18 Top Google Business Profile Statistics (2024 Data)

Curious about a few Google Business Profile statistics that can help you optimize the way you use this platform?

Google Business Profile (formerly Google My Business) is the application Google has created that allows businesses to manage the local business listings that appear in local searches.

It’s one of the best ways for the average business to find potential customers online.

In this post, we list the best statistics for Google Business Profiles and arrange them into a few different categories, including general statistics, local search statistics and Google statistics.

General Google Business Profile statistics

1. Businesses in the top three positions on SERPs have more than 200 reviews on Google

Localo analyzed 2 million pages on Google Business Profile (previously Google My Business) and discovered quite a bit about the platform as well as the businesses that use it.

According to their research, businesses who have more than 200 reviews on Google are more likely to appear in one of the top three positions on search engine results pages (SERPs).

In fact, these businesses have almost 250 reviews on average.

Businesses in positions four through 10 have fewer than 200 reviews on average whereas businesses in positions 11 to 20 have just over 150.

Source: Localo

2. 75% of businesses in the top three positions on SERPs have completed descriptions in Google Business Profile

Localo analyzed 2 million Google Business Profile pages and discovered quite a bit about the platform as well as the businesses that use it.

One thing they noticed is how 75% of businesses who end up in the top three positions of search results have completed the description fields for their companies’ accounts.

Only 65% of companies in positions six through 10 have completed descriptions. Furthermore, fewer than 40% of businesses in positions 11 through 20 have completed descriptions.

Localo also discovered that businesses in the top three positions use just under 70 words in their descriptions while businesses in positions four to 20 use fewer than 50.

Source: Localo

3. Businesses in the top three positions of Google receive reviews that have an average length of around 350 words

When Localo analyzed business pages from Google Business Profile, they noticed that businesses who rank higher receive longer and more detailed reviews.

Specifically, businesses in the top three positions of Google receive reviews that are just under 350 words in length. This is based on the top 10 reviews of these businesses when sorted by relevance.

Businesses in positions four to 10 receive reviews that are just over 300 words while businesses in positions 11 to 20 receive reviews that are just under 300 words.

Source: Localo

4. Businesses in the top three positions of Google have an average number of 140 words in their replies to reviews

According to Localo’s research, businesses who write more detailed responses to reviews rank higher.

In their research, they discovered that businesses who respond to reviews with an average number of 140 words tend to rank in the top three positions in search results.

Businesses in the top four to 10 positions write an average of 100 to 120 words in review responses while businesses in positions 11 to 20 write just over 100 words on average.

Source: Localo

5. Businesses in the top three positions on Google have more than 250 images added to their profiles

According to Localo’s research, businesses who have added 250 or more images to their Google Business Profile accounts are more likely to appear in one of the top three positions on SERPs.

Businesses in positions four to 10 have fewer than 200 images on average while businesses in positions 11 to 20 have around 170.

Source: Localo

6. 87% of consumers use Google to find local businesses online

According to a survey published by Statista, which included responses from 1,117 consumers, 87% of consumers use Google to find local businesses.

This is up from 81% in 2021 and 62% in 2020.

48% use Yelp, and another 48% use Facebook. 29% use Tripadvisor while 24% use the Better Business Bureau.

Other options included Apple Maps (used by 15% of consumers), Healthgrades (10%), Yellow Pages (9%), Angi (9%) and Trustpilot (7%).

4% chose “none of the above.”

Source: Statista¹

7. Local search experts agree that a business’ primary Google Business Profile category is the #1 most important ranking factor for the local pack

Whitespark asked local search experts to rank 149 local search ranking factors in terms of how they impact a business’ ability to rank in the local pack of Google search results.

“Primary GBP category” received a score of 193, which put it in first place as the number one ranking factor for the local pack.

These are the top 15 results:

1. Primary GBP category – This ranking factor received a score of 193
2. Keywords in GBP business title – 181.
3. Proximity of address to the point of search – 176
4. Physical address in city of search – 170
5. Removal of spam listings through spam fighting – 143
6. High numerical Google ratings – 138
7. Additional GBP categories – 134
8. Quantity of native Google reviews with text – 128
9. Verified GBP – 117
10. Proximity of address to centroid – 114
11. Keywords in GBP landing page title – 114
12. Completeness of GBP – 112
13. Sustained influx of reviews over time (rather than bursts) – 105
14. Dedicated page for each service – 105
15. Keywords in GBP landing page headings – 102

Source: Whitespark

Local search statistics

8. 36% of local search experts believe on-page signals are the most important local search ranking factor

In Whitespark’s survey of local search experts, participants were asked to vote for what they believe to be the most important ranking factors in organic local search and the local pack within local Google results.

