23 Top Bluesky Social Statistics For 2024 (Users, Market Share, And More)

Are you interested in learning more about the Bluesky social media app?

Bluesky is a Twitter (now called X) rival that looks like a Twitter clone and is designed to be an open-source microblogging platform.

It was created and spearheaded by Jack Dorsey, who created and was the longtime CEO of the Twitter social network. He has since cut all ties with Bluesky.

In this post, we round up the top statistics for Bluesky.

General Bluesky statistics

1. Bluesky has 5.5 million users

According to Bluesky’s own data, the company reached 5.5 million users in May of 2024 after reaching 1 million users in September of 2023.

Bluesky reached 5 million users in February of 2024, according to a post from the company’s own account.

Jaz, an online stat tracker, says the app’s user base is over 5.9 million.

Source: Bluesky¹, Bluesky², bsky.app¹, Jaz

2. Bluesky has a market share of 0.12%

According to a statistic in our post on social media stats, there are 5.04 billion social media users in the world.

Because Jaz estimates Bluesky as having over 5.9 million users, we can make a rough estimate of Bluesky’s global market share as being 0.12%.

Source: Jaz, DataReportal

3. Bluesky has raised $21 million in funding

Crunchbase’s financial data on Bluesky states that the company has raised a total of $21 million in funding from two investment rounds.

The most recent round came in July of 2023 when the company raised $8 million in funding.

Source: Crunchbase, TechCrunch¹

4. There are 283 million posts on Bluesky

According to online stat tracker Jaz, Bluesky has 282.81 million posts in total.

Source: Jaz

5. Bluesky received 3.9 million downloads in 2023

According to a report published by Statista and made in cooperation with AppMagic, the Bluesky app received 3,888,363 downloads in 2023.

2,455,225 of those downloads, or 63.14%, came from iOS devices while 1,433,138, or 36.86%, came from Android.

The app received the highest number of downloads in October of 2023 when downloads totaled 610,739 across Android and iOS devices.

The app launched in the App Store for iOS devices in February of 2023 and on Google Play for Android devices in April of that same year.

Source: Statista¹

6. Bluesky’s user base grew by 1.5 million the week it opened to the public

Before Bluesky opened its doors to the public in early 2024, it was only available through invite only. It still managed to grow its user base to 3 million users during its first year on app stores in spite of this restriction.

But when Bluesky finally made it possible to create an account without an invite, its user base jumped by 850,000 after the first day, pushing its total above 4 million users.

According to a post published by Bluesky themselves, 8.5 new accounts were being created every second on average during this time.

There were also 2 million new posts published to the platform during the first 24 hours of the app being open to everyone.

The app added 1.5 million new users in total after a week.

Source: Fortune, bsky.app², Engadget

7. The Bluesky app receives 30.2 million visits per month

Bluesky has two domains: Bsky.app for the app itself, and Bsky.social for its company website.

Bsky.app receives 30.2 million visits per month, according to Similarweb.

It has an average visit duration of six minutes and 36 seconds and a bounce rate of 43.59%.

Source: Similarweb

8. Only 48% of Bluesky users create posts of their own

Some social media users only create social media accounts to like and comment on other people’s posts. Others do this as well but also post their own content.

According to online stat tracker Jaz, over 2.8 million Bluesky users are post authors.

This means out of the 5,983,175 users the tracker claims Bluesky to have, only 47.75%, or 2,856,836, have created their own posts.

This means more than half of Bluesky’s user base only uses the platform to consume content.

Source: Jaz

9. Over 280,000 direct messages were sent when Bluesky released this feature

Bluesky launched the ability to send direct messages (DMs) to other users on May 22, 2024.

By May 24, over 280,000 DMs had been sent.

Source: bsky.app²

10. Bluesky’s moderation team reviewed 358,165 community guideline and terms of service violation reports in 2023

Bluesky published a roundup of the work the app’s moderation team did in 2023.

According to the report, the team reviewed 358,165 reports throughout the year. These reports represent claims by individual users of other users violating the app’s community guidelines and/or terms of service.

Most reports claimed other users of being “anti-social” while others were about general spam and terms of service violations.

“Misleading” was another noteworthy category among the reports.

According to Bluesky, 5.6% of the app’s active users in 2023, or 76,699 accounts, created reports while 3.4% of active users, or 45,861 accounts, received them.

When Bluesky agrees with a report, they respond in one of four ways: sending a warning email, labeling a piece of content, taking down a piece of content or taking down the account altogether.

In 2023, Bluesky’s moderation team took down 4,667 accounts and 1,817 pieces of content.

Source: Bluesky³

11. Bluesky has awarded $10,000 in grants to development projects that use its technology

Bluesky is an open-source microblogging platform built on its own AT Protocol, a networking technology.

It has vowed to award $10,000 in grants to development projects that use its technology.

$3,000 of that $10,000 has been awarded to projects called the AT Protocol Python SDK, the AT Protocol Dart SDK and SkyFeed.

SkyFeed allows developers and non-developers alike to build their own custom feeds without needing to know how to code. TechCrunch states that more than 40,000 custom feeds have been built in Bluesky thanks to SkyFeed.

Source: TechCrunch²

Bluesky user demographics

12. 39% of Bluesky’s traffic originates from the United States

Similarweb’s stats on Bluesky state that 39.25% of Bsky.app’s traffic comes from the United States.

