Welcome to our Iconosquare review.
Are you working hard publishing post after post on social media wondering when those engagements are supposed to start coming in?
What you need is in-depth data on your profile’s performance and latest posts.
Iconosquare is the best social media analytics tool we’ve tested, but it offers much more than just analytics.
In this Iconosquare review, we’ll show you all the ways you can use it to grow your social media accounts and implement your social strategy.
What is Iconosquare?
Iconosquare is a social media analytics app first and foremost, but it’s so much more than that; it can act as your social media management tool.
It includes tools for social media publishing and monitoring, the latter of which blends social listening and engagement.
You can use Iconosquare as a web or mobile app, and they also offer several free tools for Instagram.
Here’s an overview of the best features Iconosquare has to offer:
- Analytics for Instagram(including stories), Facebook, Twitter, TikTok and LinkedIn
- Publishing for Instagram, Facebook and Twitter
- Monitoring (listening and engagement) for Instagram, Facebook and Twitter (no inbox features for Twitter)
- Supports 10+ profiles
- Supports unlimited team members with approval and collaboration tools included
- Labels and albums for categorizing posts for deeper analysis of campaigns
- Industry benchmarks
- Analytics for tags and mentions on Instagram
- Automated reports
- Data on competitors, hashtags, community and profile activity
- Library for media, saved captions and hashtag lists
- Custom feeds
- Export tool Instagram and Facebook comments
- Free tools
- Omnilink – Instagram bio link tool
- Twinsta – Turns tweets into Instagram posts
- Random Comment Picker – Selects winners for Instagram contests
- Social Media Calendar – Contains over 250 hashtag holidays for the current year
- Audits for Instagram and Facebook
In this Iconosquare review we will look at how each feature performs within the Iconosquare app itself.
What features does Iconosquare offer?
We’re going to over each part of Iconosquare’s platform:
We’ll start at the top with the Iconosquare user interface.
Iconosquare has an intuitive UI presented in a simple layout. A menu featuring links to every section of the interface sits on the left while a top bar contains quick-use buttons for adding and switching between additional profiles.
The majority of the interface is saved for whatever section you have open.
The actual “Dashboard” section of the interface is completely customizable. You can create multiple dashboards to display any sort of data you like in any way you like.
It’s similar to custom dashboards in Google Analytics if you’ve ever used them and allows you to prioritize the data you see by metrics you feel are most valuable.
You can even filter dashboards by custom date ranges.
Best of all, you can include data from multiple social media platforms in one dashboard.
The analytics section is divided up into multiple mini sections for different sets of data. It starts with an Overview section, but the actual data and mini sections you see differ depending on which profile you have open.
The Overview section is similar to how other social media management apps handle the analytics aspect of their apps. It’s designed to give you a snapshot of how your posts and profiles/pages performed within a given timeframe.
Iconosquare goes much further than this with its mini sections. For Facebook, you can take a deep dive into your data for engagement, audience growth, your publishing habits (total posts, links posted, images posted, videos posted, etc.), reach, impressions, video analytics and page performance.
Page performance is different from the Overview section in that it provides data on how various sections of your page have performed within a given timeframe. These metrics include call-to-action activity, page views, page likes vs unlikes, and view distribution for page tabs (Home, Photos, Videos, About, Reviews, etc.).
Overall, the data within Iconosquare can help you pinpoint where your marketing campaigns struggle most when it comes to promoting them on social media.
You can even view metrics and comments for individual posts in the Content section, which is completely separate from the Analytics section.
Iconosquare may specialize in analytics, but their publishing tool is extremely well designed and contains all of the features you need to manage your social media content schedule.
Starting with the add post UI, you can add a caption, link, date and time, status (draft or waiting for approval), and internal notes. There’s even a sharing link for collaboration.
Sections for adding media will also be available depending on the type of post you choose to create as Iconosquare has you choose beforehand.
The screen you use to create a post also has an option called Crosspost. This feature allows you to generate drafts for other profiles. You can edit captions in the next section. Instagram won’t appear if you chose to create a text post originally.
When you have posts scheduled, you can use the scheduler’s calendar to see what posts you have scheduled for the day, week or month.
For faster scheduling, switch over to the Time Slots tab where you can designate specific days and times of the week you’d like posts to auto schedule on.
You’ll find posts you need to approve in the Collaboration section of the publishing tool.
Last are Iconosquare’s library features, which are divided into two separate sections. The Media Library handles images and videos.
You can build collections of captions and hashtags you commonly use in the Saved Captions and Lists section.
