17 Best Instagram Marketing Tools For 2021: Tried & Tested

Powerful Instagram Tools

Are you looking for Instagram tools that can help you grow your following and boost your presence on social media? We’ve got you covered.

With over 1 billion active monthly users, Instagram is no longer a social network for scrolling through cat memes or pictures of food.

It’s a serious social network that influencers and businesses are using to drive significant revenue.

In this post, you’ll discover the best Instagram tools to market your business online.

This includes Instagram tools to help you with scheduling, analytics, reporting, hashtag research, organic follower growth, and more.

Let’s get started:

The best Instagram tools to manage your profile – summary

  1. Pallyy – Best Instagram marketing tool for content creators – includes scheduling, comment management, reporting, analytics, and IG link in bio tool. Limited free plan available.
  2. Agorapulse – Best Instagram tool for those who need an all-in-one social media tool to cover all popular social media networks. Limited free plan available.
  3. SocialBee – Best social media scheduling on the market. Choose this if your priority is scheduling posts for Instagram and other social networks.
  4. PromoRepublic – Best social media calendar & scheduling tool for Instagram. Design images & schedule them on the fly.
  5. Iconosquare – Powerful Instagram tool for businesses – includes in-depth analytics, scheduling, comment management, and more.
  6. Sendible – Best Instagram tool for solopreneurs and bloggers – You can also manage Twitter, Facebook, and other platforms.
  7. Shorby – Best Instagram bio link tool.
  8. SweepWidget – Powerful social media giveaway tool. Embed giveaways on your blog and use them to grow your Instagram following.
  9. Tailwind – Best tool for Instagram and Pinterest scheduling.
  10. Buffer Publish – Simple Instagram scheduler with a free plan. Limited but easy to use.
  11. Missinglettr – Best Instagram tool for automation. Automatically turns blog posts into social media campaigns for Instagram, Facebook, Twitter, and LinkedIn.
  12. HashtagsforLikes – Best Instagram hashtag generator.
  13. MetaHashtags – Affordable but powerful Instagram hashtag tool.
  14. Keyword Tool – A keyword research tool with hashtag research features.
  15. Brand24 – Best Instagram tool for social listening.
  16. All Hashtag – A limited but free Instagram hashtag tool.
  17. Cyfe – Create reporting and analytics dashboards for your Instagram account and other networks.

1. Pallyy

Pallyy is a complete Instagram marketing toolkit. It includes scheduling, Instagram analytics, comment moderation, competitive research, and a “link in bio” tool. It’s extremely affordable for both individuals and agencies alike.

Pallyy Scheduling

Pallyy’s scheduling calendar is one of the best we’ve seen. It’s laid out in a grid format, with each cell corresponding to a particular date in the month. You can use it to visually plan your whole feed. Simply drag content from your media library onto any cell in order to schedule your posts for that date.

Pallyy lets you set a caption for the post and even schedule the first comment. The first comment feature comes in useful if you want to keep your caption clean and add your hashtags in the comment section instead.

After you’ve scheduled the post, a thumbnail preview will show up in the calendar cell. You can then look at your filled-out calendar to get an idea of what your whole feed will look like.

Other features we liked about Pallyy include:

  • Bulk uploads. You can upload images to Pallyy in bulk and then edit them by adding flyers or selecting preset sizing options
  • Best time to post. Pallyy will show you the best times to post to generate maximum engagement
  • Canva integration. Create and edit posts using the Canva integration, then schedule your posts with Pallyy.
  • In-depth Instagram analytics. Find out what your top-performing posts and Instagram Stories are and keep track of both your and your competitor’s engagement rates, follower count, and more.
  • Reply feature. Manage comments and reply directly to your audience from within Pallyy.

Pricing: Pallyy offers a free plan. You can remove limits and unlock all features for $15/month per social set (discount is applied if you need more than 5 social sets). Unlimited team member accounts available on all paid plans.


2. Agorapulse

Agorapulse is the best all-in-one social media tool. You get access to a social inbox, scheduler, social listening, analytics, reporting, and more.

Agorapulse Scheduling

Agorapulse is a little pricier than Pallyy but on the whole, it’s also a much more powerful and flexible social media management solution. It works for Instagram and other popular networks like Facebook and Twitter, which makes it a great choice for social media managers, rather than just Instagram influencers.

Everything you need to manage your campaigns is included right out of the box, including:

  • Publishing tools. Plan and schedule content across all social networks from one integrated dashboard. Use powerful features like automated rescheduling to get the most out of your content.
  • Collaboration tools. Collaborate with your team members or clients with a shared content calendar, shared files, and shared notes. Assign roles to different team members to help manage workflows.
  • Social listening. Listen in on conversations social users are having about your brand or your competitors. Use this data to extract useful insights, measure brand sentiment, respond faster and tackle issues before they damage your brand.
  • Unified social inbox. View, manage and respond to all your social media comments and messages in one place to better manage communication.

