9 Best Sprout Social Alternatives For 2024 (Comparison)

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Looking for Sprout Social alternatives but not sure which to choose? You’re in the right place.

Sprout Social is a fantastic tool capable of managing most aspects of social media. The only issue? The price.

So, what are the best Sprout Social alternatives?

In this post, we’ll be answering that question and giving you a rundown of our favorite Sprout Social alternatives to power your social media strategy.

You’ll find a mix of freemium and premium tools. Most of which are a lot cheaper than Sprout Social.

The best Sprout Social alternatives – summary

  1. Sendible – Best Sprout Social alternative overall. Great features & affordable (even for teams).
  2. Pallyy – Best for affordable alternative.
  3. SocialBee – Best for social media scheduling.
  4. Metricool – Best free plan.
  5. Crowdfire – Another affordable alternative to Sprout Social.
  6. Iconosquare – Best for social media analytics.
  7. NapoleonCat – Best Sprout Social alternative for customer service teams.
  8. ContentStudio – Another solid all-in-one tool. Great balance of features and affordability.
  9. Missinglettr – Best for automated social media campaign creation.

#1 – Sendible

Sendible is an industry-leading social media tool. It’s a great alternative to Sprout Social thanks to its features and price point. Sendible has many similar features to Sprout Social including publishing, analytics, and social listening.

It also includes a useful dashboard that can help you stay on track of multiple social media accounts at once.

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One of the main reasons why it’s great for solopreneurs is that it has a collaboration tool. So, if you’re a social media manager working on multiple client accounts, you can use this tool to share posts and schedules with your clients for them to approve. Also, you can easily use it on the go and all the features can be accessed by mobile.

So if you’re the kind of person that works with a variety of clients, or needs to squeezes your social media tasks into a busy schedule, this is the tool for you. Not only that, but you can access the creator plan which includes access for one user and 6 social profiles come in at less than $30/month.

Pricing: Prices start from $29/month.

Read our Sendible review.

#2 – Pallyy

Pallyy is a powerful yet affordable tool that makes social media easy. It covers the gamut of publishing, engagement, and analytics.

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While the platform was originally focused on Instagram, it’s added a vast selection of features that cover other popular social networks such as TikTok, Facebook, and Twitter.

At its heart is a powerful social media publishing app that’s optimized for visual content. Just drag & drop your videos & images into the media library or directly onto the calendar to start scheduling.

You can also use Pallyy to create social media images, as it integrates with Canva allowing you to create and edit posts easily. It also has a feature that allows clients to collaborate on posts and leave feedback and comments about the upcoming posts.

In terms of its IG specific features, you’ll find a bio link tool, first comment scheduling, caption lists, a visual feed planner, and more.

One of my favorite features is the social inbox. It’s quite possibly the most easy-to-use inbox of any of the tools on this list.

Pricing: You can use Pallyy for free for up to 15 posts per month for one social set. Unlock all features for $18/month/social set. Annual discounts available.

Read our Pallyy review.

#3 – SocialBee

SocialBee is the ideal Sprout Social alternative for those that are mostly focused on publishing. However, it does have profile analytics and a unique AI-powered social media copilot tool.

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The tool includes a category-based scheduling feature that allows users to assign a category to each post. This can help you to ensure that your content is fresh, engaging, and varied. You can also choose to pause certain categories, re-queue posts, or edit posts in bulk with just a few clicks.

In addition to its advanced scheduling features, SocialBee also has some features that are similar to Sprout Social including analytics and reporting.

You can also use the tool to create custom URLs and tracking links. When it comes to price, SocialBee beats Sprout Social hands-down. For just $89, you can get access for up to 5 users and connect as many as 25 social profiles. For the same price with Sprout Social, you can connect only 5 social profiles.

Overall, it’s a powerful tool with a range of useful features, but its standout feature is by far the scheduler. If you’re looking for more advanced scheduling capabilities, then this is the tool for you.

Pricing: Prices start from $29/month for 1 user and up to 5 social profiles. Save 16% with annual billing.

Read our SocialBee review.

#4 – Metricool

Metricool is another powerful social media tool that offers everything you need: analytics, reporting, content management, scheduling, and more.

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It’s used by some of the largest companies in the world, including McDonald’s, Adidas, and Unicef.

Metricool allows you to take care of all your daily tasks and manage all your social accounts from one unified dashboard. It unifies the data from your social networks, website, and ads to help you to get a more holistic overview of the data that matters most.

You can also use Metricool to gather insights about your competitors’ strategies and use this to inform your own campaigns, and the social calendar tool is one of the best I’ve seen. It’s laid out intuitively and makes it easy to find optimal times to post across all platforms.

Pricing: Metricool offers a limited free plan. Paid plans start from $22/month, yearly discounts available.

Read our Metricool review.

#5 – Crowdfire

Crowdfire is an all-in-one social media solution that’s extremely competitive when it comes to price.

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It shares many of the same features as Sprout social, including:

  • Content – This feature will help you curate images and articles to use in your social media posts. It makes the process of creating social media content easier and more streamlined
  • Publish – The Publish tool will allow you to schedule and publish posts across all your social media profiles. It will automatically tailor your posts for each social network and even provide information about the best time to post your content.
  • Analytics – Measuring ROI for social media is never easy, but Crowdfire’s analytics feature will help you do just that. You can also use this feature to generate reports.
  • Mentions – The mentions feature can help you keep track of what people are saying about your businesses on social media. This can help you when it comes to improving your brand image and planning your content strategy.

In terms of value, Crowdfire is a much more affordable option than Sprout Social. Not only is the Crowdfire VIP plan cheaper than the most basic Sprout Social package, but you’ll also be able to link up to 25 social accounts.

Pricing: Crowdfire has a free plan available. Paid plans start from as little as $7.48/month.

