11 Best Social Media Dashboard Tools Compared (2024): Reviews & Pricing

Are you looking for the best social media dashboard tools to grow your audience and raise your business profile?

It’s not just enough to maintain a presence on multiple social media platforms like Facebook and Instagram – you need to measure and monitor to find out what works for your brand. 

Then there’s monitoring and replying to comments, messages, and brand mentions.

But why do all the work yourself when there are tools that can help save you tons of time?

In this post, I’ll compare the best social media dashboard tools on the market to help you achieve that. 

The best social media dashboard tools – summary

#1 – Sendible 

Best for most users

Sendible is a popular social media dashboard tool used by solopreneurs, freelancers, and agencies alike.

Its features include:

• Dashboard – From here, you can manage your DMs, comments, and assign specific conversations to team members.
• Publishing – Tailor content to specific platforms and schedule social posts and videos in one place.
• Analytics – Generate in-depth reports on your own and competitor engagement across Facebook, Instagram, LinkedIn, etc.
• Collaboration – Assign and approve posts and grant custom access to team members and clients.

Pros

• You can publish individual and bulk social media posts.
• RSS feed publishing makes it easy to fill your social media feed.
• You can manage engagement across all your social platforms from your dashboard.

Cons

• You can only manage one brand on the cheapest paid plan.
• No free plan

Pricing

There’s a free 14-day trial, no credit card details needed, for each of the four paid plans. Prices start at $29/month. Yearly discounts available.

Read our Sendible review.

#2 – Iconosquare 

Best social media analytics dashboard

Iconosquare is a powerful analytics tool for managing all your social profiles from one place. You can quickly generate reports and schedule content in one place.

In particular, we love Iconosquare for its analytics dashboard. While default dashboards are included, you can create a custom dashboard with the KPIs and metrics that matter to your business.

Features include:

• Analytics: View social media metrics (reach, engagement, impressions) from one dashboard
• Reporting: Run easy-to-read visual reports on Facebook, TikTok, Instagram, and Twitter performance within custom time frames.
• Publishing: Schedule social content in advance across multiple platforms. You can even schedule the first comment on your Instagram posts.
• Collaboration: Share access with colleagues and clients to edit, accept, or reject posts

Pros

• Quick and easy to set up
• Custom dashboard builder
• Ideally suited to visual social networks

Cons

• There’s no free plan
• Paid plans are on the pricier side

Pricing

Paid plans start at $59/month. Save up to 22% with a yearly subscription. Get started with a free 14-day trial.

Read our Iconosquare review.

#3 – SocialBee 

Best publishing dashboard

SocialBee is one of the best social media scheduling tools. Its publishing dashboard is pretty advanced, with bulk scheduling tools, content re-queuing, and a browser extension for post-curation.

Features include:

• Analytics: Get helpful insights on your audience, pages, and posts.
• Schedule: Plan social media posts, schedule posts for entire content categories, and create evergreen content with posting sequences that revive older posts.
• Find new content: Convert articles into posts, or curate content ideas with the browser extension.

Pros

• Several post-generation options
• Bulk scheduling capabilities
• Facilitates evergreen content creation

Cons

• No social inbox
• Calendar view is a bit clunky

Pricing

Starts at $29/month for five social media accounts. Save 16% by paying yearly. You can get started with their 14-day free trial.

Read our SocialBee review.

#4 – Social Status

Best for competitive research

Social Status is a dedicated social media analytics tool that helps you observe engagement on your own and competing channels – from one dashboard. You can also review ad analytics.

• Social reporting: Measure post engagement, video views, impressions, link clicks, and growth across multiple social channels.
• Ad analytics: Track your social ad campaigns’ cost, revenue, and effectiveness.
• Competitor analysis: Benchmark against rivals in your industry. Track competitors across multiple channels and spy on their social media strategies. Measure reaction sentiment and gain strategic insights.
• Influencer analytics: Collaborate with your influencers and measure their campaign performance. You can also benchmark influencers, including those of competitors. 

Pros

• Advanced analytics, including influencer and competitor analysis
• White labeling available
• Fully customizable reports

Cons

• No scheduling features or social inbox
• Custom reports only become available on higher plans
• You can only access three months of data history on the Starter plan

Pricing

There’s a free plan that covers three web pages or social media accounts. Premium plans unlock report exports and analytics, starting at $29/month. Get 3 months free by paying annually. Get started with a 14-day free trial.

