If you are building your audience solely on social media or search engines, you’re building a business on rented land. These platforms can pull the rug from beneath your feet at any moment. Many of them have already done this to creators numerous times.
But your email list? That’s yours. You control it and there’s nothing Zuck or Pichai can do to take it away. It’s an asset that grows but it’s how you use it that counts. You can let it gather dust or you can use it to sell while you sleep.
In this category, we explore the frameworks that turn an empty email list into an invisible selling machine: engineering lead magnets that solve real problems, getting the right subscribers on your email list, mastering the psychology of the welcome sequence, maintaining the technical deliverability that ensures your message actually hits the inbox, and more.
Stop renting your audience. Start owning the conversation and automating your income.
Must-Read Articles: Proven List Building Strategies / Email Segmentation For Beginners / The Best Time To Send Emails / The Anatomy Of A High-Converting Landing Page
BySola Kehinde
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Want your emails to actually land in the inbox instead of getting buried in spam? You’re in the right place. In this guide, I’ll show you exactly how spam filters…
ByAdam Connell
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Landing page optimization is one of the fastest ways to get more leads and sales without spending more on traffic. When your landing pages convert better, your customer acquisition costs…
ByAdam Connell
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Building an audience on social media is like building on rented land. At any point, the proverbial rug can get pulled from beneath your feet and that’s it. Gone. It…
ByAdam Connell
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Have you found a way to drive traffic to your blog but struggle to convert that traffic into email subscribers? Email marketing is essential for growing your blog audience. It’s…
ByLyn Wildwood
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Think your landing pages are performing as well as they could? Maybe, maybe not. Landing page statistics don’t lie. They show what’s actually working, what’s tanking, and where you can…
ByLyn Wildwood
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Are you in need of a few email subject line statistics to help you craft more compelling subject lines? In this post, we list the latest email subject line statistics…
ByLyn Wildwood
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Are you creating dedicated landing pages for your lead magnets? Landing pages convert far better than regular opt-in forms and they’re essential if you want to promote your lead magnets…
ByLyn Wildwood
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Email segmentation is one of the most important email marketing strategies you can use. Unfortunately, not enough bloggers use it. It’s a strategy that can help you achieve the goals…
ByLyn Wildwood
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Have you set up email authentication for your domain? Email authentication involves setting up special DNS records for your domain. It helps improve email deliverability and prevents your domain from…
ByLyn Wildwood
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What is a DMARC record? And what’s Gmail’s new policy on it? If you’re an email marketer, you’re likely aware of a new policy Gmail’s enforcing for bulk senders, which…
ByLyn Wildwood
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Ready for a few lead nurturing statistics to help you plan and design your next campaign? Lead nurturing is a form of marketing that helps guide prospects through the process…
ByAdam Connell
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What’s the best time to send emails? Sounds like a simple question on paper—but the answer is anything but straightforward. There’s been a lot of research on the topic. However,…
ByLyn Wildwood
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Ever wonder if your email open rates match what’s typical of your industry? Or maybe you’re simply curious about average rates experienced by email marketers across all industries. In this…
ByNicola Bleu
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Want to learn how to increase email open rates this year? We’ve got you covered. Email open rates are arguably the most important email marketing metric. After all, if nobody…
ByMegha Seth
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A lead magnet is often a bribe that you give to your audience in exchange for their email address. With the increase in spam emails, consumers don’t want to give…
ByLyn Wildwood
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Curious about the latest email marketing statistics? Email marketing is one of the most popular marketing channels, and it’s completely overtaken traditional mail marketing. In this post, we’ve rounded up…
ByNicola Bleu
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Struggling to think of ideas for your newsletter? No worries—we hear you. In this post, you’ll find 20+ engaging newsletter ideas that you can use to give your email marketing…
ByLyn Wildwood
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What are the latest marketing automation statistics? Marketing automation is helping companies with content marketing, social media marketing, lead nurturing and more. We wanted to know how companies feel about…
ByNick Stephens
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Email is still one of the most effective digital marketing channels out there. It’s a powerful tool for supporting your blog and the rest of your business, but only if…
ByLyn Wildwood
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Personalization statistics provide the best way to know what consumers think about personalization as well as how it affects businesses as a whole. In this post, we’ve rounded up the…
ByAdam Connell
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Want to create landing pages that convert but not sure where to start? Or which elements to include on your pages? We’ve got you covered. In this post, we’re breaking…
ByAdam Connell
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Your buyer personas are the foundation of your marketing strategy. Knowing who your customers are, what they want and where they hang out is critical for delivering the right message…
ByNicola Bleu
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Lead generation is a key goal for many marketers, but as digital marketing continues to evolve, it’s becoming more and more difficult for businesses to generate high-quality leads and compete…
ByLyn Wildwood
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Do you struggle with getting your audience to engage with your content and calls to action on your site? Are you interested in using quizzes to increase engagement but aren’t…
ByLyn Wildwood
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Are you dissatisfied with the open and click-through rates you receive? Do you fear your emails aren’t landing in your subscribers’ inboxes? In this post, we’re going to tackle the…
ByNick Stephens
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Email is one of the most popular channels for online marketing and offers a host of benefits for bloggers. It can help get more eyeballs on your articles and its…
ByAdam Connell
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Want to accelerate the growth of your email list? You’re going to need a lead magnet that converts. In this post, you’re going to discover the ingredients of a successful…
ByAdam Connell
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You’re a pro. You know your stuff and more people should pay attention to what you say (and write.) Here’s the problem: People aren’t paying attention to what you say…
ByLily Ugbaja
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Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email…
ByAdam Connell
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Visuals are the emotional foundation of your landing pages. They have the power to make your visitors walk away feeling happy, informed, motivated or reassured. And most importantly – they…