Want to start an online store but not sure what products to sell? Let’s fix that.
Whether you’re a side hustler looking to make a few hundred extra bucks every month or you’re keen to start building your ecommerce empire, this is the article for you.
Below, you’ll find 40+ trending products to consider selling online. No more guess work.
Combine these trending products with topics you’re passionate about and you have a winning recipe for ecommerce success.
Let’s jump into the list.
The top trending products to sell online
Ever since mega influencer Kim Kardashian released her own line of shapewear known as Skims, the demand for shapewear products has risen steadily.
Many women are keen to find high-quality but more affordable dupes for popular Skims products including underwear, leggings, and more.
According to the Google Trends data, searches for shapewear began to rise in the last few years and they are still trending upwards this year.
Skincare has always been a popular product, particularly amongst women, but the demand for skincare products has risen steadily over the past few years.
Many social media influencers heavily emphasize the importance of starting skincare from a young age to keep your youthful looks, so these types of products have become more popular across all age ranges. Some people even have extensive multi-step skincare routines that require tons of high-value products.
As you can see from the Google Trends data, searches for skincare increased dramatically in 2020, and the search volume has remained high ever since.
3. Gua Sha Stones
If you want to get into the skincare niche, but you would rather sell a cheap and easy-to-store product, then Gua Sha stones are a good option. Gua Sha is a practice that involves massaging the face to improve blood flow.
It’s been a practice in the East for many years, but it’s recently become super popular on social media. To complete a Gua Sha facial massage, a Gua Sha stone is needed. The stones are a specific shape that makes it easier to follow the contour of the face.
These affordable products are definitely a social media hype, and they would be very easy to buy in bulk, store, and ship. Demand for this product peaked in 2021, but it still has a steady demand in 2023.
4. Gym clothing
People are more interested in fitness and well-being than ever before, and as a result, the demand for stylish gym clothing online is high.
Fitness leggings, shorts, and yoga pants are more popular than ever, and they’ve become a part of everyday fashion for most people. Brands like Halara are huge on social media, and they simply sell trendy and high-quality products that are suitable for working out and wearing day-to-day.
According to Trends, searches for gym wear have been steadily rising over the past five years, and the demand usually peaks each January as people are keen to get fit in the new year.
5. Protein powder
If you’re keen to get involved in the fitness niche, you could also consider selling supplements like protein powder. Protein powder has always been a popular product, but demand has risen steadily over the past 5 years, and there is usually an annual peak in interest in January.
There are many different types of protein powders on the market, and many people search for them online in the hope of making savings on high-street pricing.
6. Laptop stands
With so many people working from home these days, computer accessories are quite popular online. Laptop stands are essential products that most people need as they make using a laptop at a desk more comfortable and ergonomic.
According to Google Trends data, searches for laptop stands increased around the time the pandemic started, and search volume has remained high ever since.
7. Ergonomic desk chair
Just like laptop stands, home office furniture has also become more popular. With many people choosing not to return to the office post-pandemic, it’s important that workers have comfortable chairs to sit in.
As such, ergonomic desk chairs are a great product to sell online. They’re high value, and many people will choose to buy them online as it is more convenient to have them shipped straight to their homes than it is to buy them from a physical store.
Searches for ergonomic desk chairs peaked in 2020 and the search volume has remained steady ever since.
8. Book vases
Home decor items like vases often go viral on social media, and one of the most popular social media products this year has been book vases. Book vases are glass vases that are shaped like books. You can fill them with flowers and slot them right into your bookshelf.
Over the past year or so, searches for book vases have been trending upward according to data, and they’ve been selling like hotcakes via social media videos on TikTok and Instagram.
9. Matcha tea
Due to the popularity of wellness and self-care online, teas with health benefits such as matcha and herbal teas have become more popular. Matcha tea in particular has become very popular in recent years due to a growing interest in Japanese-inspired products online.
According to the data, searches for Matcha tea have had a consistent upward trend over the past ten or more years, and interest is likely to continue to rise.
