How To Buy And Sell Websites: 11 Best Platforms That Make It Easy

Buy And Sell Websites

Looking to sell your website and turn all your hard work into a hunk of cash? Or maybe you’re on the other side and looking to acquire a new website to add to your portfolio?

Either way, I’ve got some great options for you in this post where I’ve collected the 11 best platforms to buy and sell websites or other online businesses.

Some of these platforms specialize in buying/selling established websites that are earning thousands per month (or more), while others are more open marketplaces where you can snap up smaller sites that fit your needs.

Basically, whether you’re looking to buy/sell websites for hundreds, thousands, or even millions of dollars, you’ll find a good option on this list.

For each platform, I’ll detail the kinds of websites that you can buy/sell, what you should expect to pay in fees, and how to get started.

11 best platforms to buy and sell websites (or other online businesses)

1. Flippa

Flippa

You can use it for pretty much anything and you can find options at all budgets. For example, you might see a cheap $1,000 website right next to an established site going for $600,000+.

However, because it’s such an open marketplace, that sometimes means you need to filter through some low-quality websites to find the good stuff.

What can you buy & sell?

Flippa lets you buy and sell basically any online entity, including domain names. You can use it for blogs, websites, eCommerce stores, Amazon FBA stores, apps, SaaS tools, and more.

Seller commissions

Flippa charges both a listing fee and a commission for successful sales. The listing fee for established websites is $49 and the commission ranges from 10% for businesses up to $50k down to 5% for businesses over $100k.

How to get started

To either buy or sell an online business, all you need to do is register for a Flippa account.

Some listings are public, which means that you can view the domain name and other important information right away. Others (typically the more expensive ones) are confidential, which means that you’ll need to contact the seller to learn more.

2. Empire Flippers

Empire Flippers

Basically, if a site makes it to the marketplace, you can be pretty sure it’s legit, which is why Empire Flippers sites usually go on the higher-end. For example, it’s fairly common to see sites on Empire Flippers go for prices in the hundreds of thousands or even millions.

At the time that I’m writing this post, the cheapest site on Empire Flippers is still $15,000+. 

What can you buy & sell?

Empire Flippers works for any type of online business. That includes websites that are monetized via ads or affiliate products, as well as eCommerce businesses, Amazon FBA businesses, eCommerce, SaaS tools, and more.

Seller commissions

Empire Flippers uses a tiered commission structure – it’s 15% for sales under $1 million and then it gets progressively lower as the deals get bigger, capping out at 2% for sales above $10 million.

How to get started

If you want to sell your online business, you’ll need to submit a form to the Empire Flippers team. Again, they don’t accept just any website – they try to limit it to only high-quality online businesses with legit numbers.

If you want to buy an online business, you’ll need to register for an account and submit your license and proof of your available funds to unlock more details about listings. Empire Flippers does this to make sure only real buyers get access to detailed information about each business.

3. MicroAcquire

MicroAcquire

The idea is that you can pick up a SaaS business that needs a little TLC and turn it into a success.

MicroAcquire works by anonymously connecting both buyers and sellers in its marketplace. Once you’ve got some interest, you can connect to finalize the deal.

What can you buy & sell?

Again, MicroAcquire is for startups/SaaS tools with under $500,000 ARR. 

This naturally makes it a little more limited than platforms like Flippa or Empire Flippers. However, it also means that, if you’re a buyer, you’re only going to find exactly what you’re looking for.

Seller commissions

MicroAcquire doesn’t charge any commissions and it’s free for both buyers and sellers. 

However, there is a service called MicroAcquire Premium for buyers that gets buyers early access to deals (before the free buyers). This service costs $290 per year.

How to get started

To get started as either a buyer or a seller, all you need to do is register for an account.

4. FE International

FE International

In that respect, it’s kind of like Empire Flippers. You won’t find hundreds of listings, but you will find ~30-40 really high-quality businesses that are making real money.

For example, currently the most expensive listing is a SaaS tool that’s making $4 million per year in net profit. On the other hand, the cheapest website is a review website making ~$20,000 per year in net profit.

If those are the kinds of deals you’re looking for, or if your website fits those criteria, this might be the place for you.

What can you buy & sell?

FE International focuses on SaaS, eCommerce, and content websites (e.g. blogs, review sites, etc.)

They do due diligence on all the properties that they sell, so you can be sure that only authenticated, established sites make it into the marketplace.

Seller commissions

FE International’s commission fee generally varies between 10-15% depending on the size of the deal (lower commission for larger deals).

There are no listing fees – you’ll only pay if your website sells and FE International has a 94.1% success rate, which means your website will probably sell.

How to get started

If you’re a seller, you can get started by reaching out to the FE International team.

If you’re a buyer, you’ll need to apply via the listing to request access to a listing’s information. You can also submit a form to join the FE International buyer network.

5. Exchange

Exchange

One of the unique things is that Shopify calculates the actual sales revenue from the store (using the Shopify API) – the sellers themselves cannot adjust the sales revenue. This gives you some confidence that the numbers are legit.

Exchange also allows for anonymous communication and also supports Escrow.

What can you buy & sell?

Again, Exchange is only for eCommerce stores. Specifically, Shopify stores. In fact, you must be using Shopify to list your store.

Seller commissions

It’s free to list your store on Exchange – you’ll only pay if your store sells. The commission rate is based on your store’s listing price – you can see it when you list your store for sale.

How to get started

If you’re a seller, you can list your store by entering your Shopify store address.

If you’re a buyer, you’ll just need to register for an account to start sending messages.

6. Motion Invest

Motion Invest

It’s kind of unique because, in addition to listing your site in the marketplace, you can also sell your site directly to the Motion Invest team (which eliminates the commission). You’ll also get your money right away.

What can you buy & sell?

Motion Invest doesn’t list specific criteria, but they seem to deal mainly in content sites that are monetized with affiliate offers.

Seller commissions

There are no commissions if you sell directly to Motion Invest. If you want to list in the marketplace, there are no listing fees but you’ll pay 20% for sites under $20,000 and 15% above that.

How to get started

If you want to sell your site, you can fill out a form to submit your site for sale.

To buy a site, you can browse the available listings and register for an account to see URLs.

7. BuySellEmpire

BuySellEmpire

BuySellEmpire boasts a network of over 10,000 buyers/sellers and claims a 93% deal closing rate.

What can you buy & sell?

BuySellEmpire works for any type of online business, from content sites to eCommerce stores, SaaS tools, and Amazon FBA businesses.

Seller commissions

BuySellEmpire only charges a commission if your business sells. The commission is between 4-10% depending on how big the sale is.

How to get started

To sell your website, you can fill out this form to get a free valuation.

For buyers, BuySellEmpire doesn’t have a lot of active listings at one time, so your best bet is to join the email list to get notified about new deals.

8. SideProjectors

SideProjectors

What can you buy & sell?

SideProjectors works for any type of online business, including eCommerce stores, content sites, SaaS tools, and more.

Seller commissions

SideProjectors doesn’t charge any type of commission rate. There are some options to pay for premium listings when selling a project, but these are all under $10 per month.

How to get started

Just head to SideProjectors to browse all of the listings or submit your own.

9. Sedo

Sedo

Sedo offers a number of different options. You can buy/sell domain names at fixed cost, sell/bid in a marketplace, or use Sedo’s broker service (which might be a good option for high-value domain names).

What can you buy & sell?

Again, Sedo is only for domain names.

Seller commissions

Sedo’s commission varies by the type of sale. But in general, you’ll pay between 10-15% of the final purchase price.

How to get started

Because you’re only selling domain names, there’s not the same level of privacy involved. Both buyers and sellers can just head to Sedo to get started.

10. Digital Point Forum

Digital Point Forum

What can you buy & sell?

Digital Point works for any type of website (and there’s also a separate forum for domain names).

Seller commissions

There are no commissions to buy, sell, or list a website (which is a big part of why you’ll need to wade through low-effort listings).

How to get started

To buy or sell, all you need to do is register for a Digital Point account and use the forum.

11. Freemarket

Freemarket

It can make a good option for smaller, less-established sites. The bigger deals go to platforms like Empire Flippers, but you can find lots of smaller deals at Freemarket.

What can you buy & sell?

Freemarket lets you list any type of website, as well as standalone domain names.

Seller commissions

It’s free to submit a basic listing at Freemarket. You can also pay $30 to feature your listing or $25 to make it private.

If your listing sells, you’ll also pay a flat 5% commission.

How to get started

To create a listing or place a bid on a site, you’ll need to register for a Freelancer.com account.

Some quick tips to buy and sell websites online

To finish things out, let’s go over some tips to both buy and sell websites on any of these platforms.

For sellers

  • Get multiple valuations – Most brokers offer free valuations, so you can shop around to get different opinions on what your site is worth.
  • Don’t be afraid to pay commission – Paying a 15% commission is worth it if the broker gets you 25% more than what you could’ve sold your site for solo.
  • Have the data – Make sure you have analytics, proof of revenue, etc. If people are confident that you’re offering the real deal, you’re going to get a better price.
  • Maintain privacy – No one wants to buy a site only to see lots of competitors pop up. This is why most established marketplaces keep things private and only disclose the actual URL to vetted buyers.
  • Establish systems for key site actions – Having existing systems in place will make it easier to sell your site because the buyer can easily step in. For example, there’s a difference between having written all the content yourself (hard to replicate) and having an existing content team (easy for the buyer to swap in).

For buyers

  • Do your due diligence – If you want to avoid a mistake, try sticking to established marketplaces like Empire Flippers and FE International that do a lot of the basic diligence for you.
  • Know who you are as a buyer – Empire Flippers has a good post on the six types of website buyers – know which one is you when going into a deal.
  • Pay attention to the SEO – Make sure there’s no funny business (e.g. PBNs) that could make the site tank. Good marketplaces, like Empire Flippers, require sellers to disclose if they’ve used PBNs.

Buy or sell your website today

At this point, you’re ready to get out there and start buying, or selling, websites.

If you have an established website that’s making thousands per month, or if you want to buy such a site, I recommend starting with “premium” brokers/marketplaces like Empire Flippers or FE International.

On the other hand, if you want a more diverse marketplace, your best place to start is probably Flippa.

Check them out and best of luck with your acquisition or sale.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

Buy And Sell Websites