The Best TikTok Analytics Tools (2023 Comparison)
Want to keep track of how well your TikTok videos are performing? You need a TikTok analytics tool.
TikTok is one of the most popular social media platforms right now, and if you’re looking to grow a following on the platform, it’s important to keep a close eye on your analytics.
As it’s a relatively new platform, not all social media management tools offer TikTok analytics. However, we’ve done the research and found the best tools to use for TikTok analytics on the market.
Let’s jump into the list.
The best TikTok analytics tools – summary
- Agorapulse – Best all-in-one social media tool with TikTok analytics, scheduling, and social inbox. Perfect for agencies and social media managers.
- Metricool – Best balance of affordability and features.
- Iconosquare – Dedicated social media analytics tool that supports TikTok and other platforms. Create custom dashboards to report on the metrics that matter to you.
#1 – Agorapulse
Agorapulse is one of the best social media tools on the market, and it’s recently added TikTok to its list of supported platforms.
When it comes to analytics, Agorapulse offers a wealth of useful insights such as content metrics like engagement, number of likes and follows, and comments. It also has features that help you to detect trends within your content to work out which videos are most popular with your audience.
For businesses and agencies, Agorapulse is a great choice, as it has features that allow you to monitor your team’s interactions and response times with TikTok followers, to help you improve brand images and build a stronger relationship with your followers.
It also has a great reporting tool that allows you to create detailed client reporting in just a few clicks. In addition to these key analytics features, Agorapulse also offers a wealth of social media management tools, such as a publishing tool, a unified inbox, and a social media monitoring tool.
- All-in-one tool with TikTok analytics included
- Unified inbox
- Detailed reporting
- Free plan available
- The free plan only includes up to 3 social profiles
- Team tools like performance reports and workflows are not included in the standard plan
Agorapulse offers a free plan for up to 3 social profiles. Paid plans start at €59/month/user. Yearly discounts available. Get started with a 30-day free trial.
Read our Agorapulse review.
#2 – Metricool
Metricool is a dedicated analytics tool that can help you track all your social profiles, from TikTok to YouTube, Pinterest, and more.
As the name suggests, Metricool is all about the metrics, and it allows you to analyze key metrics such as how viral your videos go, the evolution of your views over time, comments, shares, likes, and more. You can also use Metricool to analyze the performance of your paid TikTok campaigns.
In addition to metrics, Metricool also comes complete with an intuitive social media planner for scheduling your TikTok videos for publication.
It also has some super useful social media features, such as a hashtag tracking tool, a unified social inbox, and a link-in-bio tool. You can also use the real-time feature to track hashtags and monitor online conversations as they happen.
What’s great about Metricool is that despite being a feature-rich all-in-one social media tool, it’s also surprisingly affordable. The tool is available for free for up to one social account, and the paid plans start from as little as $12 per month.
- Detailed and in-depth analytics
- Integrates with a wide range of social media platforms including TikTok, Twitch, and more.
- Can be used to track TikTok ads
- No reporting feature
- Competitor analysis tool doesn’t work with TikTok
Metricool offers a free forever plan for up to 1 social profile. Paid plans start from $18/month. Yearly discounts available.
#3 – Iconosquare
Iconosquare is a social media analytics tool that allows you to easily view analytics from TikTok and your other social profiles all in one place. Iconosquare offers a wide range of analytics such as engagement insights and in-depth community analytics.
In fact, there are over 100 different metrics to measure. One of the coolest Iconosquare features is the custom dashboard tool. This tool allows you to create a dashboard to view just the metrics and analytics that are important to you.
Once you’ve created the dashboard, you can easily create personalized reports, making it a great choice for agencies and social media managers. You can also receive automatic dashboard reports in your email inbox.
Iconosquare is a great choice for agencies, as it has a useful collaboration feature that allows team members to submit content for approval before it’s published to your social media profiles.
There’s also a unified inbox, publishing features, and a social media monitoring tool for keeping track of important conversations that are happening online.
Overall, it’s a great all-in-one tool that is perfect for tracking TikTok performance and managing other social media profiles.
- Custom analytics dashboards
- Easy-to-use reporting feature
- All-in-one SMM tool
- No free plan
- Quite expensive
Plans start from €59/month. Save up to 22% by paying yearly. Get started with a 14-day free trial.
Read our Iconosquare review.
#4 – Social Status
Social Status is one of the best dedicated social media analytics tools on the market. This tool offers a wide range of different analytics, including profile analytics, competitor analytics, ad analytics, and influencer analytics.
You can use the profile analytics tool to track important TikTok metrics like views, engagement, and even link clicks. You can also use it to learn more about your audience demographics.
In addition to TikTok, Social Status can be used to track important metrics from your other social profiles including Facebook, Twitter, YouTube, and Instagram.
Social Status is also a great choice for agencies and social media managers, as it can be used to easily create analytics reports, and you can even automate this process to save time. These are also fully customizable and white-labeled so you can add your own agency branding or your client’s branding to the reports.
If you’re looking for a tool that is specifically focused on analytics rather than social media management, this is a great choice.
