24 Latest Crowdfunding Statistics And Trends (2024)

Latest Crowdfunding Statistics And Trends

Ready for the latest crowdfunding statistics?

Crowdfunding has become a popular way to raise money, whether it’s for a product idea, a personal emergency, an event or even an entire business.

That popularity has been spearheaded by crowdfunding platforms like Kickstarter and GoFundMe.

In this post, we list the latest crowdfunding stats. They’re separated into a few different categories, including general statistics from the crowdfunding industry, stats for crowdfunding platforms and stats for crowdfunding projects.

Editor’s top picks – crowdfunding statistics

These are the best crowdfunding statistics in this post:

  • The crowdfunding industry has a global market value of $1.41 billion. (Statista)
  • $7.68 billion has been raised on Kickstarter. (Statista)
  • Donations made through crowdfunding campaigns on GoFundMe reached $25 billion in 2022. (GoFundMe)
  • More than $2.32 billion has been raised in the games category on Kickstarter, making it the platform’s most popular category. (Statista)
  • Surprise! Four Novels by Brandon Sanderson is the most successful campaign on Kickstarter, raising more than $41 million in funds. (Statista, Kickstarter)

General crowdfunding statistics

1. The global crowdfunding market size is valued at $1.41 billion

According to Statista, the global crowdfunding market size was valued at $1.41 billion in 2023.

Forecasts project its market size to more than double by 2030 at a compound annual growth rate (CAGR) of 14.5%.

01 Crowdfunding market size

Source: Statista1

2. The crowdfunding market will grow by $310.07 billion by 2028

According to a study of the crowdfunding market, which was conducted by Technavio, the crowdfunding market will grow by $310.07 billion between 2023 and 2028.

02 crowdfunding market size

This puts the market at a CAGR of 14.94%.

The market will grow by 13.85% year-over-year.

Technavio’s report includes analyses of 20 crowdfunding companies, including GoFundMe, Kickstarter, Indiegogo and Patreon.

Source: Technavio

3. 62% of the crowdfunding market’s projected growth will originate from the Asia-Pacific region

According to Technavio’s data, the Asia-Pacific (APAC) region has historically had the fewest number of participants in crowdfunding, especially in the peer-to-peer lending segment.

03 Origin of growth

However, thanks in part to wider internet expansion and greater social media adoption, the APAC region will have significant growth in crowdfunding efforts, contributing 62% to the crowdfunding market’s projected growth rate of $310.07 billion between 2023 and 2028.

Source: Technavio

4. The peer-to-peer lending segment of crowdfunding had a market value of $110.32 million in 2018

According to Technavio’s data, the peer-to-peer (P2P) lending segment of crowdfunding is the largest segment within the fundraising method.

This is followed by equity investment, hybrid methods, rewards and other methods.

The P2P lending market was valued at $110.32 million in 2018, though Technavio estimates it’ll grow slower than the entire market’s overall growth rate.

04 Peer-to-peer lending

Source: Technavio

5. California leads the United States in equity crowdfunding with more than $483 million raised

According to data collected by Florida Atlantic University, California leads the United States in equity crowdfunding.

The university’s website states that $483,761,158 has been raised in 1,666 campaigns.

05 California

Equity crowdfunding campaigns have a 66% success rate in this state.

Source: Florida Atlantic University

Crowdfunding statistics about crowdfunding platforms

6. More than $7.68 billion has been pledged on Kickstarter

According to Statista’s data, more than $7.68 billion has been pledged on Kickstarter, as of November of 2023.

There have been more than 609,721 projects launched on the platform.

06 Kickstarter projects

The total number of successful dollars pledged amounts to more than $7.03 billion while the total number of unsuccessful dollars pledged amounts to more than $596 million.

Statista estimates that out of all campaigns launched on Kickstarter, successful crowdfunding campaigns make up 41.02%.

Source: Statista2

7. Kickstarter has 22.6 million backers and 7.79 million repeat backers

Statista’s data on Kickstarter states that the platform had 22.6 million backers and 7.79 million repeat backers in November of 2023.

This means 34.47% of Kickstarter users who back projects wind up backing at least one other project as well.

Statista’s data goes all the way back to February of 2014. In that month, Kickstarter had 5.64 million backers and 1.67 million repeat backers.

This means in 2014, 29.61% of users who backed projects also backed at least one other project. This also means the number of repeat backers on Kickstarter has increased ever so slightly over the years.

According to Kickstarter’s home page, there have been over 92 million pledges made on the platform since its founding in 2009.

Source: Statista3

9. More than $25 billion has been donated through GoFundMe

In GoFundMe’s annual Year in Help report for 2022, the company stated that the all-time individual and nonprofit crowdfunding campaign amount totaled more than $25 billion as of the end of 2022.

Source: GoFundMe1

10. 30 million people gave and received crowdfunding funds through GoFundMe in 2023

According to GoFundMe’s annual Year in Help Report, 30 million people gave and received funds through crowdfunding campaigns hosted by the platform in 2023.