#6 – Iconosquare

Iconosquare is the best Sprout Social alternative for those focused primarily on analytics and reporting. That said, it does have a great social scheduler.

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Iconosquare really stands out when it comes to analytics. It was founded in 2011 as a tool to make it easier to gather performance statistics on Instagram.

Since then, it’s branched out to cover other social platforms including Facebook, Twitter, TikTok, and LinkedIn, and helped over 10 million customers.

The customized dashboard visualizes advanced analytics for you in easy-to-read graphs and charts. This makes it easy to quickly get an overview of your performance and make smarter, data-driven insights.

You can display data on key metrics like follower evolution, post engagement rates, impressions, and more. You can also schedule reports, use labels and Albums to categorize your posts for in-depth analysis, and compare your performance against industry-specific benchmarks.

Insights can even look at your engagement rate across different types of day and work out the best time to post.

Aside from robust analytics, Iconosquare also offers a bunch of other unique features.

For example, multi-profile management allows you to add multiple social profiles from different brands to one dashboard – something which comes in useful if you’re a reseller or marketing agency with several clients.

The scheduling tool offers some powerful features including the best time to post, geolocation, first comment scheduling, user tagging, and more.

Pricing: Iconosquare plans start at $59 per month (save 22% with annual billing). You can also sign up for a free trial with no credit card required.

Read our Iconosquare review.

#7 – ContentStudio

ContentStudio is another solid Sprout Social alternative that is a good fit for individuals and brands that want to get more features for their money.


Like Sprout Social, ContentStudio includes a range of useful features to help you manage your social campaigns, such as:

  • Social Media Inbox – This allows you to reply to social messages across various platforms. However, due to changes to Twitter/X’s API, that platform isn’t supported.
  • Social Media Publishing – This tool allows you to organize all of your social media posts. You can schedule and publish posts to multiple platforms all from one dashboard.
  • Social Media Reporting – ContentStudio’s powerful reporting feature can help you to stay on top of your metrics and analytics and share detailed reports with clients or co-workers.

In addition to the features listed above, ContentStudio includes some unique features such as competitive analytics and influencer research.

The big difference is in the price. Let’s say you’re a small agency/team and you need 5 user accounts. Sprout Social would charge you over $1,000 per month.

ContentStudio would cost only $99/month for the same number of user accounts. And you’d get an extra 20 social profiles!

Pricing: ContentStudio is affordably priced with plans starting at $25/month. This supports 10 social profiles and 1 user. Higher plans come with extra social profiles and user accounts.

#8 – NapoleonCat

NapoleonCat is an all-in-one social media solution that is designed for teams. Like Sprout Social, it has a publishing tool and a powerful analytics tool. However, there are few standout features that make it the perfect solution for team collaboration.

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Firstly, it has a social inbox that allows users to manage all of their social media comments and messages from one easy-to-use dashboard. The dashboard can be accessed by multiple users, and it’s just what you need to ensure that no opportunities for customer interaction are missed.

Another feature that is useful for teams in the payment structure. Instead of having a limit to the number of users that can access the tool, NapoleonCat allows businesses to select the exact number of users and profiles they want, and the price is calculated in relation to this.

The final feature that makes NapoleonCat the best Sprout Social alternative for teams is the reporting feature. With this tool, you can create extensive social media reports, which are perfect for keeping your team and your clients up to date on all the latest developments. With NapoleonCat you also get access to a workflow automation tool and Instagram Scheduler.

Pricing: Prices start from $27/month for 3 profiles and 1 user.

Read our NapoleonCat review.

#9 – Missinglettr

Missinglettr is unlike a lot of Sprout Social alternatives we’ve covered so far. While it does offer social scheduling functionality, it works differently to what you might expect (and that’s a good thing!)

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So, how is it different? While you can use this AI-powered tool like a traditional post scheduler, it’s best use case is for turning blog posts into year-long social media campaigns.

This is a level of social media automation that other tools just aren’t capable of.

Just enter your RSS feed and the tool will automatically create a draft campaign each time you publish a post. Then, you just go in and approve the social media posts it created for you. Or, make some edits if you like.

It leverages advanced AI to extract valuable quotes and images from your existing social content, analyze the context of your posts, and match it with trending hashtags to maximize engagement rates.

There’s also a content curation add-on that is a great way to source content to fill your social feeds.

For example, instead of manually creating content for your social posts, Missinglettr offers an automatic content curation solution. It will trawl the web to discover content that your audience loves and share it seamlessly with them across your social platforms.

And you can use this add-on to get your own content shared by other Missinglettr users.

All of this can save you a ton of time and money. By allowing Missinglettr to schedule branded social content for you, you’re free to focus on other tasks involved in running your business.

Pricing: Missinglettr offers a free forever plan that supports up to 1 social profile and 50 scheduled posts. Paid plans start at $19 per month, and a free trial is available.

Read our Missinglettr review.

Finding the best Sprout Social alternative for your business

When it comes to choosing which tool is right for you, it comes down to two main factors – features and price.

Not every business needs an all-in-one tool for social media; you might just need a calendar or a scheduler. If so, you can save money by signing up for a more focused solution that offers only the features you’re looking for.

All of the Sprout Social alternatives in this list are great at what they do, but if we had to suggest just a few of our favorites, we’d recommend:

  1. Sendible is the best option for most users. All-in-one solution and shares a lot of similar features to Sprout Social.
  2. Pallyy is a solid option for those that are focused on publishing visual content but still need a social inbox.
  3. SocialBee is ideal if your primary focus is scheduling content. It’s the best dedicated social scheduler we’ve tested.

If you’re still unsure about which tool is right for you after reading this article, be sure to take advantage of free trial offers and try each tool on for size before making your final decision.

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