The Best Zoho Social Alternatives (2023 Comparison)
Looking for the best alternative to Zoho Social? You’re in the right place.
Zoho Social is a great social media tool but it’s not right for everyone.
Fortunately, there are plenty of other tools on the market. And in this post, we’ll be sharing our favorites.
Below, you’ll find an in-depth review of the best alternatives to Zoho Social available right now.
And to help you compare your options, we’ve provided an overview of each alternative’s key features, pros and cons, and pricing.
Ready? Let’s get started!
The best Zoho Social alternatives – summary
- Agorapulse – Best alternative to Zoho Social overall. This all-in-one social media tool has all the features you need to build your brand. Publishing, unified inbox, analytics, reporting, team collaboration, and more. Free plan available.
- Sendible – Another popular all-in-one social media tool that comes with a significant feature set. It’s a robust and affordable platform that includes all the features you’ll need for social. Includes some unique features such as client dashboards, content suggestions, RSS auto-posting, and more.
- Pallyy – Affordable all-in-one social media tool with one of the best UI’s we’ve tested. Free plan available. Its scheduling workflow makes it ideal for Instagram and TikTok.
Agorapulse is our number-one pick for the best Zoho alternative on the market right now. It’s an all-in-one social media platform that comes with all the features brands and social media marketers need.
Like Zoho Social, Agorapulse comes with a suite of tools to help with different areas of your social media marketing operations, from scheduling/publishing to comment management, reporting, and beyond.
There’s a unified inbox, where you and your team can easily manage all your social messages, comments, reviews, etc. without having to open up a bunch of tabs.
And a publishing tool where you can plan and schedule content in advance across all your social channels.
Like Zoho, Agorapulse also includes a powerful social listening tool. It’ll monitor social media to track mentions of your brand—and your competitors—so you can gather strategic insights about what consumers are saying and jump into online conversations fast.
But on top of all that, there are a few things that make Agorapulse stand out from Zoho Social. First off, they have a stellar track record when it comes to support.
While Zoho only offers email support 5-days a week, Agorapulse offers both email and live chat. And with a 30-minute average response time, you can usually get your queries resolved very quickly.
We also much prefer Agorapulse’s analytics and reports. You get access to a lot of metrics, including a bunch of useful ROI metrics that you don’t get with Zoho. So you can see which social posts and conversations are driving the most revenue and conversions for your business.
- Excellent support
- All-in-one social management platform
- Fantastic analytics
- Great publishing tool
- Free plan available
- Paid plans are more expensive than Zoho Social
- Can’t leave notes on schedule posts
Agorapulse offers a limited free plan that’s capped at 3 social profiles and 10 scheduled posts.
Paid plans start at €59/month/user. Yearly discounts available. Get started with a 30-day free trial.
Read our complete Agorapulse review.
Sendible is another affordable and scalable all-in-one social media management solution that’s great for agencies and marketers with multiple clients.
It comes with all the usual features: scheduling, analytics, listening, collaboration, etc. But it also has some extra neat features worth pointing out, particularly for Instagram.
One of our favorite things about Sendible is its design tools. The built-in image editor and Canva integration enable you to make pixel-perfect social posts and then preview how they’ll look on each platform.
We also really like the built-in hashtag tool. It automatically suggests hashtags for Instagram and shows you how popular they are as you’re writing your posts, which saves a bunch of time and can help to maximize the organic reach of your posts.
And unlike many other tools, Sendible also lets you post videos, image carousels, and more directly to Instagram—no push notifications needed.
There are also built-in topic suggestions to help you source new content, RSS feed auto-posting, bulk scheduling, smart queues (automatically requeue evergreen content), and a bunch of other advanced features.
If you’re working as part of a team, you’ll also appreciate Sendible’s approval workflows. You can require specific team members to review and sign off on social posts before publishing for seamless collaboration. And you can add notes to your approval request to provide additional context.
- Unlimited scheduling on all plans
- Advanced features
- Great approval workflows
- Excellent design tools
- UI is a little cluttered
Plans start from $29/month. Save 15% with an annual subscription. A free 14-day trial is available.
Read our Sendible review.
Pallyy is one of the most affordable all-in-one social media tools on the market. It has an awesome UI that’s super easy to use. And it offers one of the most generous free plans you’ll find anywhere.
Like Zoho Social, Pallyy supports all the main social networks: Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok.
But Instagram is where it really shines.
It has a bunch of advanced features that are exclusively for Instagram, like first-comment scheduling, a link-in-bio too, and a visual planning grid.
