Are you looking for Instagram tools that can help you grow your following and boost your presence on social media?
With over 1 billion active monthly users, Instagram is no longer a social network for scrolling through cat memes or pictures of food.
It’s a serious social network that influencers and businesses are using to drive significant revenue.
In this post, you’ll discover the best Instagram tools to market your business online.
This includes Instagram tools to help you with comment management, publishing, analytics, reporting, hashtag research, organic follower growth, and more.
The best Instagram tools to manage your profile – summary
- Pallyy – The leading Instagram management tool for content creators – includes publishing, comment management, reporting, analytics, and IG link in bio tool. Limited free plan available. Supports other popular networks.
- SocialBee – Best Instagram tool for automation. Choose this if your priority is scheduling posts for Instagram and other social networks.
- Sendible – An all-in-one tool that’s ideal for solopreneurs that need to improve their Instagram marketing – You can also manage Twitter, Facebook, and other platforms.
- Iconosquare – Powerful Instagram tool for businesses – includes in-depth analytics, publishing, comment management, and more.
- Shorby – Best Instagram tool for creating link in bio pages.
- SweepWidget – Powerful social media giveaway tool. Embed Instagram giveaways on your blog and use them to grow your Instagram following.
- Missinglettr – Best Instagram tool for automation. Automatically turns blog posts into social media campaigns for Instagram, Facebook, Twitter, and LinkedIn.
- Keyword Tool – A keyword research tool with hashtag research features.
- Brand24 – Best Instagram tool for social listening.
- All Hashtag – A limited but free Instagram hashtag tool.
- Cyfe – Create reporting and analytics dashboards for your Instagram account and other networks.
Pallyy is a complete Instagram marketing toolkit. It includes scheduling, Instagram analytics, comment moderation, competitive research, and a “link in bio” tool. It’s extremely affordable for both individuals and agencies alike.
Pallyy’s scheduling calendar is one of the best we’ve seen and it excels when it comes to visual content. It’s laid out in a grid format, with each cell corresponding to a particular date in the month. You can use it to visually plan your whole feed. Simply drag content from your media library onto any cell in order to schedule your posts for that date.
Pallyy lets you set a caption for the post and even schedule the first comment. The first comment feature comes in useful if you want to keep your caption clean and add your hashtags in the comment section instead.
After you’ve scheduled the post, a thumbnail preview will show up in the calendar cell. You can then look at your filled-out calendar to get an idea of what your whole feed will look like.
Other features we liked about Pallyy include:
- IG grid preview. This makes it easy to create an visually impressive Instagram feed.
- Bulk uploads. You can upload photos and videos to Pallyy in bulk and then edit them by adding flyers or selecting preset sizing options.
- Best time to post. Pallyy will show you the best times to post to generate maximum engagement.
- Canva integration. Create and edit images using the Canva integration, then schedule your posts with Pallyy.
- In-depth Instagram analytics. Find out what your top-performing posts and Instagram Stories are and keep track of both your and your competitor’s engagement rates, follower count, and more.
- Social inbox. Manage comments and reply directly to your audience from within Pallyy. Supports Instagram and other popular social networks.
- User generated content search. Uncover interesting content to re-share via Pallyy’s Explore feature. Be sure to ask permission and add credit before re-sharing, though!
Pallyy offers a free plan and 14-day free trial of premium features. You can remove limits and unlock all features for $18/month per social set. Annual discounts available.
Read our Pallyy review.
SocialBee is another all-in-one social media management solution that’s suitable for Instagram influencers, SMBs, and agencies.
SocialBee is a cross-platform tool that can help you manage your Instagram, Facebook, Twitter, and TikTok campaigns. You can use it to organize and schedule your content, share it across platforms, and track performance.
They have a bunch of innovative publishing features that we liked. For example, the content Categories feature allows you to create different categories for different kinds of posts, which can help you to get a balanced content mix. You can also edit all posts in a category at once using the bulk editor, which is a huge time saver.
You can recycle your top-performing content by creating new variations of your posts and rescheduling them to squeeze out even more value. If you’re publishing time-sensitive posts like limited-time promotional offers, you can set expiration dates for all your posts. Alternatively, you can set them to expire after a certain number of shares, which can come in useful when you’re running social giveaways.
Aside from the above, SocialBee also includes excellent Instagram analytics and reporting features, custom short URLs, URL tracking, and more.
SocialBee offers a wide range of paid plans suitable for different budgets. Their entry-level plan currently starts from $29/month, save 16% with annual billing. A 14-day trial is available.
Read our SocialBee review.
Sendible is a popular Instagram tool used by over 30,000 solopreneurs, bloggers, marketers, agencies, and brand managers.
Being one of the best all-in-one solutions on the market, Sendible comes with publishing and collaboration tools, detailed analytics, social listening, and more. Sendible supports all major social networks, including Instagram.
The built-in image editor is flexible and powerful. You can use it to resize images and even add filters without having to leave the Sendible dashboard. Alternatively, you can use Sendible’s Canva integration to design graphics with Canva and schedule them in seconds.
Not only does Sendible offer a smooth publishing process when posting directly to Instagram, but they are also one of the first tools to offer direct posting of multiple images to Instagram carousels since IG opened their API.
This feature-rich tool even ensures approval workflows allow for seamless collaboration between team members and clients, while one-click reports make it easy to showcase your results in seconds.
Sendible’s content suggestions also make sure your client’s content is always new and relevant, you no longer need to recall frequently used hashtags from memory or copy and paste them from a saved document elsewhere.
Another feature we like about Sendible is that it has its own mobile app. You can download it to get push notifications/alerts and respond to incoming messages and opportunities on the go.
Sendible plans start from $29/month. A 14-day free trial is available.
Iconosquare is a powerful Instagram tool for businesses that stands out for its in-depth analytics, publishing, and monitoring tools.
Iconosquare includes many of the same features as other all-in-one Instagram tools on this list, including a powerful social scheduler and social listening tools. However, it’s better than most when it comes to analytics.
It provides you with a wealth of data and lets you really drill down into your campaigns to find out what’s working and what’s not.
You can easily visualize key performance indicators like follower growth, average post engagement rates, reach, and impressions in easy-to-read graphs.
Then, compare your performance against provided industry benchmarks for over 100 different industries to see how you stack up. You can also compare organic vs promoted posts to see how your promotional campaigns impacted various metrics.
Use the Conversations feature to see how your brand or competitors are being mentioned across Instagram. You can sort mentions by type (e.g. comment mentions, caption mentions, tags, etc) or media type, and respond to any comments you feel you need to jump in on.
What I particularly like is that you can schedule Instagram posts of various types. That includes photos, carousels, reels, and stories. Yes, you can schedule Instagram stories! All automatically without a third-party app.
Iconosquare pricing plans start from $59/month (save 22% with annual billing). You can sign up for a free 14-day trial with no credit card required.
Read our Iconosquare review.
PromoRepublic is a leading social media marketing tool with powerful automation features built-in for social media platforms including Instagram. It’s designed to help businesses and agencies that need an easy way to manage hundreds of social pages at once.
You can leverage PromoRepublic’s powerful automation tools to simplify your Instagram strategy and save time. These include:
- Automatic reposting. PromoRepublic can automatically re-queue Instagram content that performed well for a later date to maximize engagement.
- Done-for-you content templates. Creating great social content takes a lot of time. PromoRepublic can help reduce your teams’ workload by providing you with a wide catalog of ready-made, industry-relevant social content and over 100,000 templates to use in your campaigns, so you don’t have to start from scratch.
- Efficient workflows. Easily send social content to different team members or clients for quick approvals to avoid bottlenecks.
Aside from the above, PromoRepublic also comes with in-depth Instagram analytics and reporting features, and an awesome reputation management tool that makes it easy to manage and respond to customer messages, ratings, and more in one centralized location.
Paid plans start at $49 per month (billed annually). You can get started with a free 14-day trial.
Read our PromoRepublic review.
Shorby is makes it easy to create “link in bio” pages for Instagram. These micro landing pages house all your links. You can then add this single page to your IG bio.
One of Instagram’s most annoying features is that it only allows you to add one link in your bio. If you want to promote multiple pages through Instagram, this limitation can be frustrating.
