13 Best Sprout Social Alternatives & Competitors (2024 Comparison)

Sprout Social Alternatives

Looking for the best Sprout Social alternatives? You’re in the right place.

Sprout Social offers a lot of great features but, in my opinion, it’s massively overpriced. And because you pay per seat, it’s not scalable enough for growing teams.

Fortunately, there are a lot of other platforms out there that can do what Sprout Social does for much, much cheaper. In this post, I’ll be sharing my favorites.

Read on and I’ll review and compare all the leading Sprout Social alternatives to show you how they stack up in terms of features, ease of use, pricing, and more. 

The best Sprout Social alternatives & competitors


  • Sendible – Best overall.
  • Pallyy – Best for content creators.
  • SocialBee – Best for publishing & AI strategy development.
  • Metricool – Best budget option.

#1 – Sendible

Sendible is my top pick for the overall best Sprout Social alternative. It shares most of the same features, but it’s more scalable for teams and agencies—and the starting price is almost 10x cheaper.

Sendible Homepage

Like Sprout Social, you can use Sendible to schedule and auto-publish posts to all your brand’s socials. It integrates with all the same networks as Sprout except for Pinterest, and you can schedule one post to multiple channels simultaneously.

Other features it shares include a unified social inbox where you can manage engagements and reply to messages, and an analytics and reporting dashboard where you can keep track of your social media performance.

It doesn’t have the more advanced features that you get on Sprout like employee advocacy, CRM, or influencer marketing tools. But it does have much better features for agencies.

For example, with Sendible’s White Label plan, you can set up a white-label version of the software on your own web domain, and customize it to match your brand. 

Then, allow your clients to securely add their social profiles to separate client dashboards on your branded version of the app for easy, secure onboarding. You can’t do anything like that on Sprout.

Sendible’s White Label plan lets you add 15 users and 105 profiles too. Whereas, for around the same price, you only get one user and a single social set on Sprout Social. The difference in value for money is astronomical.

Key features

  • Publishing tools. Like Sprout Social, Sendible offers excellent publishing tools and can schedule and auto-publish social media posts across multiple social media platforms.
  • Social media listening. Both Sprout and Sendible offer social media listening, but I prefer Sendible’s. Some users report Sprout Social’s listening tool missing some mentions, but this isn’t an issue I’ve ever had on Sendible.
  • White label dashboards. One unique feature you get with Sendible but not Sprout is the ability to create your own white-label client dashboards, so they can log in via your domain and see a version of the app that looks like it was built in-house.
  • Other social media management tools. Sendible also comes with other tools including analytics, reporting, social media inbox management, and team collaboration.

Pros and cons

  • Easier to use than Sprout Social
  • Better for agencies (both in features and price)
  • Significantly more affordable
  • Offers better customer support
  • More scalable
  • Doesn’t support Pinterest
  • No CRM, influencer marketing campaign management, or employee advocacy tools


Plans start from $29/month, save 15% with yearly billing. Get started with a 14-day free trial

Read our Sendible review.

#2 – Pallyy

Pallyy is the best Sprout Social alternative for content creators who just want something easy to use that won’t break the bank. 

Pallyy Homepage

The starting price of Pallyy is around 15x cheaper than Sprout Social. There’s also a generous free forever plan if you’re not ready to invest in a paid tool just yet, which is something Sprout doesn’t offer.

Despite the price difference, Pallyy still gives you most of the same stuff: scheduling & publishing tools, analytics & reporting, team collaboration features, a unified social inbox, a link-in-bio tool, and more. 

And to be honest, I prefer Pallyy’s user interface. In particular, I think Pallyy’s content calendar (where you schedule and manage your social media posts) is much better than Sprout’s.

With Sprout Social, you can view the calendar in three different formats: weekly, monthly, or list. Pallyy also lets you switch between those three views, plus a few extra view options: grid, board, and table. 

The grid view turns your calendar into a recreation of your Instagram feed, so you can see how it’ll look when your scheduled posts go live. This comes in super useful.

