19 Top Content Curation Statistics (2024 Data)

Curious about whether content curation is worth including in your content marketing strategy?

Content curation comes in many forms these days. Traditionally, content curation efforts involved sharing relevant content and relevant information from third parties on all social media channels.

In other words, if another website published an article your target audience would find useful, you’d share a link to the article on your own social media page. This is content curation.

Now, content curation can be anything from posts created through influencer marketing campaigns that you reshare on your page, popular posts you reshare on your page and similar methods.

Content curation can even happen on your blog where you aggregate content from third-party websites automatically through RSS feeds, though this isn’t too popular these days.

In this post, we collected statistics that demonstrate content curation performance. We also share statistics on influencer marketing and content marketing struggles that demonstrate a need for strategies like content curation.

General content curation statistics

1. The global content curation software market was worth $551 million in 2022

According to market research conducted by Future Marketing Insights, the global content curation software market was worth $551 million in 2022.

It will be worth $1.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.3%.

The market size in the United States will be $632.3 million by 2032 and will grow at a CAGR of 12.1% between now and then.

Source: Future Marketing Insights

2. Curata recommends curating 25% of your content

Content curation software company Curata recommends curating at least 25% of your content.

They recommend 65% of your content to be created by you and 10% to be syndicated.

Syndicated content is content that’s republished on another website, making it similar to curated content.

If you’ve ever seen a note attached to an article that says “This article was originally published on website.com,” that would be an example of syndicated content.

Source: Curata

3. Content curation helped a fitness blog reach 1.2 million total visitors within two years

Content curation tool Quuu published a testimonial blog post written by a customer who used the tool to launch their blogging business.

The customer started a fitness blog called ManVsWeight.com and used Quuu Promote as a primary marketing channel.

The Quuu app is essentially two apps that work hand-in-hand with one another: the main Quuu app you can use to share curated content on social media and the Quuu Promote app you can use to have your own content curated.

When ManVsWeight.com shared their content on Quuu Promote, they were able to generate as many as 2,000 social shares per post.

This allowed the blog to earn a lot of backlinks, which then allowed it to reach 1.2 million total visitors over a two-year period.

Source: Quuu

4. Social media posts that link to third-party sites generate 33% more clicks

Convince & Convert analyzed over 150,000 social media posts that were published by Argyle Social (now defunct) customers from social media accounts on Facebook, Twitter and LinkedIn.

30% of the accounts published curated 75% of their posts or more. Only 13% of the accounts analyzed focused primarily on creating their own content.

What Convince & Convert discovered through this analysis was that social media posts that link to third-party websites, such as curated content, generate 33% more clicks than posts that link to the brand’s own website.

Source: Convince & Convert

5. Social media posts that link to first-party sites generate 54% more conversions

This statistic shouldn’t be all that surprising as you’re less likely to see conversions by sending your audience to someone else’s website.

Nonetheless, let’s talk about it.

When Convince & Convert analyzed the conversions these companies saw from their social media marketing efforts, they discovered that social media posts that linked to the brand’s own website generated 54% more conversions than posts that were curated.

Source: Convince & Convert

6. The curated Funniest Family Moments Facebook page has over 16 million followers

The Funniest Family Moments Facebook page is one of those Facebook pages that’s filled with other people’s content.

The page is designed to curate content by reposting other people’s content, and they’ve done a fantastic job at doing it as the page has collected more than 16 million followers and over 14 million likes.

The page has been at it for quite some time as well.

According to Buffer, the page had 22 posts in the top 500 posts on Facebook in 2018. The page received 51,546,121 total engagements that year.

Buffer singled out one post in 2018 that earned 129 million views and 5 million engagements.

Source: Facebook, Buffer

7. RSS aggregator plugins on WordPress.org have over 50,000 active installations each

Feedzy and RSS Aggregator are two of the most popular aggregator plugins available for WordPress.

They each have over 50,000 active installations and an average 4.5 star rating.

These plugins use a type of content curation called “autoblogging.”

All blogs have what’s known as an RSS feed that contains the blog’s latest posts. You can access RSS feeds from tools like Feedly to sort of “subscribe” to a blog’s latest posts without following them on social media or subscribing to their email list.

What you can also do with RSS feeds is use an RSS aggregator to publish a third-party blog’s content onto your website automatically.

This is why WordPress allows you to edit your RSS feed so it only displays post titles and links to the original posts.

Autoblogging isn’t recommended for a blog’s optimum success or credibility. It’s definitely not a practice we support. But these stats from WordPress prove that a lot of people are doing it.

But again – just because a lot of other people are doing something doesn’t mean you should. Aside from the fact some people use this approach to steal content from other sites, the practice can lead to other site owners submitting DMCA requests to your host or worse.

And in March 2024, Google issued thousands of manual actions to sites that were doing this at scale.

There are far better ways to use content curation.

Source: WordPress.org¹, WordPress.org²

Influencer marketing statistics

8. 12% of marketers say influencer marketing campaigns bring strong returns on investment

HubSpot asked marketers about marketing trends they’ve noticed have generated strong results.

12% of marketers say influencer marketing campaigns have brought strong returns on investment (ROI).

Influencer marketing campaigns include content that’s curated by the influencers marketers hire.