#5 – Pallyy 

Best budget social media dashboard

Pallyy offers a free plan that permits you to schedule 15 posts a month, making it ideal if you’re on a budget. Often Pallyy is at the forefront of social media innovations and offers a stand-out UI.

Key features include:

• Social inbox: Review all social messages and comments in one inbox, including TikTok comments. You can assign team members to specific threads.
• Scheduling: Schedule content for all major platforms. Save templates, preset hashtags, and easily toggle which profiles display in the calendar view.
• Reporting: Create custom report timeframes and export them as PDFs. Customize which charts are included in visual reports.
• Teams: You and your team can collaborate in Pallyy with a team chat, post status labels, post drafts, etc.

Pros

• Manage TikTok comments from the social inbox (not many tools offer this) 
• Free plan available with 15 posts per month
• Intuitive UI

Cons

• Its scheduling functionality isn’t advanced (for example, you can’t re-queue posts)
• Mostly Instagram-centric
• No white labeling

Pricing

Free plan available. Premium plans start at $18/month; save 10% with a yearly plan. Get started with a 14-day free trial.

Read our Pallyy review.

#6 – Metricool 

Best for social media advertising analytics

Metricool is a social media dashboard with a heavy focus on analytics. It goes beyond the usual social networks. I.e., they pull data from Google Ads, TikTok Ads, and Facebook (Meta) Ads.

Other features include:

• The planner: Schedule and automate social media posts across multiple platforms from Metricool’s calendar.
• Competition analysis: Keep an eye on your rivals on Facebook, Twitter, Instagram, Twitch, and YouTube. Get insights from their social strategies to fuel your own content.  
• Ad analysis: Keep tabs on your Facebook and Google ad campaigns and optimize your advertising budget accordingly.
• Google Data Studio: Pull data from all the accounts you have connected to Metricool to Google’s Data Studio and generate reports. 

Pros 

• You benefit from one comprehensive dashboard where you can view data from lots of social channels
• Metricool’s free plan is pretty generous

Cons

• Data history is limited to just two months on all pricing plans
• White labeling is only available with Metricool’s most expensive plan-  even then you have to discuss this in more detail with Metricool’s team first. 

Pricing

There’s a free forever plan. Pricing plans scale with the number of businesses you wish to manage. Paid plans start at $22/month; annual discounts available.

Read our Metricool review.

#7 – ContentStudio

Best balance of features and price

ContentStudio is another popular social media dashboard tool that makes it easy to create, schedule, and publish social media posts.

It has some unique features such as competitor research and influencer research.

Its key features include:

• Unified social inbox – A centralized dashboard to manage all incoming social media messages, reviews, and comments.
• Intuitive publishing – You can plan, schedule, and collaborate with colleagues on social media posts.
• Insightful analytics – Generate analytics reports to review which social campaigns are working and which aren’t.
• Competitor research – Go beyond your own analytics to create a dashboard that displays how your competitors are doing on social media.
• Influencer research – Want to find influencers to connect with? ContentStudio makes this easy.

Pros

• Great scheduling workflow and UI
• Supports a wide range of social networks (including YouTube and TikTok)
• Unique features such as influencer research dashboard
• Excellent support
• Free trial

Cons

• Social inbox doesn’t support X (previously Twitter).
• Some Instagram post types don’t support automatic publishing yet.

Pricing

ContentStudio starts from $25/month and offers a free trial.

#8 – NapoleonCat 

Best for customer service teams

NapoleonCat is the best social media dashboard tool for collaborative teams. Customer service teams in particular.

Key features include:

• Social inbox: Collaborate, track, and reply to messages across social channels and customer service tickets from one dashboard. Tag messages and assign them to different team members.
• Automation: Use automation to streamline customer communications, hide, delete or reply to comments based on keywords and phrases, and send automated replies with if-then logic.
• Publishing: Automate post-approval, scheduling, and publishing across social media channels. You can map content out in a shared, color-coded calendar.
• Analytics: Review content performance, your competitors’ channels, and your social media campaign conversions, response rates, and engagement.
• Reports: Schedule regular, customized, automated reports branded with your company logo and colors. 

Pros

• Automate comment moderation
• Includes all critical social dashboard features on all plans
• Comprehensive analytics and competitor research

Cons

• Doesn’t support TikTok
• Lacks advanced publishing features (like automatically scheduling the best time to post)
• Prices quickly ramp up with more users

Pricing

14-day trial available. Pricing starts at $31/month for one user and three social profiles. Get 2 months free by paying yearly.