As gaming culture grows, people are becoming more creative with their desks and gaming setups. As a result, there has been a sharp increase in people customizing their keyboards by switching out the keycaps. This has led to a growth in online sales of custom keycaps.
Since around February 2022, search volumes for keycaps have been very high, making it a great trending product to sell in 2023. Also, if you have any artistic talent, you could also design and create your own keycaps to sell, as unique keycaps are really popular amongst gamers.
11. Wireless headphones
When you think of wireless headphones, you probably immediately think of AirPods. However, AirPods are expensive, which means that many people are looking to buy affordable and trendy alternatives to AirPods online. This makes it a great option for making some extra money.
Wireless headphones first became popular around 2018-19, but since then, they have become the standard, and there is consistent demand for these products online. According to trends data, search volumes for wireless headphones are quite stable and high, and there is usually a peak in searches at Christmas time.
12. Vegetable chopper
Although vegetable choppers seem like a fairly staple product, they’re actually quite hyped up in 2023. Now, we’re not just talking about knives or potato peelers here, we’re specifically referring to the vegetable-chopping devices that have gone viral on social media in the past few years.
You can use these devices to chop everything from an apple to an onion with minimum effort. Videos of people using these devices have been really popular on TikTok and Instagram reels, causing searches for the product to trend upward since 2022.
13. Digital planners
If you’re interested in selling digital products online, then digital planners are a good trending product to create. Digital planners that are compatible with apps like GoodNotes are super popular online, and many people on Instagram focus their content around digital planning.
According to Google Trends, searches for digital planners are at a high and they often peak around Christmas time when people are Christmas shopping, or getting new digital devices like iPads.
14. Dog enrichment products
These days, people take dog ownership very seriously, and people are always looking for new ways to keep their dogs entertained and enrich their lives.
Products like dog puzzles and snuffle mats have a consistent search volume but the trendiest product of 2023 is lick mats. Many social media influencers have been showcasing lick mats lately which could explain their rise in popularity.
According to the Trends data, searches for lick mat peaked in February this year and interest remains high.
15. USB-C cords
Over the past few years, USB-C cords have been replacing traditional USBs leaving many people in need of more USB-C cords to charge their devices. Selling USB-C cords is an easy way to get started with online selling, as they are affordable, easy to ship and store, and there is consistent demand for these products. You can also consider selling USB-C adapters.
According to Google Trends, searches for USB-C cords have risen steadily over the past 5 years, and search levels are quite consistent year-round.
16. Massage guns
Massage guns are another viral product that became popular amongst influencers in 2021. These guns are said to help you to relax your muscles posts work out and are quite popular amongst gym goers.
According to Google Trends, interest in these products peaked in 2021, but it has remained stable ever since, with more brands releasing new and improved massage gun models.
17. Portable blender bottles
Portable blender bottles are really useful products for mixing protein shakes or even making smoothies or baby food on the go. The bottles are quite popular on social media and there are a few different brands and styles to choose from.
Searches for portable blenders began to trend upward in 2022 and have remained quite high ever since.
18. Boucle furniture
If you’re interested in getting into furniture sales, then one of the most popular trends in 2023 is Boucle. Boucle is a type of furniture fabric that is cozy and comfortable and it’s all the rage right now. Boucle chairs and sofas can be seen all over social media from Instagram to Pinterest. People are also keen on Boucle headboards, stools, and more.
According to Google Trends, searches for Boucle chairs have been on the rise since late last year.
19. Energy drinks
Lately, there has been a surge in online creators promoting energy drinks, and this has led to a sharp rise in the number of people looking to buy them online. A good example of this is the Prime Energy drink created by Logan Paul and KSI. The drink went viral and sold out in shops and online.
As you can see from the Trends graph, search volumes rose sharply this year, and demand still remains high.
20. Hair oils
Haircare products like shampoo and conditioner are always popular online, but certain products often go viral on social media, leading to a sharp increase in sales and searches.
