Note: this post has been updated for 2019
Are you looking for tools to monitor your social media presence? Or want an easy way to keep an eye on your competitors?
In this article, you’ll discover 11 powerful social media monitoring tools. You can use them to monitor your brand, keep an eye on competitors, respond to reputation issues quickly, or generate leads.
You’ll also find some recommendations towards the end of this post, based on specific use-cases you may be interested in.
Let’s get started:
The best social media monitoring and listening tools for your business
Understanding your audience’s intentions, pain points, and what they engage with online – a brand, blogger, product or blog for example – can help you optimize your marketing strategy.
Mention is a complete web tracking tool that monitors blogs, news, forums and social media. If you are a marketer, small business owner, or solopreneur, knowing when your brand is mentioned or when an influencer talks about your product is vital to the success and growth of your business. This helps form connections and leads – and works to build your reputation.
With real time media monitoring, you’ll know exactly when and by whom someone uses a target keyword or mentions your blog name.
By tracking this important information, you can engage with your audience, create brand awareness and attract more customers or clients.
Prices start at $29 a month for up to 3,000 mentions.
Brand24* is similar to Mention in that both give you access to mentions on the web. This social media tool relies heavily on social listening to help you with your business growth.
With tracking analytics, Brand24 can let you know of sudden changes in discussion volume that are happening online. This can alert you to protect your business image in real-time.
Brand24 provides you with listening tools to help you find leads and attract leads to your products or services. You can search for key topics, discussion or trends around your industry as well as monitor and compare the social mentions of competitors.
Prices start at $49 per month for a single brand.
For smaller brands, solopreneurs, and freelancers, using a social media monitoring tool can help grow your brand, traffic and ultimately, sales.
Awario* is a web-based app that gives you advanced targeting options to track mentions, keyword phrases, and competitor mentions. Awario not only tracks what people are saying, but they track what people have already said using their historical tracking system.
You can join in the conversation as it happens and reply to people on social media using the web app.
Awario looks at nine sources online – various social media sites, blogs, forums, news and Q&A sites – to monitor keyword phrases related to your brand or your competitor’s brand.
Once you log in, you’ll come to a dashboard of analytics highlighting the projects you’re running.
To help you make sales, you can search for a keyword based on your service. For example, if you sell logo design services, you can create a project in Awario to find mentions on the web about “good logo designer,” “hire a logo designer,” or even “freelance logo designer.”
Monitor your profiles, blogs, forums and more. When someone mentions your key phrase, you can act on that almost immediately – making this one invaluable feature worth the price of the tool alone.
When creating your project, you can pick which social media site to monitor, which countries and which language to monitor – as well as use advanced Boolean search operators for a more targeted search.
Awario has a free 14-day trial, and for more features, you can subscribe to Awario for as little as $19/month for 10 alerts, 50,000 mentions, and 5,000 historical mentions.
If bouncing from one social media profile to the next – and going all over the place to share content with your social media following is bogging you down – try using an all-in-one social media management tool like Sendible*.
With comprehensive reporting, a place to monitor all of your social media profiles, and the ability to schedule your posts and monitor social listening, Sendible can amplify your presence on social media.
And as a business, if social media plays a pivotal role in your overall marketing strategy, having a comprehensive tool like Sendible can give you insight into which keywords are more effective, popular hashtags to use, and optimal times to post.
Sendible works well for agencies with a roster of clients to manage. When adopting Sendible into a businesses’ marketing strategy, it streamlines the social media posting process and saves time for their clients.
“In the past, Isango! were running between accounts, logging in and out to post and wasting time on frustrating administrative tasks like creating reports in excel spreadsheets. By using Sendible, they now save a solid day and a half on their social media activities every week.”
Prices start at $41/month (when paid annually) for up to 20 social media accounts.
BuzzSumo is a tool to help you find out what topics are being shared. It also does web monitoring and tracks your brand on social media as well as your competitor’s brand.
As a free tool, you can search for any topic and get an idea if it’s popular and where it’s popular.
For example, the topic farmhouse style is more popular on Pinterest than on any other social media platform.
But, the term postpartum exercise is shared more on Facebook than on Pinterest.
By knowing which topics resonate the most on which social media platform, it can help you form your content marketing plan.
