100+ Blogging Statistics That Will Help You Create A Better Content Strategy

Blogging Statistics That Will Actually Help You

Are you interested in seriously ramping up your blogging strategy for 2020 and beyond? These specially hand-picked blogging statistics are going to help with that … and there’s definitely plenty of them here for you to work with.

Whether you fancy learning how long your blog posts really should be, or how many times you should share them on social media after you’ve published them, or how many images you should add, or even which platform(s) you should use for best results, you’d best make yourselves comfortable.

I’ve got answers.

Like … all of them.

I’ve analysed 15+ marketing, blogging, SEO, and content reports from some of the biggest names in the industry to bring you the blogging statistics that’ll actually make a difference to your strategy — and bring a huge boost to your traffic.

Why don’t we start at the beginning? Then we’ll move onto the more juicy data…

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1 – The first ever blog was created in 1994.

There is some to’ing and fro’ing about what the first blog really was, but it’s generally understood that the kind of blog that we know today first came around in 1994.

Justin Hall, a student at Swarthmore College in Pennsylvania, started “Justin’s Links from the Underground”, which offered a kind-of virtual tour around the internet at that time. Over time, the blog evolved into more of a journal or personal diary — and it’s still going. The last entry (at the time of writing) was November 28th, 2019 — a Thanksgiving entry. 

Links net

But back in 1994, the term ‘blog’ hadn’t yet been invented. That would come a little later …

2 – The term ‘blog’ first arrived in 1997 … ish.

Actually, the word ‘blog’ first started out as ‘weblog’, started by US blogger Jorn Barger. It was used to describe the process of “logging the web”

3 – The actual term ‘blog’ was first used in 1999.

It wasn’t until 1999 that saw ‘weblog’ turn into simply ‘blog’, a phrase coined by Peter Merholz.

Peter Merholz

4 – There are now believed to be more than 600 million blogs on the internet.

Although nobody really knows exactly how many blogs there are out there, various sources have estimated the number to be about 600 million.

5 – Tumblr is home to just over 496 million blogs.

According to Statista, and that’s quite the jump from 17.5 million blogs back in May 2011!

Statista 2

6 – It’s estimated that around 70-80% of all internet users read blog posts.

Now, according to Statista, there are just over 4.54 billion people around the world using the internet.

Various sources have stated that blog readership is estimated at 70-80% of them, so we’ll take the middle figure.

75% of 4.54 billion = 3,405,000,000.

Potentially 3.4 billion people around the world read blogs.

7 – WordPress is the powering force behind 36% of the entire internet.

WordPress beats the competition by a long shot, according to W3Techs. Squarespace, for example, drives around 1.4% of the Internet, with Blogger coming in at 0.9%.

W3Techs 1

8 – English, Spanish and Indonesian are the top 3 languages used on WordPress.

More than 71% of blogs are in English, with Spanish racking up 4.7% of content and Indonesian with 2.4%.

[Source: WordPress]

9 – James Bond uses WordPress.

James Bond

Some of the biggest brands and celebrities in the world have or have had websites powered by WordPress. These include The New Yorker, Sony Music, and even Queen Bee herself, Beyoncé.

If it’s good enough for Beyoncé and Bond, it’s good enough for you!

In fact, while we’re on the subject of WordPress, let’s just stay with it …

10 – WordPress is the fastest-growing platform, and has been for the past 8 years.

According to Hosting Tribunal, more than 650 brand new WordPress sites are created daily — more than Shopify and WooCommerce combined (186 and 281 new sites respectively).

Hosting Tribunal 1

11 – 70 million new blog posts are produced on WordPress each month.

That’s a lot of competition! Thankfully, there are more than enough interested parties ready and willing to read it all, but I’ll get to those blogging statistics in just a sec.

[Source: WordPress]

12 – The average blog post is 1,236 words long.

And that’s increased steadily from an average of 808 words in 2014, according to an Orbit Media study.

Orbit Media 1

13 – 77 million new comments are posted on WordPress blogs each month.

There are plenty of reasons why you should be reading relevant, similar-niche blogs and leaving comments on them, particularly if you’re a small or new blogger wanting to make it ‘big’.

You can help to boost visibility of your blog or brand with comments, as well as adding information that proves you’re a credible blogger yourself. Not only that, you can create relationships with other content creators in the same niche as you, opening up potential traffic-boosting collaborations, and they’ll help to put you in the right direction to increase backlinks.

[Source: WordPress]

14 – More than 20 billion WordPress pages are read each month …

Yes, that’s right, I said 20 BILLION, and they’re read by more than 409 million people! (Didn’t I tell you that there were more than enough readers to go around?!)

[Source: WordPress]

15 – More people are going to view your blog on Chrome than any other browser.

According to GS Statcounter, almost 64% of internet users around the globe use Chrome. It’s actually recommended to check your blog on different browsers occasionally, to ensure there are no compatibility or visibility issues.

GS Statcounter 2

Nothing makes a potential new fan click away faster than broken links, missing images, and unformatted pages that look a mess!

16 – 53% of consumers would stop what they were doing on a website if the images weren’t loading.

