9 Powerful Social Media Monitoring Tools Compared

Best Social Media Monitoring Tools

Are you looking for the best social media listening tool?

Maybe you want to monitor what your competitors are publishing on social media, find opportunities to recommend your service, or use social listening to avoid a potential PR nightmare.

In this article, you’ll discover the best social media listening tools on the market. You can use them to monitor your brand, keep an eye on competitors, respond to reputation issues quickly, or generate leads. Social listening made easy.

Let’s get started:

The best social media monitoring tools and software

1. Brand24

Brand24 is the best social listening tool when it comes to a balance of features and affordability. It allows you to pick up mentions of your brand & target keywords with ease.


You can use Brand24 to monitor competitors, uncover growth opportunities and resolve potentially damaging PR issues.

Getting started is easy. Enter your keywords, select which sources you want to monitor, add any email addresses for notifications and customize your reporting settings.

There are a bunch of different dashboards so you can view your data in different ways. 

The summary dashboard will give you a top level view of mentions by profile, mentions by site, sentiment, sources, mentions per source, interactions, and more.

You can then view other dashboards that will allow you to look at data either from a per mention basis or a more top-level analysis.

Data is arranged per project to help keep it organized. You’ll also find a report builder and the option to view your data as an infographic.

What platforms are supported?

Twitter, news sites, video sharing platforms, podcasts, forums, blogs, and the web.

Just to be clear: when searching video sharing platforms and podcasts, Brand24 will check descriptions only. It won’t scan audio/video.

How much does Brand24 cost?

Plans start at $49/month and a 14-day free trial is available.

Read our Brand24 review.

2. Awario

Awario is a powerful social media listening tool that makes it easy to monitor keywords and brand mentions across the web.


Simply add your chosen keywords and Awario will start pulling in mentions from popular social media platforms, blogs, Q&A sites and more.

Your data is presented on a dashboard that breaks down mentions by platforms, languages, locations, sentiment, topics and more.

You can reply directly to mentions within the app so you don’t need to jump between social media tools. And you can set up alerts so you get a heads up about new mentions.

Need reporting? Awario has you covered with PDF exports and URL sharing of reports. And you can create individual accounts for your team.

This makes Awario particularly well suited to agencies, freelancers, and in-house marketers. As well as entrepreneurs who hire freelancers.

In addition, Awario has a social selling feature that allows you to monitor the web for mentions of product descriptions. Giving you a feed full of leads to get in touch with.

What platforms are supported?

Twitter, Facebook, Reddit, YouTube, Instagram, blogs, forums, news platforms and the web.

How much does Awario cost?

Plans start at $29/month and a 14-day free trial is available.

3. SEMrush

SEMrush is best known as an industry leading SEO tool. So, why am I including it here?

What a lot of people don’t know is that SEMrush is an all-in-one marketing suite that offers a wide range of different tools. This includes Brand Monitoring and Social Media Tracker. 


SEMrush Brand Monitoring

To get started; Add your brand name, set any inclusion/exclusion words and customize your reporting settings. Then, you’re good to go.

SEMrush will find mentions of your brand across the web and other platforms.

You’ll find an overview of data including sentiment analysis, estimated reach, traffic estimations for domains you’re mentioned on, backlinks, authority scores, and more.

You can view all of your individual web mentions with traffic estimations, sentiment analysis, etc. You can tag, track or block domains as needed. Or send unlinked mentions to the SEMrush Link Building Tool.

If you switch from web mentions to Twitter mentions, you’ll find data on each Twitter profile such follower/following counts etc.

What about reporting? You can schedule email reports, export to PDF, create custom PDF reports and add your own branding.

SEMrush Social Media Tracker

Social Media Tracker makes it easy to monitor growth, activity and engagement across your brand’s social media accounts. You can take a top-level view or see how individual posts perform. Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest are supported.

And you can use this tool to find those who are sharing your content. You can see individual mentions and find out who your biggest fans are. You can also benchmark your growth/engagement against your competitors.

And, you can set up email reports if needed.

Additional features

SEMrush is an all-in-one marketing suite of tools. For the money, you can get a huge number of tools – all of which will help your website grow faster.

While there are too many individual tools to mention here, I find the following especially useful:

  • Backlink analyzer
  • Keyword research
  • Competitor research 
  • Keyword rank tracking 
  • Content research 
  • Content auditor
  • Site auditor

What platforms are supported?

Web, forums, Twitter, and Instagram.

How much does SEMrush cost?

Pricing starts from $99.95/month (paid annually) for access to most tools. Higher plans include extra tools and increased usage limits. A free trial is also available.

4. Sendible

Sendible is an all-in-one social media management tool that makes it easy to monitor your social profiles, engage with your audience, schedule social media posts, and create social media reports.


Connect your social media accounts and all messages/posts will be added to a unified social media inbox where you can reply, assign to a member of your team, and archive. No more jumping between feeds and tools or having to figure out if a message has been replied to.

You can receive alerts via email, Slack or directly within your Sendible account. You can take this a step further by setting up keyword searches on Twitter. This is ideal for any tweets about your brand that don’t include your @username. 

The report builder allows you to create top level engagement reports for all your accounts, or individual reports for specific networks such as Twitter, Facebook, YouTube, Instagram, or your keyword searches.

You can also use Google Analytics to generate traffic reports.

And, there’s a mobile app available so you can respond to mentions and publish to your profiles on the go.

Sendible is also ideal for teams – it offers user accounts with permissions and the ability to assign certain social accounts to specific users.

What platforms are supported?

Facebook, Twitter, YouTube, Instagram, LinkedIn, and Facebook Ads. Keyword searches support Twitter. 