Iconosquare’s monitoring features make it easy to reply to comments and mentions on Facebook and Instagram. Twitter replies and mentions are not included in this feature, however.
You can also use the Listening section to see where you stand in your industry in terms of social media performance.
It’s a great way to help you align your social media marketing strategy with whatever is working for others in your industry on Facebook and Instagram. Twitter is also not included with this feature.
You can also discover untapped marketing strategies, such as paid reach on Facebook.
Lastly, you can set up multiple custom feeds for each platform containing posts from specific accounts you choose.
Iconosquare has three plans that mostly differ in the number of profiles and team members you can use.
The base plan Pro costs $59/month or $588 ($49/month). This plan supports three profiles and two team members. Additional profiles and users cost $19/month each.
This also limits your competitors and hashtags per profile to one each. A few features are cut out as well, including post approvals and collaboration tools, analytics for promoted posts, PDF reports, custom dashboards, tags and mentions for Instagram, and more.
The Advanced plan costs $99/month or $948/year ($79/month). This plan supports five profiles and an unlimited number of team members. Additional profiles cost $12/month each.
This plans ups your competitors and hashtags per profile to five each and includes all of the features the previous plan omits. It just doesn’t include company-branded reports and Iconosquare’s customer success program.
The top-tier Enterprise plan costs $179/month or $1,668/year ($139/month). It supports 10 profiles and unlimited team members. Additional profiles cost $10/month each.
You also have access to 10 competitors and 10 hashtags per profile along with the company-branded reports and customer success program not available in the previous plan.
Additional hashtags cost $6.75/month and additional competitors cost $3.75/month each regardless of which plan you have.
Each Iconosquare plan comes with a 14-day free trial.
Iconosquare review: pros and cons
Iconosquare’s focus is social media analytics, so it should come as no surprise when I say that its analytics tool is its best feature.
It allows you to view detailed stats on your performance. By selecting a specific date range and compiling facts and details on posts you’ve published within that range, you can use these stats to pinpoint exactly what’s worked for you and which strategies led to fewer engagements and growth.
This is especially true when you include the Content section. Whenever you have a post that does really well or very poorly, all you have to do is open this section and compare its stats with your other posts to see exactly what’s different.
The publishing is also incredibly intuitive and makes it easy to schedule posts to multiple platforms using a draft from a single platform.
Plus, the Industry Benchmark feature, which is unique to Iconosquare, is one of the best ways to see where your profiles stand with other profiles in your industry. It doesn’t just list rankings or likes either. It gets very specific on the types of content you publish, how often you publish, how many people complete your stories and more.
And Iconosquare has recently introduced TikTok analytics which is a rare feature to find amongst social media tools.
Iconosquare, like all software isn’t perfect. A few disadvantages I experienced while testing the app:
Not including the custom dashboards you can create, the entire interface is separated into different profiles. This is a small grievance, but it would be nice to be able to manage all of your social media comments and custom feeds on one screen.
This was mostly apparent in the Scheduler section of the publishing tool. When you view your calendar, you aren’t able to view every post you have scheduled across all platforms. You have to open each profile’s calendar individually.
Iconosquare is mostly optimized for Facebook and Instagram. They offer fewer features for Twitter and only have analytics for LinkedIn, no publishing. For Twitter users, these drawbacks go as far as not having a proper way to manage replies and mentions from the platform.
That said, if you are mostly focused on Instagram and Facebook, this won’t be an issue for you.
Lastly, Iconosquare’s listening tool has no keyword monitoring. You can only monitor trends based on hashtags and can only input hashtags into the advanced media search tool.
Iconosquare review: final thoughts
Our Iconosquare review has covered the main features it has to offer, as well as Iconosquare pricing.
Iconosquare excels at analytics and is the best social media analytics tool we’ve tested so far. There’s so much data to unpack, proof that Iconosquare goes much further in helping you understand your performance on the web’s top three social media platforms than similar tools out there.
Iconosquare also has a great publishing tool that has a simple interface and can create drafts for other platforms. You can even manage Facebook and Instagram comments and track brand and hashtag mentions.
If you find the app’s publishing tool to be too simple for your needs, consider keeping Iconosquare but adding SocialBee to your toolkit. Its fairly cheap and allows you to create automatic content queues and import content to share from multiple sources. It also supports more platforms.
If Iconosquare’s listening and inbox tools aren’t for you and you can do without the extra analytics, try Agorapulse instead. It has much more robust publishing, inbox and monitoring tools.
Each Iconosquare plan has a free trial for 14-days if you want to see if this tool is the right fit for you and your team.
Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.