Are you looking for the best social media contest platform to grow your business online?
Social media contests and giveaways are one of the best ways to increase sales, engagement, and grow your social media following.
For example, Trind, a Dutch cosmetics company, ran a giveaway for their manicure set. Within two weeks they generated over 900 new leads.
Social contests include giveaways, raffles and sweepstakes and usually offer a lot of value to their target audience.
In this post, we’re comparing the best social media contest tools and apps to use in your business.
Ready? Let’s get started:
The best social media contest platforms & apps – summary
SweepWidget is the best contest app for most users. It supports 90+ entry methods and 30+ social media platforms. It also includes a free plan. Embed your SweepWidget on any page of your blog. Includes dedicated WordPress plugin.
ShortStack is another great contest app that supports a wide range of contest types. Use it to create landing pages for hashtag contests, photo contests, and more.
Vyper is best for ecommerce site owners who want to run contests on social media and leverage referral programs for additional growth.
Outgrow is best for content marketers who want to run contests and leverage the power of other interactive content types such as calculators, quizzes, chatbots, and more.
The tools above are going to be suitable for the majority of users but I recommend reading the rest of the article to find the right tool for you.
Remember – each of these tools either offers a free trial or a free plan so you can see if it is right for you.
SweepWidget is a powerful online contest app that offers 90+ entry method types on 30+ social media platforms. They make it easy to grow your likes, followers, shares, and user engagement across virtually every major platform. You can run the following types of contests:
- Viral sharing contests/giveaways
- Social media growth contests
- Leaderboard competitions
- Instant coupons/rewards contests
- Milestone campaigns
Build your contests with their easy-to-use drag-and-drop builder. For those of you who value aesthetics, SweepWidget has an advanced design editor and custom CSS builder. Once your contest is ready you can use a free hosted landing on Sweepwidget and/or embed it directly into your blog or website.
SweepWidget has 20+ API integrations with email marketing and marketing automation tools. This includes: Mailchimp, Mailerlite, Aweber, etc. They also have API integrations for Zapier, Google Analytics, Google Tag Manager, Facebook Tracking Pixel, Stripe, and even have a native API.
SweepWidget makes it simple to track and manage all of your entries. You can randomly or manually select winners, disqualify/delete entries, and export all user information to a CSV file. Also, you can view/edit individual user actions from the advanced analytics portal.
SweepWidget has a free plan with unlimited entries. The pro plan offers more features and starts at $29/month. Overall, SweepWidget gives you all of the functionality you’ll ever need at a very affordable price.
If you’re looking for a powerful all-in-one tool for running your social media contests, consider using Shortstack.
You can run everything from Instagram & Twitter hashtag contests, to Facebook giveaways.
Great Lakes hosted a Facebook giveaway using Shortstack and generated over 200,000 entries, which helped them grow their Facebook fans by 200 percent in only three weeks.
Shortstack can also be used with other platforms such as Pinterest.
There are over 90 templates and 30 themes to help you create your giveaway campaign, drag and drop functionality that even the not so tech-savvy can use, and the ability to use custom URLs to suit your branding.
It also comes with detailed analytics, verified voting, and the option to restrict voting, making Shortstack a robust choice for your social contests.
Depending on your goal, you can increase engagement by rewarding your entrants with extra chances to win when they refer a friend. Or, if your goal is to collect leads, you can have your entrants share information such as their email address or what state they live in.
Shortstack also has an action-gate function to help you grow your list by having an entrant do something – like fill out their email address – to receive a discount or entry.
With the ability to promote your campaign across a variety of mediums such as social media, your blog, and email – and across any device – makes Shortstack a flexible and easy way to build your brand and get to know your audience.
Shortstack is an all-in-one tool in the sense that it allows you to create landing pages, and offers a boat-load of features to ensure your campaigns deliver results.
Plans are based on your social media goals. For a free trial, you get access to all the features the business plan has to offer. Paid plans start at $99/month and scale up based on your needs.
Vyper is a referral marketing platform that allows you to run several different types of social media contests:
- Viral Contests/Giveaways
- User generated Content
- Milestone Contests
- Leaderboard Contests
With Vyper’s super easy contest builder. You can create a campaign quickly, change the style and choose how you would like your contest to display (landing page, widget or embed).
The entire platform has been designed to get you more traffic, referrals, shares, email leads and customers.
Not only that but it is unique in the way that it engages with contest entrants. You can create a range of rewards (1st place, random winner, milestones etc) and set “bonus actions” to reward people for sharing, liking, following and referring.
And, Vyper doesn’t just handle contests – use it to run pre-launch campaigns, loyalty campaigns, ambassador programs, and more. You can integrate with your online store (e.g. Shopify) to track both leads and revenue generated via the platform.
Vyper starts from $149/month with up to 30,000 leads/month.
Gleam offers a more robust contest and sweepstakes app than what you get with the likes of Rafflecopter.
With Gleam, you’re assured that each contest you run will result in growth of some kind. Whether it’s to grow your email list or social media following, launching a contest with Gleam will help you achieve your goals.
Adding entry methods is simple and quick to do with their drag and drop functionality. Select the type of entries you want – they offer a range of entry methods – and order them how you like.
One unique feature of Gleam is that, unlike many other platforms, there is verification of each action a user takes. Gleam tracks users on whether or not they complete the actions for your giveaway.
This helps you get qualified data and saves you time so that you don’t have to dig through entries that haven’t fulfilled all the requirements.
For the entrant, filling out a Gleam form is much quicker than other forms since some entries only require one click. For example, if one requirement is to tweet the giveaway, you just click once, and it’s done.
With other forms, you’re given a link to copy and paste or you have to wait for a pop-up.
If you want, you can also set some of your entry actions to be repeatable every day. You can reward your participants by allowing them to tweet or share on Facebook daily for more points.
Gleam also allows you to embed a YouTube video to be more interactive by showing your visitors what they will win or how they can enter your giveaway.
Here’s an example of what the giveaway form looks like:
If you’re interested in running the giveaway on your WordPress site, Gleam has a WordPress plugin to help you. This makes it easy to add the form to your site.
Gleam is available with four apps – Competitions, Rewards, Galleries and Captures. These can be purchased individually from $10-$29/month each. You can buy the full package for $97/month (discounts available for yearly subscription).
If you want a giveaway and social media contest tool that is multipurpose, then consider using Outgrow. Not only does it allow you to run giveaways and social media contests with ease, but it can also craft other forms of interactive content such as calculators, quizzes, chatbots and more.
Outgrow’s Development Studio is a highly customizable WYSIWYG drag and drop editor that can have your giveaway or contest up and running in a matter of minutes. And with over 1000 pre-optimized templates at your disposal, you can be sure that you’ll be generating leads and traffic for your website in no time.
Their editor focuses on 3 key sections: build, configure and analyze.
Build allows you to either start from scratch or use a pre-made template, but it also allows you to make your giveaways and social media contests professional by integrating your brand identity – add your logo, brand colors, assets and fonts to your content.
Configure focuses on optimizing your giveaway or contest with a variety of SEO settings, email notifications to yourself or users, set up integrations with other apps such as Active Campaign, Hubspot and Drip, and embed settings.
Lastly, the analyze tabs means you can check the analytics for your giveaway or social media contest.
There are currently 4 plans available each with different levels of access. They have a free plan with limited features but great for small solo creators. For more features and more leads per year you’ll need the Freelancer or Startup plan priced from $25-$85/month.
Each plan has a 7-day free trial available.
Rafflecopter is considered one of the simplest and easiest ways to get your contest running. Solopreneurs use it for its ease and speediness, and big brands use it for its reputable campaigns. You can launch a giveaway in under three minutes, and it’s easy to integrate into your site. Just copy and paste the code and decide where you want to display the widget.
This is what it looks like on your blog for example:
It’s easy to incentivize your contest with one-click integration with all the popular social media platforms.
You can provide multiple options for contestants to enter your contest and you can also weight these actions. For example, if one of your goals is to grow your Twitter followers, you can offer more weight – 3 entries instead of 1 – to the entrants who follow you on Twitter.
Rafflecopter offers a free trial of their Basic, Grow, or Premium plan, making it easy to test out their service and see if it works for your business.
You can also use Rafflecopter on your Facebook page for contests geared towards your Facebook community.
While the Basic plan has all the functions of the free plan, it allows prize images on your form for only $13/month. If you want one-click email list integration, you’re going to have to opt for the Grow plan at $43/month or Premium for $84/month, which also offers analytics as well as the removal of the Rafflecopter branding.
Agorapulse is primarily known as a social media management tool, but it doubles as a social media contest platform. With the addition of a CRM, Facebook apps, and an analytics suite to help grow your business.
What’s unique with this tool is their in-depth reporting system. If you’re familiar with Facebook analytics and their management tools, Agorapulse is much more intuitive and geared to focus on your key metrics.
There’s an ROI calculation as well as insights into the best days and times to post, and what type of medium results in the best level of engagement.
Agorapulse has a variety of Facebook apps you can use for your social contest:
- Facebook Quiz App
- Facebook Photo Contest App
- Facebook Sweepstakes App
- Facebook Instant Win App
- Facebook Personality Test App
- Facebook Fan Vote App
- Facebook Coupon App
If you’re interested in running a social contest with Agorapulse, you can try out their Timeline contest for free and choose between sweepstakes, photo contest, or quiz for your Facebook page.
If you want more features and more Facebook apps, you’ll have to try the Pro plan at €79/month when paid annually, which has a 10,000 participant limit. If you want unlimited participants, you’ll need to opt for the Premium plan at €159/month.
Along with Shortstack, Woobox is great if your marketing strategy uses Facebook contests.
But, Woobox is also perfect for other popular social platforms including Vine, YouTube, Instagram, and Pinterest.
There are ready-made campaigns to help you get started, such as personality quizzes, poll posts, coupons, sweepstakes and more.
It’s easy to set up your social contest. Woobox has drag and drop functionality to help you customize your campaign and infuse your branding elements, such as your marketing image.
Within the dashboard, you can set the message that’s shared to Twitter or Facebook when visitors enter your contest or giveaway.
When it’s created, here’s what it looks like on your Facebook page:
Similar to Wishpond, when your contest is running, you’ll have access to your analytics to help you fine-tune your promotion for your campaign.
Woobox has a free limited plan and four paid plans. To get unlimited participants and campaigns you’ll need at least the Standard plan which is $32/month (billed annually). The two highest plans have 5-unlimited team members and access to all features.
Choosing the best social media contest tools
Running a social media contest is a great way to build brand awareness and create hype for your business. And they are great for lead generation.
The best social contest tool to create and run your content depends on your needs and goals.
For most users, SweepWidget will be your best option. The platform has a huge amount of features and makes it easy to embed giveaways onto your blog. It is also ideal for those who need a free giveaway app thanks to their free plan.
If you need a contest app that allows you to create dedicated landing pages for your contests, consider Shortstack. It is quite pricey but it is an excellent platform that allows you to run giveaways, raffles, and other contest types easily. It supports video contests, hashtag contests, and more.
If you want a complete referral marketing platform that offers giveaways, contests, leaderboards, ambassador programs, loyalty campaigns, and more – check out Vyper.
Want a super simple but effective contest solution? Check out Gleam.
Related Reading: The Best Social Media Management Tools Compared.
Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.