Fortunately, Shorby provides a simple workaround. All you have to do is sign up and use the intuitive SmartPage page builder to create a landing page in minutes, then fill it with your priority links, tweak the design to match your branding, and you’re good to go!
You can then grab your personalized shor.by URL and add it to your bio.
The Rich Links feature ensures all your links look super-clickable to improve your CTR, and tracking pixel support enables you to retarget the people who click through (only available in select plans).
Plans start from $15/month and a free trial is available.
Read our Shorby review.
SweepWidget is a powerful social media giveaway tool that can be used to grow your Instagram audience. You can use it to set up giveaway campaigns, then embed them on your blog to grow your Instagram following, website traffic, and generate leads.
It features an easy-to-use drag and drop builder you can use to create your giveaway content. You can add custom form fields to create surveys, polls, and questionnaires, and customize the look and feel of your contest in the editor.
SweepWidget integrates with 30 apps and supports 90 entry methods. So, not only can you grow your Instagram account, you can grow your other social profiles as well.
Just start your giveaway, add it to a page on your website and share that link with your followers.
The leaderboard competition feature allows users to compete for the number one spot, which can help to incentivize sharing and boost engagement. You can even set up tiered milestones so that when users earn a certain amount of points, they gain instant rewards or coupons as a further incentive.
There’s a lot more we could say about SweepWidget, but we just don’t have time. Needless to say, if you’re planning on running giveaways, you should definitely check it out!
A free basic plan is available. You can upgrade to a Pro plan from $29/month.
Read our SweepWidget review.
Tailwind is a great Instagram tool that can help you schedule posts for both Instagram and Pinterest. You can use it to schedule your visual posts ahead of time and it also comes complete with some powerful analytics and creation features.
The tool also includes an Instagram bio link feature and a Hashtag generator which is extremely useful for Instagrammers. Overall, it’s a great all-in-one tool for Instagram and Pinterest users. Photo editing is built-in.
Plans start from $9.99/month. Limited free plan is available.
9. Buffer Publish
If you need help getting your Instagram posts published in advance, Buffer Publish can help. This Instagram tool makes it easy to plan your content ahead of time and share it at optimal times.
Buffer Publish is the publishing component of the Buffer Toolkit, and it provides Instagram and social media marketers with a completely free-to-use content calendar.
You can use it to plan and collaborate on Instagram content and manage other aspects of your campaigns such as the first comments on your post, shop grid, and more.
If you want to access analytics and engagement tools, you may want to consider paying for the whole Buffer package, which includes these features tools. However, if you just want a simple publishing tool, Buffer Publish is the perfect free option.
Buffer Publish is free. The Buffer Essentials package starts from $5/social channel/month.
Missinglettr makes it easy to turn your blog posts into social media posts for Instagram and other social networks.
The tool comes complete with a social media calendar for publishing your Instagram posts, as well as a Curate feature that you can use to automatically pull information from blogs and other content to create posts.
It also includes a powerful analytics feature that can help you to track all of your Instagram metrics. If you feel like the time you spend on Instagram is getting out of hand, Missinglettr’s automation features can help you to post regular and consistent content automatically and save hours of your time.
Overall, there’s no quicker way to create Instagram posts. It’s the perfect tool for brands and businesses that want to maintain an Instagram presence but don’t have a ton of time to devote to it.
Missinglettr has a free plan available. Paid plans start from $19/month.
Read our Missinglettr review.
MetaHashtags is a useful Instagram tool that can help you to find the right hashtags for your post, and spy on the competition too.
The tool can be used to generate unlimited hashtags, and even provides metrics to help you select the right ones for your content.
With MetaHashtags you can filter hashtags by the size, number of likes, frequency, and more and save them into collections that you can use for your ongoing campaigns.
In addition to this, the tool will help you to easily spy on your competitor’s hashtag strategy for inspiration. All you have to do is search their Instagram account handle and you’ll be presented with a list of the hashtags they use the most.
MetaHashtags also has a detailed Instagram hashtags analytics feature that can help you to understand which are performing well, and which need to be changed. You can also use it to detect and remove banned hashtags from your content.
