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8 Best Social Media Analytics And Reporting Tools Compared

Social Media Analytics And Reporting Tools

Are you looking for the best social media analytics and reporting tools so you can get a grip on the myriad insights and metrics for each network?

You’re in the right place.

In this article, we’ve rounded up the best social media analytics and reporting tools on the market.

All of these social media tools make it easy for you to understand and measure your social campaigns and report on performance to your colleagues or clients.

First, we’ll walk you through each tool and its standout analytics and reporting features. And then, we’ll share some recommendations based on different use cases so that you can choose the best social media analytics and reporting tool based on your circumstances.

Let’s get started.

The best social media analytics and reporting tools for 2020

Here’s our line-up of the best social media analytics and reporting tools for 2020.

1. Sendible

Sendible is an all-in-one social media management tool that includes an analytics and reporting suite.

The Reports Hub gives you eight pre-configured social media reports for an instant performance overview:

Sendible - Reports Hub

As well as individual social network reports, there’s an Engagement report that provides insight into your combined audience, post engagements, posts, and mentions across all your channels, so you can easily spot trends.

The individual reports help you identify your optimal posting times, most engaged followers, and top-performing posts, so you can understand what makes your audience tick and then create more of the same winning content:

Sendible - Dashboard Facebook Reports

And if you want to dig deeper, then you can hook-up your Google Analytics account so you can track the effectiveness of your social media campaigns on website visits, page views, and content popularity.

But that’s just the start because you can also create customized reports in the drag-and-drop report builder. Plus, you can automatically send print-ready PDF copies to team members and clients on a daily, weekly, or monthly basis. Or, if you prefer, you can provide interactive access to live reports.

Sendible Sample Reports

Stand-out analytics and reporting features:

  • Dashboard with 8 pre-built reports, including combined Engagement.
  • Add Google Analytics to track social media campaigns on website stats.
  • Create customized reports with a drag-and-drop builder.
  • Send PDF reports to colleagues and clients regularly.

Pricing

Sendible offers a range of subscription plans based on the number of users and services you require, starting from $29/month.

2. SEMrush

SEMrush is an all-in-one digital marketing platform, best known for its SEO and PPC toolkits. But it also has a Social Media Toolkit, which includes its Social Media Poster and Social Media Tracker tools, both of which include analytics and reporting.

The Social Media Poster offers detailed analytics for Facebook, Instagram, and LinkedIn Pages.

As you switch platforms, the metrics vary slightly. But each one includes trend graphs so you can see how you’re performing over time.

For Facebook, you can track your total page likes, new page likes, and when your fans are online. Plus, you can get a breakdown of your audience by country, language, and demographics.

SEMrush - Facebook Tracking

On Instagram, you get discovery, interactions when your fans are online, countries, languages, and demographics.

And on LinkedIn, you get data on your page’s total engagement, followers gained, engagement rate, reach, impressions, country, job function, company size, and industry.

The Social Media Tracker allows for tracking of your social accounts and your competitors. You can get analytics for Twitter, Facebook, Instagram, Pinterest, LinkedIn, and YouTube.

SEMrush - Social Media Tracker

The Overview report shows the selected company’s audience size, posting activity, and engagement on each social channel.

The Top Content section shows your (or your competition’s) most engaging posts over the selected date range.

And the Comparison with competitors compares three metrics: audience, activity, and engagement.

Aside from the Overview report, there are individual in-depth reports for each social network where you can drill down into more analytics and also run competitor comparison reports:

  • Facebook: Posts, Audience, Activity, Engagement, and Hashtags.
  • Twitter: Tweets, Audience, Activity, Engagement, Hashtags, and Mentions.
  • Instagram: Posts, Audience, Activity, Engagement, and Hashtags.
  • YouTube: Audience, Activity, and Engagement.
  • LinkedIn: Audience and Followers.
  • Pinterest: Pins, Audience, Activity, Engagement, and Boards.

For example, here’s what the Pinterest Audience report looks like:

SEMrush - Pinterest Audience

You can export PDF Reports for each network.

Stand-out analytics and reporting features:

  • Check your performance on each social network.
  • Get an overview of all your social channels.
  • Make side-by-side comparisons with your competitors.
  • Export PDF reports from Social Tracker.

Pricing

SEMrush has a range of subscription plans that all include the Social Media Toolkit, starting from $99/month.

3. Awario

Awario is a powerful social media listening tool that tracks keywords and brand mentions across the web, including Twitter, Facebook, Instagram, and YouTube.

Awario shows all your social media analytics in one dashboard, where data changes in real-time, so you can:

  • Track the growth in the number of your mentions and their collective reach.
  • Sort mentions by positive, negative, and neutral sentiment analysis.
  • Discover the most popular locations and languages of your mentions.
  • Know your current most successful social media sources (Facebook, Twitter, Instagram, YouTube).
  • Identify your top influencers by social network.
  • Measure your brand’s reputation.
  • Track the reaction to your marketing campaigns.