When it comes to organic local search, 36% of experts believe on-page signals to be the most important ranking factor.

These are the full results:

• On-page signals – 36% of local search experts believe this to be the most important local search ranking factor
• Link signals – 26%
• Behavioral signals – 9%
• Google Business Profile signals – 9%
• Personalization – 7%
• Citation signals – 7%
• Review signals – 6%

When it comes to the local pack within local search results on Google, 32% of local search experts believe Google Business Profile signals to be most significant.

These are the full results from this half of the question:

• Google Business Profile signals – 32% of local search experts believe this to be the most important local pack ranking factor
• On-page signals – 19%
• Review signals – 16%
• Link signals – 11%
• Behavioral signals – 8%
• Citation signals – 7%
• Personalization – 6%

Source: Whitespark

9. Most local search experts believe having a dedicated page for each service a business provides to be the #1 most important local ranking factor

Whitespark asked local search experts to rank 149 local ranking factors.

“Dedicated page for each service” received a score of 163, which put it in the #1 position out of 149 local ranking factors that impact local search rankings.

These are the top 15 results from the survey:

1. Dedicated page for each service – This ranking factor received a score of 163
2. Internal linking across entire website – 149
3. Quality/authority of inbound links to domain – 148
4. Geographic keyword relevance of domain content – 146
5. Keywords in GBP landing page title – 140
6. Quantity of inbound links to domain from locally-relevant domains – 137
7. Topical (product/service) keyword relevance across entire website – 135
8. Volume of quality content on service pages – 134
9. Volume of quality content on entire website – 132
10. Keywords in anchor text of inbound links to domain – 128
11. Diversity of inbound links to domain – 127
12. Mobile-friendly/responsive website – 125
13. Quantity of inbound links to domain from industry-relevant domains – 124
14. Keywords in GBP landing page headings – 119
15. Website’s degree of focus on a specific niche – 119

Source: Whitespark

10. High numerical Google rankings are the #1 local ranking factor for conversions

Whitespark also asked local search experts to rank 149 local ranking factors based on their impact on conversions.

According to these experts, high numerical Google ratings are the most important local ranking factor for conversions. This option received a score of 177.

Other popular options included “positive sentiment in review text,” “mobile-friendly/responsive website,” “quantity of native Google reviews with text” and “dedicated page for each service.”

Source: Whitespark

11. Choosing the wrong primary category in Google Business Profile is the most impactful negative local ranking factor

Whitespark asked local SEO experts to rank negative local ranking factors.

According to these experts, choosing the wrong primary category in Google Business Profile is the most impactful negative ranking factor for local SEO. This option received a score of 176, which put it in first place.

Here are other negative ranking factors local businesses should watch out for when optimizing their Google Business Profiles:

1. Incorrect primary category – This option received a score of 176
2. Presence of other profiles in the same category at the same address – 142
3. Site hacked/presence of malware – 142
4. Low numerical ratings of Google reviews – 108
5. Negative sentiment in Google reviews – 90
6. Absence of crawlable name, address and phone number (NAP) data on website – 84
7. Incorrectly-placed map marker in GBP – 83
8. Address is a PO box, UPS mail store, virtual office or other false address – 79
9. Quantity of negative Google review attributes – 79
10. Profiles with the same address/phone number marked as “permanently closed” – 78

Source: Whitespark

Google statistics

12. Google received $279.8 billion in revenue in 2022

Statista keeps track of Google’s annual revenue and has been since 2002 when Google’s annual revenue was $400 million.

In 2022, Google’s annual revenue was $279.8 billion, up 8.98% from $256.74 billion in 2021.

Annual revenue for Alphabet, Google’s parent company, was $282.84 billion in 2022.

This means Google makes up 98.93% of Alphabet’s annual revenue.

Source: Statista², Statista³

13. Advertising revenue makes up 80.23% of Google’s annual revenue

According to Statista, Google made $224.47 billion in revenue from advertising in 2022.

Because Google’s annual revenue was $279.8 billion that year, this means advertising accounted for 80.23% of the company’s entire revenue for that year.

And with Google cracking down on the use of adblock on YouTube, this percentage has a potential to increase.