Pricing: Sign up for a limited free plan (up to 1 user and 3 profiles) or upgrade to Pro from $79/month. A free 30-day trial is also available.


3. SocialBee

SocialBee is another all-in-one social media management solution that’s suitable for Instagram influencers, SMBs, and agencies.

SocialBee Scheduling

Like Agorapulse, SocialBee is a cross-platform tool that can help you manage your Facebook, Twitter, and Pinterest campaigns, in addition to Instagram. You can use it to organize and schedule your content, share it across platforms, and track performance.

They have a bunch of innovative scheduling features that we liked. For example, the content Categories feature allows you to create different categories for different kinds of posts, which can help you to get a balanced content mix. You can also edit all posts in a category at once using the bulk editor, which is a huge time saver.

You can recycle your top-performing content by creating new variations of your posts and rescheduling them to squeeze out even more value. If you’re publishing time-sensitive posts like limited-time promotional offers, you can set expiration dates for all your posts. Alternatively, you can set them to expire after a certain number of shares, which can come in useful when you’re running social giveaways.

Aside from the above, SocialBee also includes excellent Instagram analytics and reporting features, custom short URLs, URL tracking, and more.

Pricing: SocialBee offers a wide range of paid plans suitable for different budgets. Their entry-level plan currently starts from $13.30/month. Plans suitable for agencies start at $79/month. A 14-day trial is available.


4. PromoRepublic

PromoRepublic is a leading social media marketing tool with powerful automation features built-in. It’s designed to help businesses and agencies that need an easy way to manage hundreds of social pages at once.

PromoRepublic Scheduling

You can leverage PromoRepublic’s powerful automation tools to simplify your workflows and save time. These include:

  • Automatic reposting. PromoRepublic can automatically re-queue content that performed well for a later date to maximize engagement
  • Done-for-you content templates. Creating great social content takes a lot of time. PromoRepublic can help reduce your teams’ workload by providing you with a wide catalog of ready-made, industry-relevant social content and over 100,000 templates to use in your campaigns, so you don’t have to start from scratch.
  • Efficient workflows. Easily send social content to different team members or clients for quick approvals to avoid bottlenecks.

Aside from the above, PromoRepublic also comes with in-depth analytics and reporting features, and an awesome reputation management tool that makes it easy to manage and respond to customer messages, ratings, and more in one centralized location.

Pricing: Paid plans start at $9 per month. You can get started with a free 14-day trial.


5. Iconosquare

Iconosquare is another powerful Instagram tool for businesses that stands out for its in-depth analytics, publishing, and monitoring tools.

Iconosquare Scheduling

Iconosquare includes many of the same features as other all-in-one Instagram tools on this list, including a powerful social scheduler and social listening tools. However, it’s better than most when it comes to analytics.

It provides you with a wealth of data and lets you really drill down into your campaigns to find out what’s working and what’s not.

You can easily visualize key performance indicators like follower growth, average post engagement rates, reach, and impressions in easy-to-read graphs.

Then, compare your performance against provided industry benchmarks for over 100 different industries to see how you stack up. You can also compare organic vs promoted posts to see how your promotional campaigns impacted various metrics.

Use the Conversations feature to see how your brand or competitors are being mentioned across Instagram. You can sort mentions by type (e.g. comment mentions, caption mentions, tags, etc) or media type, and respond to any comments you feel you need to jump in on.

Pricing: Iconosquare pricing plans start from $49/month (billed annually). You can sign up for a free 14-day trial with no credit card required.

Read our Iconosquare review.


6. Sendible

Sendible is a popular Instagram tool used by over 30,000 solopreneurs, bloggers, marketers, agencies, and brand managers.

Sendible Scheduling

It’s another all-in-one solution that comes with publishing tools, collaboration tools, detailed analytics, social listening tools, and more. And it supports other social networks, not just Instagram.

The built-in photo editing interface is flexible and powerful. You can use it to put together awesome posts and preview them in real-time. Alternatively, you can design graphics with Canva, upload them to Sendible, and schedule them in seconds.

Approval workflows enable seamless collaboration, while one-click reports make it easy to showcase your results or present them to your clients.

Sendible even helps you to come up with new content ideas with Google Alerts and Content Suggestions.

One cool feature we like about Sendible is that it has its own mobile app. You can download it to get push notifications/alerts and respond to incoming messages and opportunities on the go so that you never miss a beat.

Pricing: Sendible plans start from $29/month. A 14-day free trial is available.