Plus, you can click any item to see more details:

Awario Dashboard

Awario has white-label, downloadable reports on Social Listening, Share of Voice, and Influencers. Take a look at the sample reports below:

You also have the option to create customized reports by rearranging widgets and sections in the drag-and-drop editor:

awario custom report

Stand-out analytics and reporting features:

  • Monitor real-time data of social mentions, sentiment, and influencers in the analytics dashboard.
  • Know your current most successful social media sources.
  • Measure your brand’s reputation.
  • Track the reaction to your marketing campaigns.
  • Use the pre-built reports for Social Listening, Share of Voice, and Influencers.
  • Build customized reports in the drag-and-drop editor.

Pricing

Awario has a range of subscription plans, starting from $29/month.

4. Socialinsider

Socialinsider is a social media competitive benchmarking, analytics, and reporting tool aimed at digital agencies, plus enterprises and social media managers.

It supports all the major social media networks: Facebook, Instagram, Twitter, LinkedIn, and YouTube. But its primary objective is to unearth data you or your clients haven’t seen before by using competitor benchmarks.

For instance, you can track all your key metrics, such as shares, engagement, fan growth, posting frequency, and video metrics, plus demographics:

Socialinsider - Track Key Metrics

But you can also track and benchmark your competitors’ activity over the last 12 months, and see when and what types of content they are posting, and how their fans are reacting:

Socialinsider - Track Competitors

You can gain further insights by analyzing photo and video posts, plus Facebook Live broadcasts so that you can adjust and improve your future content.

And you also have the option to download data in CSV format for more in-depth analysis.

Socialinsider also allows you to compare your performance (activity, fan growth, and engagement) against industry leaders with head-to-head comparisons.

Finally, you can create branded analytical reports with your logo and brand colors in multiple formats such as PPT and PDF, and share them with your clients. Plus, you have the option to set up monthly or quarterly reports that can be emailed to you or your clients.

Stand-out analytics and reporting features:

  • Uncover in-depth information on any social media profile.
  • Measure the performance of social profiles in the dashboard.
  • Conduct competitive benchmarks on Facebook, Instagram, Twitter, and YouTube.
  • Benchmark your channels against top competitors and influencers.
  • Create head-to-head social media comparisons to improve your digital marketing strategy.
  • Download and share branded reports.
  • Send weekly, monthly, or quarterly reports directly to your inbox.

Pricing

Socialinsider has a range of subscription plans that all include the Analytics features, starting from $59/month.

But if you want the Reporting features, then you’ll need one of the agency plans starting at $99/month.

5. AgoraPulse

Agorapulse is an all-in-one social media management tool designed to save you time with the social reporting metrics that really matter.

AgoraPulse User Activity

You can determine the ROI of your engagement and content strategy with the online and downloadable CSV and PowerPoint reports.

The reports are incredibly detailed, so you can see what content works on each social network, and why. They include metrics like:

  • Audience insights: Audience growth, Engagement, User interaction, Hashtags, Impressions, Brand awareness score, and Demographics.
  • Content summary: Best performing content, Best day and time to publish, and Best post type to publish.
  • Community management: Team performance, Reviewed items, and Replies sent.

Agorapulse also has some specialized Facebook reports:

  • Facebook ROI Calculator: Measures the value generated by your Facebook page in real dollars.
  • Facebook Competitor Analysis: Compares your Facebook page to your competitors.
  • Facebook Barometer (free): Checks how well your Facebook page compares to others.
  • Facebook Ads Report (free): Analyzes your Facebook ad account and campaigns.

Stand-out analytics and reporting features:

  • Manage your data online or download CSV and PPT reports.
  • Measure your community management team performance.
  • Get recommendations on the best posting time based on your content’s past performance.
  • Determine which hashtags drive the most engagement.
  • Access specialized Facebook reports.

Pricing

Agorapulse has a range of subscription plans based on the number of users and social profiles you require, starting from $99/month.

6. Raven Tools

Raven Tools is best-known as an all-in-one SEO tool and marketing platform for freelancers, in-house marketers, and agencies.

But even though it’s not pitched as a social analytics and reporting tool, you can create custom social media reports.

Using the drag-and-drop interface, you can build reports from any combination of 30+ data modules, including Google Analytics, YouTube, Facebook, Twitter, and LinkedIn, and then add your summary pages with notes and observations:

raven tools report builder

You can run unlimited white-label reports on-demand or schedule them to send automatically every week, month, or quarter:

raven tools white label reports

Or, you can send a link to an interactive web page where your clients can access their mobile-friendly reports.

Stand-out analytics and reporting features:

  • WYSIWYG drag-and-drop report builder.
  • Build reports from any combination of 30+ data modules.
  • Create branded white-label reports.
  • Schedule reports automatically every week, month, or quarter.

