13 Best Social Media Management Tools For 2024 (Comparison)

Best Social Media Management ToolsPin

Welcome to our roundup of the best social media management tools.

In this post, we’ll be revealing our top picks for the best SMM software, platforms, and tools on the market this year.

We’ll discuss all their pros and cons, explain their main features, and let you know exactly how each one can help you to manage your social media campaigns.

The best social media management tools – summary

TL;DR:

  1. Sendible – Best social media management tool for most users. Broad feature set and affordable for individuals & teams alike.
  2. SocialBee – Best for those primarily focused on publishing & scheduling social media content.
  3. Pallyy – Best for content creators. Particularly those focused on Instagram and TikTok.
  4. Metricool – Best affordable option.
  5. NapoleonCat – Best for customer service teams.

#1 – Sendible

Sendible is our top recommendation for most users. It’s an all-in-one social media management tool that comes with all the stuff you need to manage social media at scale. 

Sendible HomepagePin

Sendible’s core feature is its social media publishing tool. You can use it to plan out your content calendar visually, and schedule unlimited posts to be published on all your social media profiles as far in advance as you want.

You can tailor each post for each individual platform with ease thanks to the intuitive UI: Resize images, change the caption, and add mentions, emojis, hashtags, etc.

To help you source images and other media for your posts, Sendible integrates with Giphy and Pexels. And you can edit those images using the native Canva plugin.

Aside from the publishing toolkit, Sendible also boasts social media listening capabilities, robust analytics, inbox management (comment monitoring and replying), content suggestions, RSS feeds, a mobile app for Android and iOS, and a bunch of team collaboration features.

Just bear in mind that most of the team collaboration features—like client dashboards, approval workflows, white labeling, etc—are only included in the higher-tier plans.

Sendible’s supported social networks include Instagram, Facebook, Twitter, LinkedIn, GMB, and YouTube.

Key features

  • Publishing tool
  • Content calendar
  • Giphy and Pexels integration
  • Canva plugin
  • Social media listening
  • Analytics
  • Reporting
  • Social inbox
  • RSS feeds
  • Mobile apps

Pros

  • Affordable starting price
  • Broad feature-set
  • Well-priced for teams
  • Excellent design tools
  • Great UI

Cons

  • No free plan (only free trial)

Pricing

Plans start at $25 per month and a 14-day free trial is available.

Read our Sendible review.


#2 – SocialBee

SocialBee is a powerful social media management tool that includes one of the best scheduling tools we’ve seen. And it’s surprisingly affordable compared to some other tools.

SocialBee HomepagePin

SocialBee’s scheduler is truly best-in-class. It has a bunch of advanced features that you don’t get with other platforms, like category-based scheduling.

You can create custom categories for different types of social posts and queue them to go out at specific dates/times. So for example, you could set up category-based scheduling to share your blog content to social media every day at 12 pm, and then post a fun quote at 8 pm. 

And there are a bunch of preset categories for you to choose from, like curated content, RSS posts, etc. The cool thing about this sort of category-based scheduling is that it helps to ensure you get a good content mix while keeping things organized.

Another cool scheduling feature that SocialBee offers is content recycling. You can set up evergreen posting sequences to requeue your best-performing posts and extract the maximum value out of them. And to keep things fresh, you can create slight variations of your posts before you requeue them.

If you plan on scheduling the same post to be posted on multiple social platforms, you can customize the image aspect ratio, description, and hashtags to optimize it for each platform in a couple of clicks.

On top of the scheduling tool, SocialBee also has pretty great design tools to help you create your posts. For example, there’s a built-in Canva editor, and Unsplash and Giphy integrations to help you source stock images and GIFs.

What if you want to engage with your audience directly? SocialBee doesn’t have a unified inbox like other tools, but it does have social streams which some users may prefer. This feature allows you to engage with your followers in real-time.

Plus, there’s even an AI post generator that can write the copy and captions for your social media posts for you. You just enter a prompt or choose from 1000+ premade prompts and select a tone, and SocialBee will do the rest.

Key features

  • Social publishing
  • Social streams
  • Content categories
  • RSS feed publishing
  • AI post generator 
  • Canva and Unsplash integrations
  • Profile analytics

Pros

  • Great for scheduling at scale 
  • Good analytics features 
  • AI assistant and Canva integration save time
  • Affordable entry-level plans

Cons

  • No social listening features 

Pricing

Plans start from $29/month for 1 user and up to 5 social accounts. Get started with a 14-day free trial. Save 16% with annual billing.

Read our SocialBee review.


#3 – Pallyy

Pallyy is the best social media management tool for users that are focusing mainly on Instagram or TikTok. It’s easy to use, has one of the best content calendars we’ve seen, and comes with a bunch of really useful exclusive features for Instagram. Oh, and it’s super affordable.

Pallyy HomepagePin

Pally’s content calendar lets you schedule posts to be auto-published to Instagram, Facebook, Twitter, LinkedIn, GMB, and TikTok.

If you’re working with a team, you can assign members to specific posts, leave comments and feedback (and view them from your team activity feed), set up approval workflows, and more.

There’s also a unified inbox, which you and your team can use to view and reply to all your incoming messages across all your social profiles.

On top of the basic publishing and inbox management tools, Pallyy offers some advanced features exclusively for Instagram. That includes:

  • Instagram first comment scheduling so you can keep your captions clean
  • An explore tool that helps you to curate content for Instagram and save it to your library
  • A bio link tool that lets you create your own custom landing page to house all your Instagram marketing campaign links
  • Advanced Instagram analytics
  • Best time to post suggestions for Instagram

But our favorite of all of Pallyy’s features is the visual planner. It allows you to create visual planning grids in a drag-and-drop editor so you can preview exactly how your Instagram feed will look once your scheduled posts are published.

Another cool thing about Pallyy is that it’s one of the only SMM platforms that supports direct scheduling for TikTok, Instagram Reels, and Instagram Carousels.

That means that, unlike other tools, you won’t have to rely on push notifications that tell you when it’s time to post—Pallyy does it for you automatically and publishes it directly to the platform at the right time.

Key features

  • Content calendar
  • Collaboration features
  • Unified inbox
  • Explore tool (content discovery)
  • Link in bio tool
  • Analytics
  • Visual planner (Instagram)

Pros

  • Very easy to use
  • The visual planner is great
  • Lots of advanced tools for Instagram
  • Supports TikTok
  • Very affordable

Cons

  • Analytics aren’t available for all platforms
  • Additional social sets are charged separately

Pricing

Pallyy offers a free plan for up to 15 scheduled posts per month. The Premium plan costs $18/month and includes unlimited scheduled posts. Annual discounts available.

Read our Pallyy review.


#4 – Metricool

Metricool is one of the most affordable social media management tools on the market. It has a super low starting price, with a good range of plans to fit every budget.

Metricool HomepagePin

One of the best things about Metricool is its large number of supported integrations. It connects with all the usual social networks, like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc.

But on top of that, it’s one of the only tools authorized by the livestreaming platform Twitch. It also integrates with Google Ads, Facebook Ads, Metricool, and Google Looker Studio to provide in-depth analytics.

In terms of features, Metricool comes with a social media planner that you can use to plan, edit, and schedule  posts to be published to all your social profiles in advance. 

Plus, a hashtag tracker, link in bio tool, Ads manager, unified inbox, competitor research tool, analytics, reporting, and much more.

But our favorite feature of all is the AI social media post generator.

It can write content for your social media posts based on prompts at the click of a button, and adapt that content for different tones and social networks. This can make it much easier to fill out your calendar with original content when you hit writer’s block.

