21 Famous Blog Examples You Can Use As Inspiration
Are you curious about all of the famous blogs out there receiving millions of visits per month?
How long have they existed? How often do they produce content? Do they write long or short posts?
We’re going to answer all of these questions in this post and introduce you to over a dozen of the web’s best blog examples.
Famous blog examples to inspire you
Note: Monthly visits metric taken from Similarweb.
- The Kitchn – Food Niche | 29.49 million visits per month
- NerdWallet – Finance Niche | 27 million visits
- Apartment Therapy – Home Decor Niche | 10.95 million visits
- The Balance – Finance Niche | 10.3 million visits
- Who What Wear – Fashion Niche | 10.24 million visits
- Cookie and Kate – Food Niche | 9.33 million visits
- Engadget – Tech Niche | 7.2 million visits
- Minimalist Baker – Food Niche | 6.08 million visits
- The Penny Hoarder – Finance Niche | 4.06 million visits
- The Art of Manliness – Lifestyle Niche | 3.47 million visits
- PetaPixel – Photography Niche | 3.14 million visits
- Business News Daily – Business Niche | 2.7 million visits
- Cup of Jo – Lifestyle Niche | 2.63 million visits
- Greatist – Lifestyle Niche | 1.59 million visits
- TreeHugger – Environmental Niche | 1.56 million visits
- CSS-Tricks – Web Design Niche | 1.54 million visits
- WPBeginner – Web Development Niche | 1.43 million visits
- Backlinko – SEO Niche | 1.15 million visits
- The Broke Backpacker – Travel Niche | 1 million visits
- Nomadic Matt – Travel Niche | 824,000 visits
- TinyBuddha – Wellness Niche | 815,000 visits
If you’re a new blogger, it’s important to note that blogs don’t often find success by going viral in the way YouTube channels, TikTok accounts and podcasts do.
Instead, a common theme you’ll find among the blogs below is that many are at least 10 years old.
This means that authority grows over time.
You still need to develop proper SEO and marketing strategies, such as creating a captivating blog post title for each article, but if you feel your own blog isn’t taking off as quickly as you’d like it to, give it time to grow.
Unfortunately, these blogs prove that it also helps to publish more often.
1. The Kitchn
The Kitchn is a blog in the food niche. It was founded in 2006 and now receives over 29 million visits per month.
According to the site’s own metrics, they’ve published over 9,000 recipes and have acquired a social media audience consisting of over 5.5 million social media followers.
Along with recipes, the blog publishes reviews of food from restaurants and grocery stores, kitchen tips, and news from the food niche.
They publish a few times a day. Posts are a few hundred words each and are accompanied by original images and videos.
2. NerdWallet
NerdWallet is a finance blog that was founded in 2009 as a personal finance resource that has now grown to acquire an audience of over 27 million blog readers a month.
The blog covers all topics related to personal finance, including credit cards, banking, loans and insurance. They’ve even begun covering small business topics.
One of the blog’s noteworthy features are on-site tools you can use to compare credit cards, calculate interest rates and more.
The blog has several long-form pieces of content that target competitive keywords in the personal finance niche, but they keep the blog updated by publishing new, short-form posts a couple times a day.
3. Apartment Therapy
Apartment Therapy is a home design and decor blog that was founded in 2004. It’s a companion blog of The Kitchn that receives over 10 million visits a month.
The blog publishes home decor tips for apartment owners, news stories on the latest deals and trends in the home decor niche, and house tours.
The blog publishes several times a day, sometimes around a dozen times a day. Posts are short-form and mostly accompanied by product images.
House tours and guides are longer and feature original images and videos.
4. The Balance
The Balance is a finance blog we featured in our blog post on examples of business blogs.
It began as the finance section of About.com, a site that launched in 1996, but branched off as a standalone blog in 2016. It now receives over 10 million visits per month.
The blog has published over 14,000 guides, reviews and general articles related to investing, loans, budgeting, mortgages, small business and other finance topics.
It also offers finance calculators.
5. Who What Wear
Who What Wear is a fashion and lifestyle blog we featured in our post on fashion blog examples.
It was founded in 2006 and receives over 10 million visits a month.
The blog mostly covers celebrity styles and high-end fashion trends but also covers beauty and lifestyle topics.
Posts are short and medium-form and feature a mixture of original and product images.
6. Cookie and Kate
Cookie and Kate is a food blog we featured in our post on food blog examples.
It’s unique from the previous blogs we mentioned so far in that it was founded by Kate in 2010 and is still run by her full time. The other blogs work with larger media teams.
Even so, Cookie and Kate receives over 9 million visits a month.
It’s a recipe blog that publishes recipes for a variety of different cuisines and meal times.
Posts are published a few times a month and are short-form. They feature original images.
7. Engadget
Engadget is a technology blog that was founded in 2004 and is now one of the most-visited tech blogs on the web, receiving over 7 million visits a month.
The blog publishes product reviews, buying guides, and news related to technology, gaming and entertainment, especially entertainment that relies on technology.
New content gets published to the blog every few hours.
Most posts are short-form, though reviews and guides are often longer. Blog content features a mixture of original and product images.
8. Minimalist Baker
Minimalist Baker is another food blog we featured in our post on food blog examples. It was founded in 2010 and now receives over 6 million visits a month.
Although the blog has “baker” in its name, it publishes all kinds of recipes with a focus on gluten free and vegan dishes, though it now publishes non-vegan recipes as well.
