18 Top eBay Statistics For 2024 (Revenue, Market Share, And More)
eBay is one of the most popular online marketplaces on the web.
Online sellers and average consumers alike flock to the site to sell a wide variety of goods, ranging from books and trading cards to electronics and auto parts.
In this post, you’ll find the top eBay statistics from reports published around the web.
We’ve included revenue statistics, market share statistics and more.
Editor’s picks – eBay statistics
Here are the top five statistics listed in this article:
- eBay earned $9.8 billion in revenue in 2022, a loss of 6%. (eBay Financial Report)
- eBay’s gross merchandise value was $73.9 billion in 2022. (eBay Financial Report)
- By the end of 2022, eBay had 132 million active buyers on the marketplace. (eBay Financial Report)
- eBay’s market share among U.S.-based ecommerce retailers is 3.5%. (Statista)
- On average, eBay receives 702.5 million visits per month on average. (Similarweb)
General eBay statistics
1. eBay’s revenue was $9.8 billion in 2022, down 6% from 2021
eBay revenue amounted to $9.8 billion in 2022.
The company says this is down 6% from 2021’s revenue when analyzing the numbers on an on-reported basis and 4% on an FX-Neutral basis.
The company experienced an average loss in revenue of 3.11% quarter over quarter until Quarter 4, where they experienced an increase in revenue by 5.32%.
| Revenue (in millions) | Loss/Gain | |
| December 31, 2021 | 2,613 | N/A |
| March 31, 2022 | 2,483 | -5.1% |
| June 30, 2022 | 2,422 | -2.49% |
| September 30, 2022 | 2,380 | -1.75% |
| December 31, 2022 | 2,510 | +5.32% |
This data shows that although eBay’s revenue faltered over the course of 2022, it picked back up dramatically by year’s end.
Source: eBay Financial Report
2. eBay had a gross merchandise value of $73.9 billion in 2022
eBay sellers sold more than $70 billion worth of merchandise in 2022.
In fact, according to the company’s financial report, eBay’s gross merchandise value (GMV) for 2022 was $73.9 billion.
This is 15% less than 2021’s GMV when you look at the numbers on an on-reported basis and 11% on an FX-Neutral basis.
$35.91 billion (48.59%) of eBay’s GMV came from the United States while $37.99 billion (51.41%) came from international regions.
The company experienced an average drop of 5.23% in GMV quarter over quarter until Quarter 4, where they experienced an increase in GMV by 2.85%.
| Gross Merchandise Value (in millions) | Loss/Gain | |
| December 31, 2021 | 20,726 | N/A |
| March 31, 2022 | 19,409 | -6.56% |
| June 30, 2022 | 18,549 | -4.53% |
| September 30, 2022 | 17,715 | -4.6% |
| December 31, 2022 | 18,227 | +2.85% |
This data shows that although eBay’s loss in GMV picked up in mid-2022, it picked back up by the end of the year.
Source: eBay Financial Report
3. eBay sellers generated $4.6 billion in sales of used and refurbished products in 2022
eBay plays an important role in preventing products, especially tech products, from ending up in landfills.
In 2022 alone, eBay sales amounted to $4.6 billion in sales by selling used and refurbished products.
By eBay’s calculations, this is equal to the prevention of 1.6 metric tons of carbon emissions from reaching the atmosphere.
It’s also equivalent to 73,000 metric tons of waste, all of which did not end up in landfills.
Source: eBay Financial Report
4. eBay had 132 million active buyers by the end of 2022, a loss of 8% year over year
eBay’s financial report included data on the marketplace’s numbers for active buyers throughout 2022.
It also included the number of active buyers the platform had by the end of 2021, which was 143 million.
eBay had 132 million active buyers by the end of 2022, which means the platform experienced an 8% drop in active buyers year over year.
The marketplace experienced an average loss of 2.01% in active buyers quarter over quarter.
| Number of Active Buyers (in millions) | Loss | |
| December 31, 2021 | 143 | N/A |
| March 31, 2022 | 138 | 3.57% |
| June 30, 2022 | 135 | 2.2% |
| September 30, 2022 | 133 | 1.5 |
| December 31, 2022 | 132 | 0.75% |
The good news is that this data proves eBay’s churn rate has slowed by about 3% since the start of 2022.
Source: eBay Financial Report
5. eBay has a market share of 3.5% among all ecommerce retailers in the United States
According to data published by Statista, eBay has a market share of 3.5% in the United States based on a list of the top ecommerce retailers in the country.
This puts it in fourth place behind these retailers:
- Amazon – Has a market share of 37.8% in the United States.
- Walmart – 6.3%.
- Apple – 3.9%.
Source: Statista1
6. eBay ranks 6th on the list of leading large cap ecommerce retailers worldwide with a market cap of $23.3 billion
eBay’s market capitalization is $23.3 billion, according to data published by Statista.
This puts them in the sixth position on the list of leading large cap ecommerce retailers located around the world.
Amazon ranks first with a market capitalization of $1.08 trillion.
Source: Statista2
Usage-related eBay statistics
7. eBay receives 702.5 million visits per month on average
Similarweb’s data on eBay reveals the amount of traffic the site receives on a monthly basis on average.
This number amounts to 702.5 million visits per month.
Users spend an average of six minutes and 58 seconds on the site and visit 6.91 pages per visit.
The site’s bounce rate is 36.92%.
Walmart’s traffic amounts to 382 million visits per month on average, according to Similarweb. This means eBay is still one of the web’s favorite online marketplaces.