Source: Statista⁴, Statista²

14. Google.com receives 85.01 billion visits a month

According to Similarweb’s data, Google.com receives 85.01 billion website visits every month on average.

21.96% of that traffic originates from the United States while 6.73% originates from India.

5.29% originates from Brazil, 4.15% from Japan and 3.84% from the United Kingdom.

77.94% of the company’s traffic comes from direct searches. Only 13.82% comes from organic traffic.

57.22% of Google’s visitors are male.

Ages 25 to 34 is the domain’s largest age demographic, making up 28.13% of Google’s traffic.

Source: Similarweb

Google Search statistics

15. Google has a 91.62% market share in the search engine industry

According to data gathered by StatCounter, Google has a 91.62% market share out of a group of popular search engines, which also includes Bing, Yandex, Yahoo!, Baidu and DuckDuckGo.

Here’s how it compares to other search engines:

• Google – This search engine has a market share of 91.62%
• Bing – 3.37%
• Yandex – 1.65%
• Yahoo! – 1.12%
• Baidu – 0.96%
• DuckDuckGo – 0.51%

In the United States, Google has a market share of 87.62%.

This is followed by Bing at 7.71%, Yahoo! at 2.37%, DuckDuckGo at 1.77%, Yandex at 0.17% and Baidu at 0.14%.

Source: StatCounter¹

16. Google has a 95.48% market share on mobile

According to StatCounter’s data, Google has an even larger market share on mobile devices. Its market share is 95.48% on this platform type.

Here’s how it compares to other search engines on this platform type:

• Google – This search engine has a 95.48% market share on mobile devices
• Yandex – 1.38%
• Baidu – 1.03%
• Bing – 0.54%
• Yahoo! – 0.48%
• DuckDuckGo – 0.48%

In the United States, Google has a market share of 95.39% on mobile devices.

This is followed by DuckDuckGo at 1.64%, Yahoo! at 1.38%, Bing at 1.3%, Yandex at 0.13% and Ecosia at 0.05%.

Source: StatCounter²

17. 45% of shoppers use Google to research products they plan to purchase in store

According to Google and Ipsos’ Global Retail Study, 45% of shoppers use Google to research products they plan to purchase in store.

59% use Google to research products they plan to purchase in store or online.

The study also revealed that 74% of in-store shoppers who used Google to research products online before shopping searched for things like locations, especially which locations were nearest to them, in-stock items, business hours, directions, wait times and contact details.

This is why it’s important for businesses to keep up to date information on Google Business Profile for each business listing they manage.

Source: Google¹, Google², Google³

Google Maps statistics

18. Google Maps is the third most-downloaded Google app with over 10.98 million downloads

Statista collects data on the many apps Google has, including YouTube, Google, Google Docs, and of course, Google Maps.

There are 20 apps on the list, and Google Maps is the third most-downloaded app on it with over 10.98 million downloads. This puts it just ahead of the main Google app, which has 10.54 million downloads.

Here’s the full list of Google apps from Statista, arranged by most downloads:

• YouTube – This app has 14.05 million downloads worldwide
• YouTube Kids – 13.62 million
• Google Maps – 10.98 million
• Google – 10.54 million
• Google Translate – 10.38 million
• Google Pay – 9.15 million
• Gmail – 8.92 million
• Google Chrome – 8.86 million
• Google Photos – 7.98 million
• Google Sheets – 6.91 million
• Google Meet – 6.69 million
• Google Drive – 5.84 million
• Google Docs – 5.64 million
• YouTube Music – 5.05 million
• Google Authenticator – 4.84 million
• YouTube Studio – 4.83 million
• Google Classroom – 4.53 million
• Google Earth – 3.94 million
• Snapseed – 3.92 million
• Google Find My Device – 3.7 million

Source: Statista⁵

Final thoughts

That concludes our list of Google Business Profile statistics.

Many of these statistics prove how managing your business listings through Google Business Profile is crucial if you want to rank for local keywords organically but also appear in the local pack that appears in local searches.

However, some of these statistics also prove how crucial Google is for digital marketing and online visibility, even if you’re a local business.

If you’re a business owner, make sure your Google Business Profile account has listings for each location you manage and only one listing per location.

Also, try to receive new reviews regularly and leverage customer engagement by responding to reviews, good and bad, thoroughly.

Tools that let you monitor mentions across multiple social media platforms are among the best to use for this purpose.

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