23 Top Zoom User Statistics You Need To Know In 2024

Top Zoom User StatisticsPin

Are you on the hunt for the latest Zoom user statistics?

In this post, we’ve gathered Zoom user statistics from various different sources to demonstrate the popularity of this platform and how it’s used.

We also included a few stats on Zoom itself.

Let’s get started.

Editor’s top picks – Zoom user statistics

The top Zoom user statistics in this post:

  • Zoom’s domain, Zoom.us, receives 793.5 million visits on a monthly basis. (Similarweb)
  • Zoom’s church rate dropped from 3.6% to 3.2% in 2023. (Zoom Q2 FY2024 Earnings Webinar)
  • In April of 2024, Zoom surpassed 300 daily meeting participants for the first time. (Zoom)
  • On average, Zoom meetings run for 52 minutes each. (Zoom Platform Analysis Report)
  • Zoom’s cloud-based VoIP service Zoom Phone reached 5.5 million seats in 2023. (Zoom 2023 Annual Report)

A quick note before we continue: Zoom, while known for its video meeting functionality and Zoom video communications, is an extensive collaborative platform made up of a few different tools. Along with meetings, you can use the platform to host webinars, create conference rooms, call others, chat with others in team chat, give presentations with whiteboards and more.

General Zoom user statistics

1. Zoom.us receives 793.5 million visits a month

According to Similarweb’s data on Zoom, Zoom’s website receives 793.5 million visits a month.

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Specifically, it received 2.38 billion visits between July and September of 2023.

The site has a bounce rate of 36.21%.

Visitors stay for three minutes and 31 seconds on average and visit 3.04 pages during this time.

The platform also says 54.39% of the site’s visitors use a desktop computer while 45.61% use mobile devices.

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Furthermore, the site ranks #52 globally, #45 in the United and #3 in the Computers, Electronics and Technology category.

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Source: Similarweb

2. Zoom has a churn rate of 3.2%

According to an event in which Zoom outlines its quarterly earnings to investors, the platform has a marginal churn rate of just 3.2%.

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In fact, the company states its churn rate decreased from 3.6% to 3.2% in Quarter 2 of Fiscal Year 2024.

Source: Zoom Q2 Fiscal Year 2024 Earnings Webinar

3. Zoom reached 300 million daily meeting participants in April of 2020

In an article published to the company’s news blog at the start of the global COVID-19 lockdown, Zoom announced its platform had reached 300 million daily meeting participants after a huge surge in usage.

As we’re sure you recall, while lockdowns began in March of 2020, when they weren’t lifted within a couple of weeks, it became apparent how grave the situation was.

And so, an alternative way to conduct meetings and hold educational events became necessary. That’s when Zoom stepped in and rose to global popularity.

However, it’s important to note what “meeting participant” means because it does not mean “daily active users” as some were led to believe when this statistic was first published.

If you attend three Zoom meetings in a day, your attendance is counted as three participations.

Therefore, it’s hard to determine how many active users Zoom really had at this time.

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Source: Zoom

4. Tuesday is the busiest day for meetings across the Zoom platform

Zoom took a look at its platform between November 2021 and November 2022 and aggregated the data on its blog.

It revealed Tuesday as being the busiest day of the week based on the number of meetings that are held, high conference room usage and the hosting of hybrid events.

Here are other noteworthy days of the week:

  • Wednesday – Zoom users use this day to conduct Zoom calls, send team chats, make use of virtual whiteboards and host webinars.
  • Thursday – A day for announcements, Thursday is the most popular day to use the @all functionality in team chat.
  • Friday – This is categorically known as being the slowest day on the platform across the board. Meetings, phone calls, webinars and chats are all low on this day.
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Source: Zoom Platform Analysis Report

5. The average Zoom meeting size is seven participants

Zoom usage statistics, collected by the platform itself, revealed the average meeting size to be seven participants.

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Note that, depending on which plan the host has, meetings can be as large as 1,000 participants.

Source: Zoom Platform Analysis Report

6. The average Zoom meeting length is 52 minutes

Zoom’s report also mentioned that, on average, Zoom meetings are 52 minutes long.

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The platform supports meetings that are as long as 30 hours.

Source: Zoom Platform Analysis Report

7. 46.5% of Zoom meetings use screen sharing

Virtual meetings do not stop presenters from delivering on visuals.

According to its own analysis, Zoom says that 46.5% of Zoom meetings use screen sharing on average.

Furthermore, the report goes on to say that 81% of whiteboards are created during meetings.

Source: Zoom Platform Analysis Report

8. 27% of Zoom’s user base are businesses that contribute $100,000 in trailing 12-month revenue

According to Zoom’s annual report for 2023, big businesses make up a huge portion of the company’s user base.

In fact, big business Zoom customers contributing $100,000 of trailing 12-month revenue represented 27% of the user base, up from 22% in 2021 and 20% in 2020.

Source: Zoom 2023 Annual Report

9. 34% of Zoom users agree that experiencing someone talking over another speaker is their biggest pet peeve

Zoom surveyed 2,800 users for its platform analysis report.

They discovered some of their users’ biggest pet peeves when it comes to virtual meetings:

  • 34% do not like it when someone talks over another meeting participant.
  • 28% get annoyed when the meeting is over but another participant extends it by asking another question.
  • 24% do not like it when someone eats while mute is OFF.

Source: Zoom Platform Analysis Report

Stats on how Zoom users conduct meetings

10. 39% of Zoom users have private chats with colleagues during meetings

In Zoom’s survey of its own users, the company discovered that 39% of users have private conversations with colleagues on the side while meetings are taking place.