Plans start from €9/month. Limited free version available.
12. Keyword Tool
Keyword Tool can help you find high-performing hashtags for Instagram and Twitter content.
This paid hashtag tool is perfect for anyone looking for an all-in-one solution that covers both keyword and hashtag research. With Keyword Tool Pro, you can access information on hashtags by simply searching for a keyword. You’ll then be presented with how many posts each hashtag has appeared in on Instagram.
You can also search for people who have an account name that includes your Keyword. You can also use Keyword Tool to get information about keywords used on platforms like YouTube and Twitter too.
With Keyword Tool Pro, you can get access to up to 20x more hashtag suggestions related to your keywords than you would by using Instagram’s autocomplete feature.
Limited free version available. Paid plans start from $69/month.
Brand24 makes it easy to find discussions about your brand on Instagram and other platforms. It’s also great for finding Instagram marketing opportunities.
Social media monitoring is extremely important for brands, and with the help of Brand24, you can ensure that you never miss a comment or post about your brand, whether it be positive, or negative.
With Brand24, you’ll be able to view a mentions feed, which will show every post or comment that has been made about your brand across all social media platforms.
You can also monitor discussion volumes, to see how much people are talking about you.
Metrics like these can help you to judge the success of your ad campaigns, and they can also help you to identify problems with your brand sentiment and deal with them before they escalate.
Brand24 can also be used to help you to select relevant influencers for your marketing campaigns. The influencer score tool assigns each influencer a score based on their relevancy and performance to make it easier for you to select the right ones for the job.
Free trial available. Paid plans start from $30/month.
Read our Brand24 review.
14. All Hashtag
All Hashtags is an Instagram tool that can help you manage and select the right hashtags for your posts.
Instagram marketing relies on a smart strategy for gathering and publishing hashtags.
But if you don’t have the budget to invest in a paid tool, then this tool is just what you need.
All Hashtags offers 5 different free tools including a hashtag generator, a hashtag creation tool, and a hashtag analytics tool.
The Instagram hashtag generator can help you to generate relevant and top-performing hashtags for your posts and the hashtag creator can help you to quickly convert text into hashtag form.
In addition to these tools, you can use the free hashtag analytics tool to analyze how well certain hashtags perform and inform your future hashtagging strategy.
All Hashtag also offers a useful hashtag counting tool that can help you to make sure that you don’t exceed Instagram’s hashtag limit of 30 per post.
Overall, it’s an extremely useful, free tool that is perfect for polishing up your Instagram posts and making the most of the hashtags you use.
All Hashtags is completely free to use.
Cyfe differs from most Instagram tools on this list. It’s purposely designed to help you create a dashboard to monitor your efforts across Instagram and other social networks. You can use Cyfe to create a custom reporting and analytics dashboard that can be used to track all of your metrics in one place and create in-depth social media reports.
Cyfe is extremely easy to set up as it comes complete with a selection of dashboard templates for you to choose from. Then, simply connect the different channels that you want to track, and you’ll be able to visualize and track all of them from the same easy-to-use dashboard.
Cyfe not only integrates with popular social media channels like Instagram, but it can also be connected with CRM solutions and sales tools like Salesforce, HubSpot, and more. It’s the perfect tool for anyone running large-scale organic and paid campaigns on Instagram and beyond.
Plans start from $19/month. A free trial is available.
While the use of other popular social networks is declining, Instagram usage is growing at a steady pace. In fact, they broke the 1.4 billion active users a number of years ago.
So, if you’re unsure as to whether Instagram is a worthwhile investment for your business – now is the perfect time to get started.
And with additional features such as Instagram Stories and IGTV, you have even more ways to grow your business using Instagram.
These Instagram tools cover a broad spectrum of features to help you market your IG profile. From all-in-one social management tools to simple Instagram scheduling tools. And contest tools to advanced Instagram analytics platforms.
Some of them, like Pallyy, will even tell you the best times to post on Instagram. These tools can handle as little or as much as you need.
But don’t forget the native Instagram app. Providing you with analytics (if you have an Instagram business account) and other functionality that you need to get your Instagram business off the ground.
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