- In-depth profile analytics
- Competitor analysis tool
- Custom and automated reporting
- No social media management tools
- Free plan doesn’t include any report credits
Social Status offers a limited free plan. Paid plans start from $29/month. Get 3 months free with a yearly subscription.
#5 – Analisa.io
Analisa.io is a really useful analytics tool that is dedicated to TikTok and Instagram analytics. The tool allows you to view key analytics for any TikTok account including your own and your competitors.
Metrics include views, likes, comments, engagement rate, and more. Paid plan users can also view more detailed analytics like tags and mentions and posting activity.
One of the best tools included with Analisa.io is the top posts tool. This shows you all of the best-performing posts, making it easy to see what type of content your audience responds best to.
By upgrading to a paid plan, you can also access a hashtag analytics tool, reporting features, and follower demographic and authenticity analytics.
You can also use Analisa.io to view important Instagram analytics, such as profile, follower and hashtag analytics.
When it comes to different analytics metrics, Analisa.io really delivers, and you can use it to get an extremely detailed look at your own TikTok performance and keep track of your competitors too.
- Wide range of analytics
- Easy to analyze competitor activity
- Limited free plan available
- Expensive compared to some other tools
- No social media management tools included
- Free plan is extremely limited
Analisa.io offers a limited free plan. Paid plans start from $69/month. Yearly discounts available.
#6 – Brand24
Brand24 is a social media monitoring tool that is perfect for analyzing and tracking conversations that are happening about your business or brand on TikTok.
The tool can be used to monitor mentions, measure the volume of discussions, analyze engagement reach, and more. Although this isn’t a traditional TikTok analytics tool, it can provide some key insights that you can use to inform your TikTok strategy.
In addition to mentions and discussion monitoring, Brand24 also has a useful influence score tool that helps you to pinpoint key TikTok influencers in your niche, that you can consider working with. You can also monitor the general sentiment of people talking about your brand online, to see if people are positive, negative, or neutral.
This is the perfect tool for businesses looking to improve brand awareness and grow a social media presence using TikTok. It’s also a good choice for anyone who is planning on running influencer marketing campaigns on TikTok.
- Mentions monitoring
- Influence score tool for influencer marketing
- Brand sentiment analysis
- No social media management tools included
- Doesn’t provide many profile metrics such as likes and engagement rate
- No free plan available
Plans start from $79/month. Get 2 months free with an annual subscription. Try today with a 14-day free trial.
Read our Brand24 review.
#7 – SocialBee
SocialBee is a leading social media scheduling tool that also has some powerful TikTok analytics features built in. SocialBee mainly focuses on scheduling and can be used to schedule for all major social media platforms including TikTok, Facebook, and Instagram.
In addition to this, you can also use SocialBee to analyze your profile metrics. SocialBee provides key insights such as page analytics, post analytics, and overall engagement.
There is also an option to measure paid or organic reach, and pos-evolution. The analytics tool can also be used to learn more about your audience, such as demographic information and how quickly your following is growing on TikTok.
In addition to analytics and scheduling, SocialBee can also be used for the creation of social media posts. You can use the tool to curate and manage your content ideas and it even integrates with popular tools like Canva, which can be used to edit and create image and video posts for your social media profiles.
If you’re looking for an all-in-one tool that you can use to manage your social media profiles, and analyze your performance, SocialBee is a solid choice, and it’s also quite affordable too.
- Powerful TikTok profile analytics
- Useful scheduling and publishing tools
- Easy-to-use all-in-one tool
- No free plan available
- No reporting feature
Plans start from $19/month. Get 2 months free with a yearly subscription. Try today with a 14-day free trial. They also offer a 30-day money back guarantee.
Read our SocialBee review.
#8 – Social Blade
Social Blade is another great analytics platform that covers multiple platforms, including TikTok, Facebook, Instagram, YouTube, and Twitch.
Social Blade’s TikTok analytics tool is still in Beta, but it works great,
Just type in a TikTok username and hit Search for User to look up their stats.
At the top of the report, you’ll see a quick overview of the most important metrics, like their overall grade (a representation of the proprietary metric, Social Blade Rank or SB Rank), total followers, likes, and uploads.
Scroll down, and you’ll see historical data that shows their growth over time, including a month-by-month breakdown of followers gained. Visual charts and graphs make it super easy to digest.
If at any point you want to check out a channel for yourself, you can visit the TikTok page in one click—just tap TikTok profile.
Social Blade definitely isn’t the most sophisticated analytics platform out there and doesn’t provide as many deep insights as some of its competitors, but it’s good for basic analytics and it’s completely free to use.
- Completely free version available
- Easy to use
- Historical data
- Multiple platforms supported
- Intrusive ads visible on the report screen on the free plan
- Lacks some more detailed/advanced metrics
- Browser app can feel sluggish on the free plan
You can use Social Blade’s TikTok search tool for free. Premium membership subscriptions with no ads and additional benefits are also available starting from $3.99/month, annual discounts available.
#9 – Popsters
Popsters is a social media content analytics tool that lets you measure and analyze the posts on social media pages, including TikTok videos.