It gets the “minimalist” in its name by ensuring each recipe requires 10 ingredients or less, only requires a single bowl to create, or can be completed in 30 minutes or less.
The blog publishes a new recipe a few times a month.
9. The Penny Hoarder
The Penny Hoarder is a finance blog that receives over 4 million visits a month. It was founded in 2010.
It covers all topics related to personal finance, including making money, saving money, investing, budgeting, debt, retirement and more.
The blog publishes several posts a week.
Most are medium to long-form in length and primarily use stock images.
10. The Art of Manliness
The Art of Manliness is a lifestyle blog for men that was founded in 2008 and receives over 3 million visits a month.
The blog covers men’s style, fitness and wellness, and social-related topics.
It publishes several posts a week. They’re a mixture of short and long-form blog posts. Most have original images, including original illustrated images with artwork inspired by older art styles from the 50s and 60s.
11. PetaPixel
PetaPixel is a popular photography blog that was founded in 2009 and receives over 3 million visits a month.
The blog mostly publishes reviews and photography news, including news related to famous and viral photos.
Posts are medium-form and short-form in length and, as a photography blog, use original images except in cases where another photographer’s work is being showcased.
12. Business News Daily
Business News Daily is another blog we featured in our post on business blog examples.
It was founded in 2010 and receives over 2 million visits a month.
The blog publishes business news, guides and tips on topics related to startups, growth, leadership and business products.
They’re posting scheduling is inconsistent, but for the most part, they publish several short-form posts a month.
Stock images are used as featured images, but the blog doesn’t feature any images in blog posts themselves.
13. Cup of Jo
Cup of Jo is a women’s lifestyle blog we featured in our post on lifestyle blog examples. It was founded in 2007 and now receives over 2 million visits a month.
The blog publishes posts related to topics like style, home design, food, relationships and travel.
They publish several short-form posts a week, all of which feature original images.
14. Greatist
Greatist is a lifestyle blog that was founded in 2011. It receives over 1.5 million visits a month.
The blog publishes any and all content that falls under the lifestyle umbrella, including topics related to health and wellness, food, and fitness.
They’re also building a decent following on social media, including over 600,000 followers on Instagram and over 300,000 subscribers on YouTube.
The blog publishes medium and short-form posts that use stock images.
15. Treehugger
Treehugger is an environmental blog that was founded in 2004. It receives over 1.5 million visits a month.
It primarily covers topics related to sustainability, including environmental news, home and garden projects, the science of sustainability, and animal-specific environmental topics.
The blog isn’t as active as it used to be, but most of its posts are short and use stock images.
16. CSS-Tricks
CSS-Tricks is a web design blog that was founded in 2007. It receives over 1.5 million visits a month.
The blog covers a wide variety of web design topics, including animations, WordPress, various web design elements that relate to CSS, news topics, and even things like copywriting.
They publish several short-form posts a week that either feature no images or screenshots of whatever web design topic the post covers.
17. WPBeginner
WPBeginner is a web development blog that focuses on WordPress. It launched in 2009 and receives over 1.4 million visits a month.
The blog primarily publishes WordPress tutorials and guides but also covers topics related to email marketing, search engine optimization, and blogging.
Posts vary in size and mostly feature original screenshots.
Several posts are published each week.
18. Backlinko
Backlinko is an SEO blog that was originally founded by Brian Dean in 2012 but was sold to Semrush in 2022. It receives 1.2 million visits a month.
The blog publishes long-form content about a variety of different topics related to SEO, including keyword research, SEO strategies, content marketing, link building, and marketing in general.
The blog doesn’t publish very often. This is a strategy developed by the blog’s original owner, who chooses to place his focus on writing authoritative content, then generating backlinks for it instead.
19. The Broke Backpacker
The Broke Backpacker is a travel blog we featured in our post on travel blog examples.
It was founded in 2013 and receives over 1 million visits a month today.
As the name suggests, the blog has a heavy focus on how to travel on a budget. They publish posts on how to save up for trips, how to save money while abroad, how to travel for work, how to acquire work while you travel, personal development topics, and more.
They publish several medium and long-form posts every month, each of which feature original images.
20. Nomadic Matt
Nomadic Matt is a prominent travel blog we featured in our post on travel blog examples.
It was founded in 2008 and receives over 842,000 visits a month.
The blog publishes budget travel tips, including guides on how to afford trips, how to plan them, finding cheap accommodation, how to travel with family, how to travel alone as a woman, and more.
Updated posts are pinned to the top of the blog’s archive pages, so it’s hard to tell how often they publish new posts.
But we can see that they publish short to medium-form posts that feature original images.
21. Tiny Buddha
Tiny Buddha is a lifestyle blog that focuses on wellness and mindfulness topics.
It was founded in 2009 and receives over 815,000 visits a month.
The blog publishes topics related to mental health, personal growth, mindfulness, relationships, purpose and more.
They also publish quotes and operate an active forum.
The blog publishes several short-form posts that feature no images every week.
Final thoughts
Not everyone can build a blog and grow it to millions of visitors per month but just a fraction of that can be all you need.
There’s a lot we can learn from these blogs. They can be great for inspiration.
These blogs also illustrate what can be achieved by focusing on a specific niche and not giving up. Consistency matters.
If you need help getting your own blog off the ground, check out these posts:
