21 Top Twitch Revenue And Usage Statistics (2024)

On the lookout for Twitch statistics?

In this post, we list typical statistics on the platform’s revenue and website data but also include sections for statistics on Twitch streamers, how many viewers the platform has and its content.

Let’s get right into it.

General Twitch statistics

1. Twitch revenue for 2022 was $164.96 million

According to data published by Statista, Twitch’s total revenue for 2022 was $164.96 million.

This is far less than 2021’s revenue, which amounted to $361.78 million.

2023’s revenue is looking to be even worse with Q1’s revenue being $31.53 million and Q2’s revenue being $29.95 million.

Source: Statista¹

2. Twitch.tv receives 1.1 billion visits per month

According to data collected and published by Similarweb, Twitch receives over 1.1 billion website visits consistently every month.

The site has a bounce rate of 28.6%. Visitors remain on the site for an average of nine minutes and 14 seconds and visit an average of 3.98 pages during that time.

Similarweb’s data also states Twitch is ranked in the #2 spot in the United States under the Video Games, Consoles and Accessories category.

This puts it behind Roblox but ahead of IGN, Game Rant and GameSpot.

Source: Similarweb

3. 47% of gamers watch gaming livestreams on Twitch

According to a survey published by Statista, 47% of gamers consume gaming content from livestreams on Twitch.

The survey took place in February of 2021.

Other platforms have the following distribution:

• YouTube Gaming – 40% of gamers consume streaming content from this platform
• Facebook Gaming – 16%
• Discord – 14%
• BigoLive – 7%

Source: Statista²

4. 10.67% of internet users from the United States watch live content on Twitch

According to a survey of 1,352 respondents, 10.67% of American internet users watch livestreaming content on Twitch, making it the sixth most popular streaming platform in the country.

The platform is most popular among viewers in the 18-34 age group, 18% of whom consume content from Twitch.

12% of viewers in the 35-54 age group watch Twitch content as do 8% of viewers in the 55+ age group.

Platforms that beat Twitch include:

• YouTube – 32.67% of American viewers watch livestreaming content on this platform
• Facebook – 28.67%
• Instagram – 28.33%
• TikTok – 25.67%
• Twitter – 12%
• Snapchat – 12%

Source: Statista³

5. 20.17% of Twitch users live in the United States

According to Similarweb’s data on the platform, the majority of Twitch’s traffic, which makes up 20.17% of all Twitch traffic, comes from the United States alone.

Other visitors come from the following countries:

• Germany – Makes up 6.89% of all Twitch traffic
• Russia – 5.25%
• France – 4.8%
• South Korea – 4.77%

Source: Similarweb

6. 73.07% of Twitch’s visitors are male

According to Similarweb’s statistics on Twitch’s traffic, 73.07% of the platform’s visitors are male.

This means the remaining 26.93% are female.

Source: Similarweb

7. 42.52% of Twitch’s visitors are 25 years old or younger

According to Similarweb’s data on Twitch, 42.52% of the platform’s visitors are 25 years old or younger.

The official statistic is “18-25,” but because Similarweb doesn’t have data on website visitors below the age of 18, “25 years old or younger” is a more accurate depiction of this age group.

The other age demographics have the following distribution:

• 25-34 – 32.76% of Twitch’s traffic comes from this age group
• 35-44 – 13.98%
• 45-54 – 5.91%
• 55-64 – 2.82%
• 65+ – 2.02%

Source: Similarweb

8. Twitch has over 100 million downloads on Google Play

According to Google Play’s own data, the Twitch app has over 100 million downloads in Android’s number one app store and maintains 4.4-star rating out of over 5.29 million reviews.

The app is not featured in the store’s charts of the top 45 free Android apps.

Apple’s App Store does not list the number of downloads the app has, but we can see that Twitch maintains 4.7-star rating out of over 2 million reviews from iOS users.

The store also states the app ranks #8 in its Photo & Video category, putting it five places behind its biggest competitor YouTube.

It’s also not featured in the App Store’s charts of the top 100 free iOS apps.

Source: Google Play, App Store

9. Amazon bought Twitch for $970 million cash in 2014

When Twitch was up for sale in 2014, Amazon, who had been rapidly expanding its services and subsidiaries, swooped in and paid $970 million cash for the platform.