Pricing

Raven Tools has a range of subscription plans, starting from $49/month.

7. Google Analytics

Google Analytics is a website analytics tool that lets you see how you acquire users and how they behave on your site afterward.

Using this data, you can check which social channels are sending you the most traffic.

If you take a look in Acquisition -> Social -> Network Referrals, you can see details for each social channel:

Google Analytics - Network Referrals

For instance, you can see:

  • Sessions – How many visitors came from each social channel.
  • Avg. Session Duration – How long they stayed.
  • Pages/Session – How many pages they visited on your site.

Data at this level provides a general overview. But you can get a lot more specific if you use UTM parameters.

In short: UTM parameters are tags that you add to an existing URL, and look something like this:

domain.com/my-blog-post/?utm_source=facebook&utm_medium=social&utm_campaign=14-03-19

Google Analytics can use these UTM tags to help filter data.

There are two places where you can find the UTM information within your Google Analytics dashboard:

  • Acquisition → All Traffic → Source/Medium
  • Acquisition → Campaigns → All Campaigns

For example, you can see where your visitors came from (Source/Medium) and which page they arrived on (Landing Page):

google analytics URL landing page

For further reading, check out Adam’s article on using UTM campaign parameters to track your content promotion success.

Stand-out analytics and reporting features:

  • Shows which website traffic comes from social media vs other channels.
  • Shows which social media campaigns sent traffic to specific pages.

Pricing

For most users, Google Analytics is free. If your business gets over a billion monthly hits, you’ll need up upgrade to Google Analytics 360, their paid offering.

8. Native Social Analytics

Each social network has its own set of free analytics tools.

Let’s take a quick look at what you get.

Facebook Analytics

Facebook Insights helps you understand which posts people are engaging with most:.

  • Reach and engagement: Discover how many people saw your posts, as well as who liked, shared, and commented on them.
  • Actions: Check what actions people are taking on your Page, such as visiting your site or clicking on your call-to-action button.
  • People: Check the demographics of your audience, such as age, gender, and location.
  • Views: Discover how many people are viewing your Page and what sections they’re most interested in.
  • Posts: Track how your Facebook posts have performed over time.
Facebook Analytics - Insights

Export: Facebook allows you to export data from up to 2 years ago, but the time range for data must be less than 180 days.

Twitter Analytics

Twitter Analytics provides data on your overall account performance and individual Tweets:

  • Home: High-level statistics tracked from month to month, including Tweets, Impressions, Profile visits, Mentions, and Followers.
  • Tweets: Metrics for every single one of your Tweets, including Impressions, Retweets, Likes, and Replies.
Twitter Analytics - Insights

Export: You can export your Tweet activity data in CSV format for further analysis from the Tweets dashboard.

Instagram Analytics

Instagram Insights help you learn more about your followers and their interactions on Instagram.

Note: You’ll need an Instagram Business Profile to see any insights.

There are three tabs within Insights:

  • Activity: Track weekly Interactions, Reach, and Impressions.
  • Content: Check how your Posts, Stories, and Promotions are performing.
  • Audience: Monitor your Audience, including follower growth over time.
Instagram Analytics - Insights

Export: You can’t export Insights from Instagram.

Pinterest Analytics

Pinterest Analytics helps you understand what content, both paid and organic, resonates most on Pinterest. There are three menu options:

  • Overview: Discover your top Pins, ordered by impressions or engagements. You can filter your Pins by date, content type, claimed account(s), device, and source.
  • Audience: Check the demographics by age, gender, location, and device. Plus, you can see the most popular categories and related interests for your audience, and their affinity rating.
  • Video: Discover your top video Pins, ordered by impressions or engagements.
Pinterest Analytics - Insights

Export: You can export data in a CSV file based on your on-screen selection filters.

YouTube Analytics

YouTube Analytics provides metrics for individual videos and your channel overall:

  • Video-Level Metrics: Shows Likes, Dislikes, Comments, and Watch time.
  • Account-Level Metrics: Shows Subscriber Growth, Total watch time, Views, Traffic sources, Impressions, and Click-through rate.
YouTube Analytics - Insights

Further reading: How to Make Sense of Social Media Data and Show ROI for Your Time & Social Media Analytics: The Definitive Guide.

Pricing

All the native social analytics tools are included in the platform for free.

Wrapping up

While each social media network provides their own set of analytics and insights, sometimes you need to get a consolidated view across every platform. Plus, you can’t always extract the data and reports you want, especially if you’re reporting to clients.

That’s where these social media analytics and reporting tools excel, and can make a difference when choosing an all-in-one social media tool, such as Sendible or Agorapulse.

But whichever social media analytics and reporting tool you choose, you’ll be able to measure your social campaigns and report on performance to your colleagues and clients.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

Social Media Analytics And Reporting Tools
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