Their biggest competitor is Amazon, who receives over 2 billion visits per month consistently.
Source: Similarweb
8. 65% eBay’s traffic comes from the United States, and 58% of that traffic occurs on mobile devices
According to Statista’s research on eBay, 65% of the platform’s web traffic comes from the United States alone.
They also discovered that 58% of eBay’s U.S.-based traffic comes from mobile devices.
Mobile device traffic was also high in all other countries analyzed by Statista.
Source: Statista3
9. eBay has more than 100 million downloads on Google Play
The eBay mobile app has over 100 million downloads on the Google Play store for Android devices.
It has a 4.7-star rating out of over 4.57 million reviews.
Yet, while the eBay shopping app may be popular, it doesn’t place on Google Play’s top 45 list.
Source: Google Play
10. eBay ranks #9 in the Shopping category in the App Store
Apple doesn’t list download metrics on the App Store, so we need to use other metrics to determine the popularity of the eBay app as far as iOS devices go.
The first clue is eBay’s placement, both in its niche-specific category Shopping as well as the entire App Store as a whole.
eBay ranks ninth in the Shopping category of the App Store, though this placement is subject to change. Its biggest competitors, Amazon and Walmart, rank third and fifth respectively.
eBay users have given the app a rating of 4.8 stars, according to 3.9 million reviews.
The app ranks 84th in the store’s complete list of top free apps. Amazon and Walmart rank 25th and 34th.
Again, the App Store updates its data frequently, so these numbers are subject to change.
Source: App Store
11. The eBay app received 2.1 million downloads in April of 2023
According to Statista’s data on eBay, the eBay app received 2.1 million downloads in April of 2023.
The site’s data also revealed that global downloads peaked in January of 2021 when downloads totaled 3.4 million.
In August of 2022, 818,000 downloads came from iOS devices while 513,000 downloads came from Android devices.
Source: Statista4, Statista5
12. 9% of online shoppers globally made their most recent cross-border purchase on eBay
According to a survey conducted in October of 2022, 9% of online shoppers made their most recent cross-border online shopping purchase on eBay.
The survey consisted of 33,009 respondents from 40 countries.
27% of shoppers made their purchases at Amazon while 17% made them at Alibaba or AliExpress, both of whom are owned by Alibaba.
Source: Statista6
eBay marketplace statistics
13. Cables are the best-selling product on eBay
Our own website conducted research on the best-selling items on eBay.
We discovered cables to the best-selling items on the marketplace, according to data on eBay listings and more.
There were more than 2.1 million listings for cables on the marketplace at the time we conducted our research.
We also used a tool called Zik Analytics, which revealed that cables had a sell-through rate of 38,680% and that cable listings have successful sales 96% of the time.
eBay buyers pay an average price of $6.55 for cables.
Other best-selling items on the marketplace include men’s clothing, fragrances, computers and car phone holders.
Source: Blogging Wizard
14. 42% of online sellers on eBay sell in the apparel and tech ecommerce categories
Statista conducted a survey of 4,469 consumer-to-consumer eBay sellers.
42% said they sell used goods in the tech and apparel categories, which means a good percentage of eBay purchases likely occur in these categories.
Source: Statista7
15. The average spend of eBay buyers in 2021 was $700 in the United States
According to research conducted by Statista, the average spend of eBay buyers in the United States was $700 in 2021.
U.S. buyers who purchased sneakers that cost at least $100 in 2021 spent an average of $2,400 each.
Source: Statista8
16. musicMagpie is the leading seller on eBay with a lifetime feedback totaling more than 16.205 million ratings
According to research conducted by Statista, eBay seller musicMagpie has the highest amount of feedback on the marketplace, reaching over 16.205 million feedback ratings since the eBay store was founded in 2011.
The seller has a positive feedback rating of 99.5% and has sold more than 38.8 million items, primarily CDs and DVDs, though the shop is also dabbling in electronic sales these days.
This shop comes in second based on the amount of feedback eBay stores receive on a monthly basis.
This version of the list puts them behind worldofbooks08 (now worldofbooksltd), who have over 10.56 million feedback ratings and a 99.3 million positive feedback rating.
musicMagpie’s one-month feedback ratings amounted to 89,170 whereas worldofbooks08’s was 91,150.
Source: Statista9, eBay1, eBay2
Employment-related eBay statistics
17. eBay has a work wellbeing rating of 74% on Indeed
eBay’s work wellbeing rating is 74% on Indeed, which is above average. This data comes from over 520 responses to the platform’s work wellbeing survey.
eBay received the following ratings in specific wellbeing categories:
- Happiness – High
- Satisfaction – Average
- Purpose – High
- Stress-Free – Below Average
The company scored in all other categories.
The company has a 3.9-star rating (out of 5) on Indeed.
Source: Indeed1
18. Software test engineers earn $123,704/year on average
According to Indeed, eBay’s most popular job role is Software Test Engineer, who’s in charge of testing software quality in specific areas of the retailer’s platform.
This job pays $123,704/year on average at eBay, which is 25% above the national average.
Source: Indeed2
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Final thoughts
With over 700 million visits and over 100 million downloads in app stores, eBay is still one of the world’s most popular online marketplaces, especially for consumer-to-consumer transactions.
Even so, Amazon is still the leading retailer around the world by far. They and Walmart are even stepping into eBay’s territory by implementing marketplace functionalities into their platforms.
If you want to learn more about eBay’s marketplace, other retailers or even ecommerce in general, check out a few additional articles we’ve published on these topics.
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