Now, Amazon Prime members can use their subscription to purchase one Twitch subscription every month. Unfortunately, it does not remove ads from Twitch content.

Source: Business Insider

Statistics on Twitch streamers

10. More than 90,000 Twitch channels stream live on the platform everyday on average

According to TwitchTracker, who’s been collecting data on Twitch since late 2012, 90,299 channels stream live on the platform everyday on average.

The highest number of concurrent live channels occurred on November 30, 2020, and that number was 233,935.

Source: TwitchTracker¹

11. There were more than 7.4 million active Twitch streamers in August of 2023

According to data from TwitchTracker, there were a total of 7,459,390 active streamers on Twitch in August of 2023.

There are more than 1.1 million active channels on the platform everyday.

The highest number of active streamers in the platform’s history occurred in December of 2020, which saw a total of 9,894,745 active streamers.

Source: TwitchTracker²

12. Twitch streamers streamed for over 69 million hours in August of 2023

According to TwitchTracker’s data on stream time on Twitch, streamers on the platform streamed live for a collective total of 69,687,504 hours in August of 2023.

On average, Twitch creators stream more than 2 million hours of content everyday.

The platform’s busiest month occurred in December of 2020, during which time creators streamed for a total time of 88,697,867 hours.

Source: TwitchTracker³

13. KaiCenat holds the record for the streamer with the highest number of active subscriptions at over 306,621 subscribers

According to TwitchTracker’s data on streamer records, KaiCenat holds the record for the streamer with the highest number of active subscribers in the platform’s history.

That number was 306,621 active subscribers, which he achieved in March of 2023. He had just over 74,732 active subscribers at the time this article was written.

Keep in mind that these are paid subscribers, not the number of Twitch followers these channels have.

Other record holders include:

1. Ludwig
   1. All-Time Peak: 283,066 active subscribers achieved in April of 2021.
   2. Current Subscribers: Ludwig left Twitch to stream on YouTube Gaming.
2. Ninja*
   1. All-Time Peak: 269,154 active subscribers achieved in April of 2018.
   2. Current Subscribers: Ninja left Twitch to stream on Kick.
3. Ironmouse
   1. All-Time Peak: 204,588 active subscribers achieved in July of 2023.
   2. Current Subscribers: 10,674.
4. Casimito
   1. All-Time Peak: 159,487 active subscribers achieved in November of 2022.
   2. Current Subscribers: 24,073.
5. CriticalRole
   1. All-Time Peak: 139,559 active subscribers achieved in November of 2021.
   2. Current Subscribers: 11,465.

*Ninja is also one of the most-followed Twitch channels with over 18 million followers.

Source: TwitchTracker⁴

14. 55% of Twitch streamers speak English

TwitchTracker’s data on Twitch includes data on the languages streamers and viewers speak.

According to that data, the majority of streamers, 55.46% to be exact, speak English.

Here are other prominent languages on the platform:

• Spanish – Spoken by 10.34% of Twitch streamers
• Portuguese – 6.16%
• Russian – 5%
• German – 4.43%

Source: TwitchTracker⁵

Statistics on Twitch viewers

15. More than 2.3 million average viewers watch livestreams on Twitch everyday

According to data collected by TwitchTracker on Twitch viewership, Twitch has an average number of 2.3 million average concurrent viewers who watch content live on the platform everyday.

The highest number of Twitch viewers there’s ever been on a single day was 6,647,412 active viewers, which happened on June 24, 2022.

Source: TwitchTracker⁶

16. Twitch viewers streamed more than 1.7 billion hours of content on Twitch in August of 2023

According to monthly statistics collected by TwitchTracker, Twitch viewers racked up 1,786,519,584 hours of watch time in August of 2023.

Twitch viewers collectively watch over 50 million hours of Twitch content daily on average.

The platform’s most active month occurred in April of 2021. Twitch viewers accrued 2,307,473,592 hours of watch time that month.

At the time this article was written, the day with the highest amount of watch time over a one-year period was November 6, 2022. That day, Twitch viewers streamed more than 80 million hours of Twitch content.

Source: TwitchTracker⁷

17. 42% of Twitch viewers speak English

According to TwitchTracker’s data on languages, 42% of Twitch viewers on the platform speak English.

