13 Top Etsy Statistics For 2024 (Revenue, Market Share, And More)
Curious about the latest Etsy statistics? You’ve come to the right place.
In this post, you’ll find key statistics on one of the web’s most popular ecommerce platforms.
We learn a bit about its revenue, user base and most popular products.
Let’s get into it.
Editor’s picks – the latest Etsy statistics
A brief roundup of our top five Etsy statistics:
- Etsy’s revenue was $2.5 billion in 2022. (Etsy’s Annual Report for 2022)
- The number of active Etsy sellers is 7.5 million, and the number of active Etsy buyers is 95.1 million. (Etsy’s Annual Report for 2022)
- Etsy’s consolidated gross merchandise sales reached $13.3 billion in 2022. (Etsy’s Annual Report for 2022)
- 462.1 million users visit Etsy.com on a monthly basis. (Similarweb4)
- CaitlynMinimalist is the number one seller on Etsy. (eRank)
General Etsy statistics
1. Etsy generated more than $2.5 billion in revenue in 2022
In Etsy’s annual report to shareholders for 2022, which they published in April of 2023, the company stated that its total revenue for 2022 was $2,566,111,000, a 10.18% increase from 2021’s $2,329,114,000.
They go on to explain that over $1.4 billion, or 55.71%, of that revenue came from the United States alone while over $343 million, or 13.4% came from the United Kingdom.
The remaining $792 million in revenue came from a variety of different regions.
Furthermore, Etsy stated that $1.9 billion, or 74.47%, of that revenue came from the marketplace aspect of its companies while $655 million, or 25.53%, came from the company’s services.
Cost of revenue for the year ending 2022 was $744,592,000, bringing Etsy’s total profit for the year to $1,821,519,000.
It’s important to note that Etsy is now the parent company of online marketplaces Reverb, Depop and Elo7, and they’ve included revenue from these companies in their financial report.
Therefore, it’s hard to tell how much of that $2.5 billion in revenue is Etsy revenue.
Source: Etsy’s Annual Report for 2022
2. Etsy is home to 7.5 million active sellers and 95.1 million active buyers
In Etsy’s annual report to shareholders for 2022, the company stated that the platform hosts 7.5 million active sellers.
There are also 95.1 million active Etsy buyers on the platform.
However, it should be noted that Etsy’s subsidiaries are also represented in these numbers.
These are Reverb, Depop and Elo7, who receive the following amounts in traffic on a monthly basis on average:
- Reverb – 16.8 million visits per month.
- Elo7 – 14.7 million visits.
- Depop – 8.9 million visits.
While these are healthy numbers for such niche marketplaces, they’re much lower than Etsy’s, so we can make a pretty good assumption that a great majority of the figures for active sellers and buyers in Etsy’s annual report do, in fact, come from Etsy.
Source: Etsy’s Annual Report for 2022, Similarweb1, Similarweb2, Similarweb3
3. Etsy’s gross merchandise sales amounted to $13.3 billion in 2022
According to Etsy’s annual report, consolidated Etsy gross merchandise sales amounted to $13.3 billion in 2022.
$11.8 billion of those sales were generated by Etsy sellers through the standalone Etsy marketplace alone.
45% of sales occurred between buyers and sellers based in the United States.
Source: Etsy’s Annual Report for 2022
4. Etsy received 29 million new buyers in 2022
Etsy added an incredible 29 million new buyers to the platform in 2022 alone, which is an increase of 55% since 2019, the year before the pandemic-era ecommerce boom hit.
The platform also successfully reactivated 24 million customers who had not made a purchase in the 12 months prior.
Etsy explained how this is the highest number of customers they’ve reactivated in a single year and that it’s a 24% increase from the previous year.
Source: Etsy’s Annual Report for 2022
5. Etsy.com receives 462.1 million visits per month
Etsy receives 462.1 million visits per month on average, according to web traffic data collected on the platform by Similarweb.
This is the average number of visits the platform received over a three month period.
Similarweb’s data also reveals that the platform’s bounce rate is 45.93%.