Key features

  • AI post generator
  • Scheduler
  • Social inbox
  • Analytics
  • Reporting
  • Looker Studio
  • Hashtag tracker
  • Chrome extension

Pros

  • Excellent AI post generator
  • Tons of supported integrations
  • Broad feature set
  • Affordable plans

Cons

  • No unlimited scheduled posts (even on top-tier plan)
  • Limited data retention on free plan

Pricing

Metricool offers a free plan and paid plans start at $18/month billed annually.

Read our Metricool review.


#5 – ContentStudio

ContentStudio is another solid all-in-one social media management tool. It supports all the most popular social media networks (including TikTok) and gives you everything you need to manage your social profiles and campaigns in one place.

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ContentStudio is jam-packed with features to help with almost every area of social media management.

The publishing tool enables you to schedule, optimize, and publish posts to all your social profiles quickly and easily.

You can store all the media you use to create posts in organized content folders, tailor content using the built-in image editing tools (Canva and Vista Create), and collaborate with your team in real-time with notes, tracking, etc.

Then there’s the Inbox tool, which unifies your social inboxes so you can manage all your incoming messages from one place.

The social planner stands out amongst most other tools. You can display your posts in a calendar format, feed view, or list view. You can then filter based on the status of the post or the social platform. The filtering options are quite extensive. For example, if one of your team rejected a post, you can easily find it. You can also find posts that failed to publish very easily which isn’t usually the case with some other tools.

And, workspaces are a great way for social media managers to keep brands and different accounts separate.

On top of all that, there’s also a social media monitoring tool that you can use to track keywords, hashtags, and brand mentions, and listen in on important conversations on social. Plus, a powerful reporting tool, ROI tracking, and more. What more could you ask for?

Supported networks include Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Google Business, TikTok, and more.

Key features

  • Scheduling calendar
  • Unified social inbox
  • Influencer research
  • Competitor research
  • Analytics
  • Reporting

Pros

  • Broad feature set
  • Outstanding scheduler
  • Great analytics and reporting
  • AI content generation built-in

Cons

  • Less value for money than other tools
  • Inbox doesn’t support Twitter/X

Pricing

Plans start at $25/month and a free trial is available.


#6 – NapoleonCat

NapoleonCat is the best social media management tool for customer service teams. It’s been built for that specific use case and comes with all the tools you need to support customers on social at scale.

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The core of NapoleonCat is the social media inbox. This is where you and your team manage your customer communications. You can track and reply to all messages across social, plus manage and respond to Google reviews and ad comments, work on customer service tickets, etc.

It comes with some powerful automations and workflow tools to help your team stay organized when sifting through incoming messages. For example, tags help you to filter complaints, questions, praise, etc., and assign different types of queries to different team members.

Auto-moderation rules keep your inbox clear of trolls and spam comments. And simple if-then rules allow you to send out automated replies to repetitive conversations that contain common words and phrases.

In addition to the social inbox, moderation, and automation tools, NapoleonCat also comes with a publishing toolkit, advanced analytics, reporting capabilities, and much more.

We also like how scalable NapoleonCat is. You can customize your plan by selecting the number of social media profiles you manage and the size of your team, so you don’t end up paying for more than you need. As your business grows, your plan can scale up alongside it.

Key features

  • Social media inbox 
  • Review and comment management 
  • Publishing 
  • Analytics 
  • Automation features 
  • Reporting 

Pros

  • Great time-saving features
  • Ideal for customer service teams
  • Best-in-class social media inbox
  • Scalable and flexible plans

Cons

  • Geared more towards customer service than marketing
  • Automation features only available in the more expensive plans

Pricing 

Plans start from $25.82/month for 3 profiles and 1 user when billed annually. Get started with a 14-day free trial.

Read our NapoleonCat review.


#7 – Crowdfire

Crowdfire is an affordable all-in-one social media management tool for Twitter, Facebook, LinkedIn, Instagram, and Pinterest. 

Crowdfire HomepagePin

Crowdfire offers all the features you’d expect from an AIO SMM solution, including a content scheduler, publishing tools, analytics, mentions tracking, inbox/reply management, etc.