The way that your blog or website looks is important to readers and consumers, and more than half of all people would stop what they were doing and leave a website if the images on it wouldn’t load, according to the 2019 Adobe Brand Content Survey.

Adobe 1

51% of people asked said that they’d do the same if the content took too long to load, too.

Those compatibility issues I spoke of a moment ago could be costing you so much more than just aesthetic points.

17 – 90% of people have admitted to leaving a website because they thought it was “badly designed”.

This could mean taking too long to load, a design that doesn’t respond well, or one that simply looks bad — cluttered, too bright, too dark, difficult to read font, etc. (According to HubSpot Blog.)

Look at your blog through the eyes of your target audience. Better yet, ask your target audience to take a look at your website and tell you what they like and dislike. Facebook polls and Twitter polls can come in handy for research!

18 – 75% of website credibility comes from website design.

That’s according to The Big Book of Facts & Statistics that Salespeople & Marketers Should Know in 2020 from Ledgeview Partners.

How good does your blog look? And how responsive or fast-loading is it?

19 – Written content is still the most popular form of content in the marketing industry.

Yes, video formats are fast taking over the world, but there’s still a little bit of work to be done before it takes over the number one spot, currently held by written content. 98% of marketers asked in a Zazzle Media study said they used written format — blogs, articles, etc.

Zazzle Media 1

For some context, using videos (live or otherwise) still lags behind in fourth place — 72% of marketers use it.

What’s the moral of this story? Well, I’m going to tell you to focus on videos and video marketing a lot in a few blogging statistics’ time, but don’t forget just how powerful — and far-reaching — written content still is.

20 – 70% of consumers would rather learn about a company from a blog post than from an ad.

According to The Big Book of Facts & Statistics that Salespeople & Marketers Should Know in 2020 by Ledgeview Partners. There are plenty of ways to show your audience who you/your brand/your company really is, without having to write a bunch of boring ‘about me/us’ words. In 40 Different Types Of Content You Can Create For Your Blog, we talk about the following types of post:

  • Sources of inspiration
  • Blog aspirations
  • Rants
  • Open letters
  • Stats & updates
  • Behind the scenes
  • And many more

All of these give your audience more of an insight into who you are and what you’re about — and they’re much more fun and engaging than an ad!

21 – Companies that blog get 55% more visitors than companies that don’t.

And that’s not the only impressive statistic that HubSpot unearthed: companies with a blog also boasted of 97%  more inbound links, and a whopping 434% increase on indexed pages.

HubSpot 1

22 – 59% of consumers do some sort of research online before they make a purchasing decision.

And what are they doing when they perform that online research? They’re reading blogs, reviews, testimonials, looking for more information on the ingredients or instructions, etc.

[Source: Think With Google]

Think With Google 3

I’m not trying to toot my own horn or nothin’ here (I totally am), but if you were ever to do a little Google search for “L’Occitane Aqua Reotier Ultra Thirst Quenching Gel”, you would find my opinions on it in spot #5 of Google results.

UKWG 1

My blog post on it is the first ‘personal’ review of the product, and the first result that doesn’t come from the L’Occitane website itself. The post is also one of *my* blog’s most popular posts, often with “review” in the search term, which proves that consumers are definitely doing their research (and reading blogs/reviews) before they buy high-end beauty products.

23 – 95% of buyers buy from someone who gave them content at each stage of the buyer’s journey.

Do you sell a product or service on your blog? You’ll have much more success if you offer your buyers little freebies along the way, according to The Big Book of Facts & Statistics that Salespeople & Marketers Should Know in 2020 from Ledgeview Partners.

24 – 38% of content marketers said they used long-form text pieces in content marketing strategies over the last year.

Long-form text pieces means articles and blog posts that are more than 3,000 words in length, and the Content Marketing Institute showed that long-form pieces were on the increase.

Content Marketing Institute 3

25 – Content creation is the most outsourced activity among technology content marketers.

Content Marketing Institute’s Technology Content Marketing 2020: Benchmarks, Budgets, and Trends report showed that businesses that outsource, outsource the creation of blogs and other types of content in 88% of cases. The only thing task that came close to that was content distribution, which was outsourced in 35% of cases.

Marketing Profs CMI 3

26 – Blog posts are the top performing type of B2B content for building brand awareness.

Content Marketing Institute’s 2020 B2B [business to business] report showed 31% of marketers agreed that blog posts were best for building brand awareness, behind social media content (25%), and in-person events (8%).

Content Marketing Institute 1

The same study also showed that blogs also came in second place for nurturing leads, according to 13% of marketers. Email newsletters held the number one spot — 31%.

27 – 74% of B2B buyers share blog posts with colleagues.

And blog posts beat other types of content by quite a bit. Case studies were only shared between peers in 64% of cases in the Demand Gen report, with infographics, white papers, and webinars coming in behind.

Demand Gen Report 1

28 – The majority of B2B buyers will commit 5-to-10 minutes to reading a blog post.

41% of B2B buyers spend between 5 and 10 minute reviewing a blog post — longer than most other content formats, shown by the same Demand Gen report.

Motion graphics or videos, for example, will grab the attention of those buyers for fewer than 5 minutes (43%).