Furthermore, Etsy users browse an average number of 6.42 pages per visit and spend five minutes and 47 seconds on the site on average.
Lastly, the site appears on the list for the top 50 websites in the United States (the position changes frequently) and is ranked fourth on the list for the top ecommerce marketplaces in the United States, just behind Amazon, eBay and Walmart.
Source: Similarweb4
6. Etsy is a niche ecommerce platform with a market share of 0.22%
According to data collected by Enlyft, Etsy’s market share in the ecommerce industry is only 0.22%.
This is in comparison to WooCommerce’s 39.59% market share, Shopify’s 17.71% share and Ecwid’s 6.62% share.
Source: Enlyft
7. The average base salary of an Etsy employee is $116,000/year
According to data submitted to Payscale by Etsy employees, the average employee at the company receives a base salary of $116,000/year and an average bonus of $10,000.
The highest reported salary is for a Senior Engineering Manager at an average base salary of $219,589/year.
The lowest reported salary is for a Customer Service Representative at $47,472/year.
Overall, Etsy has an employee rating of 4.1 stars:
- Appreciation – 3.6 stars
- Company Outlook – 4.6 stars
- Fair Pay – 3.3 stars
- Learning and Development – 3.6 stars
- Manager Communication – 4.1 stars
- Manager Relationship – 4.6 stars
- Pay Transparency – 2.9 stars
For comparison’s sake, Payscale’s data on one of Etsy’s biggest competitors, eBay, reveals that the average employee at eBay has an average base salary of $130,000/year and an average bonus of $14,000 but an overall rating of 3.3 stars.
Source: Payscale
Etsy statistics for sellers to know
8. 66% of Etsy purchases occur on mobile devices
In Etsy’s annual financial report for 2022, the company tells shareholders how 66% of its gross merchandise sales for the year came from mobile devices.
This is thanks to a 33% increase in downloads for the Etsy mobile app.
The app has over 10 million downloads on Google Play and a 4.9-star rating out of over 1.28 million reviews.
The App Store for iOS devices doesn’t showcase all app data publicly.
However, we can tell you that the Etsy app has a 4.9-star rating out of over 4.6 million reviews.
Source: Etsy’s Annual Report for 2022, Google Play, App Store
9. Etsy increased its male customer base by 124% since 2019
In Etsy’s annual financial report for investors, the company states they were able to attract 22 million new male customers to the platform.
This is a 124% increase since 2019.
This means it’s time for sellers to start including more men’s products in their shops.
While there are no up-to-date Etsy buyer demographics listed anywhere, Similarweb does reveal that 51.31% of the platform’s visitors are female while 48.69% are male.
Here are the platform’s age demographics:
- 18-24 – 21.03%
- 25-34 – 27.56%
- 35-44 – 18.8%
- 45-54 – 14.07%
- 55-64 – 10.9%
- 65+ – 7.64%
Unfortunately, these are just visitor statistics, so we don’t know how much of them are Etsy buyer statistics and how much are Etsy seller statistics.
Source: Etsy’s Annual Report for 2022
10. The top seller on Etsy is jewelry seller CaitlynMinimalist
eRank’s data on Etsy sellers reveals that the platform’s top seller is CaitlynMinimalist, which sells jewelry in simple, classic styles.
Etsy shop stats for the US-based store include over 2.2 million Etsy sales and a 4.8-star rating out of over 444,000 reviews.
The shop sells name and initial necklaces, rings and earrings as well as plenty of jewelry that’s ready to ship as is, including necklaces, rings, earrings and charms.
Most products are geared toward women, but the shop also has a small category for men’s jewelry.
Other top Etsy shops include:
- PlannerKate1 – 1.94 million+ sales selling stickers for organization.
- Beadboat1 – 1.78 million+ sales selling craft supplies, primarily bead-making supplies.
- BohemianFindings – 1.66 million+ sales selling jewelry in vibrant styles. However, the seller transitioned to an online store in 2019, so the shop is no longer listed on Etsy.
- ModParty – 1.63 million+ sales selling party favors, primarily wedding favors.
All are based in the United States with the exception of Bohemian Findings, which is based in Canada.
Source: eRank
11. Beads are the best-selling items on Etsy
According to data on the best-selling items on Etsy, a topic researched by us here at Blogging Wizard, “beads” are the best-selling item on Etsy.
They have a click-through rate (CTR) of 102% and an average of 14,449 searches per month based on data collected over a 12-month period.
They also receive 14,692 clicks per month on average and have 8,036,493 listings on the platform.
Here are a few other best-selling items on Etsy:
| CTR | Avg. Monthly Searches | Clicks | Listings | |
| pins | 87% | 24,605 | 21,416 | 2,237,978 |
| pendants | 83% | 14,238 | 11,780 | 5,266,023 |
| stickers | 82% | 109,391 | 89,168 | 3,735,795 |
| books | 81% | 13,719 | 11,045 | 2,562,853 |
Source: Blogging Wizard
12. Wedding items make up the most popular trend on Etsy
According to keyword data collected by eRank, “wedding” is the most popular trend on the platform.
This term has 72,113 average monthly searches based on keyword data collected over a 12-month period.
It also has an average of 67,691 clicks per month and an average click-through rate of 94%.
It’s also quite competitive with 5,192,965 listings on the platform.
As a seller, you also can’t go wrong with handmade or vintage items. Custom items are popular as well.
Here are Etsy stats for other popular trends:
| Avg. Monthly Searches | Clicks | CTR | Listings | |
| christmas | 54,694 | 68,380 | 125% | 7,493,891 |
| anime | 51,014 | 60,990 | 120% | 813,121 |
| outdoor | 36,502 | 32,115 | 88% | 1,777,444 |
| handmade | 34,907 | 33,227 | 95% | 4,459,115 |
| custom | 29,770 | 34,544 | 116% | 5,844,036 |
| baby | 27,870 | 28,056 | 101% | 4,391,230 |
| video games | 26,979 | 19,404 | 72% | 113,314 |
| vintage | 20,241 | 19,677 | 97% | 14,182,938 |
As a side note, if you’re an Etsy seller, you may want to look into selling more items in anime and video game styles.
As you can see, these search terms have a high number of monthly searches on the platform but a lower amount of competition.
Source: eRank
13. Pink is the most popular color on Etsy
According to keyword data collected by eRank, the most searched for color on the platform is “pink,” which has received an average of 24,155 monthly searches over a 12-month period.
It also received an average number of 32,847 clicks per month and an average click-through rate (CTR) of 136%.
However, the color is highly competitive with more than 6.2 million listings attributed to it.
Popular tags attributed to this color include “pink flowers,” “pink apron,” “pink sweatshirt,” “pink flower print” and “pink flower wall art.”
Unsurprisingly, the most popular categories for this color are Digital under Drawing & Illustration, Digital Prints under Prints, Fabric under Fabrics & Notion, Beads under Beads, Gems & Cabochons, and Calendars & Planners under Paper.
Here are other popular colors on the platform:
| Avg. Monthly Searches | Clicks | CTR | Listings | |
| pink | 24,155 | 32,847 | 136% | 6,286,155 |
| blue | 22,646 | 31,332 | 138% | 8,594,705 |
| black | 22,230 | 31,483 | 142% | 11,840,391 |
| green | 18,391 | 24,802 | 135% | 6,155,313 |
| red | 17,390 | 24,986 | 144% | 6,025,736 |
Source: eRank
Etsy statistics sources
Final thoughts
That concludes our list of Etsy statistics.
These statistics revealed a lot about Etsy’s platform, particularly how much it’s dominating the ecommerce market.
While other ecommerce platforms are meant for online stores that sell a variety of different mass-produced products, Etsy’s focus on handmade items has allowed it to carve out its own niche in the ecommerce space.
We also learned a bit about the platform itself, particularly who its top sellers are and what products perform the best.
These types of Etsy statistics are important for sellers to know as they can help guide you in the right direction as far as deciding what to sell goes.
Be sure to check out a few of our other Etsy-focused articles for more tips.
For additional reading:
