12 Best Landing Page Builders For 2021: Build Funnel Pages Fast

Best Landing Page Builders Compared

Do you want to find the best landing page builder for your business? We’ve got you covered.

Building landing pages specifically for sales funnels is a great use of your time and resources. They’re exactly what you need to increase sales and gather new leads for your business.

In this post, you will find the best landing page builders for entrepreneurs and online marketers. We’ll break each one down and share everything you need to know.

And towards the end, we’ll cover important features to look for and give you answers to some questions you may have.

Ready? Let’s get started.


  • Instapage — The best landing page builder overall.
  • Leadpages — The best landing page software for solopreneurs. It includes a form and website builder.
  • OptimizePress — The best landing page builder for WordPress users.

The best landing page builders compared

Here is our list of the best landing page builders for creating sales funnels. These should work for freelancers, online marketers, and marketing agencies.

1. Instapage

Instapage is the best landing page builder on this list in our opinion. It checks most (if not all) of the boxes when it comes to features. Its personalization options will help you get the most engagement out of your audience. Plus, it includes an A/B testing feature that you can use to improve your overall performance.

Instapage Homepage

The landing page builder feature itself is awesome. You can work with a team to update on-page elements. It has Instablocks, a tool that lets you easily scale up your landing page production.

There are over 500 customizable templates that are built for conversion. And all pages have built-in AMp support, making the load fast on mobile devices.

The personalization feature we alluded to earlier means you can deliver landing pages that are unique to the recipient. For example, a user that’s looking for product recommendations will receive a different landing page from someone who knows exactly what product to buy.

Instapage has over 120 integrations available including HubSpot, Marketo, Autopilot, MailChimp, AWeber, GetResponse, Salesforce, Shopify, Stripe, PayPal, Venmo, Google Analytics, Kissmetrics, Google Tag Manager, Google Ads, Sumo, OptinMonster, and Zapier.

There are also various security measures in place to help protect your site from malicious attacks.

Pricing: Building ($199/month billed annually), Converting (Custom pricing)

Read our Instapage review.

2. Leadpages

Leadpages is the ideal website builder platform for solopreneurs. Through this platform, you can build your landing page quickly and get the word out about your products and services. It can also be used for collecting new business leads.

Leadpages Homepage

The Leadpages Site Builder lets you start with a mobile-responsive template or you can design a website from scratch. It has a drag-and-drop editor, meaning you don’t have to write a single line of code unless you want to.

But more than the landing page builder, Leadpages can help with other lead generation opportunities. This includes opt-in forms, pop-ups, and alert bars. You can add these elements to any page of your existing website.

This platform promises to deliver lightning-fast load speeds. It claims to load 2.4 times faster compared to five other leading landing page builders. There is an analytics dashboard that will show you how your pages are performing. You can also use third-party tools to measure your success.

What’s even better about Leadpages is that it doesn’t put a cap on how many landing pages you can create. The same goes for lead collection or traffic data. You’re free to add as many pages as you need without fear of getting charged more.

Pricing: Standard ($27/month billed annually), Pro ($59/month billed annually)

Read our Leadpages review.

3. Landingi

Landingi is a great landing page builder that caters to users who just want to put up a landing page as quickly as possible. You can use it to showcase your products and services, generate new leads, grow your email list, and get more revenue from pay-per-click (PPC) ads.

Landingi Homepage

With Landingi, you can create marketing, conversion, or sales funnels without exerting too much effort. And Landingi means that. You have over 300 templates to choose from — all of which are fully customizable to fit your needs. And it’ll be so easy to combine different landing pages to create a full marketing funnel.

You can use any of the different integrations available to add more functionality to your sales funnel.

Creating mobile-responsive landing pages is so simple. You only have to drag-and-drop the page elements that you want to include like text or images. All templates are categorized by industry so you’ll find a landing page design that’ll suit your business in a matter of minutes.

Do you need pop-ups too? No problem. Landingi says that you can create those in just three minutes. And you can add them to your landing pages, website, or product pages. It can even work with WordPress sites as well.

Pricing: Core ($29/month billed annually), Create ($65/month billed annually), Automate ($89/month billed annually), Agency ($109/month billed annually)

4. GetResponse

GetResponse is one of the first few entries in this list that’s advertised more toward email marketing. However, these tools have landing page builder capabilities. And in the case of GetResponse, it comes with a powerful sales funnel builder.