Here are other marketing trends that deliver strong ROIs:

• Short-form videos – 17% of marketers say this marketing trend delivers strong ROIs
• Content showing brand values – 13%
• Influencer marketing campaigns – 13%
• Selling on social media apps – 12%
• Mobile-friendly website – 11%

Source: HubSpot

9. 30.5% of successful companies use influencer marketing to promote content

According to Semrush, the majority of successful companies, or 70%, use paid channels to promote content.

However, 30.5% use content curated by influencers through influencer marketing.

Here are other methods successful companies use to promote content:

• Paid channels – 70% of successful companies use this method to promote content
• Email marketing – 52%
• Paid social media – 51%
• PR and media outreach – 31.5%
• Influencer marketing – 30.5%

Source: Semrush

10. 16% of marketers want to try influencer marketing for the first time in 2024

HubSpot asked marketers about the marketing trends they want to try for the first time in 2024.

According to their survey, 16% want to try influencer marketing for the first time.

Here are other marketing trends marketers want to dabble in:

• Influencer marketing – 16% of marketers want to try this marketing trends in 2024
• Live streaming video – 14%
• Selling directly on social media – 14%
• Creating interactive content like polls and games – 14%

Source: HubSpot

11. 47% of marketers report successful partnerships with micro influencers

According to HubSpot, 47% of the marketers they surveyed who use influencer marketing have reported successful partnerships with micro influencers.

A micro influencer is a type of influencer who has between 10,000 and 100,000 followers.

This means if you’re going to curate content with influencer marketing, you may be better off choosing a smaller influencer than a larger one.

Source: HubSpot

12. 49% of marketers work with the same influencer more than once

HubSpot says that 49% of marketers who use influencer marketing wind up working with the same influencer a few times.

Doing so allows marketers to curate content from influencers who are familiar with their product and preferences for content style and tone of voice.

Source: HubSpot

General content marketing statistics

13. Only 18% of successful companies use tools for content marketing

According to Semrush’s survey of companies they’ve labeled as being “very successful” and “successful,” only 18% of successful companies use tools for content marketing.

16% use marketing automation platforms, 22.5% use visual content creation tools and 16% use editorial calendars.

This likely means these companies are not using tools for content curation.

Source: Semrush

14. 80% of content marketers feel secure in their current roles

According to a survey by content marketing agency Minuttia, 80.44% of content marketers feel secure in their current roles.

Content marketers were asked to rate how secure they feel in their current roles on a scale from 1 to 10, and 80.44% chose 6 through 10 with 22.34%, which was the majority, choosing 7.

Source: Minuttia

15. 43% of content marketers feel moderately stressed throughout the work day

Minuttia asked content marketers to rate their day-to-day stress on a scale from 1 to 10.

42.77%, which was the majority, chose 6 and 7.

Source: Minuttia

16. 41% of marketers say content creation skills are missing from modern content marketing teams

Curata asked over 1,000 marketers about the skills they feel are absent from today’s content marketing team.

The vast majority, or 41.2%, say content creation skills are missing from modern content marketing teams.

Here’s what else marketers say is missing from content marketing teams these days:

• Content creation – 41.2% of marketers say this skill set is missing from modern content marketing teams
• Content marketing lead – 21.1%
• Data oriented – 8.8%
• Promotion – 8.8%
• Subject matter expert – 7.9%
• Digital marketing expertise – 7%
• Technology expertise – 5.3%

Source: Curata

17. 52% of content marketers are concerned about driving results

Minuttia asked content marketers about what concerns them most about their roles.

The majority, or 51.53%, are mostly concerned about driving results.

Here are other concerns content marketers have:

• Driving results – 51.53% of content marketers are concerned about this aspect of content marketing
• Changes in Google search – 45.26%
• Communicating the value of content marketing – 41.17%
• AI – 40.58%
• Content recession – 36.64%
• Workload and tight deadlines – 35.91%

3.94% chose “other.”

Source: Minuttia

18. 47% of companies say social media posts are most successful at improving metrics across the board

A survey conducted by Digiday and Foundry360 revealed that the majority of companies find most of their content marketing success in social media posts.

In fact, 47% of companies say social media posts are most effective at increasing metrics like organic search rankings, site traffic, retention rate and brand perception change.

Here are other effective forms of content marketing when it comes to increasing key performance indicators:

• Social media posts – 47% of companies say this type of content is most effective at improving metrics
• Videos – 35%
• Email newsletters and series – 31%
• Physical/in-store experiences (speakers, entertainers, lessons, etc.) – 24%
• Articles and reports – 17%
• Podcasts – 17%
• Customized magazines – 16%
• Physical/in-store collateral (newsletters, how-to brochures, etc.) – 12%
• Dedicated microsites – 10%

1% chose “other.”

Source: Digiday/Foundry360

19. 59% of companies reuse and repurpose content once in a while

According to Curata’s survey, the majority of companies, or 59%, do reuse and repurpose content.

21% have a solid plan and system in place for reusing and repurposing content.

17% do not reuse and repurpose content but will take part in this trend in the following year.

Only 3% of marketing experts do not reuse or repurpose content.

Source: Curata

Final thoughts

That wraps up our post on content curation statistics.

It’s clear that content curation, especially social media content curation, is an important strategy that should be a part of your social media marketing strategy and content marketing strategy.

A key part in deciding your own content curation strategy is to decide what content curation type you want to use.

Do you want to share articles from third-party websites on your social media channels? Do you want influencers and your customers to create user-generated content (UGC) you can repost?

Learn more about this topic in depth in our guide on content curation.

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