How To Get More Likes On Facebook: 27 Tips & Tricks

How To Get More Likes On Facebook
Pinterest Hidden Image

Want to know the secret to getting more likes on Facebook? You’re in the right place.

Facebook Likes are more than just a vanity metric.

They’re an important ranking signal in the Facebook algorithm and help determine how visible your posts are in your audience’s news feed.

Plus, they also serve as important social proof for businesses. The more likes your Facebook page has, the more trust customers will have in your brand.

In this post, you’ll learn how to get more likes on Facebook using 27 proven tips and tricks.

Let’s get into it.

1. Work on your Facebook page 

If you’re trying to get more likes on your Facebook business page, optimizing your page is step number one—do this before you do anything else.

First, make sure the URL is set to something memorable (ideally your brand name) to make it easier for your target audience to find. You can change the Facebook page URL through Page Settings > Page Info > Username.

Next, work on the visuals. A professional, eye-catching header and profile image goes a long way. Here’s a good example from Mr. Bean (the fourth most-liked Facebook page in the world):

Work on your Facebook page

You’ll notice the action button in the above example is set to Follow, but you can change it to Like through your page settings if likes are the most important metric for your brand.

2. Pin your most important posts

The next thing you’ll want to do to optimize your Facebook page is to pin your most important posts.

Pinning puts your posts at the top of the page to improve their visibility, which in turn helps them to get more likes and interactions:

Pin your most important posts

So if a particular Facebook post is important to your brand, make sure you pin it.

3. Turn on Instant replies

The final thing you might want to do to set up your page for maximum likes is to turn on Instant replies.

Instant replies are automated messages that are automatically sent back to customers who message your page.

Turn on Instant replies

You can turn them on through Meta Business Suite. Just navigate to Inbox > Automations > Create automation > Greet people > Instant reply. Then, enter the message you’d like to send as an instant reply.

If your main goal is to get likes, you could try something like this:

“Hey, thanks for your message! We’ll get back to you within 2 hours. In the meantime, we’d really appreciate it if you could like and follow this page 🙏 “

4. Plan your strategy

If you want to get more Facebook engagements and likes, it helps to have a documented social media marketing strategy in place. This will guide your efforts and set you up for success.

If you don’t already have one, start by reading our guide on how to build a winning social media marketing strategy.

Your strategy should outline things like your content mix (e.g. 20% promotional posts, 30% educational posts, 30% funny memes, 20% Facebook Reels, etc), your posting schedule (e.g. once a day at 5 pm), your brand style guidelines, the Facebook groups you’re going to share content on, etc.

5. Post more often

The more often you post, the more people you’ll reach. And the more people you reach, the more opportunities you’ll have to get Facebook likes and other engagements.

Ideally, you should be aiming to post content to Facebook at least 1-3 times a week. But some brands post multiple times a day. 

If you need help thinking of new ideas for content to share, social media automation software can help.

Post more often

For example, you can use Missinglettr to automatically turn a blog post into multiple Facebook posts and add them to your library to be dripped out over time. Or set up automatic content curation to fill out your calendar with content that’s proven to resonate with your target audience.

6. Post at the right time

Ideally, you should be posting to Facebook when your target audience is most active. 

That way, more people will see (and hopefully, like) your posts.

But don’t worry, you don’t need to be chained to Facebook 24/7 in order to post when your audience is online. 

You can use a Facebook scheduling tool like SocialBee to schedule posts in advance on an intuitive content calendar, and it’ll automatically send them out at the right time for you.

Post at the right time

Some scheduling tools can even calculate the best time to post for you based on your engagement history.

7. Run giveaways

Giveaways can be a great way to bring viral attention to your Facebook page and get a ton of likes in the process.

To get started, you’ll need to sign up for a social media contest tool. We’d recommend using SweepWidget as it’s easy to use, affordable, flexible, and feature-rich.

Run giveaways

Then, use your tool to set up your giveaway. You’ll need to choose a prize (something your audience will want) and add entry methods (the actions users have to take to enter for a chance to win).

It’s not possible to have “like this page” or “like this post” as an entry requirement. But as a workaround, you can use the “visit post” or “visit page” entry action instead. This will drive traffic to your posts/pages, and users might end up liking them anyway.

Just make sure that you’re aware of Facebook’s contest rules and guidelines, and that your contest applies with all applicable legal and regulatory requirements.

8. Create viral content

The best way to get thousands of Facebook likes is to create a post that goes viral.

Viral posts get shared by a large number of people. And the best examples of viral posts can reach millions of people, and accrue tens of thousands of likes.

Humor can be a great way to improve the virality of your posts. People love to share content that makes them laugh with their friends, which is why funny posts tend to get so many likes and shares.