GetResponse Homepage

Let’s talk more about what GetResponse has in store for its users starting with its landing page builder tool. GetResponse offers over 200 customizable, mobile-responsive templates. You can use the editor to make as many changes as necessary. Moving elements around and changing their colors, size, and shape are all too easy thanks to the drag-and-drop functionality.

You can use GetResponse’s free domains or you could use your own to keep it consistent with your branding. You’re also given access to its analytics tool, allowing you to track the number of visits, clicks, and conversions that you receive. And yes, you can run A/B tests as well.

The sales funnel builder lets you build multiple landing pages to capture leads and sales. You can even create opt-in and webinar funnels. GetResponse has a list of 30 funnel scenarios that could get you started with your funnel build. These include funnels specifically built for Facebook Ads, landing pages, signup forms, email marketing, webinars, abandoned order emails, product recommendations, and one-click upsells.

Pricing: Basic ($12.30/month billed annually), Plus ($40.18/month billed annually), Professional ($81.18/month billed annually), Max (Custom pricing)

5. Unbounce

Unbounce offers two products. You have Smart Copy which has to do more with writing content with the help of artificial intelligence. Then you have the Smart Builder which lets you create optimized landing pages. Let’s focus on the latter.

Unbounce Homepage

The Smart Builder is an AI-powered landing page creator that uses data to tell you which of your layouts and headlines would work best with your target audience before your site even goes live.

Think about that. With Unbounce, you can create responsive landing pages that are optimized for conversion without having to hire web designers, marketers, or content experts. It’s possible to grow an entire business without external help.

But if that doesn’t work for you, the Classic Builder is still accessible. Using this tool, you can go create landing pages just as you would on the other builders on this list. It has a drag-and-drop control as well as the option to customize the code as needed.

The creation process is pretty straightforward and it can work with integrations. You can publish the landing pages through WordPress or any domain that you own. There are also templates that you could work with if you’re looking for a starting point.

Pricing: Smart Builder Launch ($81/month billed annually), Smart Builder Optimize ($122/month billed annually), Smart Builder Accelerate ($203/month billed annually)

6. OptimizePress (for WordPress users)

OptimizePress is a WordPress landing page tool that can not only help with building personalized landing pages but also full-blown marketing funnels.

OptimizePress Homepage

This landing page builder has over 40 templates available. You can create opt-in pages, webinar registrations, product highlights, thank you pages, and other types of landing pages you might need to convert more users. All pages are responsive and comply with GDPR-compliant, meaning it allows you to collect consent and store information in your email marketing service.

OptimizePress works with different email integrations including, Drip, ConvertKit, Infusionsoft, GetResponse, and Constant Contact.

It’s also ideal for creating sales pages. You can add marketing-focused page elements such as videos, countdown timers, feature blocks, and progress bars. All pages are editable. You can insert photos, text, and other elements to get your message across.

There’s even a way to integrate payments directly using Stripe for easier transactions.

All your landing pages will work with any WordPress theme. And if you run into any issue, you can get in touch with the OptimizePress support team.

Use the OptimizePress funnels feature to increase your leads and conversions. First-time funnel builders shouldn’t have a problem creating a set of landing pages since this platform does a good job of walking users through the process.

Pricing: Essential ($99/year), Suite ($199/year), Agency Standard ($399/year)

Read our OptimizePress review.

7. Thrive Optimize (for WordPress users)

Thrive Optimize comes as a part of Thrive Suite, a bundle of conversion focused tools for WordPress users. This specific product is designed to simplify the process of A/B testing. Thrive made this product for non-techies, meaning anyone without any experience can still be able to create landing pages.

Thrive Optimize Homepage

There are plenty of reasons to conduct A/B testing. For example, you can compare a video landing page with one that’s only using text. You’ll be in a position to make significant changes to your landing pages based on data. That’s what Thrive Optimize can do for you.

The tool is simple, fast, and highly effective. And you can run unlimited tests either concurrently or in sequence. There’s also no limit on how many test variations you can run. And there are three conversion goals to choose from: page visit, opt-in form submission, or revenue.

You can customize the traffic distribution to set your own ratio. There’s detailed reporting to see which pages are performing better. It comes with a drag-and-drop builder. And you can manage everything from your WordPress dashboard.

Other Thrive Suite products included in the plan are the Thrive Theme Builder for creating a WordPress site, Thrive Architect which is its drag-and-drop editor, Thrive Leads for building an email list, Thrive Apprentice for creating online courses, and more.

