26 Best Products To Sell Online (According To Data)
What are the best products to sell online right now?
To answer this question, we scoured the web’s top marketplaces and used data from multiple tools to find products that have a lot of consumer interest at the moment.
In this post, we’re breaking down all the data so you can figure out which products to sell online. And which marketplaces to sell them on.
But first, let’s talk about the data you’ll find below.
The best products to sell online: the data
Below, you’ll find a list of over 25 products that sell well online as well as data from a few online marketplaces: Etsy, Amazon and eBay.
These are three of the web’s most popular ecommerce platforms, and they all have built-in marketplaces.
This means you are one of many sellers on the platform as opposed to selling products directly from your own website.
Etsy is a hub for selling handcrafted items whereas Amazon is primarily good for selling used or new manufactured products.
Amazon even has its own Etsy competitor called Amazon Homemade. It’s a premium branch of the Amazon Seller service.
eBay is a mixed bag and has a versatile seller base and inventory.
However, while Amazon receives a lot more traffic, eBay has a lot more listings per search term, making it a much more competitive platform.
You’ll see this in the data listed below.
How we found the data
Finding these products takes a bit of leg work.
It’s not enough to find trending products online and call it a day. You need data that provides evidence of consumer interest in each product.
For this, we used the following tools to recover the following data:
Google Trends – A free tool that showcases how much a specific topic has been searched for on Google over a specified period of time.
We mostly used data from Google Shopping instead of Google Search. This pinpoints search data as consumer interest and not just general interest.
For instance, when you enter a search term into Google, you’ll find a variety of different results.
Some may be for the product you’re searching for. Others will be for local businesses and articles related to your search term.
But if you switch over to the Shopping tab within Google, you’ll only see results for products related to your search term.
Here are the other tools we used:
- Data directly from each marketplace – It’s as simple as entering a product as a search term into each marketplace’s search box and recording the number of results it returns.
- eRank – This tool reveals search volume data for Etsy products.
- Ahrefs – Ahrefs is a premium keyword and backlink tool, but its free tools are just as useful. There’s one for Amazon that reveals search volume data for keywords.
- Zik Analytics – A simple tool that reveals sell-through rate data for eBay products.
How we arranged the list
So, once you gather your data, how do you choose products and decide the order in which they should appear?
This isn’t an easy task when you use data from three different marketplaces as products perform differently on each one.
It all comes down to two primary factors: consumer interest and competition.
We use data from Google Trends alongside search volume and sell-through rate data to determine consumer interest.
The number of listings each product returns indicates how much competition each product has on a given platform.
Fewer listings means less competition.
The products listed below are arranged by consumer interest first and competition second.
With all that said, let’s get to the list.
Trending products to sell online
The complete list:
- Books
- Bluetooth Speaker
- Wireless Charger
- Wifi Extender
- Nail Polish
- Car Phone Holder
- Computers
- Beach Towel
- Smartwatch
- Bookends
- Beanies
- Cables
- Socks
- Neck Massager
- Posture Corrector
- Temporary Tattoos
- Sweaters
- Doormat
- Vinyl Records
- Cleaning Supplies
- Mouse Pads
- Dinnerware
- Toy Cars
- Shampoo
- Scented Candles
- Laptop Accessories
1. Books
Number of Listings
- Etsy – 2.5 million
- Amazon – 57 million
- eBay – 35 million
Interest
- Etsy – 23,000 monthly searches
- Amazon – 246,000 monthly searches
- eBay – 1,856% sell-through rate (STR)
Books have been one of the most frequent trending products to sell online for quite some time.
In fact, Amazon started as an online marketplace for books when Jeff Bezos founded the ecommerce store in 1994.
The search term “books” has had consistently high interest on Google Shopping over a 12-month period. The lowest it dropped to was 64 out of 100.
This interest remains over a five-year period as well.
Out of these three online marketplaces, it seems Etsy is the best option for selling books.
While it has the lowest interest, it does have a much smaller number of listings than eBay and Amazon, making Etsy a far less competitive platform for selling books.
Plus, 23,000 monthly searches is a high search volume for the Etsy marketplace.