The visual planner comes in super useful when planning your Instagram strategy. It lays out all your scheduled posts just like they’d look on your Instagram feed, so you can make sure everything works together holistically and nail your feed aesthetic.
But even if you’re not focusing on Instagram, Pallyy is an excellent social media platform. It offers best-in-class tools for designing content, planning, and scheduling posts across platforms. And it’s super easy to use.
Aside from the publishing side of things, Pallyy also comes with a built-in social inbox, analytics, competitor analysis, and collaboration tools.
And the best part? The price.
Pallyy is incredibly affordable. The free plan is ideal if you’re not ready to invest in a paid tool just yet. And if you are, Pallyy Premium offers unbeatable value for individual users, with unlimited scheduled posts for a very reasonable price.
That said, it can get pricey if you’re managing multiple brands as additional social sets/users are charged separately
- Powerful publishing workflow
- Canva integration
- Ideal for Instagram
- Easy to use
- Great value
- Additional social sets are charged separately
- Limited features for some social networks
Pallyy offers two plans: Free and Premium. The Free plan is limited to 15 scheduled posts.
Pallyy Premium starts from $15/month. Save 10% with an annual subscription. Get started with a 14-day free trial.
Read our Pallyy review.
Crowdfire is a simple but powerful social media management app that stands out for its fantastic content curation tools.
Crowdfire shares many of the same features as Zoho Social, including a publishing tool, social media analytics, and mentions tracking.
But our favorite thing about Crowdfire is its content curation toolkit. You can use the app to discover content—like articles, images, etc.—that are sure to resonate with your audience, then save and share them in a few clicks.
Crowdfire will even ‘automagically’ customize your posts for different social networks. So you don’t have to create new posts for each of your individual profiles and instead, you can get more mileage out of a single piece of content.
That’s not the only time-saving feature Crowdfire has to offer, either. Other useful features include a Chrome extension that lets you share articles to social as you browse the web, an image curation tool, blog-post sharing tool (RSS feeds), and more.
Supported social networks include Facebook, Twitter, Instagram, LinkedIn, and Pinterest (paid plans only).
- Excellent content curation tools
- Great publishing tools
- Affordable plans available
- Time-saving features
- Missing some features (like a link in bio tool)
- Doesn’t support all social networks
You can get started with Crowdfire’s Free plan. Paid plans start from $9.99/month. Annual discounts available.
Iconosquare is a powerful social media tool known for its best-in-class analytics and reporting. But it also comes with publishing, conversation management, listening, and collaboration tools.
If your main priority in a social media tool is analytics, there’s no better choice than Iconosquare. It gives you access to incredibly deep insights for all your social profiles in one intuitive dashboard.
You can view all the most important KPIs like follower evolution, engagements, impressions, etc. plus some more sophisticated metrics that you’ll struggle to find elsewhere. You can even benchmark your performance against the average in your industry.
Beautiful graphs and charts make it easy to visualize all that data in a way that’s easy for you—or the brands you manage—to understand. And you can put it all together in eye-catching reports that you can export or send out via email automatically.
Aside from gathering data-driven insights, you can also use Iconosquare’s listening tools to spy on your competitors, monitor your reputation, and listen in on conversations about your brand.
The Conversations tool makes it easy to monitor and respond to comments and mentions from one dashboard. And the publishing tool lets you schedule content in advance across multiple accounts (with powerful features like best time to post suggestions, first comment scheduling, tagging, etc.)
Iconosquare is also a great choice for agencies thanks to its excellent collaboration tools and approval workflows.
- Best-in-class analytics
- Sophisticated reporting capabilities
- All-in-one solution
- No free plan
- A little more expensive than some of its competitors
Plans start from €59/month. Save up to 22% with an annual subscription. You can get started with a 14-day free trial (no credit card required).
Read our Iconosquare review.
SocialBee is a social media management platform that offers a good balance of ease of use, affordability, and features. It works on most of the same social networks as Zoho Social including Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, and GMB.
SocialBee is jam-packed with all the features social media marketers could possibly need.
These features are grouped into 5 categories: Manage, Create, Schedule, Publish, and Analyze.
The Create toolkit has some neat features to help you design your social media posts, including Canva integration so you can create images without having to leave the app.
We really like SocialBee’s content calendar. The interface is great and makes the process of creating a posting schedule super easy.
You can import different content types and ideas, add them to content categories to keep everything organized (and ensure you get a diverse content mix), and schedule them in advance.
Once you’ve scheduled a post on one platform, you can customize it to create a variation that’s optimized for a different platform in a couple of clicks. For example, you might schedule a post on Instagram and then edit it to change the dimensions so that it looks great on Pinterest too.