It’s super easy to use. All you have to do is paste in a link to the TikTok page you want to analyze in the search bar, then choose the period you want to analyze it over (e.g. a week, 2 weeks, a month).
Popsters will bring up a report for the analyzed page showing all the most important metrics and statistics including things like engagement rate, love rate, talk rate, hashtags, etc.
If you want to benchmark your performance against competitors, you can do so using the Compare tool.
In addition to TikTok, Popsters also works with 11 other social networks including Facebook, Instagram, YouTube, Pinterest, Twitter, etc.
- Very affordable
- Unique app UI
- Easy to use
- Poor tutorials, FAQ, and support
Plans start from $9.99/month for 1 social. You can get started with a limited free trial for 7 days.
#10 – Exolyt
Exolyt claims to be the leading TikTok analytics tool—and it’s definitely up there. It provides detailed TikTok account and video reports, TikTok trends discovery, TikTok monitoring, and more.
Exolyt offers all the insights you’d expect from an analytics platform. You can use it to track as many TikTok accounts as you want, whether that’s your own brand accounts, your competitors, or the influencers you work with.
In the in-depth reports, you can see what kind of content accounts have posted, who they mentioned, and track their growth over time using easy-to-understand visualizations.
You can also dig deep into specific video analytics and see insights such as the video’s growth history, any paid promotions that have been used to boost it, etc.
Exolyt also doubles up as a social listening tool. You can use it to track mentions about your brand within TikTok videos in real time and get a deeper understanding of what those videos are saying about your brand with sentiment analysis.
The discovery tools can help you to find trending content ideas. And you can also search for, track, and analyze popular hashtags and TikTok sounds.
- Good solution for agencies
- Includes brand mention monitoring
- Responsive support
- Deep insights
- Influencer plan is very basic and is missing important features
- A little expensive for agencies
Plans start at $199/month. Annual discounts available. A 7-day free trial is available.
#11 – TikBuddy
TikBuddy is a dedicated TikTok analytics, management, and social media marketing platform.
Unlike most of the other tools on this list, TikBuddy doesn’t claim to be a multi-channel social media analytics tool. It only supports one social media platform, and that’s TikTok.
As such, it offers a more focused feature set than many of its competitors and comes with some super advanced features.
You can use TikBuddy’s discovery tools to find hot videos, music, and hashtags that are trending right now.
The Creator Search feature is also super useful if you’re looking for influencer partnership or collaboration opportunities. You can use it to find the top TikTok creators in a given niche and analyze their profiles in-depth.
Useful metrics like TB Score give you an indication of the overall performance of a profile. And if you want to dig deeper, you can view all sorts of metrics from their global rank, average links, shares, views, etc. over time.
Historical data lets you track performance over time, and if you want, you can compare multiple creators head-to-head using the Creator Compare tool.
There’s a lot more you can do with TikBuddy aside from the above. It can also help you to gather ad insights and ecommerce insights, create collections, track videos and creators, and more.
- Dedicated TikTok analytics tool with a focused feature set
- Great for content and creator discovery
- Some useful metrics that are tough to find elsewhere like TB Score
- Easy to use
- Poor support
- The platform is riddled with spelling and grammatical errors that make it seem unprofessional
Get started for free.
TikTok analytics tools FAQ
Does TikTok have an analytics tool?
Yes. If you have a TikTok Pro account, you can access analytics within the TikTok app. Although this tool gives you an overview of engagement and other metrics, it’s not the most in-depth tool. Tools on this list such as Agorapulse will give you a more in-depth insight into your TikTok performance.
How many followers do you need to get TikTok analytics?
In order to upgrade to a TikTok Pro account and access analytics, you’ll need at least 100 followers. However, the tools on this list don’t have a minimum follower count in order to access analytics.
What is the best free TikTok analytics tool?
Metricool and Agorapulse both have Free Forever plans available that you can use to monitor analytics for a limited number of TikTok accounts. You can also access TikTok analytics through the TikTok app if you have a Pro account.
What TikTok analytics should I track?
You can use TikTok analytics to track performance metrics like likes, comments, views, and follower growth. This information can help you determine key information such as the best time to post for your audience and popular content types, and learn how to get more views.
Can I schedule TikTok videos in advance?
Yes. Many of the tools in this list like Agorapulse will allow you to plan and schedule your TikToks in advance. If you want to learn more about which schedulers are best, check out this list of TikTok scheduling tools.
Choosing the right TikTok analytics tools for your business
As you can see, there are tons of great options to choose from when it comes to TikTok analytics tools. If you’re still struggling to decide which tool is best for your needs, here’s a recap of our top 3 picks:
- Agorapulse – A great social media tool for managing and analyzing TikTok accounts and more.
- Metricool – An affordable and feature-rich TikTok analytics tool.
- Iconosquare – A dedicated tool that provides in-depth analytics and metrics. Includes custom dashboard builder so you can focus on the KPIs that matter to you.
If you want to learn more about social media management, or TikTok, check out some of our other posts including 32 Latest TikTok Statistics: The Definitive List and 11 Best Social Media Management Tools Compared.
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