How much does Sendible cost?

Plans start at $29/month for 12 social profiles and 1 user account. A 14-day free trial is available.

Read our Sendible review.

5. Agorapulse

Agorapulse is an industry leading social media management tool that incorporates a social media inbox, social listening, scheduling, and more.


Start off by adding your social accounts and all replies will be funneled into a social media inbox. This allows you to reply directly and apply tags. Default tags such as “ambassador” and “engaged” help you understand your audience better.

Like Sendible, you can reply & engage directly to your audience within the social inbox and archive messages once they’ve been reviewed.

Agorapulse sets up brand related searches out of the box, but you can add custom searches later if needed.

For each social media profile, you’ll be able to see your most engaged fans and followers and organize by the number of mentions, RT’s, DM’s, etc. This will help you understand which relationships to nurture or which people to reach out to about collaborations/promos.

You also get access to reports for each account. You can view global reports that feature top-level engagement and growth metrics and content performance reports.

And, Agorapulse has excellent social media scheduling functionality.

What platforms are supported?

Facebook, Twitter, Instagram, YouTube and LinkedIn.

How much does AgoraPulse cost?

Plans start from €99/month (discount offered when purchased annually) with support for 10 social profiles and 2 user accounts. Their free plan offers 3 social profiles and 1 user.

6. Social Insider

Social Insider is a social media monitoring tool that makes it easy to monitor social media profiles and hashtags.

Social Insider

This tool is great for competitor benchmarking. Just add your social profiles and your competitor’s profiles and you’ll uncover a load of data you won’t find in other tools.

This includes the basics such as growth and engagement metrics but you’ll also uncover additional demographic data such as gender, age, location. You’ll also find out which content types are working past for you or your competitors.

You can view profile data individually or view benchmarks. This is great for finding top performing content.

Want to look at side-by-side comparisons of social profiles? You can do that too.

And, monitoring Twitter profiles will help you find which users are mentioning you (or your competitor.)

Out of all of the features, I use the hashtag functionality most of all. When you start tracking a hashtag, you’ll be able to see related hashtags that are popular. I use this a lot for Instagram.

What I love about a tool like this is that it helps me make better decisions based on real data.

What platforms are supported?

Facebook pages, Instagram profiles, Twitter profiles, LinkedIn pages, YouTube channels, Instagram hashtags, and Twitter hashtags.

How much does Social Insider cost?

Plans start at $99/month with discounts for yearly plans. A 14-day free trial is also available.

7. Mention

Mention is a social media listening tool that helps you to monitor your brand and uncover influencers. 


You can choose to add simple alerts that monitor mentions of your brand, links to your site, and your Twitter/Facebook profiles. 

Alternatively, you can connect your social media accounts directly. 

Once your alerts are configured, you can see all of your mentions in a simple inbox, where you have the option of replying directly (if it’s a social media mention via a platform like Twitter/Facebook.)

On higher plans, you get access to the influencer tab which allows you to identify the influencers that are already connecting with your brand. And, detailed reporting is also available with access to a bunch of pre-made reports.

What platforms are supported?

Web, Twitter, Facebook, Instagram Business, and LinkedIn. 70+ sources are available but you have to request a demo to learn more.

How much does Mention cost?

Limited free plan available for 250 mentions/month and restricted features. Paid plans start at $25/month. A free trial is available.

8. BuzzSumo

BuzzSumo is a popular content marketing platform that allows you to set up alerts for new mentions, research influencers, analyze content, and more.


This tool has a lot to offer. You can set up alerts based on keywords such as your blog name or another brand. You can also create alerts for new links to your domain, content from a specific author, and more.

You can add inclusion/exclusion words and choose which domains you want to ignore. Everything picked up by your alerts is displayed with a graph and additional data such as share counts, engagement, Domain Authority, and more.

Influencer research functionality is included too and allows you to find popular authors, Facebook pages, Twitter profiles, and YouTube channels.

You can also analyze popular content from the web, YouTube, and Facebook. There’s also content research functionality there if you need it.

One of my favorite features is the ability to type in a domain name and instantly find it’s most popular content in terms of social shares, and backlinks.

What platforms are supported?

Alerts help you monitor the web directly. Additional functionality includes Twitter, Facebook and YouTube research.

How much does BuzzSumo cost?

Plans start from $99/month and a free trial is available.

9. TweetDeck

TweetDeck started out as a third-party social media tool for Twitter, before being bought by Twitter, and integrated directly into the platform.


Providing you’re logged into Twitter, you’ll be able to use TweetDeck without signing up for a new account. 

With this tool, you can set up social streams so you know what’s going on with your Twitter account.

You can add streams for @mentions, DM’s, lists, new follower alerts, and plenty more.

Basic publishing and scheduling to Twitter is also supported.

What platforms are supported?


How much does TweetDeck cost?

Completely free.

What is the best social media monitoring tool?

We’ve talked through a bunch of tools with various price points, and various features. And those which cover various social media platforms.

For most businesses, Brand24 will be the best social listening tool to choose. This is because it offers a great balance of functionality and affordability.

If you need more of a full-stack marketing tool that has good social listening capabilities, SEMrush is ideal. You can manage your entire inbound marketing strategy within this tool – social media listening, tracking, scheduling, and a load of content marketing & SEO tools are included.

If you specifically want to track certain social media profiles, be sure to check out Social Insider.

What if you’re not sure which software to choose? Start with the features that are most important to you, then see which of these tools fills the boxes. Most of them offer free trials so you can be sure they’ll meet your social listening needs before making a commitment.

Related Reading: The Best Social Media Marketing Tools Compared.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

Best Social Media Monitoring Tools