In the following review I’m going to introduce you to a new social content locking plugin called WP Sharely that will allow you to take your social shares to the next level, showing you the good, the bad and exactly how it can benefit you.
The premium WordPress plugin that I’m going to be showing you today is another great plugin from Shane Melaugh, the guy behind one of the best mailing list plugins available right now for WordPress. WP Sharely was also mentioned in a recent article showcasing the best premium plugins available for WordPress.
What is WP Sharely?
WP Sharely is a social content locking plugin for WordPress that allows you to add an ethical bribe on any of your blog posts or pages. Social content locking plugins work by hiding content and requiring you to share the page in order to gain access to the bonus content.
There are plenty of these types of plugins on the market though, but WP Sharely is the first one that has really jumped out at me. Most of the other plugins that do this type of thing are made to be overly complex to setup when really they just don’t need to be.
Why is getting social shares is important?
As time goes on search engines, especially Google are looking more towards social signals in order to determine how to rank websites and pages. There have already been a number of studies done that show a huge correlation between social shares and rankings. One of which is a whitepaper by Searchmetrics.com on Google Ranking Factors in the UK.
This isn’t to say that link building isn’t important, because they are still going to be important for a very long time, the point is that you need to work on a diverse strategy including social, link building and other tactics. Where social media is concerned you need to take every opportunity you can to encourage the sharing of your content and WP Sharely is a great way to do just that.
The other benefit of more social shares is added social proof– when you go to a website and read articles that display a big 0 next to their share buttons what does it make you think? The majority of people wouldn’t the content as valuable as it would be with a load of shares on Twitter, Facebook and Google+ for example – it’s human nature to look at a site and see they have a huge amount of Tweets on an article and think that they are worth listening to. It works in a similar way to trends, for example – Facebook, most people use it because everyone else uses it.
The good stuff..
- Easy to use
- 4 different themes for your content locker
- Detailed usage and statistics
- Ability to add a close icon
- You can wrap the content locker around any content that you can add to a post or a page
- Option to hide for registered members
- Option to add a timer interval
- Option to change the URL that the content locker shares
- Option to hide the locked content in the source code
- Detailed documentation to get you up and running quick
The bad stuff..
There’s nothing that jumps out to me, WP Sharely ticks all the boxes for what I want to see in a social content locking plugin.
Interesting uses of WP Sharely
The real power in WP Sharely is how you put it to use, with a creative flare you can do some truly amazing things with this plugin.
Sure this is a content locking plugin but you can also use it just to add social sharing buttons within your posts that stand out and grab your readers attention.
In fact it’s worth it just for this use because I’ve looked around for social sharing plugins that will add share buttons using just a snippet of shortcode and aside from those that come bundled with certain themes (not the one that I’m using right now unfortunately) the pickings are very slim that they just don’t “pop”.
So from a conversion perspective this is great One of the best uses that I have seen of WP Sharely is actually on the plugins sales page where Shane Melaugh offers additional discounts for those that share the sales page (discounts range from 40% to 60%).
Would you take the time to click that Tweet, Like or Google+1 button to make a saving like that? I would.You are only limited by your imagination here because you can hide report downloads, snippets of content, images, videos, discount codes or anything you can think of.
The important thing that you use this sparingly to offer bonus content, don’t just lock all of your content away, this should be used to add value to what you’re doing right now.
See WP Sharely in action
Thanks for clicking the share button, wasn’t that easy?
WP Sharely comes in at $60 for a single site license initially but when you share the page that price comes down to $37 – quite a nice discount for sharing the page right?
The best value here is the professional license which comes down from $240 to $97 after you share the page and you can use this on ALL of your websites and ALL of your clients’websites as well.
A very worthwhile investment for your website.
The verdict on WP Sharely
WP Sharely is a very well coded plugin with some extensive features and can be used as a social content locker or just for adding share buttons using shortcode that stand out. However you use it WP Sharely will allow you to ethically bribe your readers to share your content which will give your website more visibility through the followers of who is sharing your content and through search engines when these social signals start to impact your rankings.
Most plugins that I’ve tried to use for content locking in the past have ended up being annoying from a user perspective but WP Sharely gets around the potential issues of annoying users with its close icon and timer interval features. WP Sharely is hands down one of the best social content locking plugins on the market and comes with some great bonuses and tutorial videos on how you can make the most out of this plugin.
Right now your competitors are jumping all over social engagement and taking every opportunity available to give them the upper hand.
You owe it to yourself to take this opportunity by the horns and use it to get more traffic, more shares, better rankings and in turn more money.