2. Bluetooth Speaker
Number of Listings
- Etsy – 3,429
- Amazon – 4,000
- eBay – 2,400
Interest
- Etsy – 15 monthly searches
- Amazon – 331,000 monthly searches
- eBay – 4,700% STR
You’re probably not surprised by the amount of popularity bluetooth speakers have earned over the years.
With many of us using smart devices as music players these days, it was only inevitable to want better ways to listen to that music out loud without needing a headphone jack.
As such, interest in bluetooth speakers has grown over the years and remains high on a month-to-month basis.
What you may not know is just how untapped this market is in ecommerce.
These products have a huge amount of interest on Amazon and eBay but a small number of listings, so there’s not much competition.
There’s not much competition on Etsy, either, but interest in bluetooth speakers is negligible on that platform.
3. Wireless Charger
Number of Listings
- Etsy – 5,879
- Amazon – 6,000
- eBay – 120,000
Interest
- Etsy – 1,795 monthly searches
- Amazon – 204,000 monthly searches
- eBay – 8,596% STR
Like bluetooth speakers, consumers are also interested in ways of charging smart devices wirelessly.
As such, wireless chargers are becoming a popular product to sell online.
Interest does waver a bit on a month-to-month basis, so make sure you have other products to sell that can fill in gaps when they occur.
Finally, which marketplace should you go with? It depends on the type of wireless charger you sell.
Amazon is great for factory-manufactured chargers whereas Etsy has a small market for handcrafted wireless chargers in unique designs.
Just keep that search volume in mind. There’s far more interest in wireless chargers on Amazon than there is on Etsy.
4. Wifi Extender
Number of Listings
- Etsy – 1,144
- Amazon – 696
- eBay – 11,000
Interest
- Etsy – 0 monthly searches
- Amazon – 150,000 monthly searches
- eBay – 2,371% STR
Many smart devices rely on wireless internet connections. As such, more and more households are purchasing wifi routers and, in turn, wifi extenders.
A wifi extender, as the name implies, increases the range of your home’s wifi connection.
They’ve grown in popularity over the last few years, making them a fantastic choice for electronics ecommerce stores.
Amazon’s the best marketplace to sell wifi extenders on, but eBay’s a decent choice as well.
At 11,000 listings, there isn’t much competition for this product type in comparison to other products sold on eBay.
5. Nail Polish
Number of Listings
- Etsy – 93,623
- Amazon – 20,000
- eBay – 47,000
Interest
- Etsy – 5,272 monthly searches
- Amazon – 96,000 monthly searches
- eBay – 7,544% STR
Nail polish is a popular makeup trend that took off about a decade ago and has maintained its interest ever since.
There are markets for both hand-mixed and manufactured nail polish, which means almost anyone can get in on this market.
There’s enough interest from Google Shopping to justify selling nail polish on your own website, but there’s interest from our three marketplaces as well.
All three marketplaces are great options for this product type, but Amazon definitely has the sweet spot in terms of interest and competition.
It has a high amount of interest and the smallest amount of competition.
As always, Etsy is the best option for handmade goods, including nail polish you mix yourself.
6. Car Phone Holder
Number of Listings
- Etsy – 2,639
- Amazon – 6,000
- eBay – 100,000
Interest
- Etsy – 297 monthly searches
- Amazon – 55,000 monthly searches
- eBay – 13,280% STR
Car phone holders are another product that have gained popularity alongside smartphones.
They’ve effectively replaced GPS systems, radios and car phones for many consumers, and so a way to safely set up a phone in a car has become a necessity.
They first gained traction in 2015, and interest has remained steady ever since.
Now, they’re one of the best trending products.
There isn’t enough interest on Etsy for this product type, so if you want to use a marketplace, use Amazon or eBay instead.
Both marketplaces have a large amount of interest for car phone holders, but Amazon has far fewer listings.
7. Computers
Number of Listings
- Etsy – 243,182
- Amazon – 20,000
- eBay – 34,000
Interest
- Etsy – 187 monthly searches
- Amazon – 51,000 monthly searches
- eBay – 12,256%
Computers aren’t as popular as they used to be thanks to the release and rise in popularity of smart devices.
However, there’s still a lot of consumer interest in computers, especially when you market them on the right platforms.
