Want to learn how to get views on TikTok? We’ve got you covered.
In the last few years, TikTok has burst onto the scene and taken its place among the world’s most popular social media apps. The fun and interactive platform is a great place to both consume and create content. However, getting TikTok views can be tough.
With over 732 million monthly active users, TikTok is brimming with new content, so it’s important to ensure that your videos stand out from the crowd if you want to get views.
In this article, you will find 13 effective strategies for getting more views on TikTok. We’re sharing everything from tips and best practices to little-known algorithm hacks.
Ready? Let’s get started:
1. Be the first to comment on new videos from TikTok influencers in your niche
With so many creators posting regularly on TikTok, it can be hard to get noticed by engaged viewers in your niche.
However, if you’re having a hard time getting featured on the ForYou page, then it can be a good idea to comment on other TikTok videos in your niche as it will help you to engage with followers in that niche as well as like-minded creators.
In order to make the most of this strategy, it’s a good idea to select 3-5 successful creators in your niche and follow them. Be sure to comment consistently and authentically on every one of their videos.
Try to make your comments eye-catching or funny and be sure to engage in conversations with anyone who responds to you. This can be a great way to get noticed and divert traffic from larger accounts to your own videos.
2. Make use of trending effects
Using effects is a great way to spice up your TikTok content, and it can help you to gain more viewers too. By using effects that are currently trending, your videos will be pushed further than usual by the TikTok algorithm, and you may even get featured on the ForYou page for some viewers.
To find effects that are trending, simply navigate to the discover tab on your TikTok app (that’s the magnifying glass at the bottom of the page).
You’ll see a range of trending effects, hashtags, and sounds. Choose a trending effect and click ‘add to favorites’. Then the effect will be available on the record page when you go to shoot your next clip.
3. Make good use of video captions
Another great way to increase engagement on your videos and get more views is to include captions in your videos. Captions can help add an extra layer of interest to your videos, and give your viewers calls to action.
For example, if you want to get more people watching until the end of the video, you can include captions that say things like ‘wait for it’ or ‘keep watching’. You can also use captions to explain what’s happening in the video to people who are watching TikTok without sound.
4. Share your TikTok content on other social platforms
If you’re already an avid social media user, then this tip is for you. TikTok is an emerging platform, and although it’s been widely adopted in the past year or so, many people still don’t use the app. If you have a large following on other social media platforms like Instagram or Facebook, you can bring in users from those platforms to watch your TikTok content.
To share your videos, you can simply click on the share button on the side of your video screen. You’ll then be given the option to share it to major social platforms like Instagram and your Instagram Story, Facebook, and Twitter.
Instagram and Facebook have video features that function in a similar way to TikTok, so it’s really easy to repurpose your content and rack up more views.
5. Create content that focuses on engagement
Unlike many other social platforms, TikTok isn’t all about how many followers you have. Although it is possible to gain followers on TikTok, what’s more, important for success is encouraging viewers to watch your videos to the end and engage with them.
This is what TikTok likes to see, and the algorithm is set up to push videos that show good watch time and high levels of engagement.
Increasing engagement all comes down to the content you create. There’s no easy trick or hack that can help you boost engagement, you simply have to make your content as engaging as possible. Some ways to do this include making videos about topics that spark debate, such as politics and other trending topics, like this one:
You can also try creating videos that are suspenseful, or a little bit confusing. This will encourage your viewers to rewatch your videos, ask questions, or share them with friends.
When it comes to boosting watch time, make sure you hook viewers in the first couple of seconds and then don’t let go of their attention. Give them a teaser or promise a payoff that they have to watch until the very end to get.
6. Increase your content output
Posting regularly on any social media platform is a must if you want to grow. However, it’s particularly important on TikTok. As TikTok is made up of much shorter clips, people consume much more content than they do on other video platforms.
This means that TikTok creators need to create more content too, in order to stay relevant. Instead of just posting once a day, consider posting 2-3 times a day to increase the number of chances you have to get views.
Although 2-3 videos a day may seem like a lot from a production standpoint, TikTok videos are fairly easy to produce, so keeping up with this content output is quite easy.
Also, the more content you produce the better the chances are that one will go viral.
If you find yourself struggling with content ideas, consider taking inspiration from current trends. You can also try splitting up your TikTok video into 2 or 3 parts. This keeps the audience engaged, and they then watch three clips instead of just one. This strategy works particularly well for storytime videos.