This year’s hot product is hair oils. Hair oils are becoming more popular on social media with influencers using them to achieve shiny and luscious locks. As you can see from the Google trends data, the popularity of hair oils is higher than ever, and they reached their peak this Christmas.
21. Wavy mirrors
If you’ve even glanced at TikTok or Instagram Reels in the past few months, you’ve probably seen an influencer that has the famous ‘wavy mirror’ in their house. This trending product is super popular right now, and young women everywhere are scrambling to get their hands on one.
As you can see from the Google Trends data, searches for this product peaked in January this year, and demand has remained high. These mirrors are quite high-value too, so it could be a good money-making product for sellers.
22. Skincare fridges
As we mentioned earlier in the article, modern women take their skincare very seriously. So much so, that there is a huge demand for mini fridges for keeping skin care products cool.
Although this isn’t the newest social media trend, search volumes for skincare fridges continue to rise, and they peaked in December of 2022.
23. Period products
Recently there has been a boom in more alternative and sustainable period products. Women and other people who have periods are looking for new products to manage their monthly cycle such as menstrual cups and period underwear.
According to Google Trends data, searches for period underwear have risen significantly over the past couple of years, and interest continues to grow, making it the ideal trending product for online sellers.
Swimwear is a good product to sell online because it usually trends yearly in the run-up to summer. Women’s swimwear is the most popular, and you can use current online trends and influencers to determine which products to sell each spring.
For example, floral bikinis were quite popular in the summer of 2022. As you can see from the graph, searches for swimwear peak consistently each year from around March/April until the end of the summer. However, you may still fear some sales through the winter too.
25. Drinkware and tumblers
Drinkware and tumblers are very popular on social media. This year, one cup, in particular, has been the subject of social media hype – The Stanley tumbler.
Although the Stanley tumbler is very popular among influencers, it’s also very expensive, so many people are looking for similar items that look and function just like the Stanley tumbler but for a lower price. So if you can find a great supplier for these styles of cups, then you could make some serious money from this trend.
As you can see from the graph, interest in Stanley Tumblers peaked in January of this year, and has remained quite high since.
26. Wireless iPhone chargers
Many new iPhones can now be charged wirelessly, but Apple doesn’t include the wireless chargers with the phones when they are purchased. This is great news for independent sellers, as it means the demand for wireless iPhone chargers online is high.
Demand for these chargers peaked in 2018, but searches have remained consistently high ever since, with a yearly peak in searches around Christmas time when lots of people buy new iPhones as gifts.
27. Health drinks
Another popular product online right now is health drinks. Drinks like super green powder drinks and ginger wellness shots are extremely trendy and they sell for a pretty high price too.
For example, the term ‘ginger shots\ has had a sharp upward trend in search volumes lately, and seems to be continuing to rise.
Prepared ginger shots sell for upwards of $1.50/bottle on Amazon and you can also sell related products like ginger shot powders, and empty shot bottles for people that want to prepare their own shots at home.
28. GPS dog collars
GPS dog collars are another great pet product that sells well online. People are quite keen to ensure that they know where their dogs are at all times, and these collars are a great solution for that. In addition to this, some GPS collars also track dogs’ activity levels.
Interest in these types of collars has grown steadily over the last 5 years according to data and searches continue to trend upward.
As more and more people try to give up smoking, vaping has become a popular replacement. A lot of people find it convenient to buy their vapes online, making it a good trending product for sellers. What’s good about vaping is that most people buy more than one vape, so you can build a strong business with returning customers.
Google Trends data also shows a strong upward trend in search queries which indicates that the industry is still growing in 2023.
30. Air fryers
Air fryers are the new hot kitchen products and everyone seems to want to get their hands on one. They can help you cook quick and easy meals in minutes without the need for excessive amounts of oils, making them particularly popular with health-conscious consumers.
According to Google Trends, online interest in air fryers has been trending upwards over time, and demand peaked in January of this year, so it seems that everyone is still keen to invest in this innovative product.