Curiously, if you rely on Google Trends’ Google Shopping data alone, you’ll see a huge drop in interest in computers after February 20, 2022.
This is in spite of computers receiving renewed consumer interest in recent years and maintaining that interest.
However, if we adjust the data and show results from Google Search instead, we see that interest in computers is here to stay.
More obvious evidence of this can be found in data from Amazon and eBay.
These marketplaces have a high amount of interest for computers and not as much competition as you’d think.
8. Beach Towel
Number of Listings
- Etsy – 99,247
- Amazon – 6,000
- eBay – 72,000
Interest
- Etsy – 4,936 monthly searches
- Amazon – 75,000 monthly searches
- eBay – 1,563% STR
Beach towels are a steady trend for online shopping but only during the spring and summer months, as you can imagine.
Interest in beach towels didn’t even waver in 2020 when many beaches were closed due to the pandemic.
There’s decent interest from Google Shopping, which means you may find success selling beach towels from your own website.
There are two sides to this market depending on where you shop: custom towels made by small businesses, usually one or a few people, and factory-manufactured towels produced on a large scale.
Etsy is great for custom towels. There is a bit of competition, though, so you’ll have to do a bit of research on the beach towel market on Etsy to discover different ways you can stand out.
If you’re just selling towels but not making them, use Amazon. There’s a high amount of interest and a low number of listings.
eBay could be another option, but its sell-through rate is on the lower end of the scale.
9. Smartwatch
Number of Listings
- Etsy – 5,595
- Amazon – 4,000
- eBay – 220,000
Interest
- Etsy – 0 monthly searches
- Amazon – 50,000 monthly searches
- eBay – 5,077% STR
We need to be honest and say that smartwatches have dropped in popularity since they were first released.
However, there’s still enough interest to make them some of the best trending products to sell online.
Consumer interest is highest around Black Friday and Christmas, so be sure to fill your store’s inventory with other electronics year round.
As for which platform to focus on, it seems Amazon has the sweet spot for success with this product type.
The term “smartwatch” returns a small amount of listings but a high number of monthly searches.
Just be sure to steer clear of Etsy as consumers have no interest in finding smartwatches on this platform.
10. Bookends
Number of Listings
- Etsy – 35,428
- Amazon – 2,000
- eBay – 31,000
Interest
- Etsy – 19,538
- Amazon – 36,000
- eBay – 125% STR
You may be surprised to see this item on this list, but there’s actually a decent amount of interest in bookends and not much competition for them.
Interest staggers quite a bit on Google Trends no matter what view you use, so it’s better to look at interest data from each marketplace instead.
Really what this lack of interest on Google Shopping itself tells you is that it may be better to market bookends on a marketplace rather than your own online store.
Most interest comes from Etsy and Amazon.
You may think anything over a 100% sell-through rate is a great return on investment, but a 125% STR is actually low for eBay when compared to many of the other products on this list.
So, focus on Etsy and Amazon instead. Etsy for handmade bookends and Amazon for manufactured.
11. Beanies
Number of Listings
- Etsy – 334,078
- Amazon – 30,000
- eBay – 410,000
Interest
- Etsy – 3,825 monthly searches
- Amazon – 13,000 monthly searches
- eBay – 2,342% STR
If you want to sell clothing or branded merch, beanies are a fantastic product to add to your inventory.
However, based on this data from Google Trends, interest for beanies is only high during the fall and winter months in the Northern Hemisphere. Particularly, September through February.
This is unsurprising as despite beanies being worn quite often for fashion, they’re meant to be worn for warmth.
As for which platform is best, we have to go with Amazon.
Amazon doesn’t have much competition for beanies.
However, the term “beanies” only receives around 13,000 monthly searches, which isn’t a great metric for this marketplace.
Even so, it’s still the least competitive marketplace for this product type by a longshot.
12. Cables
Number of Listings
- Etsy – 311,341
- Amazon – 100,000
- eBay – 2.5 million
Interest
- Etsy – 15 monthly searches
- Amazon – 3,600 monthly searches
- eBay – 33,421% STR
Wireless and bluetooth devices are becoming more and more popular. Even so, cables are still one of the best trending products for online stores to sell.
They have a consistent level of interest year round and come in a lot of different types.
Plus, they’re essential these days.
Amazon is the best marketplace to sell cables.
Etsy customers have next to no interest in this product type, and eBay has far too much competition.
Amazon, on the other hand, has the right amount of interest and less competition.
13. Socks
Number of Listings
- Etsy – 352,329
- Amazon – 30,000
- eBay – 770,000
Interest
- Etsy – 25,132 monthly searches
- Amazon – 262,000 monthly searches
- eBay – 10,221% STR
Socks are another essential component of our daily lives.
As such, they have a consistent amount of interest year around and especially peak around the fall and winter months when many of us swap our open-toed shoes for sneakers, dress shoes and boots.
Amazon is a bit of an untapped marketplace for socks.
They have a huge number of searches per month, but the search term “socks” only returns 30,000 results on the platform.
This is in comparison to the hundreds of thousands of results that return on Etsy and eBay.
14. Neck Massager
Number of Listings
- Etsy – 1,356
- Amazon – 5,000
- eBay – 35,000
Interest
- Etsy – 201 monthly searches
- Amazon – 40,000 monthly searches
- eBay – 2,474% STR
Neck massagers have become a bit of a trendy product to sell online, especially for dropshippers.
Interest on Google Shopping is very back and forth, though, so you’re better off finding a marketplace with known interest in this product type built into it.
Amazon and eBay have a decent amount of interest and not too much competition.
Amazon has less competition than eBay, so if you want to focus on just one platform, make it this one.
15. Posture Corrector
Number of Listings
- Etsy – 984
- Amazon – 1,000
- eBay – 29,000
Interest
- Etsy – 142 monthly searches
- Amazon – 50,000 monthly searches
- eBay – 1,401% STR
Posture correction as a topic never got much traction on the web, that is until mid-2018 when the term “posture corrector” really took off.
This is a medical device you wear around your upper torso that limits motion and forces your body into an upright position.
Data from Google Shopping for this term is neither here nor there, so it may be best to choose an ecommerce marketplace instead.
That marketplace is Amazon based on our data.
“Posture corrector” has a high number of monthly searches on the platform but very few listings.
16. Temporary Tattoos
Number of Listings
- Etsy – 50,505
- Amazon – 7,000
- eBay – 87,000
Interest
- Etsy – 2,122 monthly searches
- Amazon – 23,000 monthly searches
- eBay – 1,494% STR
Temporary tattoos are nothing new, but they’ve maintained a steady amount of interest on Google Shopping since 2014.
They’re a fantastic activity for kids’ parties and a great marketing product for them.
Plus, they make a great product for artists looking to diversify the custom merch they sell.
There’s a decent market for temporary tattoos on Etsy. And at around 50,000 listings, there’s not as much competition as you’d think.
If you have manufactured temporary tattoo sets to sell, choose Amazon or your own online shop.
eBay has the most amount of competition for this product type, and its sell-through rate is low, especially for the platform itself.
17. Sweaters
Number of Listings
- Etsy – 1 million
- Amazon – 60,000
- eBay – 3.5 million
Interest
- Etsy – 24,865 monthly searches
- Amazon – 44,000 monthly searches
- eBay – 555% STR
Sweaters are another great product to sell online, but like similar products on this list, they have a high amount of interest during the fall, winter and spring months and lower interest during the summer.
Sweaters are another great product to sell on Amazon as there are far fewer listings on the marketplace than the hundreds of thousands of listings you’ll find on Etsy and eBay.
Plus, at 44,000 monthly searches, it has an okay amount of interest on Amazon as well.
18. Doormat
Number of Listings
- Etsy – 128,650
- Amazon – 10,000
- eBay – 310,000
Interest
- Etsy – 10,945 monthly searches
- Amazon – 19,000 monthly searches
- eBay – 1,097% STR
Doormats are another unlikely addition to this list.
However, with funny images and memes being shared more readily on the web, they’ve maintained consumer interest since about 2015 with many consumers placing humorous mats on their doorsteps.
There’s especially a decent market for custom made doormats, especially for families and newlyweds.
If you make doormats yourself, Etsy shoppers have a decent amount of interest for them, but you will face a bit of competition.
Otherwise, Amazon is your best bet, but the marketplace doesn’t really have the ability for shoppers to input custom text unless you sign up for Amazon Handmade.
eBay has the most competitive market for doormats but too much interest when compared to other eBay products.
19. Vinyl Records
Number of Listings
- Etsy – 198,328
- Amazon – 60,000
- eBay – 3.2 million
Interest
- Etsy – 10,564 monthly searches
- Amazon – 45,000 monthly searches
- eBay – 805% STR
Yes, vinyl records have made a comeback, well enough to become frequent trending products.
They have a wonky level of interest on a month-to-month basis, though.
You have to extend Google Trends’ data all the way back to 2008 to see the rising interest in this product type.
This up-and-down interest likely coincides with major releases from popular artists.
So, expect to market new vinyl records as much as you do vintage vinyl records.
As for where to sell them, Amazon and Etsy are both fantastic options. Amazon has less competition, but Etsy doesn’t have too much more.
Plus, 10,500 monthly searches is a high search volume for Etsy.
20. Cleaning Supplies
Number of Listings
- Etsy – 202,061
- Amazon – 60,000
- eBay – 50,000
Interest
- Etsy – 1,857 monthly searches
- Amazon – 30,000 monthly searches
- eBay – 2,599%
Historically, cleaning supplies have not been a popular product to sell online. This is unsurprising as you can find cleaning supplies in almost any store in your area.
However, after the pandemic, and especially after the first worldwide lockdown in March of 2020, the cleaning supply industry took off.
It’s even maintained its interest after that initial boom.
Cleaning supplies are the first product we recommend selling on eBay.
It has the lowest amount of competition and an impressive sell-through rate.
Amazon is good as well.
21. Mouse Pads
Number of Listings
- Etsy – 95,944
- Amazon – 40,000
- eBay – 94,000
Interest
- Etsy – 2,953 monthly searches
- Amazon – 20,000 monthly searches
- eBay – 2,927% STR
Mouse pads have dropped in popularity over the last decade and a half, right alongside the loss in popularity of traditional computers.
However, they’ve seen a resurgence in interest over the last few years.
It’s small, but it’s enough to make them one of the best trending products for an online store to sell.
There’s a decent amount of interest for mouse pads on all three platforms as well as competition on Etsy and eBay.
Amazon has half the amount of competition whereas Etsy, as always, is a hotspot for custom and more unique mouse pads.
22. Dinnerware
Number of Listings
- Etsy – 133,311
- Amazon – 10,000
- eBay – 13,000
Interest
- Etsy – 5,534 monthly searches
- Amazon – 12,000 monthly searches
- eBay – 248% STR
This is yet another product type that has a divided market between handmade products and manufactured products.
It’s also one of those markets that can be broken down into smaller niches if need be.
It’s maintained a steady amount of interest on Google Shopping over the years and even retains that interest on a month-to-month basis.
This means you’ll likely have a lot of success selling dinnerware on your website without using a third-party marketplace, so long as you market your products well.
As always, choose Etsy for handmade products. There are over 100,000 listings, though, so find ways to differentiate your products from the competition.
eBay doesn’t have many listings for this product type, but a 248% STR is abysmal for the platform.
Amazon is the sweet spot: a conservative number of monthly searches when compared to other products and the smallest number of listings.
23. Toy Cars
Number of Listings
- Etsy – 87,653
- Amazon – 100,000
- eBay – 780,000
Interest
- Etsy – 96 monthly searches
- Amazon – 11,000 monthly searches
- eBay – 3,023% STR
Like vinyl records, toy cars have soared in popularity over the last 10 years.
You’ll find listings for every type of toy car you can think of, from Hot Wheels and other branded cars to remote control cars.
This data from Google Trends showcases consumers’ interest in toy cars over time.
Settling on a single marketplace for toy cars is difficult.
Etsy has the least amount of competition but very little interest. At just shy of 100 searches per month, this isn’t a great place to market a collection of toy cars.
Choose Amazon or eBay instead.
eBay has a lot more competition, but it’s hard to pass up a sell-through rate of 3,000%.
Plus, 11,000 monthly searches isn’t a great search volume for Amazon.