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The survey indicates that conversations are often light and funny and act as a way to pass the time easier.

Source: Zoom User Survey

11. 63% of Zoom users like to take Zoom calls with their camera on

According to Zoom’s user survey, the majority, or 63%, of users prefer to use their camera when taking calls.

Source: Zoom User Survey

12. 42% of Zoom users choose the bed when they don’t conduct meetings at their desks

Zoom asked users about their second-favorite spot to hold meetings when they don’t choose their desks as a first option.

These are the top three responses:

  • The bed – Chosen by 42% of respondents
  • At the coffee shop/restaurant/bar – 31%
  • While walking/jogging – 21%
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Source: Zoom User Survey

13. 26% of Zoom users like using outdoor landscapes as backgrounds for meetings

According to Zoom’s user survey, these are the top three virtual background styles the platform’s users prefer to use as their own personal backdrops:

  • Outdoor landscapes – Voted for by 26% of respondents
  • Blurred background – 25%
  • Business/company background – 20%
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Source: Zoom User Survey

14. 41% of Zoom users conduct meetings while wearing pajama bottoms

According to a survey Zoom asked its users to complete, 41% of users wear a nice top during meetings but shirk professional bottoms in favor of PJs.

Source: Zoom User Survey

15. 26% of Zoom users do not shower before meetings

In the same vein as the previous statistic, 26% of Zoom users admit to never or almost never showering before conducting meetings.

Source: Zoom User Survey

16. 43% of Zoom users only clean the part of the room that will be shown on camera

Zoom’s user survey revealed that 43%, a fairly decent chunk, of Zoom users only clean the part of the room that will be shown in the background on camera while preparing for meetings.

Source: Zoom User Survey

17. 47% of Zoom users do not like the idea of eating during meetings

This statistic does not follow suit with the previous two stats in this section.

While many users take a more relaxed approach to how they prepare for virtual meetings, a near majority of users, or 43%, believe it’s never okay to eat during meetings.

Source: Zoom User Survey

18. 71% of Zoom users have used the phrase “you’re on mute”

According to Zoom’s own user survey, 71%, an overwhelming majority, of users have used the phrase “you’re on mute” during their time with the virtual meeting application.

Being “on mute” means the person that is talking cannot be heard, just seen. This happens when the person has their microphone muted in the application or when their mic has technical issues.

This is why it’s important to open a line of communication with other participants, either by allowing them to speak during the meeting or by keeping an eye on Zoom’s chat section.

Source: Zoom User Survey

19. 39.5% of Zoom users have had a pet or child show up on camera

Zoom’s survey revealed that 36% of Zoom users have had their pet show up on camera during meetings, a common trend shared across the web as work-from-home office environments became popularized during the COVID-19 lockdowns.

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Survey respondents were asked about these occurrences in separate questions.

36% admitted to having a pet show up on camera while 43% admitted to having their child show up.

Source: Zoom User Survey

General Zoom stats

20. Zoom generated $4.39 billion in revenue in 2022

In Zoom’s annual report, Zoom stated the company earned $4,393 million in revenue in 2022, or $4.39 billion.

Zoom revenue was $4.1 billion in 2021, which is a year-over-year growth of 7%.

However, because the company’s popularity skyrocketed during the COVID-19 lockdowns, Zoom’s revenue was $2.65 billion in 2020, which means the company’s revenue grew by 55% between 2020 and 2021.

Zoom’s net income was $103.7 million in 2022 while its net cash generated by operating activities was $1.3 billion.

Source: Zoom 2023 Annual Report

21. Zoom laid off 15% of its workforce in 2023

According to a news report published by NPR, Zoom laid off 1,300 workers, or 15% of its workforce, across all organizations in 2023.

Additionally, CEO Eric Yuan took a 98% pay cut to his base salary of around $301,000/year.

Here’s what Yuan had to say about the layoffs:

“As the world transitions to life post-pandemic, we are seeing that people and businesses continue to rely on Zoom,” he wrote. “But the uncertainty of the global economy, and its effect on our customers, means we need to take a hard — yet important — look inward to reset ourselves so we can weather the economic environment, deliver for our customers and achieve Zoom’s long-term vision.”

He went on to explain that the company’s lack of analysis over the platform’s long-term sustainability in a post-pandemic world was a major contributor to the events that led to these layoffs.

Source: NPR

22. The Zoom mobile app has over 1 billion downloads on Google Play

According to metrics from Google Play, the biggest app store for Android devices, the Zoom app has been downloaded over 1 billion times and has a 4.1-star rating from over 18 million reviews.

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The same app has a 4.6-star rating out of 2.5 million reviews on the App Store, the official app store for iOS devices.

It’s #2 in the Business categories of Google Play and the App Store.

Source: Google Play, App Store

23. Zoom Phone surpassed 5.5 million seats in 2023

According to Zoom’s annual report, Zoom Phone, Zoom’s cloud-based VoIP service for businesses, reached 5.5 million seats in early 2023.

The company launched Zoom Phone in 2019 but expanded its network and features to Zoom Phone customers in 2022, which explains its accelerated growth in recent years.

Source: Zoom 2023 Annual Report


Final thoughts

That concludes our list of Zoom user statistics.

We learned quite a few things, including how little workers prepare for virtual meetings in comparison to how they prepare for a day at the office.

More importantly, we learned that although Zoom’s popularity skyrocketed during the pandemic, its use and dominance is staggering.

While it’s still reporting positive earnings, its earnings rate has declined quite a bit.

Even so, the platform is becoming more popular as a VoIP provider, so be sure to stay tuned as we keep you up to date on this company’s progress.