Here are other popular languages and the percentages they represent amongst Twitch’s audience:

• Spanish – Spoken by 9.71% of Twitch’s audience
• Portuguese – 7.8%
• Russian – 7.44%
• German – 5.68%

Source: TwitchTracker⁵

Statistics on Twitch content

18. Over 20,000 games are streamed live on Twitch every week

According to data collected by TwitchTracker, over 20,000 games are streamed live on Twitch every week.

This works out to around 3,000 games being streamed every week.

Note that “games” includes categories like Just Chatting and Special Events.

Source: TwitchTracker⁸

19. The Just Chatting category has over 330,000 viewers every week

TwitchTracker’s data on Twitch reports the Just Chatting category, which is a non-gaming category in which streamers talk to their audience without playing a game, as being the most-viewed category on the platform.

Over 330,000 viewers tune in to content streamed under this category every week.

This is 14% of Twitch’s viewership, which is quite impressive given that the next category, Grand Theft Auto V, brings in 6% of Twitch’s viewers.

TwitchTracker combines games that bring in a smaller or negligible number of viewers into a super category called “All Other Games Combined.” This category brings in 40% of Twitch’s viewers but includes thousands of games.

Additionally, the Just Chatting category receives over 55 million hours of watch time every week.

In spite of this, the majority of channels stream Fortnite (5,600 channels) and VALORANT (4,500 channels) content, which bring in 51,000 and 92,000 viewers on average and receive 8.5 million and 15.5 million hours of watch time.

Source: TwitchTracker⁸

20. Grand Theft Auto V is the most popular game on Twitch with over 100,000 viewers every week

TwitchTracker’s data on Twitch includes data on every game and category streamed on the platform.

According to its data, GTA V is the most-streamed game on the platform. It brings in 150,000 viewers each week and recently received over 26.2 million hours watched in that same timeframe.

This is impressive for a game originally released in 2013 for the PlayStation 3 and Xbox 360. This is thanks to GTA Online, a special online edition of GTA V.

Source: TwitchTracker⁸

21. The top 5 Twitch games and categories bring in 33.8% of the platform’s audience

According to TwitchTracker’s data on Twitch, which includes data on the average number of viewers, channels and watch time each game and category receive, the platform’s top five games and categories account for 33.8% of the platform’s audience.

40.3% of traffic comes from thousands of games and categories that have small or negligible percentages of viewers and watch time.

All other games and categories bring in less than 2% of the platform’s audience each.

Those top five games and categories are as follows:

1. Just Chatting – Brings in 14.1% of Twitch’s audience
2. GTA V – 6.7%
3. League of Legends – 5.8%
4. VALORANT – 3.9%
5. Apex Legends – 3.3%

In contrast, these are the top six games and categories based on the number of channels that stream them. This is excluding games and categories that have a negligible number of channels dedicated to them.

1. Fortnite – 5,627 channels; 6.2% of all Twitch channels
2. VALORANT – 4,511 channels; 5% of all Twitch channels
3. Variety (Category) – 4,360 channels; 4.8% of all Twitch channels
4. Just Chatting (Category) – 4,063 channels; 4.5% of all Twitch channels
5. Starfield* – 3,822 channels; 4.2% of all Twitch channels
6. Apex Legends – 3,091 channels; 3.4% of all Twitch channels

*Starfield was released a week before this article was written, so its popularity among streamers will likely deplete as time goes on.

Source: TwitchTracker⁸

Sources

• Statista
• Similarweb
• Statista²
• Statista³
• Google Play
• App Store
• TwitchTracker¹
• TwitchTracker²
• TwitchTracker³
• TwitchTracker⁴
• TwitchTracker⁵
• TwitchTracker⁶
• TwitchTracker⁷
• TwitchTracker⁸

Final thoughts

That concludes our list of the latest Twitch statistics.

We learned that in spite of some of Twitch’s top creators ditching the platform in favor of new or competing platforms, Twitch is still a top source for live video game content.

If you’re interested in becoming a Twitch streamer, you will find these articles useful:

• How To Make Money On Twitch: 10 Proven Methods
• How Do Twitch Streamers Make Money? The Complete Guide