Read our NapoleonCat review.

#9 – Brand24

Best social monitoring dashboard

Brand24 listens for brand mentions across online news, social channels, blogs, forums, etc., so you’ll know whenever anyone’s talking about you on the web.

Key features include:

• Mentions feed: Here, you can review online content mentioning your brand, sentiment analysis, and mention analytics.
• Discussion volume: Receive notifications if brand mentions suddenly spike in quantity and with “louder” sentiment. Respond quickly to changes in perception, or maximize potential engagement.
• Influencers: Find the most effective influencers in your industry by identifying people already talking about your brand. 
• Filtering: Narrow keyword search to specific social channels, sentiments, and more.
• Reports: Customize consumer insight, PR, marketing, and competitor analysis reports.

Pros

• Powerful social listening
• Customizable reports and alerts
• White-labeling available

Cons

• Is pricey
• It’s just a social listening tool – i.e., there are no other social features (post scheduling, social inbox, etc.)

Pricing

Free 14-day trial, then pricing starts at $79/month. Get 2 months free by paying yearly.

Read our Brand24 review.

#10 – Sprout Social

Best for enterprise companies

Sprout Social boasts social media engagement, publishing, analytics, and listening features. This social media dashboard tool best suits larger businesses that want to amplify employee engagement within their content strategy.

Key features include:

• Engagement: Engage with customers through a unified social inbox. Utilize automation to monitor social activity and organize incoming messages.
• Publishing and scheduling: Plan, create, manage and post social content as a team using its social media calendar tool. Here you can organize posts across channels in one calendar. You can also automate content approval flows. 
• Analytics: Access rich social data and analytics and generate customizable reports.
• Listening: Track trends from conversations on social media that mention keywords relevant to your brand.
• Employee advocacy: Add content to the platform that employees can quickly post to their social networks, draft message ideas for social content, and send targeted communications within your organization.

Pros

• Inbuilt CRM and powerful social inbox
• Basic social listening features
• Range of collaboration tools

Cons

• Very high price tag that appears to outweigh its functionality
• Additional user accounts are more expensive than most other tools
• There’s somewhat of a learning curve 

Pricing

Sprout Social starts at $249 per month, save up to 25% with annual billing. Get started with a 30-day free trial.

Read our Sprout Social review.

#11 – Cyfe

Best for marketing and advertising

Cyfe is an analytics software that allows you to monitor various social channels, including social media statistics, and embed that data anywhere you need. For example, other dashboards, custom reports, blog posts, or onto your website. This is helpful for marketing teams that need to share data from many sources.

Key features include:

• Embedded analytics: Visualize, share and embed your data. Add business metric dashboards to your employee’s admin pages. Enhance product pages or blog posts by adding dynamic, interactive analytics for everyone to see.
• Custom widgets: Connect internal or proprietary data sources (closed-source software) to Cyfe, even if they’re not listed amongst their integrations, using custom widgets. For example, SQL, CSV, Google Sheets, Private URLs, and more.

Pros

• Affordable – especially for white-label dashboards
• Easy to use
• Great customer service
• Wide range of integrations beyond social media

Cons

• No other social dashboard tools, like a social inbox or post scheduling

Pricing

Free 14-day trial, starting at $19/month for one user.

What is a social media dashboard? 

A social media dashboard can take many forms. For example, analytics dashboards, publishing dashboards, or a complete dashboard to power your entire social media strategy.

Social media analytics tools such as Social Status make it easy to monitor and measure your social media activity.

Whilst social media publishing tools such as SocialBee make it easy to publish and schedule new (and reschedule old) content.

Then there are all-in-one social media management tools such as Sendible that provide everything you need in one tool. This includes publishing, analytics, inbox, social listening, and reporting.

Final thoughts

As we’ve seen, not all social media dashboards are made alike. While some, like SocialBee, focus on scheduling and publishing, others offer only advanced analytics and few content-related tools. Amongst the latter, Cyfe and Brand24 are potent examples.

Consider your business’s needs and size before making any final decisions. Needless to say, the number of users and access to advanced features can quickly drive up the price. 

All in all, we recommend Sendible as the best option for those who need an all-in-one tool. It’s a well-rounded social media dashboard that combines the most crucial features at an affordable price. It’s also affordable for teams.

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