25 Eye-Opening YouTube Shorts Statistics For 2024

Wanna learn about a few YouTube Shorts statistics to know if this platform is worth publishing content to?

TikTok and Instagram Reels dominate the realm of short-form video content with Facebook Reels seeing plenty of usage as well.

In this post, we share stats on YouTube Shorts that show you how many active users the platform has, how it compares to other platforms and what times you should post content to it.

General YouTube statistics for YouTube Shorts

1. YouTube Shorts reached 2 billion monthly active users in July 2023

Statista’s stats on YouTube Shorts states that there were 1.5 billion monthly active YouTube Shorts users in June of 2022.

By July of 2023, there were more than 2 billion monthly active internet users watching YouTube content on YouTube Shorts in the world.

However, it’s important to note that this figure only cites data from YouTube viewers who access YouTube from a logged-in account.

Source: Statista

2. There will be 192 million YouTube Shorts users in the United States by 2027

According to YouTube data published by Statista, there were 152.9 million YouTube Shorts users in 2023.

This same report predicts this number to reach 164.5 million by the end of 2024, 175.1 million in 2025, 184.6 million in 2026 before finally reaching 192 million in 2027.

Source: Statista

3. YouTube Shorts are viewed 70 billion times per day

YouTube released YouTube Shorts in 2020, and Statista has been keeping track of the number of views the platform receives on a daily basis.

They release the data once a year.

In October of 2023, daily views for videos uploaded to YouTube Shorts reached a collective 70 billion views.

It was 30 billion views in June of 2021 and 50 billion views in July of 2022.

Source: Statista

4. YouTube Shorts generated 29 million likes in one month

Statista recorded the number of likes short-form video platforms received in September of 2022.

They discovered that YouTube Shorts’ share only represents 0.96% of the total likes these platforms received in that month.

The platform received 29 million likes.

People also spend time on other social media platforms, such as short-form video platforms Instagram Reels and TikTok.

Instagram Reels received 2 billion likes while TikTok received 1 billion likes.

Source: Statista

5. The most-viewed YouTube short has 1.56 billion views

A Fandom page keeps track of the most-viewed YouTube Shorts.

According to their data, the most-viewed YouTube short has 1.56 billion views.

It’s called “If Cleaning Was a Timed Sport. Part 2.” It’s by Daniel LaBelle, who went viral by making videos of himself doing everyday things, like cleaning, extremely fast.

Daniel uploaded the short on October 18, 2022. He has 30.7 million subscribers on YouTube.

Here are the top 10 most-viewed YouTube shorts. Some of these shorts are very close in views, so this list may look a little different on a day-to-day basis:

Upload Date	Creator	Title	Views
October 18, 2022	Daniel LaBelle	If Cleaning Was a Timed Sport. Part 2	1.56 billion
May 27, 2023	Fruits & Nature	Beautiful nature life FN60 Mountain tribal kid knows how to make an amazing breakfast #shorts #fy	1.54 billion
November 7, 2022	Justin Flom	Real life transforming Cinderella dress!	1.53 billion
April 12, 2022	How Ridiculous	Power tools racing is INTENSE!!	1.34 billion
March 23, 2023	GK8 Vlogs	!اول تجربة لي !بالتصوير	1.29 billion
December 8, 2022	MrBeast	Would You Fly to Paris for a Baguette?	1.25 billion
July 23, 2019	dollarbill	How Zach King Gets Away With Doing Graffiti	1.23 billion
November 2, 2022	MrBeast	Giving iPhones Instead of Candy On Halloween	1.2 billion
April 19, 2022	How Ridiculous	Our MOST INTENSE Balloon Popping Race!!	1.19 billion
September 19, 2020	Collins Key Shorts	World’s Best Prank Gone Wrong! How to Win Every Prank Wars Challenge	1.18 billion

Collectively, these shorts represent 13.31 billion views.

Source: Fandom

6. 43% of advertisers who advertise on short-form video platforms are buying ads on YouTube Shorts

According to data collected by eMarketer in December of 2022 and published by Statista, ad buyers say their largest clients mostly buy ads on TikTok, Instagram Reels and YouTube Shorts.

YouTube ads that run on YouTube Shorts represent 43% of responses.

The original question asked ad buyers which short-form video platforms they clients buy ads for.

Here’s how they responded:

• TikTok – 75% of ad buyers say their clients are buying ads from this platform
• Instagram Reels – 67%
• YouTube Shorts – 43%
• None of these – 13%

Source: Statista

YouTube usage statistics for YouTube Shorts

7. The average YouTube short receives 647 views

According to Metricool, YouTube shorts receive 646.89 views per video on average.