Other types of posts that often go viral include motivational content, puzzles/riddles, humanized stories, and scientific research.

Here’s an example of the latter from the Facebook page Relationship Rules, which racked up 1.8k shares and 7k likes:

Create viral content

You can see why this post went viral: All the first-born children in the Relationship Rules audience seized the opportunity to gloat and shared the study with their siblings.

9. Utilize images and videos

Images and videos take up more space in the Facebook feed compared to regular text posts, which makes them more visible. 

Plus, visual posts are also better at grabbing the user’s attention and getting them and getting them to stop scrolling and take notice.

As a result, Facebook users are more likely to like, comment, and share image and video posts than regular posts. In fact, the average video on Facebook has a 0.26% engagement rate—that’s significantly higher than other posts.

The upshot of this is clear: If you want more likes, make sure you’re using images and videos in your posts.

10. Re-share viral content

It can be tough to keep coming up with enough fresh new ideas for Facebook posts to fill out your content calendar.

But remember that everything you post doesn’t have to be completely original. 

You can bulk out your content calendar by re-sharing existing viral content that’s already proven to resonate with your audience.

And in fact, this can be a great way to get tons of likes fast. There are tons of very successful Facebook pages that pretty much only re-share viral content and have managed to get hundreds of thousands of likes.

For example, the Facebook page Just Satisfying Things reposts satisfying videos sourced from around the web, like this one:

Re-share viral content

And their page has over half a million likes, and 2.5 million followers. That’s not bad.

11. Recycle your best-performing content

Aside from re-posting other people’s viral content, you can also recycle and reshare your own posts to squeeze more value out of them.

Use Meta’s built-in analytics (or for deeper insights, dedicated social media analytics software) to identify which of your posts got the most likes and engagements.

Then, requeue them in your social media scheduler for a later date. Give them a new caption to keep it fresh, and make sure you leave enough time in between posts that it doesn’t seem too repetitive.

12. Create Facebook Reels

Facebook Reels is Meta’s answer to TikTok.

Reels are short-form videos complete with viral audio clips, music, effects, etc. that show up on the Facebook Watch tab (as well as on the user’s homepage).

And because short-form video is such a popular format right now, Reels tend to get more views and engagements than regular types of posts. 

In fact, it’s the fastest-growing format on the platform. 

Create Facebook Reels

So if you’re not already posting Reels, now’s the time to start. Add short-form video to your content mix and it could help you to generate more likes.

13. Utilize Facebook Live

Livestreams are another fast-growing content format on Facebook.

Utilize Facebook Live

Live videos are great at generating discussion and generate up to 6x as many interactions compared to regular types of videos.

Try live streaming weekly or monthly and it could help to bring in more likes.

14. Use hashtags

Hashtags aren’t as important on Facebook compared to other platforms like Instagram, but they still matter.

They make your posts more searchable, discoverable, and interactive. So make sure you’re using them where relevant.

There are lots of tools out there that can help you to find popular and trending hashtags in your niche. And in SocialBee, you can even create your own hashtag collection.

Use hashtags

15. Conduct competitor research

Another great way to get more likes on Facebook is to reverse-engineer your competitor’s strategies.

Start by identifying who your best-performing competitors are. These are the brands/influencers who tend to get the most likes/engagements/follows within your niche (they should have the same target audience as you).

Then, look at what they’re doing. How do they get so many engagements? Is there a particular type of post format that they’re focusing on? What sort of content do they create? Do they boost their posts or are their results completely organic? Take what you learn and apply it to your own strategy. 

We’d recommend using a competitor analysis tool to save time, rather than doing everything manually. Social Status is a great option.

Conduct competitor research

It helps you to quickly identify your leading competitors and their best-performing content, and extracts useful insights automatically.

16. Comment on other people’s posts

Commenting on popular posts in your niche is a great way to get more eyes on your Facebook profile/page.

Focus on posts that get thousands of views and likes, and try to leave comments that are useful, funny, or interesting.

The idea is that people will see your comments and might click through to your page. And if they like what they see, they might then like your page/content.

Take this video from BigDawsTv, for example:

Comment on other people_s posts

The original video post got a whopping 45 million views. And the top comment got 12,000 likes. That’s a lot of engagement for one simple reply.

17. Invite your friends and family to like your page or posts

This is an easy win you can get right out of the gate.

When you create a new Facebook page, tap into your existing network by asking your friends and family to like it. They’re much more likely to like your page than random users, so this can be super effective.

To get started, just go to your page, click the icon, and select Invite friends. Then, select the names of the profiles you want to invite. Easy!

