marketing.
They monetize through the software applications they offer as well as through courses, marketing reports and services.
12. Social media marketing
Avg. Monthly Searches: 10,000 – 100,000 | CPC: $4.59 – $13.97
Social media marketing blogs cover tips on how to increase follows, likes, comments and shares for all social media platforms, especially Instagram and TikTok.
Most monetize their content with affiliate links for social media software applications, but some also offer coaching and courses. A small portion of bloggers in this niche use ads.
Business blogs
Business is slowly gaining interest over time on Google. In the past, interest consistently hovered in the 60s, but it’s made its way over to the 70s in Google Trends.
13. Starting a business
Avg. Monthly Searches: 10,000 – 100,000 | CPC: $3.01 – $15.00
Blogs in this niche cover everything from coming up with a business idea and obtaining a business license and early funding to strategies small businesses can use to grow early on.
Blogs in this niche typically monetize through one-on-one coaching and consultations as well as books and online courses, though some use affiliate marketing.
Joel Libava’s blog, The Franchise King® is a great example here. Particularly because he’s focused on helping people start a very sp