Looking for the best landing page builders to create high-converting funnels? You’re in the right place.
I’ve tested the top tools on the market so you don’t have to.
In this post, you’ll see which landing page builders are easiest to use, which convert the best, and which give you the most bang for your buck.
By the end, you’ll know exactly which platform fits your business and marketing goals without wasting time or money.
The best landing page builders – comparison
TL;DR:
- Swipe Pages – Best for most users. Affordable and feature packed.
- Instapage – Best for teams.
- Woorise – Best for interactive campaigns. For example, giveaway and quiz-based landing pages.
- OptimizePress – Best for WordPress users.
#1 – Swipe Pages
Swipe Pages is the best landing page builder for most users. It has a unique feature called Smart Pages that’s a game changer for boosting conversions on mobile devices.
Swipe Pages is built for one thing: conversions. Every feature, every template, every tweak is designed to turn more clicks into customers.
The visual editor is simple enough to pick up fast, yet flexible enough to create landing pages that actually convert. There’s a strong selection of templates ready to go, so you’re not starting from scratch unless you want to.
Speed is a big deal, and Swipe Pages doesn’t skimp. It comes with code optimization, caching, CDN hosting, and image compression to make pages load faster. That matters because just a 2-second delay in page load can send your bounce rate skyrocketing.
One of my favorite features is Smart Pages: This is next-level mobile optimization. When someone visits your page on a phone, Swipe Pages automatically routes them to a mobile-slide version of your landing page. Instead of scrolling, they swipe through your content, creating an app-like experience that keeps users engaged and boosts conversions.
If your goal is landing pages that actually perform, Swipe Pages is the platform that’s built to make it happen. Particularly if you don’t want to deal with any technical shenanigans.
Key features
- AMP landing page builder: Build accelerated mobile pages that load quickly
- Speed optimization: Optimize all your landing pages for maximum speed with image compression, caching, code minification, and CDN
- Swipe Pages: Direct mobile site visitors to app-like landing pages for a better UX.
- Other features: Dynamic text for personalized messaging, A/B testing and optimization tools, one-click Stripe checkouts, etc.
Pros and cons
Pricing
Plans start from $39/month, and you can save up to 25% with annual billing. Get started with a 14-day free trial.
#2 – Instapage
Instapage is one of the best landing page builders for teams. It’s particularly good for creating post-click landing pages thanks to its ad-to-page personalization features.
There are two types of landing pages you can build with Instapage: Standard landing pages and AMP landing pages.
The latter are ultra-fast mobile landing pages that load incredibly quickly. If fast loading times are your top priority, they’re a great option, but because they’re so lightweight, they have some code and feature limitations.
Once you’ve selected what kind of page you want to build, open up the page builder to start creating it. Everything in Instapage’s page builder revolves around Instablocks. These are pre-built blocks of content for everything imaginable.
For example, there are Instablocks for call-to-actions, checklists, contact forms, app downloads, FAQs, features/benefits lists, headers, footers, images… you name it. You can select them from the library and add them to the page in one click, then edit the content and design as needed. To save time, you can use the built-in AI content generator to create your page copy.
Aside from that, there are a bunch of other advanced features that make Instapage worth its hefty price tag.
Its advanced personalization capabilities mean you can serve up personalized landing page copy to visitors based on their demographics, firmographics, etc. And with the AdMap feature, you can connect different paid ads to different post-click landing pages for more well-targeted PPC campaigns.
To maximize your conversions, you can use Instapage’s experimentation features. Its A/B testing tool is fantastic, and its heat mapping tool allows you to better understand how users interact with each landing page and identify areas for improvement.
And of course, given that Instapage is built for larger teams and agencies, its collaboration features are second to none. Approval workflows, on-page visual commenting, and more make it easy to collaborate on projects.
Key features
- AMP & Thor Render Engine: Build accelerated mobile pages that load super fast
- Instablocks: Pre-built reusable page blocks, which you can add to your landing pages in one click from the drag-and-drop builder.
- AdMap: Visually plan your PPC campaigns and map ads to post-click landing pages
- Personalization & experimentation: Ad-to-page matching, dynamic content, A/B testing, analytic insights, heatmaps, AI experimentation, etc.
- Collaboration: Speed up your team processes with visual collaboration, real-time collaborative edits, and instant feedback.
Pros and cons
Pricing
Plans start at $99/month, save up to 20% with annual billing. Get started with a 14-day free trial.
Read our Instapage review.
#3 – Woorise
Woorise is a good choice if you’re working on interactive marketing campaigns. It’s the best way to build landing pages for quizzes and contests.
Step one in building a landing page with Woorise is to choose a template.
Templates are organized into different campaign types. For example, there are templates for lead generation pages (e.g. download pages, coupon unlock pages, etc.) forms, surveys, quizzes, polls, giveaways, checkouts, and more.
