SE Ranking Review 2023: Your Complete SEO Toolkit

SE Ranking Review

Looking for a comprehensive all-in-one SEO toolset that’s easy to use and doesn’t cost the earth?

Look no further.

In this review, we’ll introduce SE Ranking, show you some of its powerful SEO tools and reports, and explain its flexible pricing plans.

Ready? Let’s start!

What is SE Ranking?

SE Ranking is an all-in-one cloud-based SEO and digital marketing platform for business owners, SEO pros, digital agencies, and large-scale enterprises. It’s used by over 400,000 users, including brands such as Zapier and Trustpilot.

As its name implies, SE Ranking started life as a rank tracking tool. But over the years, the platform has grown into a complete set of tools for keyword research, competitor analysis, comprehensive site audits, keyword ranking, backlink monitoring, automated white-label reporting, and much more.

SE Ranking: Main tools

Let’s take a look at some of the main tools that make SE Ranking so attractive and easy to use.


Once you’ve logged into your account, the first thing you’ll need to do is create a new project by clicking the green “Create Project” button:

project create button

Projects help to keep everything contained in one place. For example, if you have a few websites or you’re managing a few client sites, you could group them together in one project.

In the project settings, you go through a series of steps to set everything up.

General information: Enter the website URL, domain type, and project name, select the group name, search range (top 100 or 200), and project access, and then enable the weekly report and site audit.

project settings general

Keywords: Track the ranking positions for all the keywords you’re interested in, either adding them manually, importing them from Google Analytics, or uploading a CSV/XLS file.

project settings keywords

Search engines: Select the search engine (Google, Yahoo, Bing, YouTube, or Yandex), country, location (down to postal code level), and language of the keywords you want to track. You can also include Google Maps results and Google Ad rankings if you wish.

project settings search engines

Competitors: You can add up to 5 competitors to a project and track their ranking position changes (against your keywords) in comparison to your site. You can add your competitors manually or use the auto suggest function.

project settings competitors

Stats & Analytics: The final setting allows you to link your Google Analytics and Search Console accounts to SE Ranking for a more in-depth analysis of search queries and website traffic.

project settings analytics

Note: You can make changes to these project settings at any time.

Keyword Rank Tracker

The Keyword Rank Tracker gives you the real-time ranking positions of your selected keywords in Google, Bing, Yahoo, YouTube, or Yandex search engines on desktop and mobile.

Bonus feature: The Keyword Rank Tracker lets you have up to 5 variations for every keyword you monitor. For example, if your keyword tracking allowance is 250 keywords, you could track 250 keyword rankings for Google and Bing, across mobile and desktop, and only get charged for 250 keywords, not 1,000 keywords.

Plus, you can track your rankings on a country, region, city, or postcode level, and monitor for Google Maps.

In the rankings dashboard:

keyword rankings

You can check your:

  • Average position – The average position of all your keywords.
  • Traffic forecast – The potential volume of traffic that your keywords can attract to a website.
  • Search visibility – The percentage of users who will see the site upon entering a particular search query into the search box. For example, our keywords are ranking in position 3, so 100% of users searching them will see them on the first page.
  • SERP features – Shows what SERP features (Maps, Images, Reviews, Videos, etc.) your site is displayed for on Google’s SERP.
  • % in top 10 – Shows how many keywords you have in the top 10.

SEO/PPC Competitive Research

The Competitive Research tool lets you uncover the keywords and ads your competitors use in their organic (SEO) and paid (PPC) search campaigns.

competitive research analyze

Once you’ve entered a competitor’s domain – e.g. – you get a ton of high-level information with options to drill down further into detailed reports.

At the top of the Overview section, you get a report on the organic and paid keywords, their estimated monthly volume of traffic, and the cost of driving that traffic, plus corresponding trend graphs:

competitive research overview

As you scroll down, you see more tables and graphs to help you analyze keywords, competitors, top pages, and subdomains in organic search:

competitive research organic

Note: You can click the “View detailed report” button for more information on each report.

Underneath, there are similar tables and graphs for the keywords used in paid search. Plus, there’s an additional table showing the most popular keyword ads, including the ad copy, so you can see what ads are working for your competitors:

popular keyword ads

The Competitive Research tool lets you discover which keywords any domain or URL ranks for in organic and paid search, learn who you’re going up against in organic and paid search based on common keywords, and find out what your competitors’ paid ads strategy is.

Keyword Research

The Keyword Research tool allows you to enter a keyword – e.g. beard oil – and get its keyword difficulty score, monthly search volume, and cost per click:

keyword research 1

Plus a list of similar, related, and low search volume keywords:

keyword research 2

And a list of the top-ranking pages in organic and paid search for the analyzed keyword:

keyword research 3

Note: You can click the “View detailed report” button for more information on each report.

For example, when you click the “View detailed report” button for more keyword ideas, you get a list of hundreds or thousands of keyword suggestions  grouped by similar, related, or low search volume, plus a snapshot of the current organic SERP:

keyword research 4

Website Audit

The Website Audit shows how well your website is optimized for search engines and whether any errors need fixing. It’s essential to have a healthy site before you start promoting content and attracting backlinks.

During the analysis, your site is evaluated against a detailed list of ranking factors. At the end, you get a report with actionable recommendations on how to improve your website.

website audit 1

The audit report provides information on over 70 checked website parameters:

  • Green color and a tick – There are no problems with this parameter.
  • Red color and a cross mark – There are serious problems that require your immediate attention.
  • Orange color and an exclamation mark – There is an important note for you to check.