I also love the way on Pallyy, you schedule posts by dragging and dropping media from your library directly onto the calendar. It’s just a lot simpler than the way you schedule posts on Sprout Social. 

My only gripe with Pallyy’s scheduler is that you can’t queue content, as far as I’m aware—you have to schedule posts individually. In comparison, on Sprout Social, you can use the Queue & ViralPost features to queue up multiple posts to profiles and publish them automatically at set intervals.

Key features

  • Auto-publishing. Pallyy can schedule and auto-publish posts to all the same platforms as Sprout Social, except for YouTube.
  • Interactive content calendar. Pallyy lets you drag and drop posts to schedule them on the calendar, and you can switch between 6 different views, including an Instagram planning grid view.
  • Other features. Pallyy also comes with social media analytics, team collaboration features, a unified social inbox, and a link-in-bio page builder.

Pros and cons

  • Pallyy’s visual scheduler is much easier to work with
  • Has some unique features you don’t get on Sprout Social (like a Grid planner and saved captions)
  • Much more beginner-friendly with a better UI
  • Very affordable
  • Pallyy doesn’t offer content queues like Sprout Social
  • Some features are only for Instagram


Free plan available. Pallyy Premium costs $18/month, save 10% with yearly billing. Get started with a 14-day free trial.

Read our Pallyy review.

#3 – SocialBee

SocialBee is the best alternative to Sprout Social if you’re mostly interested in the social media publishing side of things. Its AI content creation and social media strategy development tools are second to none.

SocialBee Homepage

My favorite thing about SocialBee is its Social Media Copilot tool. It maps out your entire social media strategy for you at the click of a button, from start to finish.

You just feed it some information about your brand and marketing goals, and it’ll tell you which networks to focus on, devise the optimal posting schedule for each platform, create dozens of posts, and queue them up to go out at the perfect time every week. Sprout Social has AI too, but nothing near this level of sophistication. 

You can, of course, also create and schedule posts manually with SocialBee. It offers auto-publishing for all the same platforms as Sprout: Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and YouTube. Plus, Bluesky—a fast-growing social network that Sprout doesn’t integrate with (yet).

In addition to its content creation and publishing toolkits, SocialBee also offers analytics and engagement tools. However, its social inbox isn’t as good as Sprout’s—it takes more of a ‘streams’ approach to engagement management, kind of like TweetDeck or Hootsuite. 

And its approval workflows aren’t as good either. You can’t set up multi-step approvals that go through different levels like you can on Sprout.

Key features

  • Social Media Copilot. Use AI to automatically plan your social media strategy and create an optimal posting schedule
  • Social media publishing. Automatically publish posts to all the leading social media platforms
  • Engagement streams. View messages and comments from across your socials by setting up engagement streams.
  • Analytics. Keep track of your post reach and engagement metrics, analyze your audience, and track your social growth over time

Pros and cons

  • Includes lots of AI & automation tools you don’t get with Sprout Social
  • Can automatically create and schedule a year’s worth of posts in minutes
  • Supports Bluesky (as well as all the other important social networks)
  • Easier to use
  • No influencer marketing, employee advocacy, or CRM features
  • Social media inbox isn’t as good as Sprout Social
  • Approval workflows aren’t as good as on Sprout Social (no multi-step approvals)


Plans start from $29/month, save 16% when you pay yearly.  Get started with a 14-day free trial.

Read our SocialBee review.

#4 – Metricool

Metricool is the best option if you’re on a tight budget. It has a great free plan, and its paid monthly plans start at $22/month. That’s over 10 times cheaper than Sprout Social, which starts from $249/month. And you get plenty for your money.

Metricool Homepage

Metricool can handle most of the same tasks as Sprout. You can use it to create and schedule posts to all the main social media platforms, analyze your campaigns, research your competitors, create a link in bio page, manage and reply to messages from a unified inbox, etc.