Once you’ve chosen a template, the next step is to open it up in Woorise’s drag-and-drop page editor. It’s built on WordPress, so if you’ve ever used the WordPress page editor before, you should feel right at home.
You can add new blocks of content in from the left and edit them in the main canvas. On the right, you can change the settings for your campaign.
For example, you can add a start/end date. And if you’re running a contest, you can change entry options and set up bonus entries to encourage viral sharing.
Once you’ve created your landing page and published your campaign, you can manage it from Woorise too. For example, if you’re running a contest, you can manage entries and select winners from the Entries tab.
Key features
- WordPress-style page builder: Create and customize landing pages inside an intuitive, drag-and-drop editor
- Forms: Build custom online forms that you can add to your landing pages to collect leads and take payments.
- Quizzes: Capture leads and collect feedback with quiz landing pages
- Giveaways and contests: Build contests and host them on your landing pages, then manage entries from inside Woorise.
Pros and cons
Pricing
Paid plans start from $29/month, save 20% with yearly billing. Try for free for 14 days.
Read our Woorise review.
#4 – Unbounce
Unbounce is an AI-powered landing page creator, built for small businesses. It’s extremely flexible and comes loaded with some unique features that other platforms don’t include.
Unbounce doesn’t just come with one landing page builder—it comes with two. There’s the Classic builder, which works like any other drag-and-drop page editor, and the AI-powered Smart Builder, which asks you questions about what you’re hoping to create and then automatically builds a page for you (which you can then edit)/
The Smart Builder is great for time-strapped businesses that need to get landing pages up quickly as it can significantly speed up your workflow. But personally, I still prefer the Classic Builder.
In the Classic Builder, you’ll see a widgets bar on the left. From here, you can add things like sections, text boxes, images, buttons, lightboxes, forms, videos, and custom HTML scripts to the page.
The middle area is the Canvas. Here, you can preview the way the page currently looks on both desktop and mobile and toggle between each view to edit each version independently. Click on any element in the Canvas to open up the property menu on the right, where you can change its style and settings.
If you want more control, can edit Javascript and CSS stylesheets directly. There’s also a built-in AI copywriting tool that can automatically fill out your page with content based on your prompts.
I also really like Unbounce’s testing and optimization tools. You can create multiple page variants and then use the Smart Traffic feature to automatically direct visitors to the variant that’s most likely to convert them personally (rather than just selecting the one with the highest average conversion rate).
Key features
- Classic Builder: A traditional drag-and-drop page builder that makes it easy to create and customize high-converting landing pages
- Smart Builder: Create custom landing pages automatically with the power of AI
- Smart Traffic: Create multiple landing pages and automatically direct visitors to the version that’s best for them based on your own conversion data.
- Popups and sticky bars: Create popups and sticky bars, and publish them to your website to collect leads
Pros and cons
Pricing
Plans start at $99/month, and you can save up to 25% with yearly billing. Get started with a 14-day free trial.
Read our Unbounce review.
#5 – OptimizePress
OptimizePress is the best landing page builder for WordPress users. Use it to build landing pages from your WordPress dashboard.
Unlike the other landing page builders we’ve looked at so far, OptimizePress doesn’t make you build your landing pages on its website, and then copy-paste a code snippet to publish them on your own domain. Instead, you do everything from inside the backend of your WordPress website.
Just install and activate the OptimizePress plugin, and you’re ready to start building landing pages inside WordPress. First, choose from the library of 100+ professionally-designed, conversion-optimized landing page templates to open one up in the editor.
The editor can be a little sluggish, but it’s very flexible and easy to use. You can change text with in-line editing, and click on any element to change its properties and settings in the floating panel. Once you’ve built your page, publish it in one click.
If you want, you can chain up landing pages and create sales funnels. Plus, set up checkouts, track conversions with built-in analytics, and much more
OptimizePress also integrates with all the main email marketing providers, so if you’re creating landing pages to collect leads, it’s easy to shift them over.
Key features
- WordPress page builder: Install the OptimizePress plugin to build landing pages from your WordPress website
- Template library: 100+ landing page templates covering most use cases and industries
- Other features: Sales funnels, checkouts, insights, email marketing integrations, etc.
Pros and cons
Pricing
Plans start at $99/year with current discounts applied. There’s no free trial but you can try it out risk-free thanks to the 30-day money-back guarantee.
Read our OptimizePress review.
#6 – GetResponse
GetResponse is an all-in-one tool that comes with a landing page builder, plus all the other tools you need to collect leads and nurture them.
GetResponse’s landing page builder used to be very basic, but it’s gotten better and better over the years.