7. Shorby

Shorby is the best Instagram bio link tool on the market. It allows you to build landing pages to house all your links and then generates a short link for you to add to your Instagram bio.

Shorby Scheduling

One of Instagram’s most annoying features is that it only allows you to add one link in your bio. If you want to promote multiple pages through Instagram, this limitation can be frustrating.

Fortunately, Shorby provides a simple workaround. All you have to do is sign up and use the intuitive SmartPage page builder to create a landing page in minutes, then fill it with your priority links, tweak the design to match your branding, and you’re good to go!

You can then grab your personalized shor.by URL and add it to your bio.

The Rich Links feature ensures all your links look super-clickable to improve your CTR, and tracking pixel support enables you to retarget the people who click through (only available in select plans).

Pricing: Plans start from $15/month.


8. SweepWidget

SweepWidget is a powerful social media giveaway tool. You can use it to set up giveaway campaigns, then embed them on your blog to grow your Instagram following, website traffic, and generate leads.

SweepWidget Scheduling

It features an easy-to-use drag and drop builder you can use to create your giveaway content. You can add custom form fields to create surveys, polls, and questionnaires, and customize the look and feel of your contest in the editor.

SweepWidget integrates with 30 apps and supports 90 entry methods. So, not only can you grow your Instagram account, you can grow your other social profiles as well.

Just start your giveaway, add it to a page on your website and share that link with your followers.

The leaderboard competition feature allows users to compete for the number one spot, which can help to incentivize sharing and boost engagement. You can even set up tiered milestones so that when users earn a certain amount of points, they gain instant rewards or coupons as a further incentive.

There’s a lot more we could say about SweepWidget, but we just don’t have time. Needless to say, if you’re planning on running giveaways, you should definitely check it out!

Pricing: A free basic plan is available (very limited). You can upgrade to a Pro plan from $29/month.


9. Tailwind

Tailwind is a great tool that can help you schedule posts for both Instagram and Pinterest. You can use it to schedule your visual posts ahead of time and it also comes complete with some powerful analytics and creation features.

Tailwind Scheduling

The tool also includes an Instagram bio link feature and a Hashtag generator which is extremely useful for Instagrammers. Overall, it’s a great all-in-one tool for Instagram and Pinterest users.

Pricing: Plans start from $9.99/month.


10. Buffer Publish

Buffer Publish is an Instagram scheduling tool that can help you to plan your content ahead of time and save hours publishing.

Buffer Scheduling

Buffer Publish is the publishing component of the Buffer Toolkit, and it provides Instagram and social media marketers with a completely free-to-use content calendar.

You can use it to plan and collaborate on Instagram content and manage other aspects of your campaigns such as the first comments on your post, shop grid, and more.

If you want to access analytics and engagement tools, you may want to consider paying for the whole Buffer package, which includes these features tools. However, if you just want a simple publishing tool, Buffer Publish is the perfect free option.

Pricing: Buffer Publish is free. The Buffer Essentials package starts from $5/social channel/month.


11. Missinglettr

Missinglettr is a social media automation tool that can help you save time on content creation and publishing for Instagram.

Missinglettr New Homepage

The tool comes complete with a social media calendar for scheduling your Instagram posts, as well as a Curate feature that you can use to automatically pull information from blogs and other content to create posts.

It also includes a powerful analytics feature that can help you to track all of your Instagram metrics. If you feel like the time you spend on Instagram is getting out of hand, Missinglettr’s automation features can help you to post regular and consistent content automatically and save hours of your time.

Overall, it’s the perfect tool for brands and businesses that want to maintain an Instagram presence but don’t have a ton of time to devote to it.

Pricing: Missinglettr has a free plan available. Paid plans start from $19/month.


12. HashtagsforLikes

HashtagsforLikes is one of the most powerful hashtag generators on the market, and it’s something every Instagrammer needs in their tool stack. The tool can help you to select the best hashtags for absolutely every post by generating relevant and trending hashtags for your content.

HashtagsforLikes Scheduling

According to HashtagsforLikes, using trending hashtags has been proven to increase the reach of your post and help Instagram creators to gain more followers, which is why it’s so important to get your hashtagging strategy right.

With HashtagsforLikes you can search keywords, competitors, and influencers that you’d like to target to generate your hashtags. You can also make use of the powerful analytics features so you can be sure that you’re choosing the best performing tags.

You can also use HashtagsforLikes to curate groups of hashtags and run tests to see what works best for your posts. Overall, it’s the best and most extensive hashtagging tool for Instagram.

Pricing: Plans start from $19/week.


13. MetaHashtags

MetaHashtags is a useful Instagram tool that can help you to find the right hashtags for your post, and spy on the competition too.