I like how Metricool’s scheduling calendar is color-coded to let you know the best times to post. On Sprout Social, you get a list of optimal times when you’re about to schedule posts in a drop-down menu. But on Metricool, you can visually see your best times right there in the calendar and just drag and drop media into the right timeslot, which I prefer.

Like Sprout, is one of the few platforms that supports paid ads too. So, you can manage and measure the performance of your TikTok ads, Facebook ads, and Google ads in the same place you manage your organic social media marketing efforts.

Key features

  • Planner. Schedule and publish posts to all your social media accounts from the color-coded content calendar.
  • Analytics & reporting. Gather insights into your social media posts, audience, competitors, and hashtags
  • Other features. Metricool also comes with a unified inbox, SmartLinks bio tool, and social media ads management.

Pros and cons

  • Excellent value for money
  • Supports more social media platforms than Sprout Social, including Twitch
  • Very feature-rich (offers lots of tools in one)
  • Can help with both organic and paid social media campaigns
  • No employee advocacy or social CRM features
  • Some features are gated behind higher-priced plans


Free plan available. Paid plans start from $22/month, and you can save money with yearly billing.

Read our Metricool review.

#5 – Iconosquare

Iconosquare doesn’t support as many social media platforms as Sprout Social. But if you’re only focusing on Instagram, Facebook, X, TikTok, and LinkedIn, it’s a fantastic option.

Iconosquare Homepage

One thing I like about Iconosquare is that it doesn’t do any feature gating. No matter what plan you sign up for, you get access to all the same features, which include social media analytics, reporting, publishing, listening, conversations, and collaboration tools. In comparison, Sprout locks a lot of its better features behind its super-expensive, top-tier plans.

I found Iconosquare’s analytics to be better than most other platforms too. It tracks a ton of metrics, offers powerful reporting, and lets you create your custom dashboards.

Its social listening tool is great too, as is its content calendar. It’s loaded with a few useful features you don’t get on Sprout such as the ability to save captions and hashtags for faster post creation, and the ability to switch to a ‘feed view’ so you can see how your scheduled posts will look when they’re live on your social feeds.

Key features

  • Publishing. Schedule content in advance to multiple social media accounts and let Iconosquare publish them for you.
  • Analytics & reporting. Gather social media insights to inform your strategy
  • Listening. Spy on your competitors and listen to what your audience is saying about your brand
  • Conversations. View unread comments and mentions, manage them, and reply from your dashboard.

Pros and cons

  • No feature-gating (all features on all pans).
  • Very affordable Teams plan that includes up to 10 users.
  • Better analytics and reporting features
  • Great social media listening tool
  • Supports fewer social media platforms than Sprout
  • Team collaboration features aren’t as sophisticated (you can’t assign posts to team members like you can on Sprout Social, for example)


Plans start from $49/month, save up to 22% with yearly billing. Get started with a 14-day free trial.

Read our Iconosquare review.

#6 – ContentStudio

ContentStudio is another all-in-one solution like Sprout Social. It comes with lots of different tools to help with your social media efforts, but it stands out for its best-in-class content curation features.

ContentStudio Homepage

You can use ContentStudio’s Discover tool to curate trending content from across the web and turn it into a social media post in a couple of clicks. Sprout Social’s Find Content tool does something similar, but it isn’t as good at it, at least in my experience.

You can also use ContentStudio to schedule posts to all the usual social networks. Plus, manage and reply to messages and comments in the social inbox, measure performance with analytics, and more.

I also really like ContentStudio’s automation recipes. You can use them to deploy useful automations that do things like automatically recycle your evergreen content, create and publish social media posts from RSS feeds, etc.

Key features

  • Discover. Curate trending articles and images from across the internet and use them in your social media posts
  • Scheduling. Create and schedule posts in ContentStudio, and they’ll be auto-published to your socials at the right time
  • Best time to post suggestions. Find out when you’re most likely to get the best reach and engagement on your social media posts
  • Automation recipes. Deploy automations like evergreen content recycling and RSS feed posting in a couple of clicks.

Pros and cons

  • Better content curation features than Sprout Social
  • Automation recipes are a nice feature
  • Can post content to both social media and your company blog
  • Not as easy to use as some other Sprout Social alternatives
  • No free plan (only free trial)


Plans start from $25/month, save 20% with yearly billing. Get started with a 14-day free trial.

#7 – Crowdfire

Crowdfire is another powerful social media management tool like Sprout Social, but much cheaper.

Crowdfire Homepage

With plans starting at under ten bucks a month, Crowdfire is one of the most affordable tools on this list. And it can still replace most of the tools you get with Sprout Social.

It comes with scheduling and publishing tools, unlimited image and article content curation tools, mention tracking, analytics, and more. 

The mentions tracking isn’t a complete social listening solution like you get with Sprout Social—it can only track mentions of your Facebook and Instagram account—but it’s still super useful. And the scheduler is excellent.

Just keep in mind that while Crowdfire is super cheap, there are limits to each plan. For example, you can only schedule 10, 100, or 800 posts per account, depending on which Crowdfire plan you sign up for. That’s significantly less than Sprout. 

It also only integrates with 5 social media platforms: Facebook, Instagram, X (Twitter), LinkedIn, and Pinterest. It doesn’t support WhatsApp or YouTube like Sprout.

Key features

  • Publishing. Create, schedule, and publish posts to all the social networks you’re active on
  • Content curation. Curate unlimited images and articles from the web to use in your posts
  • Mentions. Track mentions of your brand on social media to find out what your overall brand sentiment is and what your audience is talking about.

Pros and cons

  • Super affordable
  • Good value for money
  • Great for content creators and brands
  • Easy to use
  • Doesn’t support YouTube or WhatsApp
  • Crowdfire’s mentions tracking isn’t as good as Sprout’s social listening feature
  • More restrictive publishing limits


Free plan available. Paid plans start from $9.99/month, and save up to 25% with yearly billing.

#8 – Later

Later is a good alternative to Sprout Social if you’re focusing mainly on visual social media platforms like Instagram, Pinterest, and TikTok.

Later Homepage

Its Visual Planner is excellent as it allows you to plan what you want your feed to look like as you schedule posts. Other standout features include Later’s best time to post suggestions, built-in AI caption writer, and powerful content creation tools.

One thing I like about Later is that it has its own built-in Creator database, which is a lot like Sprout’s influencer marketing database. Brands can use it to find influencers to work with, and creators can use it to find brand partnership opportunities.

I also love Later’s mobile app, it’s not nearly as buggy as Sprout Social’s and has better ratings on both iOS and Android. You can use it to create, schedule, and track social media posts while you’re on the go.

Key features

  • Visual scheduling. Schedule posts easily from Later’s visually-oriented, beginner-friendly social media planner.
  • Content creation. Design the media for your posts, generate captions with AI, and more using Later’s built-in tools.
  • Creator database. Find influencers or brands to partner up with for your influencer marketing campaigns in Later’s creator database (like Sprout Social’s influencer marketing database)
  • Mobile app. Schedule posts and manage everything on the go with Later’s native iOS and Android apps.

Pros and cons

  • Perfect for users focusing on Instagram, TikTok, and Pinterest
  • Fantastic Visual Planner tool
  • Great AI features
  • Excellent mobile app
  • Offers a built-in database of influencers like Sprout Social
  • Not as feature-rich as Sprout
  • Doesn’t support as many social networks


Free plan available. Paid plans start from $25/month, save 4 months when you pay yearly. Get started with a 14-day free trial.

#9 – Vista Social

Vista Social is another feature-rich platform that can do most of the same stuff as Sprout Social, and a few things it can’t.

Vista Social Homepage

The core of Vista Social is its publishing toolkit. You can use it to plan your campaign, collaborate on posts, and auto-publish content to all your social media accounts across multiple networks.

