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8 Insanely Useful Social Media Automation Tools To Boost Your Productivity

Social Media Automation Tools For Bloggers

Are you looking for the best social media automation tools to save you countless hours and boost your productivity?

You’re in the right place.

In this article, we’ve rounded up the best social media automation tools on the market.

All of these social media tools make it easy for you to automate mundane tasks while you crack on growing your business.

Some of these tools go beyond auto-scheduling functionality and also allow you to monitor keywords, discover influencers, and generate reports automatically.

If you want to save time, these are the sort of features you’re going to need.

First, we’ll walk you through each tool and its standout automation features. And then, we’ll share some recommendations based on different use cases so that you can choose the best social media automation tool based on your circumstances.

Let’s get started:

The best social media automation tools for 2020

Here’s our line-up of the best social media automation tools for bloggers.

1. Sendible

sendible automation

Sendible is an all-in-one social media management tool designed to help you manage your social networks from one place.

The unified social media dashboard not only lets you plan and manage all your content but also saves you time jumping between individual social streams as it automatically gathers conversations into one inbox.

You can save time by scheduling content to post automatically throughout the week, as far ahead as you need. Plus, Sendible also allows you to tailor the content to each network with different messages, emojis, and attachments.

You can also group your content into campaigns and assign it to different queues, so you keep things fresh. And for those posts that perform well, you can recycle them on repeating queues.

Sendible is also great for monitoring keywords, such as brands and competitors, and sending you automated alerts and notifications via email, Slack, or within your Sendible account whenever you get a match.

Sendible’s reporting hub allows you to create in-depth, customized reports that you can automatically send to team members and clients on a daily, weekly, or monthly basis.

Standout automation features:

  • Gathers conversations into one unified inbox
  • Schedules social media posts, images, and videos individually or in bulk
  • Groups posts into campaigns and schedules on separate queues
  • Recycles your evergreen posts with repeating schedules
  • Curates, schedules, and shares relevant quality content from RSS  feeds
  • Monitors keywords with automated alerts and notifications
  • Sends reports to colleagues and clients on a regular basis

Pricing

Sendible offers a range of subscription plans based on the number of users and services you require, starting from $29/month.

2. Agorapulse

agorapulse

Agorapulse is an all-in-one social media management tool designed to save you time.

Agorapulse automatically combines all your social conversations in one place so you can review, reply, and label them. The inbox captures comments, mentions, messages, and reviews in chronological order.

Furthermore, you can set up automated moderation rules to review, tag, hide, or assign key messages, so you spend less time in your inbox. And you can use saved template replies to respond quickly.

Agorapulse’s scheduling tools allow you to publish posts once, several times, or again and again with different queues. You can also use queue categories to store unlimited queued posts on particular themes and topics.

The built-in Social CRM tool can automatically tag, label, and rank your most passionate fans, followers, and influencers for each social network based on user engagement.

Plus, the monitoring tool can alert you to trends, hashtags, and keywords via automatic notifications.

Agorapulse’s reporting tool works in the background to gather insights on your content performance, so you know what content works on each social network.

Standout automation features:

  • Combines conversations from each network into one inbox
  • Uses automated moderation rules to manage key messages
  • Schedules and queues content to publish once, several times, or on repeat
  • Stores and categorizes unlimited queued posts on particular themes
  • Tags your users based on engagement levels
  • Monitors trends, hashtags, and keywords via automatic notifications
  • Generates in-depth analytical reports and insights

Pricing

Agorapulse has a range of subscription plans based on the number of users and social profiles you require, starting from $99/month.

3. SEMrush

SEMrush

SEMrush is an all-in-one digital marketing platform, best known for its SEO and PPC toolkits. But it also has a Social Media Toolkit, which enables automated posting, tracking, promotion, and analytics across the major social channels.

Social Media Poster

The Social Media Poster tool lets you plan and schedule your Facebook, Twitter, Instagram, Pinterest, and LinkedIn posts weeks in advance, and then automatically post them for you at the right time.

Once a post is published, you can review its performance, and if it looks good, then you can reschedule the post as a one-off or add it to a repeating queue.

The Social Media Poster also allows you to add five RSS feeds so you can automatically capture the latest content from other sites. You can review the collated content ideas and add them to your queues for automatic publishing.