MetaHashtags Scheduling

The tool can be used to generate unlimited hashtags, and even provides metrics to help you select the right ones for your content.

With MetaHashtags you can filter hashtags by the size, number of likes, frequency, and more and save them into collections that you can use for your ongoing campaigns.

In addition to this, the tool will help you to easily spy on your competitor’s hashtag strategy for inspiration. All you have to do is search their Instagram account handle and you’ll be presented with a list of the hashtags they use the most.

MetaHashtags also has a detailed hashtags analytics feature that can help you to understand which are performing well, and which need to be changed. You can also use it to detect and remove banned hashtags from your content.

Pricing: Plans start from €9/month.


14. Keyword Tool

Keyword Tool is a keyword research tool that can also be used to search for high-performing hashtags for Instagram and Twitter content.

Keyword Tool Scheduling

This paid hashtag tool is perfect for anyone looking for an all-in-one solution that covers both keyword and hashtag research. With Keyword Tool Pro, you can access information on hashtags by simply searching for a keyword. You’ll then be presented with how many posts each hashtag has appeared in on Instagram.

You can also search for people who have an account name that includes your Keyword. You can also use Keyword Tool to get information about keywords used on platforms like YouTube and Twitter too.

With Keyword Tool Pro, you can get access to up to 20x more hashtag suggestions related to your keywords than you would by using Instagram’s autocomplete feature. Overall, KeywordTool is an extremely powerful research tool to add to your content and social media marketing stack.

Pricing: Plans start from $69/month.


15. Brand24

Brand24 is a social media monitoring tool that can help you keep up to date with discussions about your brand on Instagram, Facebook, or just about anywhere else on the web.

Brand24 Homepage

Social media monitoring is extremely important for brands, and with the help of Brand24, you can ensure that you never miss a comment or post about your brand, whether it be positive, or negative.

With Brand24, you’ll be able to view a mentions feed, which will show every post or comment that has been made about your brand across all social media platforms.

You can also monitor discussion volumes, to see how much people are talking about you.

Metrics like these can help you to judge the success of your ad campaigns, and they can also help you to identify problems with your brand sentiment and deal with them before they escalate.

Brand24 can also be used to help you to select relevant influencers for your marketing campaigns. The influencer score tool assigns each influencer a score based on their relevancy and performance to make it easier for you to select the right ones for the job.

Pricing: Plans start from $30/month.


16. All Hashtag

All Hashtags is an Instagram tool that can help you manage and select the right hashtags for your posts.

AllHashtag Scheduling

If you need to up your hashtagging game but you don’t have the budget to invest in a paid tool, then this tool is just what you need.

All Hashtags offers 5 different free tools including a hashtag generator, a hashtag creation tool, and a hashtag analytics tool.

The hashtag generator can help you to generate relevant and top-performing hashtags for your posts and the hashtag creator can help you to quickly convert text into hashtag form.

In addition to these tools, you can use the free hashtag analytics tool to analyze how well certain hashtags perform and inform your future hashtagging strategy.

All Hashtag also offers a useful hashtag counting tool that can help you to make sure that you don’t exceed Instagram’s hashtag limit of 30 per post.

Overall, it’s an extremely useful, free tool that is perfect for polishing up your Instagram posts and making the most of the hashtags you use.

Pricing: All Hashtags is completely free to use.


17. Cyfe

Cyfe is an Instagram tool that makes it easy to monitor and analyze your data from Instagram as well as data from all of your other channels. You can use Cyfe to create a custom reporting and analytics dashboard that can be used to track all of your metrics in one place and create in-depth social media reports.

Cyfe Scheduling

Cyfe is extremely easy to set up as it comes complete with a selection of dashboard templates for you to choose from. Then, simply connect the different channels that you want to track, and you’ll be able to visualize and track all of them from the same easy-to-use dashboard.

Cyfe not only integrates with popular social media channels like Instagram, but it can also be connected with CRM solutions and sales tools like Salesforce, HubSpot, and more. It’s the perfect tool for anyone running large-scale organic and paid campaigns on Instagram and beyond.

Pricing: Plans start from $19/month.


Wrapping it up

While the use of other popular social networks is declining, Instagram usage is growing at a steady pace. In fact, they broke the 1.4 billion active users in 2021.

So, if you’re unsure as to whether Instagram is a worthwhile investment for your business – now is the perfect time to get started.

And with additional features such as Instagram Stories and IGTV, you have even more ways to grow your business using Instagram.

These Instagram tools cover a broad spectrum of features. From all-in-one social management tools to simple Instagram scheduling tools. And contest tools to advanced analytics platforms.

These Instagram tools can handle as little or as much as you need.

Happy Instagramming!


Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

Powerful Instagram Tools
3.9K Shares