It supports more social networks than Sprout Social (and most other social media management platforms, for that matter), including Reddit and Snapchat.

Aside from the publishing tools, Vista Social also offers a unified social inbox to manage comments and messages. Plus, an analytics dashboard, social listening tool, link-in-bio website builder, and review management software. 

The latter is something you don’t get on Sprout—it brings customer reviews from Facebook, GMB, Yelp, TripAdvisor, and more into one place for you to manage.

Key features

  • Social media management. Manage all your social media efforts on one platform with Vista Social’s publishing, engagement, analytics, and listening tools.
  • Link in bio. Build a complete website that can be extended with plugins with Vista Social’s link in bio tool, then add the link to your Instagram or TikTok bio.
  • Review management. View, manage, and reply to reviews from across all the sites that matter to your audience

Pros and cons

  • Supports more social media platforms than most (including Snapchat and Reddit)
  • Lets you schedule unlimited posts on all paid plans
  • Very feature-rich
  • One of the only social media tools to include review management
  • Vista Social’s link in bio tool is better than most 
  • Not as cheap as some other alternatives
  • No free plan (only a free trial)


Plans start from $39/month, save 20% with yearly billing. Get started with a 14-day free trial.

#10 – NapoleonCat

NapoleonCat is the best Sprout Social alternative for customer service teams. It’s one of the only platforms like Sprout that offers a built-in CRM where you can store information about your social customers. And its social media inbox is probably the best on the market.

NapoleonCat Homepage

NapoleonCat is designed more for customer service than marketing, and its feature set reflects that. The social inbox is incredible—it pulls all your DMs, comments, and reviews from across social media (and the wider web) into one dashboard for you and your team to monitor and respond to.

The auto-moderation feature speeds up the process by deleting spam and abusive messages before they reach your team. It can also respond to common queries for you, and assign messages to different departments and users based on your automation rules.

As your users reply to messages, they’ll be able to see all the relevant contextual information about the person they’re replying to thanks to the built-in CRM. And they can respond more quickly with time-saving features like Saved Replies.

On top of the social inbox, NapoleonCat also lets you schedule and publish social media posts, track analytics, build reports, and more.

Key features

  • Social inbox. Manage your social customer service efforts and respond to customers in the unified social inbox
  • Auto-moderation. Save time on conversations and inbox management with the automated moderation feature.
  • Scheduling. Create, schedule, and publish content across all the leading social media platforms
  • Social CRM. Keep a database full of all the customers you’ve interacted with on social and track your conversations with each of them.

Pros and cons

  • Better social media inbox than Sprout
  • Ideal for customer service teams
  • One of the few tools that offer a social CRM
  • More scalable (flexible pricing allows you to build custom plans that grow with you)
  • More catered towards customer service than marketing
  • Not as affordable as some other alternatives


Plans start from $32/month, save 2 months when you pay yearly. Get started with a 14-day free trial.

Read our Napoleon review.

#11 – Missinglettr

Missinglettr is the best choice for setting up social media drip campaigns. Its automation and content curation features are much better than Sprout Social’s (and most other platforms, for that matter).

Missinglettr Homepage

My favorite thing about Missinglettr is how hands-off it makes the process of posting on social media. It can curate, create, and schedule social media content for you on autopilot, while you’re doing something else.

All you have to do is connect Missinglettr to the platforms where you publish branded content, like your company blog or YouTube channel. Then, it’ll automatically turn every new piece of content you share into social posts and schedule them to all your accounts.

It’s AI-powered, so it understands the context of your content and can pick out images and quotes to use in your social media posts. Plus, it can even pick some relevant, trending hashtags to use in the captions, repost content that performs well at the perfect times, and more.