If your topic is popular mostly on Facebook, then it’s best to create a Facebook page and maybe a Facebook group and create Facebook Live videos to promote your brand and generate more leads.
If your topics are shared mostly on Twitter, then optimizing your Twitter profile, pinning your lead magnet and engaging with your followers with Twitter chats or answering questions can help attract leads.
Hey Andi! We'd love to help however we can. Do you have any specific questions for us about our products? Let us know how we can help!
— Leadpages® (@Leadpages) July 31, 2017
6. Pinterest Analytics
When you sign up for a business account with Pinterest, you get powerful free metrics to help you see how your Pinterest marketing is performing.
The first metric is your Pinterest profile which tracks the impressions of your pins. This means how many times it’s shown in the feed. At the bottom, you see a snapshot of the top pin impressions from the last 30 days.
This can tell you:
- Which pin is seen the most
- How many saves your pins are receiving
- How many clicks back to your website you are receiving from each of your top pins
You can also find out where your pin was pinned that received the most impressions. This can help you figure out which Pinterest group boards are performing the best regarding impressions, saves, and click-throughs.
For example, most of the activity for my top pin, How to Start a Mom Blog in 2017, comes from the Blogging Pro Tips group board. I know this is a quality group board with many followers, helping me grow my blog.
The next metric is how many people you reach on Pinterest. The higher the number, the more people see your pins in the smart feed.
It also shows you a breakdown of your audience and where they come from. But an important feature is the interest tab.
Pinterest lets you know what your audience is interested in. This can help hone your content marketing and research. While these topics are pretty general, if you have a lifestyle blog or a health business, you can incorporate these topics for your blog.
- 10 Top Yoga Fashion for Moms
- The 18 Best Places to do Yoga
- The Perfect Makeup for Hot Yoga
The last metric helps you figure out which pins and which boards are directing traffic back to your site.
From my analytics, I can see that my most recent blog post on Elna Cain is receiving the most impressions and clicks.
You can also see which boards (group boards too) are performing the best.
This can tell you if an influencer or brand is saving your pins. From my analytics, it looks like Tailwind is saving some of my Elna Cain pins. Thanks, Tailwind!
7. Twitter Analytics
Twitter offers Twitter Analytics to everyone. It gives insight about your tweets and how they resonate with your audience on this platform.
You can see month-to-month trends of whether your impressions – how many times your tweets showed up in people’s feed – visits, mentions, and followers are primarily growing, stalling or decreasing.
Twitter Analytics also shows your top tweets and top mentions from influencers each month. By connecting with influencers and brands on Twitter, you can start your blogger outreach campaign and get on influencers’ radar.
You can look at each tweet’s activity to get a better insight of its impressions and total engagements with your audience.
Knowing whether a tweet with an image or a tweet with a certain hashtag gets more retweets and engagement can help you better optimize your social media marketing strategy.
With this information you can:
- Retweet your top tweets
- Retweet any top mentions
- Reach out to top followers and thank them for following you
Tailwind* is a scheduling app for Pinterest and Instagram. Bloggers and small businesses can start using Tailwind for free for the first 100 pins.
With robust analytics, you can find out how well your Pinterest marketing is doing to help you grow your blog and business.
The dashboard gives you a profile performance for the week.
You see how many new followers you gained that week, how many new pins you pinned, how many repins you received and how many Likes you have from that week.
Tailwind also gives you a graph to visually represent how well you are doing. You can quickly see if you are growing or not.
Tailwind also gives you some metrics: virality score, engagement score and engagement rate.
This score tells you how much your pins are being repinned. Tailwind takes the total repins and divides it by the total pins.
You can also check the Virality Score of your boards and the boards you belong to.
This gives you an advantage when you schedule your pins with Tailwind. You can see which boards have the highest virality score and pin more to those boards.
This metric tells you your audience’s engagements with your pins. This lets you know how much interaction your pins are receiving with your followers.
This rate measures how many pins have at least one repin vs. no repins. This gives you a snapshot of how well your pins are performing on Pinterest.
The more your pins are repinned, the more your content reaches a bigger audience, giving you more traffic in the end.
All of these metrics are used for your Instagram marketing also and can help grow your brand that way.
For unlimited scheduling, multi-account capability and their smart scheduling application, prices start at $9.99/month when paid annually.
