13 Best Sprout Social Alternatives & Competitors (2024 Comparison)
Looking for the best Sprout Social alternatives? You’re in the right place.
Sprout Social offers a lot of great features but, in my opinion, it’s massively overpriced. And because you pay per seat, it’s not scalable enough for growing teams.
Fortunately, there are a lot of other platforms out there that can do what Sprout Social does for much, much cheaper. In this post, I’ll be sharing my favorites.
Read on and I’ll review and compare all the leading Sprout Social alternatives to show you how they stack up in terms of features, ease of use, pricing, and more.
The best Sprout Social alternatives & competitors
#1 – Sendible
Sendible is my top pick for the overall best Sprout Social alternative. It shares most of the same features, but it’s more scalable for teams and agencies—and the starting price is almost 10x cheaper.
Like Sprout Social, you can use Sendible to schedule and auto-publish posts to all your brand’s socials. It integrates with all the same networks as Sprout except for Pinterest, and you can schedule one post to multiple channels simultaneously.
Other features it shares include a unified social inbox where you can manage engagements and reply to messages, and an analytics and reporting dashboard where you can keep track of your social media performance.
It doesn’t have the more advanced features that you get on Sprout like employee advocacy, CRM, or influencer marketing tools. But it does have much better features for agencies.
For example, with Sendible’s White Label plan, you can set up a white-label version of the software on your own web domain, and customize it to match your brand.
Then, allow your clients to securely add their social profiles to separate client dashboards on your branded version of the app for easy, secure onboarding. You can’t do anything like that on Sprout.
Sendible’s White Label plan lets you add 15 users and 105 profiles too. Whereas, for around the same price, you only get one user and a single social set on Sprout Social. The difference in value for money is astronomical.
Key features
- Publishing tools. Like Sprout Social, Sendible offers excellent publishing tools and can schedule and auto-publish social media posts across multiple social media platforms.
- Social media listening. Both Sprout and Sendible offer social media listening, but I prefer Sendible’s. Some users report Sprout Social’s listening tool missing some mentions, but this isn’t an issue I’ve ever had on Sendible.
- White label dashboards. One unique feature you get with Sendible but not Sprout is the ability to create your own white-label client dashboards, so they can log in via your domain and see a version of the app that looks like it was built in-house.
- Other social media management tools. Sendible also comes with other tools including analytics, reporting, social media inbox management, and team collaboration.
Pros and cons
Pricing
Plans start from $29/month, save 15% with yearly billing. Get started with a 14-day free trial
Read our Sendible review.
#2 – Pallyy
Pallyy is the best Sprout Social alternative for content creators who just want something easy to use that won’t break the bank.
The starting price of Pallyy is around 15x cheaper than Sprout Social. There’s also a generous free forever plan if you’re not ready to invest in a paid tool just yet, which is something Sprout doesn’t offer.
Despite the price difference, Pallyy still gives you most of the same stuff: scheduling & publishing tools, analytics & reporting, team collaboration features, a unified social inbox, a link-in-bio tool, and more.
And to be honest, I prefer Pallyy’s user interface. In particular, I think Pallyy’s content calendar (where you schedule and manage your social media posts) is much better than Sprout’s.
With Sprout Social, you can view the calendar in three different formats: weekly, monthly, or list. Pallyy also lets you switch between those three views, plus a few extra view options: grid, board, and table.
The grid view turns your calendar into a recreation of your Instagram feed, so you can see how it’ll look when your scheduled posts go live. This comes in super useful.
I also love the way on Pallyy, you schedule posts by dragging and dropping media from your library directly onto the calendar. It’s just a lot simpler than the way you schedule posts on Sprout Social.
Key features
- Auto-publishing. Pallyy can schedule and auto-publish posts to most of the same platforms. Including YouTube and Threads.
- Interactive content calendar. Pallyy lets you drag and drop posts to schedule them on the calendar, and you can switch between 6 different views, including an Instagram planning grid view.