Here’s where the rest of the app’s traffic comes from:

• United States – 39.25% of Bsky.app’s traffic comes from this country
• Japan – 14.49%
• Canada – 7.75%
• United Kingdom – 7.41%
• Brazil – 4.71%

Source: Similarweb

13. 67% of Bluesky’s users are male

According to Similarweb’s demographic statistics for bsky.app, 66.54% of the app’s users are male.

33.46% are female.

Source: Similarweb

14. 35% of Bluesky’s users are between the ages of 18 and 24

Similarweb’s demographic statistics for Bluesky state that the majority of the app’s user base, or 34.54%, are in the 18 to 24 age demographic.

Here’s the app’s full age distribution:

• 18 to 24 – 34.54% of bsky.app’s users belong to this age group
• 25 to 34 – 28.06%
• 35 to 44 – 16.17%
• 45 to 54 – 10.13%
• 55 to 64 – 6.55%
• 65+ – 4.55%

It’s important to note that Similarweb does not have statistics on users under the age of 18.

Source: Similarweb

15. 58% of Bluesky’s traffic originates from desktop computers

Similarweb’s usage statistics for Bsky.app state that 58.36% of the domain’s traffic originates from desktop computers, which includes PC and Mac laptops.

41.64% of the domain’s traffic originates from mobile devices, which includes smartphones and tablets.

Source: Similarweb

Bluesky app statistics

16. Bluesky reached 1 million downloads in July 2023

According to data published by Statista, Bluesky had over 1 million downloads across Android and iOS devices in July of 2023.

The report states that 70% of those downloads originate from iOS devices.

Source: Statista²

17. Bluesky has over 1 million downloads on Google Play

According to Google Play, the Bluesky app has over 1 million downloads.

It also has a 4.1-star rating out of 8,410 reviews.

It has a 3.6-star rating on the App Store. This is from 1,600 reviews.

The App Store doesn’t publish metrics for downloads.

Source: Google Play, App Store

Bluesky website statistics

18. 74% of Bluesky’s traffic is direct

Similarweb’s stats on Bsky.app state that 74.1% of the app’s traffic is direct.

14.1% comes from organic searches.

Here are other traffic sources for Bluesky:

• Direct – 74.1% of Bsky.app’s traffic originates from this traffic source
• Organic search – 14.1%
• Social – 6.81%
• Referrals – 4.88%
• Email – 0.1%
• Display ads – 0.01%

Source: Similarweb

19. 41% of Bluesky’s organic search traffic originates from the search term “bluesky”

Similarweb’s data states that although Bluesky is not the only brand or product with the name “Bluesky,” the majority of the app’s traffic, or 40.62%, comes from organic searches that use “bluesky” as a keyword.

Here are other search terms visitors use to find Bluesky through search engines:

• bluesky – 40.62% of visitors use this keyword to search for Bluesky through search engines
• blue sky – 3.07%
• bluesky social – 2.23%
• bsky – 2.02%
• blusky – 1.33%

Source: Similarweb

20. 70% of Bluesky’s social traffic comes from Twitter (X)

This isn’t a surprising statistic given the fact that Bluesky’s founding was spearheaded by former Twitter CEO Jack Dorsey and is itself a Twitter clone.

According to Similarweb, 69.48% of bsky.app’s social traffic originates from Twitter (now called X).

Here’s where the app’s other social traffic originates from:

• Twitter (X) – 69.48% of bsky.app’s social traffic comes from this social media platform
• YouTube – 12.15%
• Reddit – 6.56%
• Tumblr – 4.39%
• Facebook – 2.48%
• Other – 4.94%

Source: Similarweb

21. 42% of Bluesky’s referrals originate from Linktree

The link-in-bio tool Linktree is responsible for 42.26% of Bluesky’s referrals, according to data from Similarweb.

Here’s where the app’s other referrals come from:

• linktr.ee – 42.26% of bsky.app’s referral traffic originates from this domain
• furaffinity.net – 6.04%
• bsky.social – 5.64%
• cornucopia.se – 2.81%
• github.com – 2.59%

Source: Similarweb

22. 42% of Bluesky’s referrals originate from the lifestyle industry

Similarweb’s data on the bsky.app domain reveals that 42.28% of the domain’s traffic comes from the lifestyle industry, an industry that sees a lot of influencers promoting links through Linktree.

Here are the app’s other top referring industries:

• Lifestyle – 42.28%
• Social networks and online communities – 7.04%
• Photography – 6.23%
• Computers, electronics and technology – other – 4.82%
• Video games, consoles and accessories – 4.82%

Source: Similarweb

23. 7% of Bluesky’s outgoing traffic goes to YouTube

Similarweb’s data on bsky.app reveals that users mostly promote links that lead to YouTube and The New York Times’ website.

6.72% of bsky.app’s outgoing traffic goes to youtube.com.

Here are bsky.app’s other biggest sources of outgoing traffic:

• youtube.com – 6.72% of bsky.app’s outgoing traffic goes to this website
• nytimes.com – 5.13%
• google.com – 3.39%
• washingtonpost.com – 3.1%
• theguardian.com – 2.44%

Source: Similarweb

Final thoughts

That wraps up our post on statistics for Twitter rival Bluesky.

Although former-Twitter CEO Jack Dorsey has stepped away from Bluesky’s board and has even urged users to move back to Elon Musk’s X, there’s no doubt that his involvement in the app’s creation has led to its rapid growth.

Speaking of, we have plenty of stats posts on other social media topics as well.

We’ve written an entire post examining the time internet users spend on social media.

We also have statistics posts for Instagram and TikTok.