The report breaks the audit into various categories, such as Page analysis and Meta analysis, so you can check and action each area:

website audit 2

In this example, you can see the audit has identified 63 pages with a duplicate title. Clicking on the link icon lists all the pages, which you can then export to a spreadsheet to start your action plan.

You can run the website audit at any time, either manually or scheduled regularly every week or month,  to see what progress you’ve made in fixing the errors and maintaining a healthy site.

Backlink management

There are two tools for analyzing backlinks:

  • Backlink Monitoring – Discover, monitor, and control all of your backlinks.
  • Backlink Checker – Find all the backlinks of any domain, including your competitors.

Each backlink is analyzed against 15 parameters:

backlink analysis parameters

Backlink Monitoring

The Backlink Monitoring tool lets you add and monitor your website’s backlinks.

You can add the backlinks manually, import them via Search Console, or add them through the Backlink Checker tool.

Once you’ve added your backlinks, you get a quick overview. The graphs show the total number of backlinks and their growth dynamics, how many backlinks were added and lost over the past 3, 6, and 12 months, the ratio of backlinks leading to the homepage and other pages, as well as the ratio of dofollow and nofollow backlinks.

backlink monitoring 1

All of the added backlinks can also be analyzed further by clicking on the referring domains, anchors, pages, IPs/subnets, or disavow headings:

backlink monitoring 2

You can also choose the type of backlinks you’d like to see, for example, by filtering noindex or nofollow backlinks.

You can mark any suspicious backlinks that you want Google to disavow, and the tool will generate a ready-to-go disavow file.

Backlink Checker

The Backlink Checker tool is perfect for analyzing the backlink profile of any website, including your competitors. You get a detailed report on every backlink, including the domains they originate from and the web pages they link out to. With this data, you can see the full picture of any backlink profile and evaluate the value and quality of each backlink.

Let’s take a look at some of the info:

The overview at the top of the page provides a snapshot of the overall backlink situation:

backlink checker 1

Each of the panels is clickable, so you can drill down for a more in-depth analysis.

The total referring domains graph shows the total number of referring domains that link out to the analyzed domain/URL:

backlink checker 2

The total backlinks graph shows the total number of backlinks that link out to the analyzed domain/URL:

backlink checker 3

The new & lost referring domains trend graph displays the history of acquired and lost domains for the analyzed domain/URL for a set period:

backlink checker 4

The new & lost backlinks trend graph displays the history of acquired and lost backlinks for the analyzed domain/URL for a set period:

backlink checker 5

The top referring domain and backlink anchors tables display the most common anchor texts that are used in the domains and backlinks that refer to the analyzed domain/URL:

backlink checker 6

The backlink profile distribution map shows which domain zones and countries created the backlinks:

backlink checker 7

Using this backlink data, you can evaluate your competitors’ backlink strategy to:

  • Check the dynamics of new and lost backlinks and referring domains.
  • Understand which regions most of the links come from.
  • Find out which pages are linked out to the most.

SE Ranking: Additional tools

As well as the main tools above, SE Ranking has plenty of other SEO tools, including:

  • Page Changes Monitoring – Get alerts about any modifications on your / your competitor’s site.
  • On-Page SEO Checker – Optimize a page for a particular keyword.
  • Content Editor – Get suggestions on what to include in your content as you write it. This tool will recommend phrases, words, etc. It’s a great alternative to Surfer SEO.
  • Content Ideas – Enter your target keywords to generate large numbers of post ideas organized into topical clusters.
  • SERP analyzer – Get important data about competitors ranking for your target keywords.
  • White Label Reporting – Generate branded reports for clients.
  • Marketing Plan – Work through an SEO checklist.
  • Social Media Management – Monitor Twitter and Facebook analytics, plus auto-post social media updates.
  • API – Access the SE Ranking data for your custom reports and tools.
  • Mobile App – Access SE Ranking on the free iOS and Android apps.

SE Ranking: Pros and cons

Let’s sum up the pros and cons of SE Ranking.


  • It’s easy to set up and use.
  • It contains multiple SEO tools in one dashboard.
  • Includes organic (SEO) and paid (PPC) data.
  • Lets you track your keyword rankings down to postcode level.
  • Integrates with Google Analytics and Google Search Console.
  • Attractive and affordable pricing plans.


  • The social media management tool is weak. (But there are plenty of other tools for that.)

How much does SE Ranking cost?

When it comes to pricing, SE Ranking has a flexible pricing structure based on:

  • How often you want to check your rankings – Daily, every 3 days, or weekly.
  • How often you want to pay – Every month, 3 months, 6 months, 9 months, or 12 months.
  • How many keywords you want to track – From 250 to 20,000 keywords.

With weekly tracking, plans start from around $23.52/month.

SE Ranking also provides a pricing calculator where you can enter your requirements and find your ideal plan:

SE Ranking Pricing Calculator

SE Ranking review: Final thoughts

SE Ranking is a powerful all-in-one SEO and digital marketing platform that includes keyword ranking, competitor analysis, website audits, keyword research, backlink monitoring, and more. And it’s ideal for those looking for SEO reporting software too.

The flexible pricing plans make it both attractive and affordable for solopreneurs and small businesses, plus it can scale to SEO agencies and enterprises.

Overall, it’s a comprehensive SEO toolset that’s worth checking out, so give it a go today!

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.