It’s now AI-powered, so you can create a landing page that’s optimized for your target keywords and industry in a few clicks, then customize it in an easy-to-use drag-and-drop editor.
There are over 200 landing page templates to choose from too. Plus, tools to help you optimize your pages, like A/B testing and click/conversion tracking.
If one page isn’t enough, you can use GetResponse’s website builder to create your whole site from scratch.
And of course, GetResponse also comes packed with email marketing features. So you can segment the leads you collect through your landing pages and then nurture them to conversion with automated email sequences.
Key features
- AI-powered landing page builder: Automatically create a custom landing page in a few clicks.
- Drag-and-drop editor: Edit your landing pages in an easy-to-use, drag-and-drop page builder.
- Templates: Choose from 200+ landing page templates to get started quickly.
- Other features: Email and SMS marketing tools, autoresponders, automation builder, conversion funnels, live chat, ecommerce features, and more.
Pros and cons
Pricing
Free plan available. Paid plans start from $19/month, and discounts are available with 12-month or 24-month billing periods. Try premium features free for 30 days.
Read our GetResponse review.
#7 – Leadpages
Leadpages is another useful landing page builder with some other features you may (or may not) find useful. This includes a website builder.
Leadpages makes it easy to get a landing page live fast, but it’s worth knowing what you’re really getting.
You start by picking a template. There’s a big catalog of professional designs, and you can filter by use case like lead capture, checkout, or thank you pages. Leadpages even shows average conversion rates for templates, which can be helpful if you’re looking for something that’s already proven to work.
The page builder is no-code and intuitive. Not the most intuitive, mind you. You click on any element to edit it directly, drag and drop widgets and sections, and tweak things with a floating sidebar. There are pre-built blocks for testimonials, FAQs, CTAs, hero images, and even checkout forms connected to Stripe. You can also use the AI writing assistant to generate copy based on tone and goal.
One standout feature is the built-in optimization score. As you build, Leadpages gives real-time tips to improve your page’s conversion potential.
When your page is ready, you can publish to your domain or a Leadpages subdomain and manage your leads inside the platform. You can also create pop-ups and alert bars, giving you a few more ways to capture attention.
The downside? Leadpages has started to drift into general website building. This means taking development resources away from building out their core landing page functionality.
Key features
- Template catalog: 250+ conversion-optimized landing page templates
- Flexible landing page builder: Drag-and-drop to edit landing pages with no coding required.
- Real-time optimization tips: Get personalized recommendations to improve the conversion rate of your landing pages as you build them.
- Pop-ups and alert bars: Build other lead generation assets and publish them to your website in a few clicks.
- A/B testing: Compare multiple variations of your landing pages and run experiments to see which performs best
Pros and cons
Pricing
Plans start from $49/month, you can save $144/year with annual billing. Get started with a 14-day free trial.
Read our Leadpages review.
#8 – Elementor
Elementor is another one of the best WordPress landing page builder plugins. We didn’t like it quite as much as OptimizePress, but it’s a close second.
Elementor is a solid page builder that’s primarily designed for building websites, though you can use it to create landing pages and funnels as well. There are plenty of templates to get started, but it’s worth noting that the platform feels geared more toward web developers than marketers focused purely on conversions.
The live drag-and-drop editor is intuitive. You can pull in blocks, widgets, and layouts and see changes in real time. There are loads of widgets available, covering images, videos, text, buttons, portfolios, and more. You can also use the Theme Builder to customize headers, footers, popups, and blocks across your site.
The upside is flexibility. If you’re comfortable designing pages, you can make virtually anything you need. The downside is that it may feel like overkill if you just want to spin up simple, high-converting landing pages or funnels.
Pricing is reasonable. Compared with other landing page builders, Elementor is competitively priced, especially if you’re using it for a full website or multiple projects.
Key features
- Pixel-perfect editor: Edit your landing pages with pinpoint precision in the drag-and-drop, no-code builder.
- Motion effects: Spice up your landing pages with impressive animations.
- Widgets: Choose from over 100+ pre-built widgets and add them to your landing pages in a couple of clicks
- Theme builder: Design and manage all parts of your website in one place
- Other features: Forms, popups, dynamic content, AI, team collaboration, and more.
Pros and cons
Pricing
Plans start from $60/year. There’s no free trial of the pro version but there is a 30-day money-back guarantee.
#9 – ActiveCampaign
ActiveCampaign is another all-in-one tool that comes with tons of features, including a landing page builder.
ActiveCampaign’s landing page builder works like any other: You start by choosing from a library of stunning, customizable landing page templates, then make it your own in the drag-and-drop designer.
Publish your landing pages in minutes, then start driving traffic to your page and convert that traffic into leads with email opt-in forms.
You can use the built-in CRM to manage all your leads. Plus, set up welcome email sequences and other automations to qualify and nurture them.
