Content Strategy & Editorial Planning: Design Your Path To Authority

Stuck staring at a blank screen wondering what to write next? If you want to boost your traffic, getting your blog post ideas right is everything. The problem is most…

Want to learn how to create a video marketing strategy? I’ve got you covered. Around 82% of all internet traffic now goes to video content, making video a marketing channel…

Do you struggle to hold your audience’s attention no matter how short your videos are? As videos on social media get shorter, so do the attention spans of the average…

How long should a blog post be? What do readers prefer? How long do blog posts have to be to rank on Google? We answer all of these questions and…

A blog and a vlog are two different forms of content, and yet, some internet users still get the two mixed up. In this post, we’re going to explain the…

Are you curious about all of the famous blogs out there receiving millions of visits per month? How long have they existed? How often do they produce content? Do they…

Learning how to start a blog and get it online is difficult enough. How do you also come up with content ideas? There are numerous ways to come up with…

Do you have old content on your blog and aren’t sure what to do with it? Some old posts hold a lot of value for your audience but not for…

Have you ever wondered why BuzzFeed’s article titles seem so outrageous? For years, BuzzFeed has been synonymous with an internet staple called “clickbait,” a headline and featured image style that…

Are you interested in improving the readability of your content? This is an aspect of blog optimization that’s mostly for your readers rather than search engine optimization (SEO). In this…

Do you know what journey your customers take from the time they’re made aware of your product to the point at which they actually make a purchase? Did you know…

Ready for a list of blog title templates that can help you fill your editorial calendar with content that will take your blog to the next level? In this post,…

Curious about whether content curation is worth including in your content marketing strategy? Content curation comes in many forms these days. Traditionally, content curation efforts involved sharing relevant content and…

What’s the current state of user-generated content? User-generated content (UGC) has become one of the most influential forms of digital marketing. It includes content like reviews, posts that mention your…

Are you interested in learning about a few infographic statistics? Infographics are a powerful marketing tool that allow you to display statistical data and complex information in aesthetically-pleasing ways that…

Content buckets make it easy to align your content strategy with your business goals. You can use them to categorize the posts you publish for your social media accounts and…

Are you curious about the types of services copywriters offer or statistics that prove which copywriting techniques are more efficient than others? In this post, we share copywriting statistics on…

In need of a few call to action examples to use as inspiration for your next marketing campaign? Every landing page needs a solid call to action to help drive…

Curious about the latest content marketing statistics as you develop your own content marketing strategy for the year? Content marketing remains to be one of the most effective marketing strategies…

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing…

Are you on the lookout for examples of business blogs to inspire your next venture? You’re in luck because in this post, we’ve listed the best examples of business blogs…

The artificial intelligence (AI) hype is here, spearheaded by an AI technology called generative artificial intelligence. Generative AI is machine learning technology that uses natural language processing algorithms and generative…

Coming up with a good value proposition is hard enough as it is. Coming up with a unique value proposition is even harder. Even so, your target customer is looking…

Repurposing content is the solution to most of your content problems.  Do you find it difficult for you to come up with new content ideas every day? Reuse existing posts…

The best fitness blogs aren’t just blogs that receive millions of visits every month and hide everything behind paywalls. In fact, there are plenty of smaller blogs out there that’d…

Are you on the lookout for fashion blog examples to use as inspiration for your new fashion blogging venture? We’ve rounded up a handful of fashion blogs that cover different…

Are you interested in starting your own food blog and sharing your recipes with the world? Food blogging has become one of the most popular forms of blogging, and there…

Music blogs come in all shapes and sizes. That’s why in this post, we’re rounding up the best music blogs from around the web. We try to cover every base…

With the launch of ChatGPT and other AI-driven writing tools, the two main questions that bloggers have been asking have been: I am not going to be one of the…

How many travel blogs can you name off the top of your head? If you can’t name any or can only name a few, you’re in the right place because…