29 – 73% of consumers skim over blog posts and articles.

You should add bold and clear headings and subheadings to a blog post to cater specifically for the skim-readers, as well as other visual features. A lot more of your audience will be skimming over your content rather than reading it thoroughly.

Headings, subheadings, quotes, images, colours, font changes, and other visual features make it easy for a reader to glance quickly over the page and find exactly what they’re looking for. They stand out from the rest of the page, specifically, from lots of text. Adding a table of contents to the top of the blog post is also a great idea.

HubSpot 2

Videos work in the opposite way: 62% of consumers (out of 3,010 asked in the HubSpot Content Trends Survey) said that they “thoroughly consumed” video content.

30 – Most readers will spend approx. 37 seconds on your blog post.

Express Writers unearthed some scary stats when it came to reader attention span: unless your content lures them in (using headings, images, and other visual features), readers are probably going to spend fewer than 40 seconds on the page.

31 – 89% of B2B marketers use a blog or short-article format in their content strategy.

And this falls in second place behind social media content (95%), according to Content Marketing Institute’s B2B research.

32 – Your blog posts should be longer than you think …

I’m sorry to give you more work, but the longer your blog posts are, the better they are likely to perform. In the State of Content Marketing SEMRush report, 20 high-traffic articles from a range of niches were scrutinised — and the results were quite surprising.

The top-performing marketing blog posts were, on average, 5,714 words long.

Travel blog posts, on the other hand, performed best when they were 4,309 words long.

If you’re in the home and garden niche, the best performing blog posts were around 2,993 words long.

SEMRush State of Marketing 3

Generally, across all niches, blog posts of 3,000 words or longer were more successful, getting 3.5x more backlinks, double the shares, and triple the amount of traffic.

33 – Long blog posts get more backlinks than short blog posts.

We’ve already talked about longer blog posts performing better in terms of traffic, but the Backlinko Content Marketing Study of 2019 showed that long-form content had many more benefits. This includes generating at least 77% more backlinks than short-form content.

Backlinko 1

Long-form content performs better than short-form content. There’s no denying it. This only applies when the content is useful, entertains, answers questions, and contains factual and correct information, though. Readers clicking on your content and then clicking straight off because it doesn’t help them is going to undo your hard work. Make sure that you commit to long-form pieces, performing research, citing sources, adding images, and incorporating appropriate headings/sub-headings.

34 – 1,000-2,000-word blog posts perform better in terms of social media sharing.

Long-form content might be best for increasing number of backlinks, and in turn boosting placement in search engine results pages, but it’s not the best kind of content for social media shares. 1,000-2,000-word blog posts are best for that, according to Backlinko.

Backlinko 2

So, what do you do when you need longer, 3,000-word pieces for backlinks and higher placement in SERPS, and also shorter, 1,000-2,000-word pieces for social media shares?

You create a mixture of them, giving you the best opportunity to hit both goals.

35 – Poorly written content is the top “most annoying” complaint from consumers.

39% of consumers said that poorly written or “too wordy” content was their biggest irritant, with 28% saying that a poor design was the most annoying thing. 

Adobe 2

The Adobe Brand Content Survey also stated that 3 out of every 5 people would leave a website without making a purchase/signing up if they were met with wordy, poorly written, or badly designed content.

36 – 52% of bloggers write their blog posts on the same day/the day before the post is published.

ConvertKit 1

Which means that 48% of bloggers are NOT batch-creating, advance-scheduling, and pre-planning content, according to ConvertKit.

(Honestly, you’re making life so much harder for yourselves!)

This post is a GREAT one to read if you’d like an easy content creation strategy that makes sense and actually works: How To Engage Blog Readers Year Round With Content Themes.

But do you really need a content strategy … ?

37 – 65% of the most successful North American bloggers had a well-documented content marketing strategy.

A study performed by Marketing Profs and Content Marketing Institute proved that the more organised you were with regards to your content marketing strategy, the more successful you were likely to be as a blogger.

Marketing Profs 1

Only 14% of the least successful bloggers had a well-documented strategy, with 39% of them admitting to not having a strategy at all.

38 – 19% of bloggers spend 6 hours or more creating a post.

Are you worried that you might be taking too long to create blog posts?

You should stop worrying! (According to Orbit Media.)

Bloggers are spending longer creating unique, informational, entertaining blog posts, with 19% of them spending more than 6 hours on any one post. This makes sense when you consider that the average post is getting longer; the more words there are, the more time it will take to type them up, the more research you’ll need to do, and the more images you’ll need to source or take (along with a whole host of other tasks, obviously).

19% of bloggers or content creators spend between 4 and 6 hours creating posts, and the same percentage spends 3-4 hours doing it. This is a complete turnaround from back in 2014, when less than 5% of bloggers were spending 6+ hours per post and approx 8% of bloggers spending 4-6 hours.

But now let’s take a look at whether or not all of those hours of work are actually worth it …

39 – The biggest group of bloggers got the best results when they put more than 6 hours into a post.

38% of them, to be exact. So yes, all of those hours ARE worth it, according to Orbit Media.

40 – It’s probably going to take you at least 24 blog posts before you start generating any ‘real’ traffic.

Traffic Generation Cafe showed that traffic for blogs was pretty disappointing until at least 24 to 51 posts had been created and published.

Traffic Generation Cafe 1

If you’ve started a brand new blog and haven’t seen results yet, don’t give up hope. The more you blog, the more traffic you’re likely to get. In turn, the more posts/pages you have, the more pages you have being indexed by search engines. 

41 – The most popular and best-performing blog posts across all niches are list-style posts.

The SEMRush State of Content Marketing Report showed that list-style posts were the best-performing type of post for online education, fitness and health, jewellery, pharmaceuticals, travel, insurance, marketing, real estate, home and garden, and automotive dealership blogs.

SEMRush State of Marketing 4

Question-style posts came in second place, with how-to pieces in third, and guides in fourth. This was the same for all ten niches studied, although the percentages differed slightly from niche to niche.

42 – “How does it work” mobile searches increased by 60% over 2 years.

And while I’m talking about how-to pieces, demand for them is on the increase. It might be a wise idea to start creating a few more of them, if you have the knowledge to do so.

Think With Google 1

And that’s not the only thing that people are search for more frequently, either … (according to Think With Google).

43 – “Which —— is best” mobile searches increased by 65% over 2 years.

Think With Google also showed that people are actively looking for web pages that are going to answer purchasing decisions.

Think With Google 2

This can help you to create killer pieces of blog content that your audience is actually looking for. If you’re a marketing content creator, you could consider creating blog posts that answer questions like:

  • Which email marketing software is best?
  • Which WordPress theme is best for … ?
  • Which social media scheduling tool is best for … etc.

44 – Bloggers are going to need to start thinking about optimising blogs for voice search.

According to OptinMonster, 30% of all online searches are going to be done without the use of a screen by the end of 2020.

40% of millennials are already using voice search to buy things online.

45 – Compounding blog posts generate 38% of total blog traffic.

But only 1 in 10 blog posts will go on to become a compounding blog post, according to a study performed by HubSpot Research, delving into posts from the blogs of over 15,000 brands.

HubSpot 4

Compounding blog posts are ones that have an increase in traffic over time rather than a decrease.

Posts that have an initial burst of traffic on publishing, but then decrease over time are known as decaying blog posts.

46 – Almost half of all compounding blog posts in one study were roundup posts.

Kuno Creative took a closer look at their top ten compounding blog posts to see what, if anything, they all had in common. The results were:

  • Average reading time was 5 minutes.
  • They were all “evergreen” posts.
  • 5 out of 10 of them were roundup posts.

*This* post is a roundup post — a roundup of the best blogging statistics.

And speaking of roundup posts …

47 – Only 29% of bloggers published a roundup-style blog post from mid-2018 to mid-2019.

The other 71% of bloggers were missing out!

[Source: Statista]

Statista 4

Roundup posts, especially expert roundup posts, tick a lot of boxes in one.

Firstly, they help you to generate relevant, high-performance backlinks, plus high-profile social shares.

Secondly, collaboration with other experts gives you the opportunity to widen your audience. You have the opportunity to gain THEIR following on top of your own, and the same works for them.

Thirdly, it gives you the opportunity to create longer, 3,000-word-plus blog posts that, as I’ve shown you today, tend to do better in terms of traffic, backlinks, and engagement.

Fourthly, it’s a list-based post, which is one of the best-performing types of blog post across all niches.

Fifthly, you’ll make yourself look SUPER HELPFUL to your audience, especially if you provide answers to questions. They’ll find everything they need in one place, on your blog.

Adam, founder of BloggingWizard is featured in a few roundup posts:

48 – 60% of bloggers create 1-5 guest posts for other websites per month.

And there are many benefits to be had from guest posting, too. One of the biggest, of course, is to generate more backlinks.

[Source: Blog Tyrant]

49 – Almost 62% of readers believe multiple-author content is more trustworthy.

This statistic, from Express Writers, gives you one more reason to seriously consider adding expert opinion-based roundup posts to your content strategy, and also to invite in guest bloggers, particularly those who are considered ‘experts’ in their fields.

50 – Guest blog posts are in higher demand during the summer.

That’s not to say that you won’t get guest posting opportunities throughout the year, of course, but Blog Tyrant’s blogging statistics showed that peak months are June through to August.

51 – Bloggers are 2.5 times more likely to report “strong results” when they use 10 or more images in a single post.

But according to the same Orbit Media report, only 3% of bloggers actually insert 10 or more images into a single post.

Orbit Media 2

The majority of bloggers (47%) opt for just 2 or 3 images.

52 – Headlines ending with a ‘?’ get 23% more shares.

Backlinko 5

According to a Backlinko study. What questions do you think your audience has? Use them as your titles for future blog posts, and then do some thorough research into the answers.

In fact, we’ve got a guide to creating question-based blog posts right here: How To Improve Your Blog Traffic With Question Research And Optimization

53 – 73% of internet users think that content WITH data (stats) is more persuasive than content without.

A Survey Monkey study of more than 1,000 people showed that data really is everything when you want to change the mindset of your audience.

In fact, the study unearthed another fact that may change the way you write content going forward: 82% of people aren’t interested in your opinions. (Sorry!) Not unless they’re backed up with some sort of data.

Survey Monkey 2

Take this blog post as an example, and one statistic in particular (#32):

“Generally, across all niches, blogs of 3,000 words or longer are more successful, getting 3.5x more backlinks, double the shares, and triple the amount of traffic.”

Aren’t you going to be encouraged to write longer, 3,000-word+ blog posts for YOUR blog now?

As a final note (and then I promise I’m really done on the data/stats topic), adding sources and facts with links from other websites can help you to boost word count.

54 – Short URLs perform better than long URLs.

Backlinko’s analysis of 11.8 million Google search results proved showed that longer URLs were less likely to reach one of the top 10 spots of search engine results.

Backlinko 6

The average URL length for a page one Google result was 66 characters.

55 – 67% of bloggers reported “strong results” when they wrote more than 20 headlines for a single blog post before picking a ‘winner’.

Orbit Media also reported that only 1% of all bloggers actually do this, with most bloggers writing just 2 or 3 headlines (58%).

Orbit Media 3

56 – Long headlines perform better than short headlines.

Blog posts with headlines between 14 and 17 words consistently generated more social media shares than headlines between 1 and 13 words — over 75% more.

Backlinko 4

This was discovered by a Backlinko study that scrutinised more than 912 million blog posts.

57 – 12% of bloggers never or rarely check blog analytics.

And those 12% of bloggers clearly have more self-restraint than I do, because I can’t go more than a day without checking mine and hoping for a miracle boost to traffic.

Statista 3

Checking your stats regularly (at least once per day) can help you to get on top of any problems quickly, and reduce any potential downtime.

[Source: Statista]

58 – Jetpack for WordPress is the most popular plugin to check stats.

With more than five million uploads on WordPress websites, Jetpack has evolved since its initial creation. There are now plenty of bonus features alongside letting you keep check of how many people are checking out your blog, including email subscriptions, uptime and downtime monitoring, related posts, and more.

59 – Contact Form 7, Yoast SEO, and Jetpack are three of the most popular plugins downloaded and used on WordPress sites.

With more than 5 million active installations and rave reviews, these are joined by Akismet Anti-Spam, and WooCommerce. These ‘most popular’ plugins are great places to start if you’re new to blogging with WordPress and are unsure of where to start.

You might also want to take a look at some of these:

60 – Outdated plugins are one of the top reasons behind hacking incidents.

Torquemag reported that up to 75% of all cases of exploitation of WordPress sites in one year (2016) was down to themes, plugins, and other components of a blog or site being out-of-date — according to a Sucuri report.

In 2012, one particular plugin [TimThumb] was responsible for almost HALF (49%) of all hack attacks for that year.

61 – 90,000 hacking attack attempts occur on WordPress websites every minute.

Hosting Tribunal 4

I’ll say it again: keep your plugins and themes updated, people. You’ll regret it if you don’t! (I’ve had a WordPress site hacked and it was an absolute NIGHTMARE to sort out.)

[Source: Hosting Tribunal]

62 – Hackers attack websites around the world every 39 seconds.

That’s a scarily high number, isn’t it? Well, that’s what Security Magazine reported.

Thankfully, we’ve got a list of plugins that will help you keep your WordPress blog safe right here: 8 Effective WordPress Security Plugins And Tools To Keep Your Site Safe.

63 – 27% of hackers say that accessing user email accounts is the easiest way to get hold of the rest of your data …

… including the necessary login information for your blog, bank account, and much more besides.

Website and blog security is important, yes, but make sure you start with the basics: securing your email account.

[Source: Thycotic Black Hat 2017 Survey]

But let’s get back to the slightly less depressing blogging statistics …

64 – Google Analytics is the most used SEO tool.

Almost 30% of all marketers use Google Analytics to create SEO strategies, plan content, and analyse results, over the Google Search Console (around 25%), Keyword Planner, MozBar, and others.

[Source: HubSpot State of Marketing]

HubSpot State of Marketing 3

65 – The first 5 results get almost 68% of clicks in Google searches.

According to Zero Limit Web, the first five results is where the bulk of all the click-action happens when the average person searches on Google or other search engines.

Zero Limit Web

The next five results — 6 to 10 — get just under 4% of clicks.

Just in case you’re interested in how much traffic the results on page two and beyond get, barely 5.5% of searchers get there.

66 – Over 90% of all web pages get ZERO traffic from Google.

Ahrefs 2

Which means you’re already in the top 10% if you manage to get even the smallest bit of traffic from Google to your blog every month. Give yourself a big pat on the back!

[Source: Ahrefs]

67 – 82% of marketers believe that creation of new content is the most effective SEO practice for a website/blog.

And in The State of SEO 2019 report by Zazzle Media, optimisation of old content came in second place, lagging behind with 55% of marketers votes.

Zazzle Media 2

It is important to go back and optimise old content frequently, while still attempting to pump out as much fresh, new content as possible. Those older blog posts could easily become popular again, or even for the first time, with a few simple tweaks. This includes working on link building (which 45% of marketers said was important and most effective for SEO), fixing 404 error pages and optimising meta titles.

68 – 91% of internet users state that Google is their most trusted platform for content.

And the search engine beat YouTube, LinkedIn, Snapchat and Twitter, according to a HubSpot and Survey Monkey study looking at 2,764 users.

Survey Monkey 1

People are going to be more likely to trust your content, and in turn your blog, if they find it during a Google search, essentially.

69 – 96% of Boomers distrust bloggers and influencers.

Sorry, folks. I know this isn’t a statistic you want to read, but it’s a statistic that you SHOULD read — and pay attention to.

Only 4% of those born between 1946 and 1964 (the post-World War II baby boom) actually trust or have faith in bloggers and social media influencers.

[Source: Statista]

70 – 96% of Gen X’ers were pretty cynical when it came to bloggers and influencers too.

Boomers are the most cynical bunch when it comes to blogging and social media influencers, but even Gen X’ers (born between 1961 and 1981) can’t be easily won over. 90% said they distrusted content put out by content creators.

Statista 1

The Statista report showed that, overall, 86% of US internet users aren’t likely to put their trust in a blogger or influencer. You’re going to need to work hard to earn the trust of your audience.

71 – 59% of consumers aged 55+ want to see more news-type blog posts and articles in the future.

You can get your target audience to trust you more by providing them with the content they actually want or need. When asked what kind of content Boomers wanted to see in the future in a HubSpot study, 59% of them said news articles.

HubSpot 3

72 – Search engines are the #1 source of traffic for high-performing blogs across ALL niches.

We’re taking about the automative industry (64% of all traffic), the fitness and health industry (56%), the travel industry (61%), and even the home and garden industry (58%), as reported by the SEMRush State of Content Marketing report.

SEMRush State of Marketing 2

You should be paying attention to SEO on your site or blog — and a basic SEO strategy isn’t actually that difficult to implement. You’ll find more information on how to get started right here > The Beginner’s Guide To SEO.

73 – Google performs more than 1.2 TRILLION searches annually.

In case you were wondering, that’s 3.5 billion searches daily, and more than 40,000 searches every single second. Back when it was initially founded in September of 1998, it was only performing around 10,000 searches daily.

[Source: Internet Live Stats]

I’m not saying that you should write blog posts specifically for Google; in fact, you should do exactly the opposite: you should write your posts for a human to read it.

But at the same time, you should optimise your posts for search engines. Or, more specifically, for Google, since it dominates the search engine market with over 92% of the share. Bing holds second place, with a quite measly (in comparison) 2.55%.

GS Statcounter 1

[Source: GS Statcounter]

74 – Google, Email, and Facebook are the three most important marketing channels for higher-earning bloggers.

And in that order, too. The different channels were marked on a scale of 1 to 10 by bloggers, in a study performed by Growth Badger, and Google came in with a rating of 7.3 out of 10 — the highest of all channels.

GrowthBadger 2

Email was given 7/10, and third place Facebook was given 4.6/10.

Things changed quite a bit when the study looked at lower-earning bloggers: Facebook was the most important channel, and Google came in second.

75 – 55% of marketers think that search engine optimisation is either ‘very’ or ‘extremely’ important in terms of a marketing strategy.

HubSpot State of Marketing 2

You need to think about what will happen when you don’t search engine optimise your blog. What happens if all of your traffic comes from Pinterest and then your blog gets banned for being spam? It happened to me once, by mistake. I lost 99% of that blog’s traffic for nine days. Thankfully, Pinterest reinstated the account after a few emails back and forth, but not everyone has such great luck.

Social media sites go down (I’m looking at you, Instagram), and accounts get deleted for seemingly no reason … what happens if that happens to you? Will you be able to survive on traffic from search engines? If not, it’s time to look at implementing an SEO strategy.

[Source: HubSpot State of Marketing]

76 – 61% of content marketers have issues with SEO changes.

Content Marketing Institute and Marketing Profs quizzed almost 2,000 marketers, content creators, and management-level staff in 2018 to learn what they had the biggest problems with. Alongside changes and algorithm tweaks to search engine optimisation, algorithms on social media proved to be an issue.

Marketing Profs 2

77 – The number one measure of blog post success is number of site visitors.

… according to ConvertKit’s 2017 blogging statistics, with email subscribers coming in a close second.

ConvertKit 2

21% of bloggers counted an increase in site visitors as a success, with 20% going behind email subscribers. Only 6% of bloggers thought that the number of sales of services or products was an important measurement of how good a post was doing.

78 – 83% of traffic to high-performing marketing blogs comes from desktops.

We are taught to make our websites and blogs mobile-friendly — which is VERY important and you should absolutely get to work on that if you haven’t already — but you shouldn’t forget about those that are visiting your site via desktops too. They still account for quite a lot of traffic, particularly in some niches.

SEMRush State of Marketing 1

62.71% of traffic to automotive dealership-related blogs came from desktops, and more than 56% of traffic to high-performing fitness and health blogs.

[Source: SEMRush State of Content Marketing]

79 – Improving mobile performance of a site is the most beneficial factor to improve both site ranking and performance.

Out of 10 different factors (plus a ‘none of the above’ option) studied in the Not Another State of Marketing Report by HubSpot, having a mobile optimised site provide to be most beneficial to get more readers, keep them on your site for longer, and rank higher in search engine results. 