But the best thing about it is its content curation toolkit. It comes with a bunch of powerful discovery tools to help you find inspiration and fill out your social media calendar with engaging content.

For example, you can use the Articles recommendation tool to find trending blog posts and other written content from across the web to share with your audience. Then, add them to your content calendar in a couple of clicks.

Likewise, Crowdfire can also curate images for you to use in your social posts based on your topics of interest.

On top of that, you can use the RSS feeds feature to automatically publish updates from your website, online shop, YouTube channel, or ecommerce store to your socials. 

And there’s even a Chrome Extension that you can use to share articles you stumble across while browsing the web to your socials in one click.

To save you time, Crowdfire will also ‘automagically’ customize your posts for each of the social platforms you want to publish to, so you don’t have to craft separate posts from scratch every time.

Key features

  • Content scheduler 
  • Social media inbox 
  • Social mentions tracking 
  • Analytics and reporting 
  • Content creation and discovery tools 

Pros

  • Articles discovery tool makes it easy to find content inspiration 
  • Image curation tools are really useful 
  • Good automation options 

Cons

  • Free plan only includes 3 accounts 
  • Agency plan is quite expensive 

Pricing

Crowdfire offers a limited free plan. Paid plans start from $7.48/month.


#8 – Publer

Publer is an affordable all-in-one social media management tool that comes loaded with a broad feature set and flexible pricing plans.

Publer HomepagePin

Publer is super feature rich and gives you more tools out of the box than most other platforms.

Once you sign up, you’ll have access to a bulk scheduling tool, content calendar, link in bio tool, post curation tool, content recycling feature, RSS feeds, analytics, and more.

But the standout for us is AI Assist. It’s a newly-added feature that’s a total game-changer for busy social media marketers.

With AI Assist, Publer can now automatically generate text for your social media posts for you based on your prompts. 

And that’s not all. It can also automatically tailor your posts for each platform, generate high-quality images, and even respond to your comments through the magic of AI.

Plus, it integrates with WordPress too, so you can use it to write entire SEO-optimized articles in addition to your social content.

Another cool thing about Publer is that it lets you customize your plan based on your needs. All paid plans include unlimited scheduling, but you can choose how many social media accounts and team members you need, and the price adjusts accordingly.

Key features

  • Scheduling
  • Link in bio
  • Content calendar
  • Analytics
  • Design tools
  • RSS feeds
  • Post recycling
  • Workspaces
  • Browser extension
  • AI assist
  • Post curation

Pros

  • Best AI writer
  • Unlimited scheduling on all plans
  • Feature rich
  • Customizable plan limits

Cons

  • Can get expensive for large teams
  • Support could be better
  • Missing some features covered by other all-in-one tools

Pricing

Publer offers a limited free plan. Paid plans start at $14/month or $134.40/year, depending on the number of social accounts and additional members.

Read our Publer review.


#9 – Iconosquare

Iconosquare is a powerful social media tool that stands out for its excellent analytics and reporting capabilities.

Iconosquare HomepagePin

It shares a lot of the same features as other all-in-one tools we’ve looked at so far, with a publishing/scheduling tool, collaboration features, inbox management, social listening, and more.

But analytics is where Iconosquare really shines. It provides deeper insights into your social media campaigns and performance than most tools and makes it easy to track and measure all the most important metrics.

Alongside your own performance metrics, you can see industry benchmarks (for 100+ industries), which you can use to assess whether or not you’re performing on par with competitors in your niche.

And the reporting tool enables you to surface those insights into easy-to-understand reports, and deliver them directly to your clients automatically.

Iconosquare’s scheduling tool is pretty great too. It boasts some advanced features including best time to post suggestions, Instagram feed previews, first comment scheduling, etc.

Key features

  • Publishing and scheduling
  • Collaboration
  • Conversations
  • Social media monitoring
  • Analytics and reporting
  • Mobile app

Pros

  • Best analytics and reporting features
  • Powerful scheduler
  • Easy to use
  • Industry benchmarks are a neat feature

Cons

  • Geared mostly towards Instagram
  • Not great value for money

Pricing

Plans start from $39 per month (save 22% with annual billing) and a free 14-day trial is available.