This is why we recommend targeting both.
24. Shampoo
Number of Listings
- Etsy – 32,990
- Amazon – 10,000
- eBay – 170,000
Interest
- Etsy – 3,002 monthly searches
- Amazon – 145,000 monthly searches
- eBay – 2,082% STR
Shampoo is another essential product of our daily lives, and this one’s been one of the best trending products for online store owners for quite some time now.
You can see how popular it’s been recently in the term’s 12-month view of Google Trends.
Interest never dips below 60.
As for which marketplaces are best suited for selling shampoo, Etsy and Amazon are both fine options.
Amazon is truly the best as shampoo has a high amount of interest and a low amount of competition.
Even so, Etsy doesn’t have too much competition for this product type. Plus, 3,000 monthly searches is an okay search volume for the platform.
25. Scented Candles
Number of Listings
- Etsy – 222,766
- Amazon – 10,000
- eBay – 100,000
Interest
- Etsy – 1,089 monthly searches
- Amazon – 32,000 monthly searches
- eBay – 2,815% STR
Scented candles are a popular handmade product to sell online. They’re easy to make, and there’s a decent market for them.
There are even markets for smaller niches within the “scented candles” niche, including candles for different wax and wick types.
Interest for scented candles on Google Shopping has increased over the last few years, but not by much.
This means you’re better off finding a platform with a built-in market for this product type.
eBay and Amazon are great options for scented candles. They have a high amount of interest and much less competition than Etsy.
If you want to sell scented candles on Etsy, you’re going to have to find a smaller niche to target.
Just keep in mind that if you make candles yourself, you’ll be competing with name brands on Amazon and eBay.
26. Laptop Accessories
Number of Listings
- Etsy – 399,738
- Amazon – 100,000
- eBay – 2,800
Interest
- Etsy – 198 monthly searches
- Amazon – 11,000 monthly searches
- eBay 15% STR
Laptop accessories are the best type of accessories to sell for electronics, making laptop accessories one of the best trending products for electronics stores selling products online.
Consumers’ interest in laptop accessories faltered for a few years, but the trend is climbing back.
Plus, there’s far more interest in laptop accessories than there is for smartphone and tablet accessories.
Amazon is the best marketplace for laptop accessories. While it has the highest number of listings, it has the most amount of interest.
Consumers’ interest in laptop accessories is negligible on Etsy and eBay.
Final thoughts
If you want to start an online business and sell products online, this list is a decent starting point. Just keep in mind that more research is needed once you decide on a product to sell.
Many of these products target broad niches that can be broken down into smaller markets. Smaller markets are worth focusing on because they’re less competitive.
You’ll need to do a bit of research to find those smaller markets and settle on a profitable niche.
You’ll also need to decide how you actually want to sell your product.
Is it a handmade item you can craft yourself? Should you use dropshipping? Is dropshipping worth it? And do you have the funds and means to buy inventory and cover shipping costs?
Dropshipping is a nice option because you won’t have to worry about buying inventory or dealing with fulfillment. These dropshipping websites make it easy to get started.
Also, you’ll need to consider whether your potential customers are physical or digital buyers. If you want to start selling online courses or ebooks then consider using an ecommerce platform.
If you want to start selling merchandise or customisable products consider checking out these print-on-demand companies.
You should also consider whether you want to operate your own online ecommerce store or sell your products on an online marketplace.
We gave advice on this for a few products, but it mainly comes down to whether the marketplace you’re interested in has enough interest to generate online sales for the product you want to sell.
With all that said, we hope you found this list useful and wish you success when you start selling products online!
Related Reading:
- The Best Digital Products To Sell Online
- 20 Best Products To Sell On Amazon (Original Research)
- How To Sell On Instagram: The Beginner’s Guide
- How To Make And Sell Digital Planners (Step-By-Step)
- 15 Best Selling Items On Etsy (Original Research)
- 15 Best Selling Items On eBay (Original Research)
- 28 Best Dropshipping Products To Sell Right Now
- 30 Latest Shopify Statistics And Trends
- DIY Ecommerce: 27 Things To Make And Sell
- What To Sell On Amazon: 7 Ways To Find Profitable Products