10 GoFundMe

There were over 39 million donations in 2023.

The platform states that one donation occurs every second, and that the average donation amount is $50.

They also state that the most generous day of the year is January 2nd.

Source: GoFundMe2

11. Over 94,000 fundraisers were started for businesses on GoFundMe in 2023

According to GoFundMe’s annual Year in Help report, over 94,000 fundraising campaigns were started for businesses in 2023.

This includes Yu & Me Books, a bookstore in New York City that was damaged by fire. Over 6,800 people backed the fundraising campaign that helped the bookstore reopen, raising $369,495, more than double the campaign’s original goal of $150,000.

Source: GoFundMe2

12. Matt and Shane’s Secret Podcast is the leading creator on Patreon with over 66,000 paying fans

According to Statista, as of July of 2023, the leading creator on Patreon is Matt and Shane’s Secret Podcast with 66,119 paying patrons.

Matt and Shane have the following membership levels to choose from: $1/month, $5/month, $10/month and $50/month.

At 66,119 paying patrons, this puts their Patreon revenue at a minimum of $66,119 per month.

Here’s the full list of Patreon’s leading creators, as of July 2023:

  • Matt and Shane’s Secret Podcast – This podcast has 66,119 paying patrons
  • Maintenance Phase – 46,132 patrons
  • Chapo Trap House – 43,608 patrons
  • True Crime Obsessed – 43,565 patrons
  • Ilja Jusupov aka x4fab – 39,561 patrons
  • Dungeons and Daddies – 36,748 patrons
  • If Books Could Kill – 34,737 patrons
  • DankPods – 34,039 patrons
  • Worlds Beyond Number – 32,684 patrons
  • the yard – 31,079 patrons

Source: Statista4, Patreon

13. Patreon receives over 98.84 million visits every month on average

According to Similarweb, Patreon receives over 98.84 million visits to its website every month on average.

However, Semrush’s data puts Patreon’s global organic traffic at 8.1 million per month.

36.65% of Patreon’s visitors originate from the United States while 6.53% originate from the United Kingdom. Smaller amounts originate from Canada (4.1%), Germany (3.68%) and Japan (3.19%).

70.21% of Patreon’s visitors are male, and 43.03% of its visitors are between the ages of 18 and 24.

Source: Similarweb, Semrush

14. GoFundMe receives over 38.61 million visits every month on average

Similarweb’s data puts GoFundMe’s traffic at 38.61 million visits every month on average.

However, according to Semrush’s data, GoFundMe’s organic traffic is around 3.5 million per month worldwide.

69.73% of GoFundMe’s users originate from the United States while 5.85% originate from the United Kingdom. Smaller amounts originate from Canada (5.13%), Germany (2.4%) and Australia (2.14%).

53.64% of GoFundMe’s visitors are female, and 24.82% of visitors are between the ages of 25 and 34.

Source: Similarweb, Semrush

15. Kickstarter receives 21.06 million visits every month on average

According to Similarweb’s data, Kickstarter receives over 21.06 million visits every month on average.

However, Semrush’s data puts Kickstarter’s organic traffic at around 2 million every month.

45.92% of its traffic originates from the United States while 6.27% originates from the United Kingdom. Smaller amounts of traffic originate from Canada (5.01%), Germany (4.45%) and Australia (3.38%).

65.37% of Kickstarter’s visitors are male, and 36.66% of users are between the ages of 25 and 34.

Source: Similarweb, Semrush

16. Indiegogo receives 5.04 million visits per month on average

Similarweb’s data puts Indiegogo’s monthly traffic at 5.04 million visits per month on average.

However, according to Semrush, Indiegogo’s global organic traffic is around 324,700 visits per month.

42.53% of Indiegogo’s traffic originates from the United States while 5.2% originates from the United Kingdom. Smaller amounts originate from Canada (4.21%), India (3.17%) and Germany (3.09%).

65.56% of Indiegogo’s visitors are male, and 32.09% of its visitors are between the ages of 25 and 34.

Source: Similarweb, Semrush

Crowdfunding statistics about projects

17. The most-funded project category on Kickstarter is the games category with more than $2.32 billion pledged

According to Statista’s data, the most-funded project category on Kickstarter is the games category. They report that more than $2.32 billion has been pledged on the platform in this category from nearly 40,000 successful projects.

17 Kickstarter most funded

These are the most successful crowdfunding campaigns in the games category on Kickstarter:

  • Frosthaven – $12.97 million in funding
  • Kingdom Death: Monster 1.5 – $12.34 million
  • Avatar Legends: The Roleplaying Game – $9.54 million
  • Marvel Zombies: A Zombicide Game – $9.03 million
  • The Wyrmwood Modular Gaming Table: Coffee & Dining Table Models – $8.81 million
  • Exploding Kittens – $8.78 million
  • OUYA: A New Kind of Video Game Console – $8.6 million
  • Battletech: Mercenaries – $7.55 million
  • The Witcher: Old World – $7.19 million
  • The 7th Continent: What Goes Up, Must Come Down – $7.07 million

Other data on Statista states that the most-funded project in Europe was in the games category. It was for the The Witcher: Old World board game, which received $7.4 million in funding.