Read our Iconosquare review.


#10 – PromoRepublic

PromoRepublic is the best social media management tool for local businesses. It’s advertised as a ‘local marketing intelligence platform’ rather than an SMM platform and can help with both social media and local SEO.

PromoRepublic HomepagePin

PromoRepublic is another platform with tons of features to talk about, but let’s start with the social media stuff.

Once you sign up, you’ll get access to a publishing tool that you can use to curate social content and schedule it to Facebook, Instagram, Twitter, LinkedIn, and Pinterest from a neat calendar interface. 

Plus, a drag-and-drop graphics editor and template library that you can use to create on-brand social media post visuals from scratch.

You can view, respond to, and manage all your engagements (i.e. messages, reviews, mentions, etc.) across social from the unified inbox, and keep an eye on brand mentions with the social listening tool.

Other social media tools include paid ad management, smart time slots, post-idea suggestions, and collaboration tools.

Then on top of the social media features, PromoRepublic comes with a bunch of other tools to help you manage other aspects of your local marketing efforts.

For example, the listing management tool can streamline the process of submitting your business information to local directories like GMB, Yelp, Apple Maps, etc., making it easier for you to get found by local customers.

The review management tool can help you to automate review generation for your local business. Plus, it compiles all your reviews into one place so you can monitor and reply to them, and resolve complaints quickly.

And that’s only the tip of the iceberg. PromoRepublic also gives you local SEO insights, keyword rank tracking, competitor research tools, and tons of other features to help you dominate the competition.

Key features

  • Social inbox
  • Post boosting
  • Scheduler
  • Statistics
  • iOS and Android apps
  • Link shortener
  • Graphics editor
  • Review management
  • Local SEO
  • Listing management
  • Analytics

Pros

  • Best for local marketing
  • Includes SMM and SEO tools
  • Feature rich

Cons

  • Might be overkill if you don’t need local SEO features.
  • Limited collaboration functionality

Pricing

Plans start from $59/month with annual discounts available. Limited Solo plan $9/month billed annually. Get started with a 14-day free trial.

Read our PromoRepublic review.


#11 – Sprout Social

Sprout Social is a powerful, enterprise-level solution media management tool. It’s very expensive, but it has a lot of advanced features that larger businesses will appreciate.

Sprout Social HomepagePin

Sprout Social gives you access to everything you could possibly need to manage social media marketing at scale. There’s a powerful scheduling tool, all-in-one social inbox, CRM (customer relationship management) tools, advanced analytics reporting, paid promotion tools, and more.

Depending on which plan you sign up for, you can set up sophisticated custom workflows with multiple steps and approvals, which is great for large teams with complex operations. 

On the Advanced plan, you can also build your own custom automations to help streamline your processes. For example, you can use the inbox rule builder to automate inbox management, set up automated link tracking, create your own automated chatbots, and more.

The only downside is the price tag. Sprout Social costs hundreds of dollars per month, even on its cheapest plan, which might put it out of reach for small businesses and content creators. 

It’s best suited to larger businesses and marketing agencies with complex needs and a larger budget to work with.

Key features

  • Publishing and scheduling
  • Unified social inbox
  • CRM
  • Paid promotions
  • Automations
  • Collaboration features
  • Analytics
  • Listening
  • Employee advocacy
  • Review management

Pros

  • Best for enterprises
  • Advanced features
  • Includes a CRM
  • Flexible and powerful solution

Cons

  • Very expensive
  • High learning curve
  • Scheduling functionality could be better

Pricing

Plans start from $249 per month and a 30-day free trial is available.

Read our Sprout Social review.


#12 – Later

Later is another great social media management tool for brands and influencers focusing on Instagram. It has a few unique features we haven’t seen elsewhere, including a creator database for influencer marketing partnerships.