Standout automation features:

  • Queues content to simplify your posting schedule
  • Finds your best performing content to schedule again
  • Collects, reviews, and schedules content ideas from five RSS feeds

Social Media Tracker

The Social Media Tracker tool runs in the background, automatically checking and compiling all your vital engagement metrics into one easy-to-read table, so you can see which platforms and content work best.

Plus, the tracker automatically finds your competitors’ social media accounts (based on the domains you enter), so you can analyze their campaigns, hashtags, special offers, and top-performing posts to enhance your own social media strategy.

SEMrush presents the combined data in a graph so you can compare you and your competitors on three primary metrics: audience, activity, and engagement.

Plus, you can report the progress of your social media campaigns to your teammates or clients with customizable, easy-to-read PDF reports.

Standout automation features:

  • Checks automated reports on your best-performing content
  • Analyzes competitor campaigns, hashtags, and top-performing posts
  • Builds customizable, easy-to-read PDF reports

Brand Monitoring

SEMrush’s Brand Monitoring Tool is part of its Content Marketing Toolkit and tracks the online mentions of any word or phrase you wish to monitor.

As well as website mentions, you can track Twitter and Instagram feeds for specific keywords, hashtags, or usernames, such as influencers or your competitors.

For example, you can see the Instagram users mentioning your brand name sorted by the number of mentions.

Standout automation features:

  • Tracks brand keywords, hashtags, users, and mentions
  • Reports on the number of mentions by users on Instagram

Pricing

SEMrush has a range of subscription plans that all include the Social Media Toolkit, starting from $99/month.

But Brand Monitoring is only available in the Guru and Business Plans, starting at $199/month.

4. Missinglettr

missinglettr

Missinglettr is a handy time-saving tool that automatically turns your blog posts into engaging social media campaigns.

Once you’ve set up your account and connected your blog via RSS, Missinglettr monitors your blog 24/7. When it detects a new blog post, it auto-generates a new social media campaign.

Missinglettr uses AI and Machine Learning to scan your blog post, looking for quotes, content, and imagery that it thinks will work well on your chosen social platforms. It even recommends relevant hashtags. But most importantly, each post in the campaign links to your blog post.

You’ll get prompted via email to review and adjust the campaign.

Once you’ve approved your campaign, Missinglettr will publish your social media posts to your selected networks (Facebook, Twitter, LinkedIn) on the prescribed days throughout the next twelve months.

A default Missinglettr campaign lasts 12 months, but you can create your own schedules. You also have the option to let Missinglettr automatically re-publish your blog posts on Medium, without negatively affecting SEO.

And if you’re publishing guest posts, you can also manually add those URLs to Missinglettr and let it create a social campaign for those, too.

Standout automation features:

  • Turns blog posts into social media campaigns
  • Generates and recommends relevant hashtags
  • Republishes blog posts on Medium

Pricing

Missinglettr has a choice of subscription plans, starting from $9/month.

5. Awario

awario 1

Awario is a powerful social media listening tool that makes it easy to monitor keywords and brand mentions across the web, including Twitter, Facebook, Instagram, and YouTube.

Awario tracks your keywords in any language and location. So whether you’re a small business monitoring the local media or a global brand monitoring everywhere, it’s able to gather the mentions you need.

Once you’ve entered the keywords and channels you want to track, Awario monitors the web 24/7 and returns results in real-time so that you can react promptly to any mention.

Awario automatically updates and displays your social media analytics in the dashboard. For example, you can discover the locations and languages of your mentions, check your most popular platform, and find which influencers are mentioning you or your brand.

If you’re strapped for time, you can set up email alerts in Awario, and get daily or weekly summaries of new mentions straight to your inbox. Or, if you prefer, you can get real-time notifications in a Slack channel of your choice.

As well as the real-time dashboard, Awario generates customizable reports (in PDF or HTML) on social listening, share of voice, and influencers that you can share with colleagues. Plus, agencies can customize the white-label reports for their clients to save even more time and effort.

Standout automation features:

  • Monitors the web for mentions of your keywords in real time
  • Tracks the growth in the number of your mentions
  • Identifies top influencers by social networks
  • Captures potential sales leads
  • Delivers daily or weekly summaries of new mentions straight to your inbox
  • Generates reports on social listening, share of voice, and influencers

Pricing

Awario has a range of subscription plans, starting from $29/month.

