Blogging is supposed to be about inspiring your readers.
So, how come your blog leaves you uninspired every time you have to write another blog post?
You end up thinking:
Another week’s gone by and I need to write a post.
I have nothing to write about.
I’ve written everything I can about my niche.
When this happens, the mere thought of sitting down to write feels like there’s a mega-ton rock on your head – which you can’t seem to shake off.
No amount of mustering, fighting or even trying some wacky things can make what you’re feeling go away.
It’s blogger’s block.
Some call it writer’s block, but really, whether you’re a writer or a blogger, not having a clue about what topic to write about is all too familiar.
Note: Want a big list of blog post ideas to get your creative juices flowing? Check out this post.
Content is king
By now, even your grandparents know the old adage of content is king.
Your blog needs regular fresh new content – but when you have a bad case of blogger’s block – no amount of jumping jacks, free writing or talking to a friend will help you with creating quality and consistent content.
But, why is consistent content even important when you’re a blogger? Can’t you get away with writing every other week?
Every blog content schedule is different, but when you publish regularly and frequently, you:
- Keep Google’s web crawler (Googlebot) coming to your site repeatedly to index your new pages
- Have a better chance to rank for unexpected long-tail keywords
- Will get more repeat traffic and readers will look forward to your latest post
- Will have more inbound links since more good content increases the chance of other bloggers linking to your content, or even going viral
- Create more opportunities for social shares and comments leading to new traffic for your blog
So, how do you banish blogger’s block for good?
Here is the definitive guide to getting your inspiration-mojo back to crafting some kick-ass fantastic blog posts.
Use keywords as inspiration
When your creative well runs dry, a place you can find inspiration is with keywords in your niche.
Google Trends is a tool that uses search data to see how often a keyword or phrase has been searched – relative to all searches performed – over a certain time period. Essentially, you can quickly find out what’s hot, what’s rising and when that occurs.
Type a keyword in your niche and you’ll discover interest level over time, regional interest and related searches to help narrow your keyword down.
To help with blog post ideas, follow these steps:
- Type in your keyword. For example, if you have a diet blog you could search for “paleo”
- Choose a time frame to get a better representation of what’s currently trending. For example, you can choose “Past 90 days,” or “Past 30 days.”
- Scroll down to find “Related Searches” and click on “Rising.” You will see popular search terms that are gaining popularity. The data indicates that “paleo bar” and variations of this keyword are a trending topic. A savvy diet blogger might take this information and write a blog post on paleo diet bars, taking advantage of what people are searching for right now.
Play around with the time frame to see if you can grab other search terms for more topic ideas.
UberSuggest is a free keyword generator that will give you a long list of keyword ideas. It’s based on the suggestions provided by Google when you start typing in its search box.
Let’s look at the keyword “real estate.” UberSuggest will go through the alphabet giving you long tail keywords. Use these ideas to help inspire future blog posts.
SerpStat’s keyword suggestion tool
SerpStat will give you similar keywords as UberSuggest, but if you use the “Question” tab, you will see questions related to your topic.
For example, I used the term, “hiking boots,” and SerpStat gave me back:
A word of caution – using keywords to help stave off blogger’s block is an easy way to get caught up in the SEO side of blogging.
While it’s vital to use SEO tactics to help with generating traffic and ranking, it’s more important to provide your readers with easy to read content that’s relatable and engaging.
Use Google Trends and UberSuggest as idea starters. Other tools are:
Give them a try next time you’re stuck for blog post ideas.
Use blog topic generators as inspiration
TweakYourBiz Title Generator
This free tool will spit out different types of headline templates. For example:
- List headlines
- Best headlines
- How To headlines
- Question headline
- Business headlines
- Motivation headlines
Here is what I got when I used “gardening” as my search term:
Portent’s Content Idea Generator
If you want an idea generator with some personality, Portent has it. Just pop in your topic and away you go. Keep refreshing the page for more headlines. Not every headline is a winner – some will be silly or nonsensical, but you get the idea.
For the term, “blogging,” here are some headline ideas I got:
- How to Be Unpopular in the Blogging World
- True Facts About Justin Bieber’s Love of Blogging
- Why Blogging Will Change Your Life
- If You Read One Article About Blogging Read This One
ContentIdeator from Content Forest gives you headlines that already exist. Use this list to as a way to get an idea of what topics are good and what’s already been talked about.
Using blog topic generators can get you out of a writer’s block pickle. Here are a couple more to try out.
Use questions as inspiration
Using question-and-answer based sites not only helps with generating dozens of blog post ideas, it can also give you a glimpse into what people really want to know more about.
Find a question that piques your interest and read the comments. You don’t necessarily want to write a blog post on the question being asked – these tend to be general and aren’t specific enough.
Picking “what is the best jogging strategy,” here are some topic ideas I came up with after reading various answers:
- Is the Walk-Run Method Better?
- Here’s a Cheap Way to Maintain Your Health
- Do This One Thing Before You Begin Any Running Program
You can also use Quora to help you get backlinks. Check out QuickSprouts’s 7 Proactive Ways to Get Backlinks That’ll Actually Boost Your Traffic for Neil Patel’s method.
Use your blog as inspiration
Coming up with new and fresh ideas is hard. You want to rock the socks off your readers, but nothing is coming to mind.
And when you’re battling blogger’s block, your mind is stuck – unable to create new ideas.
Instead of looking for new content, why not recycle old content? Here are eight ways on how to use your blog archive for topic ideas:
- Take a “list post”, pick one tip and turn it into a blog post. You can do this for each item in your list post.
- Update an old post with new information – add more tips, update links and add more visuals, making it better than the original.
- Take a group of posts and consolidate them into one post.
- Use the same topic in an old post, but use a different viewpoint. For example, if you have a post on how guest posting can generate traffic, other ideas include: proper formatting, landing a guest post or how it can help build your brand.
- Read through old posts and find a section you can dig deeper into and provide more information.
- Turn one post into a series.
- Create a round-up post of your most socially shared content.
- Turn your best posts into Slideshares, podcasts, infographics or videos.
Use popular content as inspiration
Re-purposing popular content is similar to using Q/A sites, except the parameter is social shares, not engagement and you are looking at other forms of content besides blog posts.
So, for example, you can find a highly shared infographic and turn it into a blog post.
BuzzSumo is a search tool that tracks trending content by the amount of social shares it receives. It takes the guesswork out of what’s popular and what’s not.
To find blog ideas, follow these steps:
- Type in a keyword or topic in you niche.
- Filter the date for either evergreen content – “past 6 months,” or content that’s currently trending – “past month.”
- Filter the format to only include infographics and videos
- Click search.
Look at several videos and infographics from the optimized list to help you come up with new ideas or target the same topic.
Other search tools to find popular content to re-purpose are:
- Pinterest – Peruse visual content to spark ideas.
- Alltop – Aggregates the latest stories on the best sites and blogs on the web.
- LinkedIn Pulse – Subscribe to topics in your niche to get the latest stories on.
- Twitter – Check what’s trending for blog post inspiration.
You’re armed with hundreds of blog topics at your fingertips
Hopefully, your arsenal of blog post ideas just got a little fatter – gone are the days of twiddling your thumbs and thinking, why did I start blogging in the first place?
Using keyword tools and title generators, questions your readers are asking, blog posts to spark ideas and popular content on the web, you’re set for the year.
With all of these endless blog topics at your disposal, you don’t have to worry about blogger’s block stopping your creative juices any time soon.
Once you’ve got your content out there, don’t forget that you need a blog post promotion process so you can get more eyeballs on everything you publish.