HubSpot State of Marketing 1

80 – The higher your blog posts appear in SERPS, the higher your domain rating [DR] is likely to be.

A study performed by Ahrefs showed direct correlation between a blog’s placement in search engine result pages [SERPS] and domain rating [ahrefs more in-depth version of domain authority].

Ahrefs 1

The study looked at more than 218,700 different domains, and the more keywords that ranked, the higher the DR of the blog or website.

In short, if you want to get a higher DR to apply for better blog opportunities, paying attention to SEO and trying to boost it is definitely a great step in the right direction.

Note: While this is an interesting piece of data, we don’t recommend that you chase a higher DR or DA (that one is Moz’s metric). These metrics are best used when sorting through and prioritizing targets for blogger outreach – nothing more. Google doesn’t use these metrics so increasing them won’t help your site.

81 – The number one struggle when running a blog is finding the time to actually run it.

According to ConvertKit.

ConvertKit 3

There are plenty of sneaky little tricks you can use to make blogging an easier and faster process. Batch-creating content is something I’ve already mentioned once or twice, but doing just a little bit of content planning today could actually save you hours of hassle and time, and also stress, later.

Why not take a peek at How And Why You Need To Create A Content Calendar For Your Blog (That You Actually Use) to help make the most of the blogging time you do have?

Blogging Wizard Content Calendar

This handy guide will help you to take care of the social media promotion side, too >>> 8 Powerful Social Media Scheduling Tools To Save You Hours Each Week.

82 – Getting backlinks seems to be a tough challenge for most websites.

A Backlinko study into content marketing showed that around 94% of all content around the world had zero websites externally linking to it [backlinking].

Backlinko 3

This isn’t a recent thing, either: a similar Moz survey from back in 2015 showed similar blogging statistics: around 75% of content had no backlinks.

In fact, the same study showed that only 2.2% of content globally had managed to generate backlinks from more than one external website.

83 – 38% of B2B organisations have relocated advertising spending from paid advertising to content marketing in the last 12 months.

Content Marketing Institute 2

And, according to the Content Marketing Institute and other organisations, content marketing is going to get a little more of that budget in the future, too.

84 – 51% of content marketers in the technology niche anticipated their budget would increase from 2019 to 2020.

And 38% of them believed it would increase by more than 9%.

Marketing Profs 4

The same report, published by Marketing Profs and Content Marketing Institute, also noted that 35% of organisations in the technology niche had already moved funds around to invest it in content marketing instead of elsewhere.

85 – 97% of all bloggers use social media to drive traffic to posts.

Social media has actually been the consistent number-one approach used by bloggers to drive traffic to their blogs. Back in 2014, the figure was around the same: approx 95%.

Orbit Media 4

The Orbit Media report showed that paid services and influencer collaborations were on the decrease, but focusing  attention on email marketing and SEO was on the increase — 66% and 69% of bloggers respectively using the approaches to increase blog traffic. Back in 2014, only around 30% of bloggers were using email marketing.

And if you’re interested in learning more about email marketing, this is a great place to start: 40+ Email Marketing Statistics That You Need To Know by Funnel Overload.

86 – Pro bloggers share any one blog post, on average, 8 times on social media after publishing it.

ConvertKit asked professional and not-yet professional bloggers about their sharing habits when it came to blogging, and the trend was quite clear: the pros are sharing their posts more frequently than the not-yet pros.

ConvertKit 5

Maybe it’s about time you started sharing your posts more? And while we’re on the subject of sharing your blog posts to the different social media platforms, let’s look at that in more detail.

87 – There’s no real link between social media shares and the number of backlinks a blog post will get.

There is one question that appears to have been asked by every blogger focusing on search engine optimisation, but no one really knows the actual answer to:

Does social media share counts have any bearing on SEO?

According to the Backlinko, the answer is no.

*awkward silence*

You’d think that having a blog post shared around Facebook or Twitter a lot would be just the trick to getting more backlinks. The more people that see it, the more people that will link back to it, right? Sadly, no. Getting more shares of your blog posts on social media does not appear to help search engine optimisation at all.

88 – Video posts are one of the best ways to promote your blog posts on Facebook.

Why? Because video posts on Facebook get at least 59% more engagement than other types of post.

BuzzSumo 1

Not only that, the BuzzSumo 2019 Ultimate Guide to Facebook Engagement showed that posts with videos attached actually performed better than posts with photos attached (the old marketers favourite) — by 73%. And if you want to take things even further, Facebook predicts that more than 75% of all mobile data traffic will be in video format by the end of 2020.

Here’s an idea: why not repurpose your blog posts, changing them from lengthy text-based posts into easy-to-follow videos for Facebook? We’ve got a guide to growing your blog traffic using YouTube right here on Blogging Wizard, and you can follow almost all of the same practices for growing your blog traffic with videos on Facebook ⇢ How To Use YouTube To Grow Your Blog Traffic.

89 – 63% of content creators and marketers plan to create short-form video in the coming year.

Contently 2

And that percentage, reported by Contently and Libris by PhotoShelter, is more than likely going to rise a lot more in the future, because …

90 – 65% of 18-24-year-olds want to see more video content in the future.

If there was ever a time to start paying attention to video marketing and a video marketing strategy, now would definitely be it!

[Source: HubSpot Content Trends & Preferences]

91 – Your blog-promo Facebook videos should be 3-4 minutes long for best results.

3-to-4-minute videos on Facebook received more engagement than videos of other lengths, with 4-5 minutes coming in second place, according to BuzzSumo.

BuzzSumo 2

There are plenty of tools you can use to piece together short-form blog promotional videos that’ll do well on Facebook and other social platforms — both free and paid-for.

92 – Long-form videos offer the lowest engagement rates of all visual content types.

A study performed by Contently and Libris by PhotoShelter showed that 15% of content marketers agreed that long form videos were the worst for engagement.

Contently 1

Short-form videos for blog promo it is, then.

93 – More than half of all bloggers have noticed how hard it is to get traffic from Facebook these days.

In a GrowthBadger study, 53% of all low-income bloggers and 51% of all high-income bloggers have noticed that their blogs were getting less and less traffic from Facebook over the last couple of years.

GrowthBadger 4

I’m not saying that using video content will counteract that downfall, but the statistics do show that social media behaviour and trends are changing. You need to learn to move with them in order to get the best results from them.

94 – Video posts are also one of the best ways to promote your blog posts on Twitter.

According to Business Twitter, tweets with a video get more engagement … TEN TIMES more engagement.

Twitter also shared another statistic: 93% of videos are watched on a mobile device, so subtitles and a sound-off option are a definite must-have.

95 – 42% of high-earning bloggers use non-live video to promote their blogs.

And by high-earning, I mean bloggers who earn more than $50,000 annually, according to a GrowthBadger content marketing report. Only 10% of bloggers earning less than $50,000 per year use the same promotional tool.

GrowthBadger 1

The higher earners are also more likely to give away a freebie or bonus in exchange for an email opt-in; they do it 4.8 times as often as low-earners.

And while we’re talking about earnings, let’s take a little look at that particular subject for a moment.

96 – 53% of bloggers don’t earn money from their blogs.

If you feel disheartened about not earning money from your blog just yet, please don’t.

GrowthBadger 3

According to the same GrowthBadger report, more than half of all bloggers aren’t earning a penny from theirs. 64% of bloggers (and 71% of over-$50k bloggers) actually said they started a blog because they wanted to make money.

97 – 85% of bloggers earning $10,000 or more a month took at least 4 years to get there.

ProBlogger asked 1,508 bloggers about their blogs’ earning behaviour, and only 4% of bloggers earned more than $10k per month. It wasn’t an easy ride for them, either. Most of them had to put in a good four years of hard blogging graft before the six-figure income started rolling in.

98 – 25% of all WordPress users are successfully earning full-time wages from it.

Which means that 75% of all WordPress users are not, according to Hosting Tribunal.

Hosting Tribunal 2

You know, just in case you think *everyone else* is doing better than you, they’re not.

99 – Around 40-45% of professional bloggers work 0-5 hours per week.

According to ConvertKit’s study into blogging habits and behaviour, between 40 and 45% of bloggers earning the the same or more as the average US income monthly worked less than 5 hours weekly.

ConvertKit 4

The same study also showed that younger bloggers usually worked on their blogs for fewer hours per week than older bloggers did.

100 – 26% of bloggers spend $10 to $50 on their blogs per month.

MyWorkFromHomeMoney performed a small study (150 bloggers) looking into blog earnings and expenditure. 26% of bloggers asked spent between $10 and $50 per month, and the same percentage spent $50 to $200 per month.

MWFHM 1

101 – The average [paid] WordPress theme will set you back approx $99.

Hosting Tribunal 3

But most people (23.2%) spend around $59 on a premium or paid theme, according to Hosting Tribunal.

We’ve done a lot of investigation into WordPress themes here at Blogging Wizard, and we can recommend a few of these:

Infographic: 101+ blogging statistics

We’ve wrapped all of these blogging statistics up into an infographic that you can publish on your blog.

Note: Want to republish this infographic on your own blog? You are welcome to do so. Be sure to save the infographic to your computer first, then upload to your website and include a credit link back to this post.

Blogging Statistics FULL

Click here to view the infographic full size.

Over to you

Thanks for making it all the way down to the bottom of my blogging statistics today. It was a journey and a half, right? But haven’t you learned a lot? I know I did, as I did my research!

I think a few key points to take away from these blogging statistics are:

  • Video marketing and promotion is the future.
  • It’s time to start paying attention to voice search optimization.
  • SEO is more important than ever.
  • Focusing on longer-length, in-depth, high-quality content is still very important.
  • A lot of people are blogging, but not everyone has quite got the hang of it just yet. (So, yes, you should give yourself a break!)
  • Blog marketing is more successful now than it ever was — and will become more so.

If you’re interested in reading more useful information just like this (or bookmarking for later), I can personally recommend these:

Note: Want our latest content delivered to your inbox? Click here to subscribe to the free Blogging Wizard newsletter.

Blogging Statistics FULL