Pricing: Thrive Suite Quarterly ($90/quarter), Thrive Suite Yearly ($228/year)

Read our Thrive Optimize review.

8. Sendinblue

Sendinblue is primarily an email marketing tool. However, it does come with a landing page builder feature that’s just as good as the others on this list. It also uses a code-free editor and offers a lot of templates to help you get started.

Sendinblue Homepage

Based on what type of landing page you specify, Sendinblue will have you add follow-up pages. This is all you need to create sales funnels for your business. When you’re ready, you can launch your landing pages with the click of a button.

As mentioned, Sendinblue is an email marketing product first. This makes it a great option for those of you who are looking to promote your brand via email marketing but also need a landing page builder software.

With Sendinblue, you can send the most professional-looking emails on time. It works almost the same way as the landing page design tool. You can choose from the many templates available and add the elements you need.

There are other fine features included when you sign up. The SMS marketing tool lets you communicate with potential customers through texting. It has a unified inbox system that compiles all the emails you receive and has team members reply to them from one platform.

You can also use Sendinblue to set up a chatbox for your website.

Pricing: Free, Lite (Starts at $25/month), Premium (Starts at $65/month), Enterprise (Custom pricing)

9. ActiveCampaign

ActiveCampaign is a marketing email and automation tool that happens to let you create custom landing pages. This platform promises that you can have a landing page in just minutes.

ActiveCampaign Homepage

It utilizes a drag-and-drop builder that makes customizing templates so effortless. Do you know what else is great about ActiveCampaign? When you create a lead generation landing page, all the data you collect can be saved within the platform. From there, you can immediately launch an email marketing campaign using the same data.

You can also use ActiveCampaign to grow your audience if you’re planning to have a digital event. Because the landing pages can be personalized, it’s possible to get the right message across to the right people.

There are also built-in solutions for engaging new users such as forms, site messages, and webchat. Remember that all the data you gather are stored in one place. So you shouldn’t have any problem accessing it.

ActiveCampaign uses machine learning to figure out which of your leads are close to converting. That way, you’ll know which leads you should prioritize. This will save you a lot of time if you think about it.

If you’re looking to build stunning landing pages and want a robust email marketing tool, ActiveCampaign is definitely worth considering.

Pricing: Lite ($7.88/month billed annually), Plus ($42.88/month billed annually), Professional ($112.88/month billed annually), Enterprise ($200.38/month billed annually)

10. MailerLite

MailerLite is another company that’s focused on email marketing but also offers a landing page tool. You can use one of the pre-built templates. However, you can use the drag-and-drop functionality to design a custom landing page from scratch.

mailerlite homepage

What sort of landing pages can you create with MailerLite? You can create product pages, lead generation pages, or visitor feedback forms. The tool is flexible enough to accommodate several types of landing pages. It’ll all depend on what your business needs.

If your landing pages are there to collect customer data, then you can store all of that information within MailerLite. You can then create different interest groups to control what type of content they’ll receive.

You can also make landing pages that collect feedback from customers. Have customers answer open questions or have them select answers through multiple choice to make it more convenient. You can even create a game through MailerLite’s quiz feature.

And if you’ve always wanted to sell directly to leads through your landing page, all you need to do is integrate Stripe into the platform. This will allow your customers to pay you directly. You can sell anything including music, downloadable content, or other digital assets.

There is an A/B testing feature included. And you can use custom domains and SSL.

Pricing: Free, Premium (Starts at $10/month)

11. ShortStack

ShortStack is a landing page builder that focuses on online contests. You can create all sorts of contests like giveaways, sweepstakes, photo contests, refer-a-friend, quizzes, voting contests, and video contests. You can also use it to create social media contests too like hashtag contests, Facebook contests, Instagram contests, and more.

ShortStack Homepage

There’s no better way to engage your audience than by offering rewards. And running contests is one way to accomplish that. ShortStack has all the features you’ll need to launch contest landing pages.

ShortStack lets you use custom domains for running white-labeled campaigns. It also uses action-gating to give you the opportunity to collect all your visitors’ data through an online form. They won’t be able to join your contest otherwise.

You have total control over the look of your landing page(s). You can use one of the available templates or you can start your own. Regardless of what route you take, rest assured that your pages will be mobile-responsive.

Other features worth mentioning include its powerful email marketing tools that include scheduling functionality as well as the built-in analytics tool that collects all the data for you. The analytics feature shows you how many views, entries, and shares your campaigns generate in real-time.