Real-time post previews allow you to see how each post will look on different platforms before you publish.
SocialBee’s analytics and reporting tools are pretty great too. And there are plenty of collaborative tools for teams and agencies, like approval workflows, the ability to add notes and mentions, etc.
- Lots of platforms supported
- Easy to use
- Great design tools
- Nice content calendar
- No free plan (only free trial)
- Limited posts on all plans (1k to 5k depending on plan tier)
Plans start from $19/month. Subscribe yearly and get 2 months free. You can try it out with a 14-day free trial. There’s also a 30-day money-back guarantee.
Read our SocialBee review.
NapoleonCat is one of the best Zoho Social alternatives for agencies thanks to its flexible pricing model and powerful automation capabilities.
NapoleonCat includes many of the same features as the other tools we’ve looked at so far. There’s a social inbox, publishing tools, reporting, and analytics, etc.
But on top of that, it also has some unique automation features that can save you a ton of time.
NapoleonCat can reduce your team’s workload by automatically responding to generic, repetitive comments and messages on social for you. And if there’s a message that NapoleonCat can’t handle automatically, it’ll redirect to your designated consultants.
And that’s not all. NapoleonCat can also moderate your Facebook and Instagram ads to delete spam and links, answer pre- and post-purchase questions in real-time, organize your team workflows with automatic task assignment and notifications, automate report delivery, and so much more.
If you’re running an agency or managing a large team with limited resources, this sort of automation can be a real game-changer.
And that’s not the only thing that makes NapoleonCat great for agencies. There’s also the pricing structure.
Unlike Zoho Social (and most other competitors), NapoleonCat is incredibly scalable. It lets you choose how many social profiles and how many users you need when you sign up. The more you need, the more you’ll pay for your subscription plan.
This is great for growing agencies as it means you can start out small without paying for more than you need, and scale up your social profiles/users later as your demand grows.
- Game-changing automations
- Excellent collaboration tools
- Scalable solution (flexible pricing)
- All-in-one toolkit
- No free plan (only free trial)
- Might be overkill for solo users (non-agencies)
Plans start from $31/month. Subscribe yearly and get 2 months free. You can try it out with a 14-day free trial.
Metricool is an all-in-one marketing tool with everything you need to analyze, manage, and measure not just your social media performance, but your entire digital content strategy.
Metricool integrates with more social networks than most other platforms, including some platforms that aren’t supported on Zoho Social, like Twitch.
When you sign up, you’ll be able to schedule all your social media content across all your social profiles using an intuitive drag-and-drop tool.
Plus, you can monitor your social media performance and analyze your competitors using the analytics tools; set up a bio link page for your Instagram profile, manage all your social messages and comments from a unified inbox, and more.
And on top of the core SMM tools, Metricool can also help with your PPC campaigns thanks to its Google Ads and Facebook Ads integration.
You can use Metricool to create and manage your ads campaigns, track your performance, and optimize your ad budget.
- Flexible solution that’s suitable for solo users, teams, and even large enterprises
- Supports more platforms than most
- Good value for money
- Broad feature set
- Hashtag tracker is charged separately
- Usage caps (50 posts on the Free plan, 2k posts on the Pro 5 and Pro 10 plan)
- Support could be better
Metricool pricing is based on the number of brands you manage. There’s a free forever plan capped at 1 brand and 50 posts per month. Paid plans from $18/month. Annual discounts available.
PromoRepublic is another fantastic social media calendar and scheduling tool worth checking out, particularly for local businesses. It’s advertised as a ‘local marketing platform’ and goes beyond social media—helping you to manage your reviews, local SEO, and more.
You can use PromoRepublic’s social media management toolkit to schedule posts ahead of time across all pages and networks, listen in on conversations across social, manage customer communications, boost social media posts, and more.
One of our favorite things about the social media toolkit is the built-in graphics editor and integrated template library. There are over 6,000 editable social media post templates available in the app, which you can customize in a drag-and-drop editor, and then add to your content calendar.
The editor even utilizes preset brand styles to ensure all posts feature your brand colors and that you get a consistent, unified aesthetic across your feed.
The built-in social ads tool is pretty great too. It helps local businesses to maximize ROIs by targeting local audiences across Facebook and Instagram.
There are also a bunch of advanced features that can help to maximize the success of your campaigns, like smart time slots, automatic compliance screening, daily post suggestions, and more.
