Looking for the best digital products to sell on Etsy? You’re in the right place.
Most people think of Etsy as a marketplace for handmade products and craft supplies, but it’s also a great place to sell digital downloads.
In fact, selling digital downloads on Etsy tends to be much more lucrative. There are very few overheads. And unlike physical products, you only have to create digital files once, and you can sell them again and again without having to worry about inventory.
The only problem is finding digital products to sell on Etsy.
To help you decide, we’ve compiled a list of the best digital products to sell on Etsy, alongside examples of successful Etsy shops that are already selling them.
Arts & crafts digital products to sell on Etsy
If you want to sell digital products on Etsy in the category of arts & crafts here are some suggestions for you, along with examples of successful businesses.
Crochet patterns
Etsy’s target market is primarily makers and crafters, so it makes sense that crochet patterns would be one of the best-selling digital product categories. In case you didn’t already know, crochet is a type of needlecraft in which a hook and loops of yarn are used to create fabrics.
Crochet patterns are instructions that show you how to create certain designs and typically include diagrams and step-by-step guides with photos.
This wonderful collection of crochet hoop earring patterns by HappyPattyCrochet shows how lucrative selling crochet patterns can be. They’ve sold almost 50k digital products to date. And at over $12 per sale, that’s over half a million dollars in revenue. Part of that success is no doubt down to the eye-catching listing photos and the fact that the seller is offering 6 different patterns in one bundle.
Sewing patterns
Sewing patterns are digital downloads that show you how to sew fabric into clothing. They usually include layout templates, step-by-step guides, and visual instructions. You can deliver your sewing patterns in a PDF format for customers to print off at home.
Here’s a great example of a sewing pattern seller that’s killing it on Etsy, with over 21k sales to date. These Daphna trousers patterns are incredibly popular, and it’s clear why—they look great and are very on-trend right now. Learn from this example and try creating your own sewing patterns for emerging fashion trends.
Coloring pages
If you thought coloring books were just for kids, think again. Coloring books for adults are all the rage these days, so it’s not surprising that this form of digital product tends to sell really well on sites like Etsy, where customers tend to be more artistically inclined.
Here’s a great example of printable coloring pages from Etsy seller MyPrintsCollection. The set contains over 200 pages with geometric patterns. To add value, the seller has included a bonus of 9 crayon Procreate brushes for buyers that want to color them in digitally. It has thousands of sales.
Wrapping paper patterns
When the holiday season rolls around, shoppers rush out to buy wrapping paper. But wrapping paper in retail stores tends to be overpriced, which is why lots of savvy shoppers choose to buy digital wrapping paper patterns and print them at home instead. Try selling your own wrapping paper patterns on Etsy. Naturally, sales will usually peak around the holiday period.
Check out this printable secret-garden-themed paper pack by Etsy seller VectoriaDesigns.
Graphic design digital products to sell on Etsy
If you want to sell digital products on Etsy in the category of graphic design here are some suggestions for you, along with examples of successful businesses.
Lightroom presets
Lightroom presets are essentially custom filters that you can add to your photos in Adobe Lightroom. With so many Instagram influencers and amateur photographers out there, there’s a huge market demand on Etsy for high-quality lightroom presets that give photos a unique aesthetic.
This is one of the best-selling Lightroom presets on Etsy, with thousands of sales to date. It’s marketed specifically to influencers, which is a key market for preset sellers.
Learn more in our guide on how to make and sell Lightroom presets.
Procreate brushes
Procreate is a popular graphics editor app for the iPad. It comes with a bunch of default brushes, but that’s not enough for many graphic designers. As such, there’s a lot of money to be made by designing and selling custom, hand-crafted procreate brushes on Etsy.
DrifterStudio has sold thousands of Procreate brushes on Etsy. As you can see, this product has focused specifically on watercolor brushes, which are in high demand.
Printable wall art
Wall art is one of the most popular products sold on Etsy. If you’re a talented artist or designer, you can create digital versions of your artwork and sell it as wall art for people to print themselves at home.
Stylish map prints are all the rage right now. And Etsy seller PaperEmporiumCo has cashed in on the hype by selling custom wall art map prints for any location.
Photoshop actions
Photoshop actions are a series of pre-recorded editing tasks that you can install and play on any file to create unique effects. It provides an easy way for designers to apply certain effects again and again on any photo without having to edit it manually. There are actions for all sorts of things. For example, there are actions that make 2D illustrations look 3D, and actions that turn photos into sketch art.
This awesome actions bundle by PrintableArtDigital turns your photos into cartoons or vector art.
Clip art
If you’re a talented illustrator or graphic designer, why not create your own digital artwork and sell it as clip art? It’s best to sell your clip art in large collections rather than individually.
This collection of 15 pastel rainbow-themed PNG files is one of the most popular clip art sets on Etsy. It’s been sold tens of thousands of times.
Fonts
Fonts are another set digital products to sell that appeals to Etsy’s target audience of designers, makers, and crafters. You can sell all types of fonts on the platform, like script fonts, serif fonts, sans-serif fonts, experimental fonts, etc. But one of the best-selling font categories is Cricut fonts—fonts specifically designed for Cricut machines.
This popular Etsy font bundle contains 10 beautiful script fonts and has been sold thousands of times.
Logos
If you’ve got a talent for graphic design, you could make a fortune selling custom logos on Etsy. It’s one of the biggest product categories on the platform, but competition is fierce, so you’ll need to price your services competitively.
Logolane is one of the best-rated logo sellers on Etsy. They offer affordably-priced custom logo design services with unlimited revisions and deliver files digitally in various formats.
Video intros
Are you a skilled video editor who knows your way around Final Cut Pro or Premiere Pro? If so, why not make custom video intros for YouTubers and sell them on Etsy?
Here’s a professional motion graphics artist that offers custom video intros & outros. They have dozens of happy customers and excellent reviews.