- Other features. Pallyy also comes with social media analytics, team collaboration features, a unified social inbox, and a link-in-bio page builder.
Pros and cons
Pricing
Free plan available. Pallyy Premium costs $25/month, save 10% with yearly billing. Get started with a 14-day free trial.
Read our Pallyy review.
#3 – Agorapulse
Agorapulse is another strong Sprout Social alternative, particularly for social media managers. It has a very similar feature set and a starting price that’s almost 4x lower per seat.
Like Sprout Social, Agorapulse has some enterprise-level features that make it a good fit for larger brands, as well as agencies and social media managers.
For example, it’s one of the only other platforms aside from Sprout Social that has a built-in employee advocacy tool, which you can use to amplify your voice on social.
It also comes with almost all the other tools you get on Sprout, like a publishing toolkit, inbox management, social listening, advanced analytics (with ROI tracking), and more.
The only important feature it doesn’t share is an influencer marketing campaign management tool. That’s something I’ve only seen on Sprout.
I prefer Agorapulse’s user interface over Sprout Social’s. It’s a lot simpler and easier to work with, in my opinion. And that goes for all of its tools.
And generally, Agorapulse is just much better value for money. The entry-level plan is significantly cheaper and still comes with double the number of social profiles. Plus, Agorapulse also offers a free forever plan, whereas you only get a free trial on Sprout.
Key features
- Publishing tools. Compose and schedule posts, set up automated posting queues, and manage everything in an interactive publishing calendar
- Social inbox. Manage and reply to messages and engagements in a unified social inbox, assign tasks, and save time with automation rules.
- Advocacy. Run advocacy campaigns to amplify your social reach like you would with Sprout Social’s employee advocacy tool.
- Social listening. Track mentions across social media and the web and extract useful insights.
- Analytics & reporting. Track, analyze, and report on every aspect of your social media efforts, including ROI analysis.
Pros and cons
Pricing
Free plan available. Paid plans start at $69/user/month and save up to 30% with yearly billing. Get started with a 30-day free trial.
Read our Agorapulse review.
#4 – SocialBee
SocialBee is the best alternative to Sprout Social if you’re mostly interested in the social media publishing side of things. Its AI content creation and social media strategy development tools are second to none.
My favorite thing about SocialBee is its Social Media Copilot tool. It maps out your entire social media strategy for you at the click of a button, from start to finish.
You just feed it some information about your brand and marketing goals, and it’ll tell you which networks to focus on, devise the optimal posting schedule for each platform, create dozens of posts, and queue them up to go out at the perfect time every week. Sprout Social has AI too, but nothing near this level of sophistication.
You can, of course, also create and schedule posts manually with SocialBee. It offers auto-publishing for all the same platforms as Sprout: Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and YouTube. Plus, Bluesky—a fast-growing social network that Sprout doesn’t integrate with (yet).
In addition to its content creation and publishing toolkits, SocialBee also offers analytics and engagement tools. However, its social inbox isn’t as good as Sprout’s—it takes more of a ‘streams’ approach to engagement management, kind of like TweetDeck or Hootsuite.
And its approval workflows aren’t as good either. You can’t set up multi-step approvals that go through different levels like you can on Sprout.
Key features
- Social Media Copilot. Use AI to automatically plan your social media strategy and create an optimal posting schedule
- Social media publishing. Automatically publish posts to all the leading social media platforms
- Engagement streams. View messages and comments from across your socials by setting up engagement streams.
- Analytics. Keep track of your post reach and engagement metrics, analyze your audience, and track your social growth over time
Pros and cons
Pricing
Plans start from $29/month, save 16% when you pay yearly. Get started with a 14-day free trial.
Read our SocialBee review.
#5 – ContentStudio
ContentStudio is great all-in-one solution like Sprout Social. It comes with lots of different tools to help with your social media efforts. Including best-in-class content curation features, and more.
You can use ContentStudio’s Discover tool to curate trending content from across the web and turn it into a social media post in a couple of clicks. Sprout Social’s Find Content tool does something similar, but it isn’t as good at it, at least in my experience.
You can also use ContentStudio to schedule posts to all the usual social networks. Plus, manage and reply to messages and comments in the social inbox, measure performance with analytics, and more.
I also really like ContentStudio’s automation recipes. You can use them to deploy useful automations that do things like automatically recycle your evergreen content, create and publish social media posts from RSS feeds, etc.
Key features
- Discover. Curate trending articles and images from across the internet and use them in your social media posts
- Scheduling. Create and schedule posts in ContentStudio, and they’ll be auto-published to your socials at the right time
- Best time to post suggestions. Find out when you’re most likely to get the best reach and engagement on your social media posts
- Automation recipes. Deploy automations like evergreen content recycling and RSS feed posting in a couple of clicks.
Pros and cons
Pricing
Plans start from $25/month, save 20% with yearly billing. Get started with a 14-day free trial.
#6 – Metricool
Metricool is the best option if you’re on a tight budget. It has a great free plan, and its paid monthly plans start at $22/month. That’s over 10 times cheaper than Sprout Social, which starts from $249/month. And you get plenty for your money.
Metricool can handle most of the same tasks as Sprout. You can use it to create and schedule posts to all the main social media platforms, analyze your campaigns, research your competitors, create a link in bio page, manage and reply to messages from a unified inbox, etc.
I like how Metricool’s scheduling calendar is color-coded to let you know the best times to post. On Sprout Social, you get a list of optimal times when you’re about to schedule posts in a drop-down menu. But on Metricool, you can visually see your best times right there in the calendar and just drag and drop media into the right timeslot, which I prefer.
Like Sprout, is one of the few platforms that supports paid ads too. So, you can manage and measure the performance of your TikTok ads, Facebook ads, and Google ads in the same place you manage your organic social media marketing efforts.
Key features
- Planner. Schedule and publish posts to all your social media accounts from the color-coded content calendar.
- Analytics & reporting. Gather insights into your social media posts, audience, competitors, and hashtags
- Other features. Metricool also comes with a unified inbox, SmartLinks bio tool, and social media ads management.
Pros and cons
Pricing
Free plan available. Paid plans start from $22/month, and you can save money with yearly billing.
Read our Metricool review.
#7 – Iconosquare
Iconosquare doesn’t support as many social media platforms as Sprout Social. But it has one of the best interfaces we’ve seen & it’s more affordable. If you’re only focusing on Instagram, Facebook, X, TikTok, and LinkedIn, it’s a fantastic option.
One thing I like about Iconosquare is that it doesn’t do any feature gating. No matter what plan you sign up for, you get access to all the same features, which include social media analytics, reporting, publishing, listening, conversations, and collaboration tools. In comparison, Sprout locks a lot of its better features behind its super-expensive, top-tier plans.
I found Iconosquare’s analytics to be better than most other platforms too. It tracks a ton of metrics, offers powerful reporting, and lets you create your custom dashboards.
Its social listening tool is great too, as is its content calendar. It’s loaded with a few useful features you don’t get on Sprout such as the ability to save captions and hashtags for faster post creation, and the ability to switch to a ‘feed view’ so you can see how your scheduled posts will look when they’re live on your social feeds.
Key features
- Publishing. Schedule content in advance to multiple social media accounts and let Iconosquare publish them for you.
- Analytics & reporting. Gather social media insights to inform your strategy
- Listening. Spy on your competitors and listen to what your audience is saying about your brand
- Conversations. View unread comments and mentions, manage them, and reply from your dashboard.
Pros and cons
Pricing
Plans start from $49/month, save up to 22% with yearly billing. Get started with a 14-day free trial.
Read our Iconosquare review.
#8 – Crowdfire
Crowdfire is another powerful social media management tool like Sprout Social, but much cheaper.