And on top of the social media stuff, you also get access to Promo Republic’s outstanding local SEO and review management tools. They can help you to manage your reputation, acquire tons of positive reviews on sites like Yelp, Google Maps, etc., and increase your local search visibility.
- All-in-one social inbox
- Great for local businesses (local SEO tools)
- Native mobile apps
- Review management tool
- A bit expensive
- More geared toward local businesses than influencers
Plans start at $59/month. Save up to 25% with an annual subscription. You can get started with a 14-day free trial.
Read our PromoRepublic review.
10. Sprout Social
Sprout Social is a solid Zoho Social alternative for enterprises and agencies with a bigger budget to spend. It’s one of the most expensive social media management solutions out there, but you get what you pay for.
You won’t find a more advanced and powerful social media management solution than Sprout Social anywhere—but it doesn’t come cheap.
It has many of the same core tools as Zoho Social, like scheduling/publishing, analytics, and social listening. But it’s the depth of Sprout Social’s features that make the difference.
Its features are designed for enterprises and large businesses/agencies that need the very best, but the price tag puts it out of reach for small businesses and influencers.
- Sophisticated CRM
- Integrates with many social networks and review platforms
- Broad feature set
- Enterprise-level solution
- Very expensive
- Cost of additional users is extremely expensive
- High learning curve
Plans start from $249/month, with each additional user charged separately at+$199/month. There’s a free 30-day trial available.
Read our Sprout Social review.
Hootsuite is an industry leader in the social media scheduling and management space. Again, it’s definitely on the pricey side, but it has one of the most advanced feature sets out there.
The tools you get with Hootsuite include publishing/scheduling, message/comment management, activity tracking, paid ad tools, and analytics.
Depending on what plan you sign up for, you can also take advantage of a built-in content library, campaign planning and management tools, and other advanced features
Paid add-ons for social selling, social customer care, and employee advocacy tools are available. And there are tons of free third-party apps available that extend Hootsuite’s functionality, which you can browse and install from the Hootsuite Apps Directory.
- Extensive app store
- Unlimited posts on all plans
- Content library for creating posts
- Quite expensive
- Cheapest plan doesn’t include some useful features like Content Library and team assignments and tagging
Plans start at $99/month billed yearly. You can try Hootsuite out with a free 30-day trial.
Zoho Social alternatives FAQ
Before we wrap up, here are the answers to some commonly asked questions about Zoho Social.
Is Zoho Social included in Zoho CRM?
Zoho Social isn’t included with a Zoho CRM subscription, but it does integrate neatly with Zoho CRM. For example, you can set up rules to automatically push the leads and contacts you generate through Zoho Social to your Zoho CRM.
Why use a Zoho Social alternative?
Here are some of the main downsides to Zoho Social (reasons you might want to use an alternative platform):
- Limited customer support. Zoho only offers email support and their support team is only available 5 days per week. If you’d prefer 24/7 live chat support with rapid response times, you’re better off looking elsewhere.
- Lack of advanced features. Zoho offers a lot of features out of the box but you might find it’s missing some advanced features, depending on your needs.
- UI. Zoho’s UI is pretty good but it isn’t as easy to work with as some of its competitors. We much prefer Pallyy’s interface, for example.
Are there any free Zoho Social alternatives?
Yes, most of the social media management tools in the list above include a free plan. However, you’ll find that free plans almost always come with usage limits, so you’ll probably be capped at one social set or a limited number of posts per month.
Do I need a social media marketing tool?
Social media marketing tools are essential if you’re hoping to create a winning social media strategy.
They allow you to streamline and scale up your social activity by scheduling posts in advance, give you access to deeper insights so you can see what’s working and what isn’t, and can help you to better manage your comments.
Choosing the best Zoho Social alternatives for your business
That concludes our roundup of the best Zoho alternatives.
All of the above are great options, but the right choice for your business will depend on your needs and budget. Here’s a recap of our top three recommendations and who they’re best for:
- Agorapulse is the overall best alternative to Zoho Social for most businesses. It has all the features you need in a social media management solution including publishing tools, reporting, analytics, inbox, etc.
- Pallyy is our favorite affordable all-in-one tool. It’s the best choice for solopreneurs and individual influencers thanks to its ease of use and affordable plans. And it’s also the best choice if you’re focusing primarily on Instagram.
- Crowdfire is another solid all-in-one social media management tool like Zoho Social. It’s the best choice if your top priority is content curation and social media scheduling.
Still not found the right choice for your business?
See our roundups of the best social media analytics and reporting tools or these awesome social media scheduling tools to explore even more options.
And to learn more about the state of social media this year, check out these eye-opening social media statistics.
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