Later HomepagePin

Later supports multiple social media platforms including Tikok, Facebook, Twitter, and Pinterest. But it’s mostly geared toward Instagram.

The drag-and-drop scheduler is easy to use and has some advanced features like best time to post suggestions, batch scheduling, hashtag suggestions, etc.

And the built-in content discovery tool is really neat. You can use it to find UGC (user-generated content), add your own personal touch, and share it to your socials in a few clicks.

But the coolest thing about Later is its Creator Database. If you’re an influencer, you can sign up and add your profile so that brands can find you and contact you for collaborations. And to make it easier to secure those lucrative paid collabs, you can use Later to create and share your own media kit. 

If you’re a brand, you can search through the Creator Database to discover influencers to work with for your paid marketing campaigns.

Later also comes with other features including a link in bio tool, analytics, content creation tools, comment inbox, etc.

Key features

  • Post scheduling
  • Visual Instagram planner
  • Saved captions
  • Best time to post suggestions
  • Creator database
  • Media kit creation
  • Link in bio page
  • Analytics
  • Content creation tools
  • Stock photo library
  • Instagram and TikTok comment management
  • Team collaboration tools

Pros

  • Great for Instagram
  • Some unique features (like the Creator database)
  • Easy to use
  • Affordable plan options

Cons

  • Mostly geared towards Instagram (limited features for other social networks)
  • Unlimited posts only included on top-tier Advanced plan
  • Push notifications are required for Stories and Carousels (no auto-publish)

Pricing

Plans start from $15/month when you sign up for an annual plan. A 14-day free trial is available.


#13 – Hootsuite

Hootsuite is one of the most popular and long-standing social media management tools on the market. It’s very expensive, but it’s a popular choice for larger companies and is used by some of the biggest-name brands around.

Hootsuite HomepagePin

It comes with most of the features you’d expect from an all-in-one tool, including publishing and scheduling features, advanced analytics, and team collaboration features.

Hootsuites puts all the data you need at your fingertips, making it easy to spot and analyze trends, measure your engagement, and track social media performance.  

The content calendar’s user interface is super simple and easy to use, but also includes some advanced features that marketers will appreciate. 

There are also a bunch of useful brand protection features to help with compliance, plus paid ad tools, inbox management, social listening, content discovery tools, and more.

Key features

  • Publishing
  • Scheduling
  • AI-powered hashtag generator
  • Collaboration tools
  • Content ideas
  • Canva templates
  • Bulk scheduling
  • Discovery streams
  • Inbox management
  • Analytics
  • Social listening
  • Advertising

Pros

  • User-friendly UI
  • Discovery streams are a nice feature
  • Broad feature set
  • Good collaboration features

Cons

  • Expensive
  • Not a good option for listening/monitoring
  • TikTok analytics are fairly basic
  • Prices have increased significantly over the past few years

Pricing

Plans start at $99/month and a free 30-day trial is available.


How to choose the best social media management tool

With so many great social media management tools out there to choose from, it can be tough to know which one is the right choice for your business. Here are some important considerations to think about when you’re weighing up your options.

Features

The feature set is arguably the most important factor to consider when choosing a social media management tool.

Start by asking yourself what it is you want to be able to achieve with your SMM tool, and look for a solution that fits the bill.

For example, do you just want to be able to schedule posts in advance to all the platforms you’re active on? If so, a dedicated social media planner like SocialBee may be the best choice.

But let’s say you also want to be able to view and reply to your incoming social media messages from the same place. In that case, you’ll want to look for a tool that offers both scheduling and a unified social inbox.

Here are some other features you might want:

  • Scheduling so you can publish content to social networks at key times.
  • Analytics so you can keep track of your engagement, growth, etc.
  • Reporting so you can share the data with your clients and stakeholders.
  • Social media monitoring so you can listen in on conversations about your brand and keep track of brand sentiment.
  • Image editing to help you create eye-catching visuals for your social media posts.
  • Content curation to help you find inspiration and discover share-worthy content.