Aside from the Drip Campaigns tool, Missinglettr also offers a content curation tool, calendar, analytics, and more

Key features

  • Drip Campaigns. Automatically create and schedule a year’s worth of content to be dripped out over time to all your socials.
  • Curate. Find content from other creators to share with your social media audience
  • Calendar. Plan and manage your posting schedule from the interactive content calendar
  • Analytics. Track your performance over time and monitor the growth of your social media presence

Pros and cons

  • Hands-off, automated social media publishing
  • Drip Campaigns tool is fantastic
  • Better content curation tools than Sprout Social
  • Affordable and easy to use
  • Not as feature-rich as Sprout Social
  • No social CRM or employee advocacy features


Plans start from $15/month, get 2 months free when you pay yearly. Get started with a 14-day free trial.

Read our Missinglettr review.

#12 – Buffer

Buffer is another all-in-one social media management platform like Sprout Social. It’s a good alternative if you plan to use Mastodon as it’s one of the only platforms that supports it (as well as all the usual networks).

Buffer Homepage

Buffer can replace most of the tools you get with Sprout. The Publishing tool lets you schedule content and the Engagement tool is just like Sprout’s social media inbox. There’s also an analytics dashboard, Start Page (link in bio tool), and AI assistant.

But the best thing about Buffer is how cheap it is. Plans for individuals start at just $6/month, which is ridiculously affordable (over 30 times cheaper than Sprout). 

The Team plan starts at just $12/month too and it includes unlimited users and clients. You only get one team member on Sprout’s entry-level plan, which is 20 times more expensive.

Key features

  • Publishing. Schedule posts to your social media profiles one by one, or create a present publishing schedule for each account and queue them up. 
  • Engagement. View comments and engage with your audience through the Engagement dashboard.
  • Start Page. Build a customized landing page in seconds then link to it from your social bios.

Pros and cons

  • Very affordable
  • Supports all the main social networks plus Mastodon
  • Flexible publishing tools
  • Great link in bio tool
  • No social listening
  • Not as feature-rich


Free plan available. Paid plans start from $6/month, save 2 months with yearly billing. Get started with a 14-day free trial.

#13 – Hootsuite

Hootsuite is another platform built to cater to the needs of larger businesses and enterprises, much like Sprout. As such, it’s pretty expensive, but still significantly cheaper than Sprout. 

Hootsuite Homepage

In terms of features, Hootsuite is probably the most similar tool to Sprout Social. It has all the basics like social media publishing tools, social listening & monitoring tools, engagement & inbox management, analytics and reporting tools, etc.

Plus, it’s one of the only platforms that also has employee advocacy and social advertising features, just like Sprout. 

Despite the similar feature set, it’s roughly half the starting price. So overall, it’s much better value for money and a good choice for large brands that need a true all-in-one solution.

Key features

  • Publishing. Schedule and post content to all your social media profiles and pages from one place.
  • Engagement tools. Manage engagements, comments, and messages in one unified inbox
  • Best times to post. Get recommendations for the best time to post content in order to maximize reach and engagement
  • Social listening. Listen in on conversations about your brand, competitors, or target keywords
  • Employee advocacy. Get your employees involved in your social media campaigns with Hootsuite’s employee advocacy tools.

Pros and cons

  • Best like-for-like Sprout Social alternative
  • A good choice for larger enterprises
  • Great customer support
  • Includes niche features like employee advocacy and social advertising
  • Still more expensive than most other tools
  • Not as easy to use as other platforms
  • Customers have reported regular price increases over the past couple of years


Plans start from $99/month. Get started with a 30-day free trial.

Final thoughts

Don’t get me wrong, Sprout Social is a fantastic tool. But it’s not a good fit for everyone given its high entry-level pricing & pricing for teams.

All of the alternatives on this list offer much better value for money than Sprout Social, and most of them share the same important features.

The best choice for you will depend on the social media platforms you plan to focus on, the specific features you need, the size of your team, your preferred UI/UX, and your budget.

I’d recommend narrowing it down to a few of your favorites and signing up for the free trials to test them out. That way, you’ll be able to get a better idea of how each of them works so you can pick your favorite.

While you’re here, you might want to check out our roundup of the latest social media stats for the year.

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