13 Best Social Media Analytics Tools (2024 Pros And Cons)

Looking for the best social media analytics tools? We’ve got you covered.

If you want to be successful on social media, it’s important to track and measure the results of your campaigns to see what’s working and what isn’t. 

And for that, you need a good social media analytics tool. 

In this post, we’ll be reviewing and comparing our top picks. These tools connect to your social profiles and give you all the data you need to analyze them in one place.

A comparison of the best social media analytics tools

#1 – Social Status

Social Status is our top pick for the overall best social media analytics tool. 

Most tools that offer social media analytics are all-in-one platforms, so their analytics feature is just part of their wider social media toolkit. But Social Status is different.

It’s not an all-in-one platform, it’s a dedicated social media analytics and reporting tool, so it has a much deeper analytics feature set than most of its competitors.

It provides all the different types of reports a business could need in one place: Influencer analytics, competitor analytics, profile analytics, and ads analytics.

And it supports all the major social media platforms: Facebook, Instagram, Twitter (X), TikTok, YouTube, and LinkedIn. 

You can create reports for each channel separately, or combine data together for multi-channel reports. Pick exactly which data you want to show or start from a fully customizable template that’s pre-loaded with the most important metrics and KPIs.

Of course, you can also export your reports in pretty much every file format—CSV, XLSX, PDF, PPTX, etc.—for easy sharing. 

Key features

• Profile Analytics: Monitor and analyze all the social profiles and pages you manage across all the major networks with performance-related metrics like reach, impressions, engagement, and community growth.
• Ads Analytics: Track and analyze your paid performance on social media, with insights into things like conversions, sales, and link clicks at the campaign or ad set level.
• Competitor Analytics: Spy on your competitors on social media to learn what’s working for them, and benchmark your performance against your industry.
• Influencer Analytics: Discover, analyze, and connect with influencers and creators on social media, and track the performance of your influencer marketing campaigns.

Pros and cons

Pricing

Free plan available. Paid plans start at $9/month, save 3 months with yearly billing. Get started with a 14-day free trial.

#2 – Metricool

Metricool is one of the most affordable all-in-one solutions but the platform is primarily focused on analytics. 

What stands out most about Metricool is that analytics for social advertising platforms such as TikTok Ads and Facebook Ads are supported in addition to the standard analytics so you can measure your paid and organic social media performance in one place. 

It’s also one of the few platforms to provide analytics for Twitch and YouTube on top of all the usual social networks (Facebook, Instagram, Twitter, etc.). Most other social media analytics tools don’t support these.

You can track all the important performance metrics like reach, impressions, and engagements. Plus, analyze your competitors to find their best-performing posts and benchmark your performance, discover and analyze influencer accounts, and more.

Then, you can take all that data and compile it into automated reports, or export it to Google’s Looker Studio for cross-referencing with the rest of your data through Metricool’s Looker Studio Connector. 

On top of social media analytics, Metricool also provides social media scheduling, AI writing, inbox management, and link-in-bio tools.

Key features

• Social media analytics: Analyze all social media platforms in one place, including Facebook, Instagram, TikTok, YouTube, Twitch, Twitter, and more.
• Ads analytics. Metricool integrates with Facebook Ads, Google Ads, and TikTok Ads so you can track and analyze your social media advertising campaigns.
• Looker Studio Connector: Export your social media analytics data from Metricool to Google’s Looker Studio to cross-reference it with other data sources.
• Report Builder: Build easy-to-understand, automated reports from scratch or from templates.
• Other social media tools: Scheduling, AI writing, inbox management, hashtag tracking, and more.

Pros and cons

Pricing

Free plan available. Paid plans start at $22/month, discounts are available when you pay yearly.

Read our Metricool review.

#3 – Sendible

Sendible is the best social media analytics tool for growing agencies thanks to its powerful reporting capabilities, white labeling, and scalable pricing.

Sendible’s USP is its white-label dashboards feature. If you sign up for the White Label or White Label+ subscription plan, you can customize the platform with your brand colors and logo, and host it on your domain.

That way, your agency’s clients will be able to log in to Sendible as if it were a solution that you’ve built in-house. And from there, access their dashboard and manage their accounts. 

If you wanted, you could even create different service packages for clients and upsell access to specific areas of the dashboard to boost revenue and grow your business.

In terms of analytics, Sendible gives you and your clients tons of insights into your content, engagement, mentions, and audience profiles across all the main social media platforms: Facebook, Instagram, YouTube, TikTok, LinkedIn, etc.

You can use the drag-and-drop report builder to surface analytics data in stunning, client-ready reports. There are templates to help you get started quickly, or you can just build your reports from scratch by dragging and dropping 200+ data modules onto the page. 

Sendible is an all-in-one platform, so in addition to analytics and reporting, you can also use it to schedule posts, curate content, manage communications, and more.

Key features

• Cross-platform analytics: View all the most important metrics for all your social media accounts across Facebook, Instagram, YouTube, TikTok, and more.
• Drag-and-drop report builder: Create custom reports in an easy-to-use report builder that’s loaded with 200+ data modules.
• White-label dashboards: Set up client dashboards under your brand and upsell access as part of your agency’s service packages.
• Other social media tools: Post publishing, content curation, inbox management, etc.

Pros and cons

Pricing

Plans start at $29/month, save 15% with yearly billing. Get started with a 14-day free trial.

Read our Sendible review.

#4 – Iconosquare 

Iconosquare is the best choice for Facebook and Instagram analytics in particular, but it also offers analytics for other social media platforms including TikTok and Twitter.

Icnosquare’s standout feature is its customizable analytics dashboard, which allows you to choose which metrics to report on. 

You just choose the date range that you want to pull data from, then drag and drop your chosen metrics onto the dashboard and rearrange them until it shows exactly what you want to see.

There are 100+ metrics to choose from, which are displayed in easy-to-understand visualizations like graphs, charts, and maps. Metrics include things like engagement rates, follower growth, post reach, audience demographics, etc.

Iconosquare’s “best time to post” feature is excellent as well. It’s extremely good for Facebook and Instagram specifically but other platforms like TikTok are supported.

In addition to analytics, Iconosquare also includes automated reporting, social listening, publishing, and inbox management tools.

Key features

• Custom analytics dashboard: Create a custom analytics dashboard that shows the specific metrics you want to see.
• Best time to post: Find out your best time to post on Facebook, Instagram, and beyond based on your historical data.
• Social listening: Track hashtags and competitors with the social listening tool and add listening metrics to your reports.

Pros and cons

Pricing

Plans start at $59/month and save up to 22% with yearly billing. Get started with a 14-day free trial.

Read our Iconosquare review.

#5 – ContentStudio

ContentStudio is another powerful social media analytics tool with a feature set that’s largely geared towards content marketers.

The analytics functionality is strong and goes beyond profile analytics to include competitor analytics on platforms like Facebook and Instagram. 

There’s also a content research tool that gathers analytics on top-performing content across the web. For example, it can tell you which articles, videos, or Tweets about a given topic have had the most shares or engagements on social, and even analyze their sentiment.

And what’s cool is the content research tool is seamlessly integrated into ContentStudio’s social media scheduler. So if you find a piece of content that you’d like to share, you can drag and drop it onto the post composer to turn it into a social media post and schedule it in one click.

Other useful analytics features include white-labeled reports, competitive benchmarking, best time to post suggestions, and network-specific analytics (e.g. Facebook, Instagram, Twitter, LinkedIn).

Key features

• Social media analytics: Analyze and report on your social media performance on Facebook, Instagram, Twitter, LinkedIn, and more.
• Competitor analysis: Keep track of your competitors on social with competitive research features.
• Content discovery: Find top-performing content on any topic or keyword, then share it with your social media audience in one click.
• Other tools: publishing/scheduling, AI writing, social inbox, and more.

Pros and cons

Pricing

Plans start at $25/month, save 20% with annual billing. Get started with a 14-day free trial.

#6 – Agorapulse

Agorapulse is the perfect analytics and reporting tool for social media managers. It’s one of the only tools I’ve tried that can measure ROI (return on investment), which is a huge plus.

Agorapulse is incredibly feature-rich. You don’t just get one of the best social media analytics tools on the market, but also tools for publishing, inbox management, social listening, employee advocacy, and more.

There are a bunch of different reports you can create, depending on what you’re trying to analyze. For example, the audience report offers performance metrics (i.e. follower growth, engagement, impressions, brand awareness) and insights into things like when your audience is most active and their demographics.

The content report offers insights about your social media content, like the best day/time to publish, your top-performing post types, the best labels to use, etc.