The second-most funded project in Europe was also a board game. It was for the The 7th Continent: What Goes Up, Must Come Down board game, which received $7.1 million in funding.

Source: Statista5, Statista6, Statista7, Statista8

18. Surprise! Four Secret Novels by Brandon Sanderson is the most-funded project on Kickstarter with over $41 million in funding

Statista’s data states that Surprise! Four Secret Novels by Brandon Sanderson is the most-funded project on Kickstarter.

It received $41,754,153 in October of 2022.

The project had 185,341 backers.

Source: Statista9, Kickstarter1

19. The Exploding Kittens card game has the most number of backers at 219,382 backers

According to Statista’s data, the Kickstarter for the Exploding Kittens card game has the highest number of backers out of any project on the platform.

The project received 219,382 backers, a record it broke in February of 2015 and still maintains in 2024. The project received $8,872,571 in funding.

Source: Statista10, Kickstarter2

20. The foldable e-bike MATE X raised $17.6 million on Indiegogo in 2018

According to data collected by Statista as well as Indiegogo’s archives, the MATE X, a foldable e-bike that’s now available on the market, was the most successful crowdfunding campaign in Indiegogo’s history.

The campaign raised $17,595,711 in September of 2018 by 31,271 backers.

Funding options included packages that included one or two bikes at a discounted price from what the campaign’s owner intended to sell them at.

This means all funding options had four-digit price points.

The second most successful campaign in Indiegogo history was for the Flow Hive 2, which raised $14.96 million. Flow Hive is a line of man-made beehives that are designed to extract honey from bees.

Source: Statista11, Indiegogo

21. The category with the highest success rate on Kickstarter is the comics category at 66.14%

Statista’s data on Kickstarter states that the comics category has a success rate of 66.14%. This makes it the most successful category on the platform.

The dance category has a success rate of 61.34% while the theater category has a success rate of 59.88%.

Source: Statista12

22. 52.93% of successful crowdfunding campaigns raise between $1,000 and $9,999 on Kickstarter

According to Statista, 52.93% of Kickstarter projects that had been successful up until November of 2023 received between $1,000 and $9,999 in funding.

This works out to 131,702 out of 248,817 successful projects.

22 Crowdfunding campaigns

Here’s the full distribution of successful campaigns based on how much funding they received:

  • Less than $1,000 – 12.86% of successful Kickstarter projects generate a funding amount that falls into this category. This works out to 31,986 successful projects.
  • $1,000 to $9,999 – 52.93% or 131,702 projects
  • $10,000 to $19,999  – 14.46% or 35,980 projects
  • $20,000 to $99,999 – 15.23% or 37,907 projects
  • $100,000 to $999,999 – 4.21% or 10,463 projects
  • Over $1 million – 0.31% or 779

Source: Statista13

23. The majority of unsuccessful campaigns on Kickstarter only receive between 1 and 20% of funding

According to Statista, the majority of unsuccessful projects on Kickstarter only receive between 1 and 20% of funding through the platform.

The data states that over 234,000 of unsuccessful projects have only received between 1 and 20% of funding.

Over 56,000 received no funding.

23 Unsuccessful Kickstarter campaigns

Here’s the full list of the number of unsuccessful projects there have been on Kickstarter based on how much funding they received:

  • 56,293 projects – The number of projects who received 0% of funding
  • 234,333 projects – 1-20%
  • 37,210 projects – 21-40%
  • 16,059 projects – 41-60%
  • 7,183 projects – 61-80%
  • 6,202 projects – 81-99%

This data is as of November of 2023.

Source: Statista14

24. $106 million was raised on GoFundMe in response to natural disasters in 2023

GoFundMe’s Year in Help report states that GoFundMe users raised $106 million through fundraising campaigns designed to alleviate the cost of natural disasters that occurred in 2023.

This includes the wildfires in Maui. GoFundMe users raised over $1.3 million for this cause.

They also raised over €2.8 million for the floods in Italy.

Source: GoFundMe

Final thoughts

Crowdfunding has become a popular way to generate money for a variety of different purposes, personal and professional.

For businesses, it offers a way to circumvent costly funding methods like venture capitalist funding and business loans. Many crowdfunding methods have no strings attached outside of fulfilling pledge perks.

For personal campaigns, crowdfunding sites like GoFundMe offer access to relief funds that’d normally be hard to obtain in such a short amount of time, if at all.

And in spite of nearly 60% of crowdfunding campaigns failing, P2P lending is only expected to grow as time goes on.

If you’re thinking of starting a Kickstarter project but aren’t quite sure of an idea, check out our guide on how to come up with a product idea.

Sources