This is much lower than the other three networks Metricool analyzed, which are TikTok, Instagram and Facebook:

• TikTok – 18,173.32 views per short video on average
• Instagram Reels – 16,152.88 views
• Facebook Reels – 8,553.37 views
• YouTube Shorts – 646.89 views

Source: Metricool

8. Videos published to YouTube Shorts have an average engagement rate of 5.91%

According to Metricool’s data on short-form videos, YouTube Shorts has the best engagement rate out of the four social media platforms the company studied.

The platform has an average engagement rate of 5.91% per video.

This is an interesting statistic given how few views videos on YouTube Shorts receive in comparison to short videos published to other social media platforms.

Here’s how YouTube Shorts’ engagement rate compares to those other platforms:

• YouTube Shorts – This platform has an average engagement rate of 5.91% per video
• TikTok – 5.75%
• Instagram Reels – 5.53%
• Facebook Reels – 2.07%

Source: Metricool

9. Regular YouTube videos receive 133.03% more views than YouTube shorts

Metricool’s study revealed that the average YouTube video receives 1,507.46 views while the average YouTube short receives 646.89 views.

This means regular YouTube videos receive 133.03% more views than the average YouTube short.

This also means that YouTube users prefer to watch YouTube videos that are longer, which is why YouTube is often seen as one of the most suitable video hosting sites for long-form content.

Source: Metricool

10. YouTube shorts receive 106.28% more likes than regular YouTube videos do

According to Metricool’s data, although YouTube shorts do not receive as many views as regular YouTube videos do on average, they do receive more likes.

The average YouTube short receives 37.44 likes per video while the average YouTube video receives 18.15 likes.

This means YouTube shorts receive 106.28% more likes than regular YouTube videos do.

Source: Metricool

11. Regular YouTube videos receive 410.53% more comments than YouTube shorts do

Metricool’s study revealed that although YouTube shorts receive more engagements in the form of likes, regular YouTube videos receive more engagements in the form of comments.

The average YouTube video receives 3.88 comments per video while the average YouTube short receives 0.76.

This means regular YouTube videos receive 410.53% more comments than YouTube shorts do.

Source: Metricool

12. YouTube Shorts accounts with over 50,000 followers receive 5,700 views per video on average

According to Metricool’s data on short videos, “huge” YouTube Shorts accounts, which is the label Metricool has given social media accounts with more than 50,000 followers, receive 5,700 views per short video on average.

This is much less than huge accounts from other social media platforms:

• TikTok – Accounts with over 50,000 followers receive 91,400 views per video on average
• Instagram Reels – 65,800 views
• Facebook Reels – 37,500 views
• YouTube Shorts – 5,700 views

Here are the average number of views for YouTube Shorts accounts based on follower count:

• 50,000+ followers (huge) – YouTube Shorts accounts with this many followers receive an average of 5,700 views per video
• 10,001 to 50,000 followers (big) – 739 views
• 2,000 to 10,000 (medium) – 363 views
• 501 to 2,000 followers (small) – 65 views
• 0 to 500 followers (tiny) – 13 views

Source: Metricool

13. YouTube Shorts accounts with more than 50,000 followers receive 6.23 engagements per video on average

Metricool’s data breaks down the number of engagements YouTube videos and YouTube Shorts videos receive on average by follower count.

They discovered that YouTube Shorts accounts with over 50,000 followers receive an average of 6.23 engagements per video.

In contrast, accounts that publish regular YouTube videos and have more than 50,000 subscribers receive an average of 1.72 engagements per video.

This means that YouTube shorts are better for engagements overall.

Here’s how many engagements YouTube Shorts accounts of different sizes receive per video:

• 50,000+ followers (Huge) – YouTube Shorts accounts with this many followers receive 6.23 engagements per video on average
• 10,001 to 50,000 followers (Big) – 3.32 engagements
• 2,001 to 10,000 followers (Medium) – 2.79 engagements
• 501 to 2,000 followers (Small) – 1.1 engagements
• 0 to 500 followers (Tiny) – 1.43 engagements

Source: Metricool

14. YouTube Shorts accounts with more than 50,000 followers publish 0.66 shorts a day on average

Metricool analyzed the number of short-form videos accounts of different sizes published per day on four social media platforms.

They discovered that on YouTube, YouTube Shorts accounts with over 50,000 followers publish an average of 0.66 shorts per day on average.

Smaller accounts publish less frequently, but not by much:

• 50,000+ followers – YouTube Shorts accounts with this many followers publish an average of 0.66 shorts per day
• 10,001 to 50,000 followers – 0.47 shorts
• 2,001 to 10,000 followers – 0.44 shorts
• 501 to 2,000 followers – 0.37 shorts
• 0 to 500 followers – 0.27 shorts

Here’s how these numbers compare to accounts from other social media platforms, at least in Metricool’s “big” category:

• TikTok – TikTok accounts with over 50,000 followers publish an average of 0.9 short-form videos per day
• YouTube Shorts – 0.66 videos
• Instagram Reels – 0.55 videos
• Facebook Reels – 0.39 videos

Source: Metricool

Statistics on the best times to post on YouTube Shorts

15. YouTube shorts that are uploaded at 1AM receive 3,185 views on average

When Metricool studied YouTube Shorts, they analyzed 305,341 short-form videos published by 47,648 accounts.