Then there’s the community management report, which tells you how good of a job you’re doing at engaging with your audience on each social platform. I particularly like the fact that you can analyze your team’s performance in Agorapulse here, and see things like the number of replies each team member has sent.

But my favorite feature of all is the social media ROI tool. Connect your Google Analytics account to it, and you’ll be able to see how your social media posts, messages, comments, and profiles are impacting your website traffic, transactions, and revenue. 

Key features

• Report builder: Build any type of report for any social profile, and choose what metrics/sections to include.
• Pre-made reports: View pre-made social media reports including Audience, Content, Competitors, and Community Management reports.
• Social media ROI: Measure return on investment and find out which profiles, posts, and messages are having the biggest impact on revenues.
• Other tools: Use Agorapulse’s wider toolkit to schedule social media posts, track brand mentions, run employee advocacy campaigns, and more.

Pros and cons

Pricing

Plans start from $69/month/user; get up to 30% off with annual billing. Get started with a free plan or 30-day free trial.

Read our Agorapulse review.

#7 – Brand24

Brand24 is the best tool for gathering social media analytics at scale thanks to its broad monitoring capabilities. 

Brand24’s AI-powered social listening tool will trawl the web to find mentions of your brand name (or any other target keyword), including on popular social networks.

Then, it’ll analyze them to create reports that show things like your mention volume over time, your brand sentiment (i.e. ratio of positive to negative mentions), social media reach, and more.

If there’s a sudden spike or drop in mention volume or sentiment, Brand24 can send out alerts to let you know about it, so you can take action to protect your brand reputation.

Aside from mention analytics, it also provides insights about your target audience/customers, hashtags, influencers, and more.

Key features

• Social media monitoring: Monitor and analyze mentions of your brand name or target keywords on social media and elsewhere on the web.
• Sentiment analysis: Analyze the context of your mentions to find out whether each one is positive, negative, or neutral and measure brand sentiment.
• Automated alerts: Receive a notification when your brand mentions suddenly change so you can respond quickly.
• Reports: Compile your insights and analytics data into easy-to-read reports.

Pros and cons

Pricing

Plans start from $99/month and get up to 2 months free with yearly billing. Get started with a 14-day free trial.

Read our Brand24 review.

#8 – Pallyy 

Pallyy is the most affordable solution for Instagram analytics. It does support other social media sites too, but its feature set is largely geared towards Instagram.

Pallyy’s user interface is great and super easy to work with. You can create custom reports with your chosen metrics and custom reporting periods in seconds.

Inside Pallyy’s analytics reports, you’ll be able to view graphs and charts that show you things like your post engagements, follower growth, reach, audience demographics, etc.

You can see insights into specific post types, like stories posts or feed posts, and benchmark your performance against multiple competitors at the same time.

I like how Pallyy shows you how your current performance compares to your performance in the previous period in each data visualization. It makes it easy to see whether your efforts are paying off at a glance.

But the best thing about Pallyy is the price. There’s a free forever plan that lets you see up to 30 days of historical data without paying a penny. And if you need to go further back than that, the Premium plan is super affordable and provides up to 2 years of historical data.

Key features

• Instagram and LinkedIn analytics: View audience, post, story, and competitor insights on Instagram, as well as visitor, update, and follower insights on LinkedIn.
• Report builder: Easily create and share reports that display all the data you want to show.
• Other social media tools: Scheduling, content planning, team collaboration, inbox management, and more.

Pros and cons

Pricing

Free plan available. Paid plans start at $25/month, and get 10% off with yearly billing.

Read our Pallyy review.

#9 – Cyfe

Cyfe is one of the best tools for creating social media analytics dashboards. It makes it easy to visualize the KPIs that matter to you on an easy-to-use dashboard that updates in real time.

Cyfe dashboards only take a few minutes to set up. The way it works is you add widgets to connect your Cyfe to your social accounts so that it can pull in data. 

Then, you choose which metrics you want to display for each account. And if you want, customize the dashboard with your own logo and custom backgrounds.

There are over 250+ metrics to choose from, and over 50 for Facebook alone. These go way beyond the basic stuff like paid/organic reach, engagement rates, etc.

For example, you could add the ‘reach country map’ metric, which visualizes where your social media post viewers by highlighting regions on a global map. Or you could add the ‘external referrers’ metric to see which third-party sites are driving traffic to your socials. You get the idea.

It’s not just for social media either. Cyfe integrates with 100+ data sources, including Google Adsense, Gmail, GetResponse, and all your other favorite marketing, sales, and analytics tools.

It can pull data from all of them, allowing you to create multiple dashboards for different departments. For example, you could have a social media analytics dashboard and a web analytics dashboard, marketing dashboard, sales dashboard, etc. 

If you work as part of a larger business, you could sync your dashboards up to a large company monitor and set it to rotate between them so every department can see the data they need on one screen.

You can also share your dashboards with other team members via user accounts or public URLs, and export and schedule reports of your data in PNG, JPG, PDF, and CSV formats. 

Key features

• Custom social media analytics dashboards. Create your own customizable social media analytics dashboards to display and visualize the specific metrics you want to track.
• 100+ integrations. Connect Cyfe with all your social media accounts to pull in data, as well as 100+ other third-party services.
• Custom widgets: Securely display data from your own databases via CSV files, Google spreadsheets, APIs, RSS feeds, etc. alongside your social media analytics.
• Keyword ranking: Cyfe also has its own built-in tool to help you monitor rankings on Google, Yahoo, etc., which comes in useful if you’re focusing on SEO as well as social media marketing.

Pros and cons

Pricing

Plans start from $19/month. Get started with a 14-day free trial.

#10 – Keyhole

Keyhole is an all-in-one social media analytics tool that provides a wealth of data to help you analyze your performance, discover influencers, track mentions, find trending hashtags, and spy on your competitors.

I like how easy Keyhole is to use. You don’t even need to create an account to get started: Just head to the website and search for the social media profile you want to analyze. 

This might be your own social profile or any competitor on Twitter, Instagram, Facebook, LinkedIn, TikTok, or YouTube.

Next, Keyhole will bring up a report with tons of useful insights. You can see high-level metrics like the number of posts and engagements between your chosen dates, plus deeper insights into things like average engagements per post, share of voice, etc.

Scroll down, and you’ll be able to see the profile’s top posts by engagements, as well as their most engaging post types, and the types of posts they share most frequently. All useful stuff that you can use to get ideas for your own campaigns.

And that’s just the start. 

You can also use Keyhole’s hashtag/topic search tool to uncover emerging social trends and map out their interest over time. And if you’re interested in influencer marketing, use the influencer tracking feature to find creators who might be a good fit for your brand collaborations. 

You can use the social listening tool to monitor what people are saying about your brand on every social channel in real-time and analyze the sentiment of those mentions. Plus, get other data-backed recommendations including ‘best time to post’ and caption length suggestions

Key features

• Profile analytics: View insights and performance metrics for Twitter, Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Discover trending topics: Search by topic or hashtag to discover and analyze emerging social trends.
• Influencer analytics: Find popular social media influencers in your niche and analyze their profiles.
• Social listening: Track mentions across social media and analyze their sentiment.

Pros and cons

Pricing

Plans start at $79/month, save 2 months when you pay yearly. Get started with a free trial.

#11 – SocialInsider

SocialInsider is a powerful social media analytics tool that stands out for its outstanding competitor benchmarking and listening metrics.

SocialInsider tracks and analyzes all the essential KPIs you need to measure performance and optimize your social media strategy, like reach, impressions, follower growth, etc.

But where it really shines is when it comes to benchmarking. For example, you can add competitive context to your performance reports to compare things like your engagement rate and impressions to other brands and creators in your industry.

You can also reverse-engineer your competitors’ strategies. For example, you can find out what their best-performing social media channels are at a glance, and see what their top 3 posts on each channel are. This can help you to figure out where to prioritize your efforts and come up with ideas for your own campaigns.

You can also see when your competitors are posting, and use those insights to inform your own publishing schedule. For example, if they tend to post at 3 PM, you might start posting at 2:55 PM to try to get a head start in the news feed.

SocialInsider also provides AI-powered social media listening insights for Instagram. You can see at a glance who’s talking about your brands, your competitors, and keywords that matter to your business. 

Key features

• Social media analytics: Analyze your performance on social with all the important reach, engagement, and growth metrics.
• Competitor analysis: Compare your performance to other brands and influencers in your niche, and reverse-engineer their strategies.
• AI-powered social listening: Track and analyze social media mentions of your brand, competitors, and keywords.

Pros and cons

Pricing

Plans start at $99/month, save 16% with yearly billing.