Most all-in-one social media management tools will offer all of the above, and some may even offer other cool features like AI caption generators, link-in-bio tools, etc.

Supported networks

It’s crucial to make sure you choose a social media management tool that supports the social media platforms you’re focusing on.

Most of the tools on this list integrate with popular social media sites such as Instagram and Facebook.

But only a few support newer or more niche platforms like TikTok, Pinterest, YouTube, etc.

Related: 8 Best TikTok Scheduling Tools (Comparison)

Also bear in mind that some SMM tools may only offer certain features for certain platforms. For example, Pallyy lets you schedule posts to TikTok, Instagram, Facebook, etc. but only offers analytics for LinkedIn and Instagram. 

Ease of use

It’s also important that you find your social media management tool easy to use. 

That’s why we always recommend signing up for a free trial of any SMM tool you’re interested in before investing in a paid plan. That way, you can explore the interface and get a feel for the platform to make sure you find it easy to work with before you pay.

Team collaboration

If you plan on managing your social media profiles as part of a team, look for a platform with strong collaboration features. That means features like approval workflows, custom user roles, the ability to leave notes and assign tasks, etc.

Note that some social media management tools are geared more toward individual users (like influencers, content creators, and social media managers), whereas others are geared more toward teams (like marketing agencies and brands). Naturally, the latter tend to have better collaboration features.

Customer support

You never know when you’ll run into a technical issue while using your social media management tool, which is why it’s worth choosing a social media platform that offers excellent customer support.

The best SMM tools offer rapid response times and a variety of support methods, so you can get in touch via live chat, email, telephone, etc.

Price

Of course, price is another huge consideration when choosing a social media management tool. 

Prices can vary wildly from one tool to the next. At the low end of the market, you can pay under $10 per month, while at the high end, plans can cost hundreds of dollars per month.

The goal is to get the most bang for your buck. So when weighing up the cost of a plan, make sure you factor in things like usage limits (some plans will offer unlimited scheduled posts whereas others will cap your usage), included social sets, included users, features, etc.


Frequently asked questions

What is a social media management tool?

A social media management tool is a piece of software that helps marketers, influencers, and brands to manage their social media operations and plan their social media strategy.

Most of these tools are cloud-based platforms that you can connect to your social profiles in order to manage them all from one place.

Typically, they will include scheduling capabilities, as well as a unified inbox, social media analytics and reporting, and other useful features. However, no two tools are exactly the same and features vary.

Why should I use a social media management tool?

Social media management tools can help you to save time and streamline your workflow.

Instead of having to log into each of your social networks separately every time you want to post something, you can manage multiple social media accounts from one place, which is much more convenient.

Plus, you can use the tool to schedule posts in advance, which can help you to better plan your campaigns and ensure you post consistently. Some can even automatically suggest the best times to post based on your engagement history.

They also give you access to deeper insights than you’d typically get from the social media network’s native analytics, and most offer reporting tools so you can share that data with your clients.

Many SMM tools even offer built-in automations to save you hours of work. 

For example, some can automatically tag and sort incoming social media messages, then route them to different team members. And some tools can detect which of your posts perform best, then automatically requeue them.

Related: 11 Best Social Media Automation Tools (Comparison)

Who should use a social media management tool?

Anyone who’s serious about social media should be using an SMM tool, whether you’re an influencer, a brand, or a social media marketing professional.


Final thoughts

That concludes our roundup of the best social media management tools.

We’ve covered a lot in this post, so here’s a quick recap of our top three picks:

  • Sendible is the best choice for most users. It includes a social inbox, reporting, scheduler, and more. With paid plans that are fairly priced for both teams and individuals.
  • SocialBee is a feature-rich social media management tool that has some of the strongest publishing capabilities we’ve seen. Including an AI tool that will build a social strategy for you.
  • Pallyy is the best choice for those focusing on Instagram and TikTok.

Still not found what you’re looking for? You might want to check out our roundups of social media calendar tools and social media dashboard tools to explore more options.


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