9. Google Analytics
Google Analytics provides a blogger with rich information about their traffic sources. It breaks down the important metrics to help you figure out who your audience is, where they come from and what content resonates with them the most.
To find out how much of your audience comes from social media you can go to Acquisition > All Traffic > Channels.
And to see which social media platform brings the most traffic, click on Social in the list.
Based on your results you can modify your marketing strategy to leverage your most popular social media platform.
Based on these results, I use different strategies to grow my blogs. With Twins Mommy, I rely on making multiple pins for each blog post and getting onto more Pinterest groups for a bigger reach.
For my Elna Cain site, I rely more on focusing my content towards pillar-type posts as an ultimate guide for new freelance writers – and using blogger outreach to generate social shares and hopefully backlinks.
SumAll is a free social media tool that connects your accounts, and emails you daily or weekly reports of your progress on social media.
When you sign up, you choose the social media accounts you want to connect.
SumAll tells you what kind of report you will be getting for each social media account you connect to.
For example, for LinkedIn, SumAll will track:
- The number of LinkedIn accounts following you
- The total number of comments and Likes your posts received
- The reach of each of your posts
- The number of updates you make on that platform
Getting an email report of all your social media accounts will save you time and help you customize your social media strategy based on SumAll’s report.
For example, you may see that your recent Facebook Live on your Facebook page received the highest engagement over any of your other Lives. Based on this information, you can repurpose this Live as a blog post, LinkedIn post, or lead magnet that you can pin to your Twitter profile.
Cyfe is your all-in-one dashboard for your business. You can monitor many aspects of your business such as:
- Web analytics
- Social media
- IT website performance
- And other KPI’s
Cyfe uses widgets like FreshBooks or Gmail to build your customized dashboard for your blog or business.
If you are interested in learning more about your social media marketing, you can set up your dashboard to hold your social media accounts.
In a glance, you can see how well you are doing on social media. If video marketing is where you are putting most of the focus for your business, you can look at your YouTube channel and pit it against your other social media accounts.
From here you can leverage your most engaging social media profile for other social media accounts. For example, use your YouTube videos and post them on your Facebook page. You can also create pins of your videos and pin them to group boards.
Finally, you can tweet your video, and your followers can watch it on their feed.
— Elna Cain (@ecainwrites) August 6, 2017
There is a forever free plan, but for premium features such as unlimited dashboards and widgets, data exports and the option to share your boards with your team, prices start at $14 per month if paid annually.
Wrapping it up (and finding the right tool for your needs)
We’ve talked through a bunch of tools with various price points, and various features. And those which cover various social media platforms.
Here are a few ideas to help narrow down which tool may be best for your needs:
Want a robust, purpose built, and all-in-one social media listening tool? A tool you can use to monitor various platforms, websites, news articles, etc? Be sure to check out Awario*, Brand24*, and Mention. These tools offer the most comprehensive social monitoring & listening functionality. Social media monitoring is their singular focus.
What about a social media management tool with monitoring built-in? If you want to manage every aspect of your social media campaign from a single tool, be sure to check out Sendible*. You get a robust social media inbox for responding to mentions, a great scheduling tool, reporting, and monitoring (that includes keyword monitoring).
If you want to track traffic from your social media campaigns, Google Analytics is a great option. It integrates with a lot of tools and has a dedicated section for viewing social media traffic. Just be sure to use UTM campaign links when possible.
If you want an easy way to monitor your social media presence, SumAll can send you some useful reports. And you can use Cyfe to setup various social media dashboards.
Want to monitor your progress on Pinterest? Check out Pinterest’s built-in analytics – it’s free when you setup a business account. There’s also Tailwind but there are some data limitations even on the regular paid plan.
What about Twitter? They have their own analytics platform which allows to monitor your top mentions, and account growth. A great tool, especially considering it’s free.
If you want to monitor the performance of your content across the web, check out BuzzSumo. You can setup brand, domain, and keyword monitoring to pickup when you earn links or brand mentions from other websites. This is also a great platform for content analysis, and ideation.
Now, go out there and start using these tools to save you time, secure your brand, and grow your business!
Note: * Denotes an affiliate link – if you click and make a purchase we may receive a small commission. This helps us keeps the lights on (so to speak) and means we can keep delivering helpful posts like this one.
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