#12 – Mentionlytics

If insights for mentions is what you’re looking for, try Mentionlytics. It gives you all the data you need to track and analyze mentions on social channels and elsewhere on the web.

Mentionlytics is super easy to get started with. Just sign up and enter the main keyword you want to monitor. That might be your brand name, product name, competitor name, or anything else. Keep in mind that you can always add other keywords later.

Once you’ve done that, Mentionlytics will start crawling the web straight away to discover conversations on social media and the wider web that include that keyword, including mentions on social channels like Twitter and Facebook, as well as review sites, blog posts, and even YouTube videos. As it finds mentions, it’ll let you know about them in real time.

The benefits of this are endless. For example, you can find out which people are talking about your product to gather new sales leads

When people complain about your brand, you can reply to mitigate the damage to your online reputation. 

And you can look at your top mentioners to find out who your brand ambassadors are. Plus, discover creators and publications you might want to work with in the future.

Mentionlytics uses AI to analyze the context of your mentions too, and pulls that data into its insightful reports. In your reports, you can see metrics like total mentions, reach, and engagement, as well as your top mention channels, positive-to-negative mention ratio, and more.

Aside from social media monitoring, Mentionlytics also gives you access to other useful insights. For example, if you use the built-in social media scheduler, it’ll tell you what the best days are to share posts based on your actual post performance, as well as the best hashtags you can use, and more.

Key features

• Mention analytics: Find conversations about your brand or target keywords on social media and beyond, and extract valuable insights.
• Virality detection: Detects and alerts you to a sudden increase in mentions so you can spot emerging crises quickly and take action to mitigate them.
• Reports: Create reports to visualize all the data you’re interested in and share them with your clients/team.
• Looker Studio integration: Combine your Mentionlytics data with data from elsewhere in Google’s Looker Studio.

Pros and cons

Pricing

Plans start from $49/month, save 2 months with yearly billing.

#13 – Sprout Social

Sprout Social offers some of the best social media analytics you’ll find anywhere, but it’s very expensive. It’s an all-in-one social media management tool, so in addition to analytics, it also comes with other features like a content calendar, team inbox, etc.

Sprout is built for enterprises, so it goes beyond generic insights and gives you access to the kind of deep analytics data that large businesses need to make better strategic decisions.

For example, Team and Task reports give you an insight into how productive all the team members on your Sprout Social account are. You can view things like how often each individual user replies to social messages, and how quickly they complete tasks, to see who’s underperforming and who’s over-performing.

You can also access network-specific or cross-channel profile performance reports to see important data about things like post engagement, audience demographics, follower/fan growth, social trends, etc. Data is visualized in easy-to-understand, interactive charts and graphs.

Plus, you can generate competitor reports to track the performance of your biggest competitors on social to keep an eye on what they’re doing, then benchmark your performance against them.

You can separate paid and organic performance, and easily evaluate the results of your social advertising campaigns across channels to help you optimize future ad spend.

All good stuff, right? The only problem is the price.

Sprout’s subscription plans start at hundreds of dollars a month, and a lot of the better analytics features are gated behind higher-tier plans. 

There’s also a Premium Analytics add-on that you’ll need to purchase separately if you want to access even deeper insights and the enhanced version of the Report Builder, which comes with additional metrics and customizable widgets.

Key features

• Deep social media analytics: Analyze all your social media profiles with deep performance, growth, and audience insights.
• Team collaboration: Collaborate with your team and analyze user performance with Team and Task reports.
• Competitor reports: Measure your performance against your biggest competitors on social and analyze their campaigns.
• Other social media tools: Hashtag tracking, publishing, engagement, listening, influencer marketing, employee advocacy, etc.

Pros and cons

Pricing

Plans start from $249/month, save up to 25% with annual billing. Get started with a 30-day free trial.

Read our Sprout Social review.

Final thoughts

That concludes our roundup of the best social media analytics tools.

Each of the tools in this list has its pros and cons. The right choice for you will depend on which social media networks you want to analyze, the metrics that matter to you, the features you need, and your budget.

If you’re still not sure which one to go with, I’d suggest taking advantage of the free trials on offer to test them out for yourself before picking your favorite.

While you’re here, we’ve got some other posts you might want to check out. 

To learn about other tools that can help with your social media marketing efforts, check out these automation tools, these scheduling tools, and these management tools. You might also enjoy our guide to the best time to post on social media.

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