31. Milk frothers
Another cool kitchen product that has seen a surge in popularity recently is the milk frother. If you want to enjoy barista-style coffee in the comfort of your own home then a milk frother is a must to achieve that smooth, silky taste. Milk frothers are also quite popular on social media, leading to a boom in popularity.
These small and affordable products are ideal for storing and shipping and the google trends data shows that searches for milk frothers have been gradually growing over time.
32. Video doorbells
Video doorbells are becoming more and more popular, especially since the pandemic, when delivery drivers started leaving packages on doorsteps instead of waiting for a signature at the door. With a video doorbell, homeowners can see who’s at their door, and talk to them, even if they are not home.
Search volumes for video doorbells have remained consistently high for the last few years, and specific brands like Ring are also very popular.
33. Car vacuum cleaner
Another trending product for automotive lovers is handheld car vacuum cleaners. These easy-to-use machines can usually be charged from a car’s cigarette lighter and are useful for keeping the inside of your car clean. They’re particularly popular with people who have children or dogs that often make a mess in the car.
These convenient items have seen a recent surge in popularity according to Google trends and they’re also bestsellers on sites like Amazon.
34. Cabin-sized travel bags
Budget airlines have become quite strict about baggage allowances in recent years, so online consumers are keen to purchase travel bags that meet the new requirements. Many online sellers are searching the specific baggage dimensions for airlines and selling bags that are listed as approved by the airline.
Also, Google Trends shows an upward trend in searches for cabin bags, as well as searches for bags that are suitable for specific airlines.
35. Teeth whitening products
Teeth whitening has long been an online fad, but recently, influencers have been jumping on the hype to advertise the so-called miracle whitening product Hi Smile. As such this product is a bestseller on sites like Amazon and searches have also been trending upward according to Google Trends.
Hi Smile is not the only whitening product on the market though, and it is quite expensive, so it could provide sellers with an opportunity to sell cheaper products that have similar active ingredients.
36. AI prompts
One of the most talked about topics this year is AI, thanks to the popularity of the revolutionary ChatGPT. Although this sent shockwaves through the digital marketing industry, it also opened up a unique opportunity for digital product creators.
Some creators have now started selling AI prompts to help people make the most of the AI tools available.
According to Google Trends, searches for AI prompts have peaked dramatically, and sellers on marketplaces like Etsy have already seen a huge influx of sales on their AI prompt digital products.
37. Pokémon cards
If you thought Pokémon had already had its heydey, think again. Pokémon has somewhat of a cult-like following, and while the trading cards have been around for a long time, Google Trends data shows that they had a huge resurgence in popularity towards the end of 2020, and demand has been through the roof ever since.
This demand is largely driven by a small but loyal base of hardcore collectors, many of whom are willing to pay big bucks to get their hands on rare cards. You could capitalize on this demand by purchasing rare cards on eBay or other channels and then flipping them for a higher price.
38. Pimple patches
Pimple patches are a relatively new kind of acne reliever that’s been growing in popularity steadily for the last few years:
Initially popularized by Korean skincare influencers, pimple patches are essentially small stickers that use a wound-healing gel called hydrocolloid. Users stick them on their zits to make them disappear overnight.
Not only are they super popular, but they’re also relatively cheap to produce, so you can get consistently high profit margins.
39. Fabric shaver
Fabric shavers are a fancy kind of electric lint roller that helps to get rid of unwanted pilling from your clothes.
At the time of writing, they’re listed amongst Amazon’s best-sellers, and Google Trends analysis shows that demand has been steadily increasing for the last 5 years (albeit with clear seasonal peaks and troughs).
Demand seems to peak every year around the holiday period and then drop off mid-year, but the overall trajectory is clearly pointing upward. These trends are common with high demand products.
40. Apple AirTags
AirTag is a hot new product from Amazon. It basically functions as a Bluetooth tracker to help you to find your car keys and other valuables when you misplace them. And as the Google Trends data shows, it’s been trending heavily since its release.