Pricing: Business ($79/month billed annually), Agency ($199/month billed annually), Brand ($399/month billed annually), Enterprise (Custom pricing)

12. Elementor (for WordPress users)

Elementor is a WordPress site and landing page builder. It works with most WordPress themes and uses a drag-and-drop system for customizing pages. It has over 300 customizable templates and over 90 widgets to help you bring your page design to life.

Elementor Homepage

It uses responsive editing to give you a preview of what your page will look like after every tweak you make. That means you don’t have to publish your page before you’re ready. The pop-up builder lets you create pop-ups with advanced targeting options.

Elementor works with WooCommerce to help convert your page into a transactional one.

This tool requires no coding. The Global Editor feature lets you design multiple landing pages from one place. It also means you can save and repeat page elements with ease such as the header, navigation menu, and footer.

Your landing page could have background videos if you want them to. And you’re spoiled for options when it comes to fonts. There is a CSS filter so if you’re comfortable with using code, you’re more than welcome to do so.

It’s one of the most powerful website and landing page builders out there today.

Pricing: Essential ($49/year), Expert ($199/year), Studio ($499/year), Agency ($999/year)

Read our Elementor review.

What is a landing page builder?

A landing page builder is a tool that lets users create landing pages typically for marketing purposes.

The core aim of these types of tools is to give you the ability to build conversion-focused landing pages fast. Without needing any coding or design experience.

Common features include: drag-and-drop functionality, integrations with other marketing tools, and analytics to monitor your landing page statistics.

What to look for in a landing page builder

Before anything else, we should talk about what features you should look for in a landing page builder. Some landing page builders—no matter how great—could still lack some tools that might matter to you.

It’s very important to find a landing page builder that will meet or exceed your needs.

Drag-and-drop editor

A drag-and-drop editor simplifies the process of building a landing page, especially if you’re doing it from scratch. It’s also a way for you to save on costs since you no longer have to hire a web developer.

If you do know how to code, make sure you pick a landing page builder that offers that functionality. Most builders will have a drag-and-drop feature on top of CSS.


Relying on templates isn’t a sign of laziness or lack of creativity. Website builders include templates to help you achieve your goals. They are tested and optimized for maximum impact.

At the very least, you can use them as inspiration for your landing page design.

A/B testing

A/B testing refers to launching two or more versions of the same page, often with minor differences between them. The goal is to see which version your audience will respond to the most. For example, you can have two pages with different call-to-action button colors.

Using this data, you can figure out which creative direction to go. You must find a landing page builder that has this feature. Knowing which landing page designs work can lead to improved sales.

Mobile responsiveness

Most users will access your landing page through their mobile devices. So you’d want to make sure that your pages look great on phones and tablets.

The good news is that most landing page builders will offer mobile responsive templates.


Third-party tools add more functionality to your website. And most landing page builders can integrate third-party solutions to your account.

Before choosing a landing page builder, make sure you look at all the integrations available to confirm if it can work with the third-party tools you need. For example, being able to sync your Google Analytics account with the page builder means you should be able to access analytics data straight from the builder.

Team access

If you’re working with a team, you need to make sure that your landing page builder allows you to add members to your account. Depending on the plan, some page builders will only give access to one person.

Other features

Other features that you might want to consider include white-labeling (for agencies working with multiple clients), a preview function, and built-in analytics.

While not a feature in the strictest sense, you might want to look into how many landing pages you can build using the tool. Some will add limitations while others will allow you to create unlimited landing pages.

Landing page builder FAQ

What is the best platform for landing pages?

In our opinion, Instapage is the best platform for creating landing pages. Though it would really depend on what features you need.

What is the easiest landing page builder?

Most landing page builders offer a drag-and-drop editor that takes away the need to learn how to code. This makes most builders easy to work with.

What is the best landing page builder for WordPress?

We recommend that you use OptimizePress if you’re using WordPress to build landing pages.

How much does it cost to hire someone to build a landing page?

It varies depending on the candidate’s experience, knowledge, and other factors such as where the designer lives and works. Some will argue that subscribing to a landing page builder is cheaper because you don’t have to worry about additional costs that come with hiring an in-house web designer.

Final thoughts

We’ve talked through the best landing page software and which features you should look for before making your decision.

Now the question is – which landing page tool is right for you?

The exact tool will depend on your needs. Consider the needs of your business, budget, and required features.

The good news is that all of these tools either offer a free trial or a money-back guarantee so you can be sure you’ve got the right tool for your needs.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

Best Landing Page Builders Compared