Does it matter what time you post on Facebook?

Yes. It’s important to try to post on Facebook when your target audience is most active. This will help to make sure your post reaches as many people as possible when it first goes live. And that’s important, because the more people your post reaches off the bat, the more opportunities you’ll have to get people to engage (like, comment, share, etc.). And remember: Facebook’s algorithm looks at your post’s engagement to determine its visibility. The more engagements you get in those first few hours, the greater the chance that Facebook will serve it up to more people, and the greater the chance that it will go viral.

What's the best time to post Facebook Reels?

The best time to post Facebook Reels is the same as any other type of Facebook post: Whenever your target audience is most active and likely to engage. That time will be different for every brand/creator. As a starting point, I’d suggest posting your Reels anywhere from 9 AM - 7 PM in your audience’s local time. Then, look at your analytics to see which times/days perform best and go from there.

What time is Facebook most active?

Unfortunately, Facebook doesn’t publish its usage data, so it’s anyone’s guess when most people use the social media platform. You can, however, use Facebook Insights to find out when your specific target audience is most active.

Is it better to post on weekends or weekdays?

Again, it depends on your target audience, as well as the type of Facebook posts you plan on creating. Weekends are good if you want to catch people when they have plenty of free time. For example, if you’re sharing a live stream or a long-form video, it’s a good idea to post it on the weekend so that your viewers will have time to sit down and watch it. On the other hand, weekdays are good if you’re targeting people at work or on their commute. For example, if you’re a B2B brand, or you’re posting short-form Reels that people might scroll through while they’re on the train. You get the idea.

What's the worst time to post on Facebook?

There’s no one-size-fits-all ‘worst time’ to post on Facebook. Generally, it’s best to avoid late-night hours (1 AM - 5 AM) as fewer people tend to be on Facebook at that time. But even then, you might find your posts perform surprisingly well as there’s less competition at that time too. Ultimately, you’ll have to look at your own data and see which of your previous posts flopped, and what time/day you shared them on, to determine when the worst time to post is.

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