With plans starting at under ten bucks a month, Crowdfire is one of the most affordable tools on this list. And it can still replace most of the tools you get with Sprout Social.
It comes with scheduling and publishing tools, unlimited image and article content curation tools, mention tracking, analytics, and more.
The mentions tracking isn’t a complete social listening solution like you get with Sprout Social—it can only track mentions of your Facebook and Instagram account—but it’s still super useful. And the scheduler is excellent.
Just keep in mind that while Crowdfire is super cheap, there are limits to each plan. For example, you can only schedule 10, 100, or 800 posts per account, depending on which Crowdfire plan you sign up for. That’s significantly less than Sprout.
It also only integrates with 5 social media platforms: Facebook, Instagram, X (Twitter), LinkedIn, and Pinterest. It doesn’t support WhatsApp or YouTube like Sprout.
Key features
- Publishing. Create, schedule, and publish posts to all the social networks you’re active on
- Content curation. Curate unlimited images and articles from the web to use in your posts
- Mentions. Track mentions of your brand on social media to find out what your overall brand sentiment is and what your audience is talking about.
Pros and cons
Pricing
Free plan available. Paid plans start from $9.99/month, and save up to 25% with yearly billing.
#9 – Later
Later is a good alternative to Sprout Social if you’re focusing mainly on visual social media platforms like Instagram, Pinterest, and TikTok.
Its Visual Planner is excellent as it allows you to plan what you want your feed to look like as you schedule posts. Other standout features include Later’s best time to post suggestions, built-in AI caption writer, and powerful content creation tools.
One thing I like about Later is that it has its own built-in Creator database, which is a lot like Sprout’s influencer marketing database. Brands can use it to find influencers to work with, and creators can use it to find brand partnership opportunities.
I also love Later’s mobile app, it’s not nearly as buggy as Sprout Social’s and has better ratings on both iOS and Android. You can use it to create, schedule, and track social media posts while you’re on the go.
Key features
- Visual scheduling. Schedule posts easily from Later’s visually-oriented, beginner-friendly social media planner.
- Content creation. Design the media for your posts, generate captions with AI, and more using Later’s built-in tools.
- Creator database. Find influencers or brands to partner up with for your influencer marketing campaigns in Later’s creator database (like Sprout Social’s influencer marketing database)
- Mobile app. Schedule posts and manage everything on the go with Later’s native iOS and Android apps.
Pros and cons
Pricing
Free plan available. Paid plans start from $25/month, save 4 months when you pay yearly. Get started with a 14-day free trial.
#10 – Vista Social
Vista Social is another feature-rich platform that can do most of the same stuff as Sprout Social, and a few things it can’t.
The core of Vista Social is its publishing toolkit. You can use it to plan your campaign, collaborate on posts, and auto-publish content to all your social media accounts across multiple networks.
It supports more social networks than Sprout Social (and most other social media management platforms, for that matter), including Reddit and Snapchat.
Aside from the publishing tools, Vista Social also offers a unified social inbox to manage comments and messages. Plus, an analytics dashboard, social listening tool, link-in-bio website builder, and review management software.
The latter is something you don’t get on Sprout—it brings customer reviews from Facebook, GMB, Yelp, TripAdvisor, and more into one place for you to manage.
Key features
- Social media management. Manage all your social media efforts on one platform with Vista Social’s publishing, engagement, analytics, and listening tools.
- Link in bio. Build a complete website that can be extended with plugins with Vista Social’s link in bio tool, then add the link to your Instagram or TikTok bio.
- Review management. View, manage, and reply to reviews from across all the sites that matter to your audience
Pros and cons
Pricing
Plans start from $39/month, save 20% with yearly billing. Get started with a 14-day free trial.
#11 – Missinglettr
Missinglettr is the best choice for setting up social media drip campaigns. Its automation and content curation features are much better than Sprout Social’s (and most other platforms, for that matter).
My favorite thing about Missinglettr is how hands-off it makes the process of posting on social media. It can curate, create, and schedule social media content for you on autopilot, while you’re doing something else.
All you have to do is connect Missinglettr to the platforms where you publish branded content, like your company blog or YouTube channel. Then, it’ll automatically turn every new piece of content you share into social posts and schedule them to all your accounts.
It’s AI-powered, so it understands the context of your content and can pick out images and quotes to use in your social media posts. Plus, it can even pick some relevant, trending hashtags to use in the captions, repost content that performs well at the perfect times, and more.
Aside from the Drip Campaigns tool, Missinglettr also offers a content curation tool, calendar, analytics, and more
Key features
- Drip Campaigns. Automatically create and schedule a year’s worth of content to be dripped out over time to all your socials.
- Curate. Find content from other creators to share with your social media audience
- Calendar. Plan and manage your posting schedule from the interactive content calendar
- Analytics. Track your performance over time and monitor the growth of your social media presence
Pros and cons
Pricing
Plans start from $15/month, get 2 months free when you pay yearly. Get started with a 14-day free trial.
Read our Missinglettr review.
#12 – Buffer
Buffer is another all-in-one social media management platform like Sprout Social. It’s a good alternative if you plan to use Mastodon as it’s one of the only platforms that supports it (as well as all the usual networks).
Buffer can replace most of the tools you get with Sprout. The Publishing tool lets you schedule content and the Engagement tool is just like Sprout’s social media inbox. There’s also an analytics dashboard, Start Page (link in bio tool), and AI assistant.
But the best thing about Buffer is how cheap it is. Plans for individuals start at just $6/month, which is ridiculously affordable (over 30 times cheaper than Sprout).
The Team plan starts at just $12/month too and it includes unlimited users and clients. You only get one team member on Sprout’s entry-level plan, which is 20 times more expensive.
Key features
- Publishing. Schedule posts to your social media profiles one by one, or create a present publishing schedule for each account and queue them up.
- Engagement. View comments and engage with your audience through the Engagement dashboard.
- Start Page. Build a customized landing page in seconds then link to it from your social bios.
Pros and cons
Pricing
Free plan available. Paid plans start from $6/month, save 2 months with yearly billing. Get started with a 14-day free trial.
#13 – Hootsuite
Hootsuite is another platform built to cater to the needs of larger businesses and enterprises, much like Sprout. As such, it’s pretty expensive, but still significantly cheaper than Sprout.
In terms of features, Hootsuite is probably the most similar tool to Sprout Social. It has all the basics like social media publishing tools, social listening & monitoring tools, engagement & inbox management, analytics and reporting tools, etc.
Plus, it’s one of the only platforms that also has employee advocacy and social advertising features, just like Sprout.
Despite the similar feature set, it’s roughly half the starting price. So overall, it’s much better value for money and a good choice for large brands that need a true all-in-one solution.
Key features
- Publishing. Schedule and post content to all your social media profiles and pages from one place.
- Engagement tools. Manage engagements, comments, and messages in one unified inbox
- Best times to post. Get recommendations for the best time to post content in order to maximize reach and engagement
- Social listening. Listen in on conversations about your brand, competitors, or target keywords
- Employee advocacy. Get your employees involved in your social media campaigns with Hootsuite’s employee advocacy tools.
Pros and cons
Pricing
Plans start from $99/month. Get started with a 30-day free trial.
Final thoughts
Don’t get me wrong, Sprout Social is a fantastic tool. But it’s not a good fit for everyone given its high entry-level pricing & pricing for teams.
All of the alternatives on this list offer much better value for money than Sprout Social, and most of them share the same important features.
The best choice for you will depend on the social media platforms you plan to focus on, the specific features you need, the size of your team, your preferred UI/UX, and your budget.
I’d recommend narrowing it down to a few of your favorites and signing up for the free trials to test them out. That way, you’ll be able to get a better idea of how each of them works so you can pick your favorite.
While you’re here, you might want to check out our roundup of the latest social media stats for the year.
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