7. Don’t delete your old content
As a digital creator, it can be tempting to delete old content if you feel it didn’t produce as well as you’d like it to. However, when it comes to TikTok, this isn’t always the best idea. TikTok’s algorithm evaluates each video individually, so you don’t need to worry about old videos having an impact on your new content.
In addition to this, old videos that you might think are never going to gain any more views may still have a chance of going viral. If trends change, your older content could reemerge and gain traction all over again.
8. Stitch other people’s content
Stitching content is a great way to gain more views, find new ideas for content, and reach out to different audiences.
When you stitch, you can incorporate 5 seconds of someone else’s video into your own. It could be a funny reaction or your own take on the trend.
This works perfectly for gaining traction and getting views as if the content you stitch goes viral, your video has a much higher chance of being seen, or being featured on For You pages.
Stitching is really easy too. All you have to do is click the … button on the video you’d like to stitch, choose Stitch, and film your additional content.
9. Switch to a business account
Although switching to a business account won’t directly help you gain more views, it can help you to plan your strategy and improve your growth potential.
Business account holders get access to extra features such as analytics tools, which can help you to understand how your viewers are interacting with your content and how it can be improved. In addition to this, business account holders get access to exclusive sounds and a creative business hub.
To switch your profile to a business account, simply head to the settings tab and click ‘Manage Account’. You’ll then be presented with the ‘Switch to Business Account’ option. Follow the steps, and you can set up a business account in just a few minutes.
10. Find the right time to post
The time you post on TikTok is extremely important, so you’ll want to find a time when users in your target region are particularly active.
This can be hard to work out, but with the help of internet research, and information you gather from your own posts, you should be able to work out the absolute best time to post your content.
As a general rule of thumb, some good times to post include between 2 AM and 9 AM (EST) throughout the week as these are times when engagement rates are the highest across the platform.
However, you should test this yourself and try to work out which times your own content performs best.
11. Collaborate with other TikTok influencers
Another great way to get more views on TikTok is to team up with other creators. By collaborating with other TikTok influencers with a similar audience to yours, you can tap into their community and potentially garner a ton of new followers and views.
One easy way to collaborate on TikTok is by using the Duet feature. Duets allow you to react to another user’s video (your clip will be shown alongside the original clip).
Dueting on TikTok is easy: Just find a video you’d like to respond to, hit the Send to button at the bottom-right of the clip, and click Duet. From there, you can select your preferred layout and start recording.
If you’re a brand and want to partner with influencers to boost brand awareness, you can discover creators that might be a good fit in the Creator Marketplace and invite them to collaborate.
12. Keep your content short and sweet
TikTok isn’t like YouTube. Audiences on TikTok have short attention spans. Rather than watching a whole video for 10 minutes, they prefer quickly cycling through dozens of entertaining short videos in one sitting.
As such, it’s a good idea to keep your content short and sweet (30 seconds or less). If you publish videos that are much longer than that, users will be less likely to watch them until the end. And when users click off your video before the end, it hurts your completion rate.
This matters because your completion rate is one of the most important ranking factors on TikTok. The algorithm will push your content to more viewers and speed up your growth if you have a high completion rate, so the goal is to make sure as many people as possible watch your videos all the way through.
13. Use the right hashtags
Hashtags on TikTok operate in a similar way to Instagram. They help tell the algorithm what your content is all about so that more people in your target audience can discover your videos.
When you add a hashtag to your video description, the TikTok algorithm will start sharing it with users that have engaged with other similar videos that use the same hashtag. Therefore, it’s important to carefully select hashtags that are closely related to your content, rather than just choosing the most popular ones.
For example, if you’re sharing a funny video of your dog dancing, you don’t want to tag it with #recipes just because it’s popular. If you do, your video will be served up to people looking for cooking-related videos, who will likely immediately click off without engaging. A much better hashtag would be #DogsOfTikTok.
It’s also a good idea to use trending hashtags whenever relevant to maximize your reach. You can find trending hashtags on the Discover tab.
TikTok is the 7th most popular social media platform in the world, so whether you’re a business owner or a keen creator, TikTok can be a great platform to master.
With more than half of all TikTok users uploading their own content, it can be tough to get your videos seen, or featured on the ForYou page.
Hopefully, these tips can help you to get more TikTok views, and increase your overall reach and engagement.
If you’re keen to learn more about growing your audience on social media, check out some of our other articles like 11 Best Social Media Management Tools Compared and 11 Essential Skills Every Social Media Manager Needs.