But you don’t have to sell AirTags to capitalize on the trend either. You could sell related products, like AirTag keyrings or wristbands. These sorts of accessories are super cheap to make so again, they can bring in excellent profit margins.
41. Scalp brushes
Scalp brushes are brushes you can use to work in your shampoo, massage your scalp and stimulate hair growth. Recently, they’ve become a popular self care product that is used by influencers on social media.
As you can see from the Google Trends graph, searches for scalp brushes have risen steadily over the past year or so and are currently higher than ever before. These inexpensive and easy-to-ship products would make a great starting product for an ecommerce seller.
42. Carplay devices
Apple recently released CarPlay, a product that allows you to use your iPhone functions in your car, as well as complete tasks like unlocking your car and more. However, not all cars support CarPlay, so there has been a recent surge in devices that can be plugged into older cars to support CarPlay.
CarPlay is extremely popular, and everyone seems to want to install it in their cars, so these devices are likely to be trending for a while to come. According to Google Trends, searches for CarPlay are continuing to trend upward this year.
43. Apple Watch Bands
Replacement bands for Apple Watches and other smartwatches are a really easy product to sell online, and they are also very popular too. You can source bands with unique designs from suppliers or you can even create them yourself if you have the right tools.
According to data, searches for Apple Watch bands have been high for the past few years, making it a good product for sellers looking for a single product that can provide a consistent income stream
Trending products to sell online – FAQs
Want to learn more about selling trending products online? Here are the answers to some of the most frequently asked questions on the topic.
How can I sell my products online?
You can also sell products from your own ecommerce store, by building an online store and an ecommerce tool like Sellfy.
Selling on marketplaces is usually easier to get started with, but you will be charged significant fees for selling and will therefore receive less profits.
You’ll also have less flexibility and autonomy when it comes to managing your online business. For these reasons, it’s usually more lucrative to sell trending products through your own ecommerce store.
What is the easiest way to sell products online?
If you want to sell products that are easy for you as a seller, then the best option is probably print-on-demand merchandise.
You can be quite hands-off with POD and focus more on managing your store and marketing than you can with other products. This is because the POD service will handle all of the physical side of the sale, including printing, shipping, and returns.
Another easy option is selling digital products, as once they are created, your customer can simply download them, and no physical product needs to change hands.
How do I find more trending products to sell online?
If you haven’t found what you’re looking for in this list, then you too can use Google Trends to search for items that are trending.
You can also use marketplaces like Amazon and Etsy to find best-selling products by filtering your search to bestsellers, and even narrowing down specific product categories. It’s also a good idea to keep a close eye on social media too, to see what products influencers are currently reviewing and promoting.
During your research, be sure to make notes on how other store owners are promoting these products on social media. You’ll need to create your own social media strategy later.
What are the most sold items online?
Overall, fashion items sell the most online, though the online fashion industry is quite saturated with large brands, so it’s not always the best option for smaller ecommerce ventures. Other items that sell well online are pet products, homeware, and large items that are more convenient to buy online, such as furniture.
How do I build an online store?
There are tons of different ways to build online stores, but one of the easiest and most beginner-friendly tools to use is Sellfy. Sellfy will allow you to create an ecommerce ready storefront in just a few clicks.
For an affordable monthly price, you can manage and host your online store and sell a range of products, from digital products to physical items and even print-on-demand merchandise.
If you’re looking for an easy way to build a simple online store, we recommend using Sellfy. Learn more in our Sellfy review.
Choosing the trending products to sell right now
The products you choose to sell will depend on a number of factors including budget, shipping and storage, and how much time you have to devote to your ecommerce venture. However, this list includes a variety of different products that can be sold in different ways, so you’re sure to find trending products online that will suit you.
If you’re keen to learn more about trending products, or ecommerce in general, check out some of our other articles including:
- 28 Best Dropshipping Products To Sell
- 20 Best Products To Sell On Amazon (According To Data)
- Is Dropshipping Worth It? Pros And Cons You Should Know
Hopefully you’ll find all the information you need to create your own ecommerce store and start selling products online.