ActiveCampaign’s personalization and segmentation capabilities are fantastic. You can serve up dynamic content and personalize the experience for each visitor.
I like that ActiveCampaign includes a chatbot builder, so you can speak to all of your landing page visitors to answer their questions and give them the information they need to convert.
And I also really like the built-in analytics. From the Pages dashboard, you can measure the performance of all your landing pages and track important metrics like page views, conversions, and conversion rates.
Key features
- Landing page builder: Drag-and-drop builder to create and customize landing pages.
- Template library: Fully customizable templates for all the most common landing page types.
- Email marketing and automation: Email your leads and set up automated sequences in the workflow builder
- CRM: Manage, tag, and segment the leads you generate through your landing pages
- Web chat: Build chatbots and converse with potential customers in real time as they visit your pages.
Pros and cons
Pricing
Plans start from $19/month. Get started with a 14-day free trial.
Read our ActiveCampaign review.
#10 – Carrd
Carrd is a solid free landing page builder. It’s simple and easy to use, and you don’t have to pay a penny for your first three sites.
Carrd isn’t as focused on conversions as other tools, so it’s better for creating brochure-style, one-page websites than marketing landing pages.
It couldn’t be easier to use. You don’t even have to create an account to get started – just load up the website, choose a theme, and start editing.
The page editor itself is really intuitive. Just click on blocks to edit them, change the text and images, etc. You can also drag and drop blocks to change the landing page design.
The themes are fairly restrictive, so you can’t move blocks around with complete precision like you can with Landingi or Elementor. But that’s a good thing for beginners as it ensures all your content will be lined up smoothly, and your pages will be mobile responsive.
On Carrd’s free forever plan, you can build up to three sites (landing pages) and publish them on .carrd.co domains. If you want to publish on your own domain, you’ll need to sign up for a paid plan.
Key features
- Simple page builder: Use Carrd’s beginner-friendly page builder to design stunning one-page websites and landing pages
- Pre-built themes: Get started fast with a professionally designed website template.
- Pro features: With a Pro account, you get additional features like forms, custom widgets and embeds, Pro templates, GA tracking, and more
Pros and cons
Pricing
Free plan available. Paid plans start from just $9/year.
#11 – HubSpot
HubSpot offers a free landing page builder as part of its suite of marketing tools. This tool allows users to create customized landing pages without needing extensive technical knowledge.
You get access to a drag & drop builder, a nice selection of templates, and detailed analytics. And you get seamless integration with HubSpot’s other tools.
The best part of this tool is that it’s free. Yes, there are limitations. For example, the number of pages you can create is restricted and HubSpot branding is included.
You can pay a monthly fee to remove HubSpot branding, however. This is included in the Starter Customer Platform plan.
My only gripe with HubSpot is that there offering is so broad that it can be very confusing to understand the differences in all their plans. Their offering is so confusing that it makes me not want to touch any of their tools.
But regardless, if you don’t mind HubSpot branding and you can grapple with the complexities of their offering, you can get a lot of mileage out of their free landing page builder.
Key features
- Drag-and-Drop Editor: easily build landing pages using a user-friendly drag-and-drop editor. This means you can add and arrange elements (text, images, forms, etc.) on your page without any coding skills.
- Templates: you get a variety of professionally designed templates to choose from. These templates are optimized for conversions and are responsive, ensuring they look good on different devices.
- Form Builder: Easily integrate forms into your landing pages to capture visitor information. HubSpot’s form builder lets you customize fields and manage submissions.
- SEO: You can optimize your HubSpot-built landing pages built for search engines by editing meta descriptions, titles, and URLs directly right within the builder.
- Analytics: you can track the performance of your landing pages with built-in analytics. Monitor metrics like conversion rates, traffic sources, and more to understand how your pages are performing.
- Integrations: HubSpot integrates with other tools and platforms, allowing you to connect your landing pages with CRM systems, email marketing tools, and more.
- Free Hosting: HubSpot’s free landing page builder gives you free hosting as well, so you can save some extra money as well.
Pros and cons
Pricing
HubSpot’s landing page builder tool is free. You can pay an extra fee to remove branding.
Final thoughts
That’s a wrap on the best landing page builders right now.
Now, the right tool comes down to your goals. Do you want something super simple and fast, or a builder packed with features to maximize conversions? Whatever you choose, one of the platforms above will get the job done.
Most of them offer free trials or free plans, so my advice is simple: pick a couple, try them out, and see which one clicks with your workflow.
The sooner you start building high-converting landing pages, the sooner you start seeing results.
To learn more about how to create landing pages that convert, see our guides to landing page visuals and the anatomy of a landing page.
Disclosure: Our content is reader-supported. If you click on certain links we may make a commission.