18. Expand your network

We’ve just looked at how you can get easy page likes by inviting your existing network to like your page.

So to get even more likes, all you have to do is expand your network by making new friends. 

Facebook is a social media network, after all, so use it like one and be social. 

Join groups, hang out, and make friends. Then once you’ve built up a relationship, ask those new friends to like your page.

19. Invite your audience to like your page or posts

Aside from friends and family, you can also bulk invite people who have interacted with your content in the past to like your page through Meta Business Suite. 

To do so, open up Meta Business Suite on desktop and select Profile > Audience Growth > Send invites.

Then, choose the option to send invites to people who’ve reacted to your Facebook posts.

20. Know your target audience

It helps to do some research into exactly who your target audience is when planning your Facebook strategy.

The better you understand your audience, the easier you’ll find it to create relevant content that resonates with them and drives likes. 

Plus, having a good understanding of who your audience is will help you when setting up targeting options for your paid ad campaigns so you can achieve better returns on investment. 

And it’ll make it easier for you to find the Facebook Groups they’re most active (we’ll get to how you can use Groups to get more Facebook likes next).

Analytics can help you to figure out who your audience is and what kind of content they respond to. You can use Meta Business Manager to get free analytics, but you’ll get better insights through third-party Facebook analytics tools like Social Status.

21. Join Facebook groups

In order to gain more exposure on Facebook, it’s important to be an active participant in communities where your target audience can be found. 

A good way to do this is to join groups that are related to your niche. You can comment and interact with other members in the hope of gaining more likes. 

You may also be able to directly promote your page, but this depends on the specific Facebook group rules. Be sure to reference the rules before you post any promotional content.

22. Collaborate with influencers

Collaborating with other influencers is a great way to reach new audiences and get more likes on Facebook. 

You can use influencers marketing tools to highlight influential creators in your niche, and then run collaborative campaigns that help you to promote your page. 

When running influencer marketing campaigns, you don’t just have to focus on Facebook. You can run campaigns on Instagram, Twitter, and more, and add links to direct viewers to your Facebook page. 

23. Cross-promote on other social media platforms

99% of Facebook users have other social accounts, so you can easily get more Facebook followers by funneling them from other channels. 

For example, if you have a good following on Instagram, you can encourage your followers to head over to Facebook and like your page. 

Be sure to add links to your Facebook page to all of your social media bios, and you can also add a call-to-action for followers to like your Facebook page. 

24. Drive traffic from your website

If you have a website that already gets visits, then you can do lots of different things to encourage your visitors to like your Facebook page. 

Some options include adding social links to your website footer or sidebar, adding a Facebook like button to your blog posts, or you could even add a pop-up asking visitors to like your Facebook page.

Drive traffic from your website

Another option is to add an extra step to your email sign-up form. Once your website visitors have successfully signed up to your email list, you could then prompt them to like your social profiles using convenient one-click social icons

25. Ask for likes in your emails

If you have an email list, but your contacts aren’t converting to Facebook likes, then it’s a good idea to include social icons in your emails that readers can click in order to like your Facebook page. 

You can add these links to every email you send out, but it can also be useful to send dedicated emails about liking your Facebook if you’re thinking of focusing on Facebook marketing specifically.

If you’re really keen to grow your Facebook likes, you could incentivize readers by offering discounts on orders in exchange for liking your Facebook page. 

26. Run Facebook Ads campaigns

Gaining organic likes on Facebook is much harder than it used to be, so it may be worth considering running paid ad campaigns in order to increase your business’s discoverability on Facebook. 

Run Facebook Ads campaigns

Facebook’s paid ad system is really easy to use and is known to be an effective way to gain likes, particularly for small or local businesses with a very specific target audience. 

Setting up paid ad campaigns on Facebook is also really easy. You can set your spending limits to ensure you don’t exceed your ad budget, and you’ll pay every time a Facebook user clicks on your ads. 

27. Don’t buy likes

Although it may be tempting when you are keen to grow your following, buying likes is never a good idea. Purchased likes are not authentic engagement, and they can hurt your performance in the algorithm. 

A much better method is to grow your following organically, even if it takes a bit longer. If you want a sustainable Facebook presence and an active following, growing organically is the only way to achieve this. 

The only advantage to buying likes is that it can help you to earn social proof and create brand trust when new Facebook users find your page, but it may go against the terms of service and could lead to a ban. The risk just isn’t worth it.

Final thoughts 

That concludes our guide on how to get more likes on Facebook. We hope you found it helpful!

While you’re here, you might want to check out some of our other social media guides:

Good luck!

Disclosure: Our content is reader-supported. If you click on certain links we may make a commission.