Their analysis included studying at what time of day these videos were uploaded and on what day.

They came to the conclusion that videos uploaded at 1AM receive the most number of views with an average view count of 3,184.63.

However, according to our post on the best times to publish to YouTube Shorts, which included data from social media management tool SocialPilot, the best times to post to YouTube Shorts are 12PM, 3PM, and from 7PM to 10PM.

SocialPilot’s data comes from over 50,000 accounts that are connected to the social media management app. The company analyzed over 3 million YouTube videos published through its app, including videos published to YouTube Shorts.

Here’s a table referencing this same data from multiple sources, which we included in our post on the best times to post to YouTube Shorts:

Source: Metricool, SocialPilot

16. YouTube creators publish 22,721 YouTube shorts every day at 6PM on average

Metricool’s analysis revealed that the majority of YouTube Shorts creators publish videos to the platform at 6PM.

22,721 short-form videos are uploaded to the platform during this hour on average.

Their study revealed this time slot to have an average view count of 649.45 per short.

The entire 3PM to 8PM time block is popular among YouTube Shorts creators, and there’s another peak upload time at noon.

Source: Metricool

17. YouTube shorts that are uploaded on Sundays receive 676.48 views on average

According to Metricool’s data, Sunday is the best day to upload videos to YouTube Shorts.

Shorts that are uploaded on Sundays receive an average of 676.48 views per video.

Videos uploaded to Mondays also receive over 600 views per video on average.

However, according to SocialPilot’s data, the best days to post to YouTube Shorts are weekdays, particularly Monday and Tuesday.

Here are the best times to post to YouTube Shorts by day, according to multiple sources:

Source: Metricool

18. Creators publish 50,259 YouTube shorts every Tuesday on average

Metricool’s analysis states that most creators publish YouTube shorts on Tuesdays.

50,259 shorts are published every Tuesday on average.

Mondays are also a popular upload day with creators uploading more than 40,000 short-form videos on this day on average.

Source: Metricool

19. The best times to post to YouTube Shorts in the United States is from 12PM to 3PM and 7PM to 10PM

According to social media publishing tool Statusbrew, there are two time slots that work for posting short-form video content to YouTube Shorts:

• 12PM to 3PM
• 7PM to 10PM

Source: Statusbrew

20. The best times to post to YouTube Shorts in the United Kingdom and Germany are from 12PM to 2PM and from 6PM to 8PM

According to Statusbrew, these are the best local timeslots to use for the UK and Germany when posting content to YouTube Shorts:

• 12PM to 2PM (12:00 to 14:00)
• 6PM to 8PM (18:00 to 20:00)

Source: Statusbrew

21. The best time to post to YouTube Shorts in Japan and South Korea are from 9PM to 12AM

According to Statusbrew, this is the best time to post content to YouTube Shorts in the East-Asian countries of Japan and South Korea:

• 9PM to 12PM (21:00 to 0:00)

Source: Statusbrew

22. The best times to publish to YouTube Shorts in the food niche are 7AM, 11AM to 12PM, and 5PM to 6PM

Statusbrew’s data states that these are the best times to publish content to YouTube Shorts if you post to the food niche:

• 7AM
• 11AM to 12PM
• 5PM to 6PM

Source: Statusbrew

23. The best times to publish to YouTube Shorts in the entertainment niche are 7AM, 12PM to 1PM, and 9PM to 10PM

According to Statusbrew, these are the best times to publish content to YouTube Shorts if you post to the entertainment niche:

• 7AM
• 12PM to 1PM
• 9PM to 10PM

Source: Statusbrew

24. The best times to publish to YouTube Shorts in the education niche are 8AM, 11AM, and 3PM to 4PM

These are the best times to publish content to YouTube Shorts if you post to the education niche, according to Statusbrew:

• 8AM
• 11AM
• 3PM to 4PM

Source: Statusbrew

25. The best times to publish to YouTube Shorts in the travel niche are 10AM to 1PM, and 9PM to 11PM

According to Statusbrew, these are the best times to publish content to YouTube Shorts if you post to the travel niche:

• 10AM to 1PM
• 9PM to 11PM

Source: Statusbrew

Final thoughts

That concludes our post on YouTube Shorts statistics.

We learned that while YouTube Shorts receives a lot of engagements and billions of views per month, the platform has a long way to go if it wants to compete with other short-form video platforms and regular YouTube content itself.

If you want to expand your knowledge on YouTube, check out our post on video ideas for the platform or the best time to publish videos on the platform.

We can also let you know how many subscribers you need to start making money as well as how to promote your channel so you receive more subscribers.

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