How The Psychology Of Social Networks Can Improve Your Marketing

How The Psychology Of Social Networks Can Improve Your Marketing

Have you ever wondered which social networks you should be focusing on?

You’re not the only one.

It’s one of the most common questions that bloggers and marketers alike ask me.

To help answer this question and provide some important marketing takeaways, we’ve put together a detailed infographic to help you out.

You’ll learn about the demographics behind the big social networks, the psychology behind them and what you can do differently in your marketing.

Let’s take a look:

Want to share this image on your site? Great! Just save the infographic and upload it to your blog. Then link back to this blog post as the source.

A few special shout outs

A while back, Puranjay Singh published a great guide to the psychology of social networks here on Blogging Wizard (find it here).

That post included a few mini infographics, but I’ve always wanted to turn it into a full infographic.

Now, thanks to Andrew and the team at Sandwich Visuals, we have a full infographic version – with plenty of information packed into it.

Wrapping it up

There is no doubt that the battle for attention online is difficult to win.

But, when you align what you know about your audience with what you now know about the psychology of social networks, you have the recipe for an explosive social media strategy.

If you have any doubts about who your audience is, figuring that out should be your first step.

The quickest way to get started is to survey your email list and once you’re done, you can include that survey in your auto responder.

A tool like Typeform allows you to make stylish surveys, and they have a free plan. It’ll take you a few minutes to get started, and the information you’ll glean will be invaluable.

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