6. TailWind

tailwind

Tailwind is a scheduling and publishing tool for Pinterest and Instagram.

Tailwind for Pinterest allows you to upload a Pin once and schedule it to publish on multiple boards, saving you loads of time. Plus, the optimized Pinning calendar automatically publishes your Pins when your audience is most likely to see them.

Tailwind Tribes is a great way for bloggers and marketers to share each other’s content. Once you add your Pins to a Tribe, you’ll get more exposure when Tribemates choose to share your content with their fans. Likewise, you can quickly find relevant Pins in a Tribe to share with your audience.

SmartLoop makes it easy to reshare your best Pins at the best times for engagement. It saves you hours of manual pinning as you only add your Pins to SmartLoop once, and then Tailwind reshares them for you indefinitely.

Tailwind for Instagram allows you to upload any single-image or video post and publish directly to any of your Instagram business profiles. Plus, SmartSchedule automatically chooses the best publishing times when your audience is most likely to be browsing their feed.

Coupled with SmartSchedule is Tailwind’s Hashtag Finder, which finds intelligent hashtags for every post and automatically adds them to the first comment. You also get the option to save top-performing hashtag lists and add to them on the fly.

Tailwind also has its auto-updating SmartBio feature, so you only set your bio link once. Then when you add a link to any Instagram post, Tailwind automatically updates your custom landing page behind the scenes so everyone can click through to your website, blog post, or product listing.

Standout automation features:

Pinterest:

  • Creates 10 Pins in one click
  • Schedules and publishes Pins at optimal times
  • Generates analytics and insights for Pins and Boards
  • Reshares best-performing evergreen Pins

Instagram:

  • Schedules and publishes photos and videos
  • Suggests perfect-fit hashtags
  • Suggests the best publishing times when your audience is most engaged
  • Sends traffic from Instagram to your landing pages

Pricing

Each Pinterest or Instagram account you wish to publish from will need its own Plus Plan. The price of a single Plus Plan is $14.99 paid monthly, or $119.88 paid yearly.

7. IFTTT

IFTTT

IFTTT stands for IF This Then That.

It’s a platform that lets you create automations called applets that connect different services with a command.

For example, take the applet: Save Your Instagram Photos to Dropbox.

It would use the command: If you post a photograph on Instagram, Then save a copy to Dropbox.

If you head over to All Services, you can see the full listing of services (applications, networks, features, tools, etc.) that IFTTT connects to.

There are all kinds of weird and wonderful connections available. But here are three applets that can save you time on social media:

If you can’t find the applet you need, then you can always create your own as Kristi Hines explains here.

IFTTT also has a business platform, which enables business owners to connect their apps with other brands on IFTTT.

IFTTT business

Standout automation features:

  • Provides hundreds of pre-made, time-saving applets
  • Allows you to create your own applets
  • Connects your business app to existing brands

Pricing

IFTTT is FREE to use.

IFTTT for business has a range of plans, starting from $199/year.

8. Zapier

zapier

Zapier works in a similar way to IFTTT, and has mind-blowing potential.

You can start workflows from any app by picking a trigger that sets your Zap in motion and then completes the action automatically, while you focus on more important work.

For example, you could have a Zap like this:

  • TRIGGER: When I get a new email in Gmail.
  • ACTION: Copy the attachment from Gmail to Dropbox.
  • ACTION: Alert me in Slack about the new Dropbox file.

There are thousands of existing Zaps you can use or, like IFTTT, you can also create your own.

For example, here are three popular ways to connect WordPress and Twitter:

zapier 2

And here’s how you could create your own Zap connecting WordPress and LinkedIn:

zapier 3

Standout automation features:

  • Includes hundreds of pre-made, time-saving Zaps
  • Allows you to create your own automated Zaps

Pricing

Zapier has a limited FREE plan, plus a wide range of premium subscription plans, starting from $24.99/month.

Wrapping up

Social media automation is a necessity if you’re going to have any chance of maintaining a healthy balance of creating and curating content to share with your audience.

But it’s not merely a set and forget strategy.

You need to dedicate some time to staying social on social media. Otherwise you’ll turn into a robot.

Let the tools do the repetitive and tedious tasks such as scheduling social messages. Then, use the extra free time for more meaningful social interactions and content creation.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

Social Media Automation Tools For Bloggers
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