20 Top TikTok Video Ideas Your Audience Will Love (With Examples)
Need a little inspiration for your TikTok content? You’ve come to the right place.
TikTok has over 700 million monthly active users, and as such, there are tons of different types of videos posted to the platform daily. If you’re unsure where to start, then we’ve got you covered.
In this article, you’ll find a bunch of the most popular TikTok video ideas to help you kickstart your content creation.
Ready? Let’s jump into the list.
1. Dance videos
Dance is a fundamental part of TikTok. The app is where new dance trends take off, and you’ll be hard-pressed to find a member of Gen Z that can’t do at least one TikTok dance.
Renegade was one of the hottest dance trends to first blow up on the app; a style in which users dance with choreographed upper body movements to the song Lottery by K Camp—but there have been dozens more.
If you can create your own short dance that goes viral on TikTok, you’ll blow up instantly.
That’s just what happened to 14-year-old Jalaiah Harmon from Atlanta:
She performed the original Renegade dance back in 2019 and now has over 3 million followers on the app as a result.
2. Music videos
Music is just as important on TikTok as dance. Countless musicians have launched their careers on the app, and if you’re a talented artist, you could do the same by releasing an original music video.
One surefire way to make your music videos a success is to feature a well-choreographed dance. This is what happened when Doja Cat dropped her track Say So. It inspired a viral video dance trend that blew up on TikTok, propelling the artist’s career into the stratosphere.
For example, this video features a dance inspired by the Say So video and racked up over 10 million views:
3. Videos using trending sounds
Pretty much all TikTok videos are accompanied by some sort of audio. And every week, there seems to be a new audio trend that inspires millions of users to interpret the same sound clips in new, creative ways.
For example, one of the latest trending sounds at the time of writing is a clip from Taylor Swift’s Anti-Hero, which features the lyrics “It’s me, hi, I’m the problem it’s me”. Thousands of TikTok users have published funny videos lip syncing to this line.
Here’s an example:
4. Art videos
Got a talent for art? If so, why not post videos sharing your creative process on TikTok?
The more creative, the better. Here’s a great example of an art video from TikTok creator Kelly Edelman, in which she paints a sketch using coffee (yep, that’s right—coffee):
Part of the reason art videos like these are so popular is that they have a ton of visual appeal. TikTok viewers have short attention fans but an eye-catching work of art can get them to stop scrolling and take notice.
Humans are naturally curious. You can tap into that curiosity to get people to click and watch your TikTok videos by running interesting experiments.
There are lots of different types of experiments and educational videos you can try. Here’s an example of a scientific experiment from creator Big Manny, who made a TikTok showing what happens when you mix lithium metal and water and racked up 2.7 million likes:
If you’re not scientifically inclined, you can run social experiments instead, like this video from Matthew Bandeira testing whether or not people would help a girl tie her shoelaces.
ASMR stands for Autonomous Sensory Meridian Response. It’s a physical phenomenon in which viewers experience a tingling sensation on their scalp, neck, and spine in response to visual and audio stimulation. And it has inspired a wave of TikTok videos.
There are hundreds of ASMR creators out there that make short videos specifically formulated to include triggers that elicit this tingling response (like breathy voices and rustling sounds). And the top ASMR videos get hundreds of thousands of views.
Here’s an example from Sassy Sounds ASMR:
7. Relaxing videos
TikTok viewers aren’t always looking for excitement and energy. Sometimes, they just want to watch something chilled to help them kick back and relax.
Here’s a great example of a popular relaxing video by Oliver Signs:
As you can see, there’s not much to it. It’s just a guy painting a car windshield — and yet it’s racked up over 1.7 million likes. Why? Because there’s just something satisfying and soothing about it that viewers seem to like.
8. Home organization videos
This is a great option for all the homebodies out there. Cleaning and home organization are extremely popular on TikTok so if you love styling your homeware decor, or organizing your pantry then you could make videos out of it.
One of the most popular types of home organization videos is fridge and pantry restock videos like this one:
Essentially, creators refill their fridges and pantries with their favorite products in an ‘aesthetic’ way. Many people find this type of content to be relaxing and satisfying, so it’s sure to be a big hit with your audience.
You can also consider making content relating to DIY and home decor that document any projects that you complete around the house, like this one:
9. Shopping videos
Love hitting the mall and searching for all the best new products? You can make a TikTok out of that. Yes, one of the most popular TikTok video formats is tours of high street stores that summarize all the new products that are available.
Most shopping creators focus on high-street fashion stores like Zara, H&M, and Primark, but you can also create shopping content for grocery stores and even thrift stores. Here’s an example:
The great thing about these videos is that they’re really easy to make and don’t really require any technical editing skills to produce. If you have a smartphone with a camera, you can whip them up in just a few seconds.
10. Makeup tutorials
Makeup tutorials are extremely popular on TikTok, so if you’ve got some skills when it comes to makeup and skincare, then this could be the video idea for you.
Makeup creators like NikkieTutorials regularly receive over 1 million views per video trying out new makeup styles and testing out new products. Here’s an example of one of her most popular videos:
If you want to get more views on your makeup tutorials, you can also try incorporating current TikTok trends into your videos. For example, this creator used a TikTok filter created by influencer Safiya Nygard to decide on how to do her Halloween makeup and amassed over 70k views:
11. GRWM (Get Ready With Me)
It may seem quite strange, but you really can turn just about any mundane task into a TikTok video, even getting dressed in the morning.
One of the most popular video formats on the social media platform is the GRWM video, which stands for get ready with me. In these videos, creators select their outfits for the day, apply their skincare and makeup, and usually pose in front of the camera for a few seconds. Here’s an example:
Despite how simple these videos are to film and make, they are really popular with TikTok users. This makes them a great choice for creators looking to boost their content output without spending tons of time filming and editing more videos.
12. A day in the life videos
Another super simple TikTok video format is day-in-the-life videos. In these videos, creators simply film what they get up to throughout the day, from what time they wake up to what they eat for lunch, and more.
Again, these types of videos are extremely easy to film and don’t require all that much editing, making them a great choice if you’re having a busy day, but still want to create some TikTok content.
Day-in-the-life videos are popular content types for large influencers. However, it’s also common to see small businesses creating day-in-the-life videos. These videos usually focus on the behind-the-scenes of the business, such as creating products and packing orders. Here’s an example:
13. Workout videos
Spend a lot of time at the gym? Why not start making TikTok videos from your daily workouts? Filming your workouts can be a great way to keep track of your personal progress, but you could also be an inspiration for your TikTok audience too.
Fitness is a very popular trend on TikTok and there are tons of creators sharing workout tips, body inspiration, and more. Here’s an example:
Another cool thing about creating workout videos is that fitness brands love to partner with influencers. So, if you build your following, you may be able to get paid for sponsored posts and receive free products from brands.
14. Comedy skits
TikTok is a platform where anything goes, and viewers are mostly in the market for fun and entertaining content.
As a result, comedy videos are some of the most popular clips you’ll see on the app. You can create comedy videos about anything from political affairs to funny things that happen on the internet.
One of TikTok’s biggest stars Lubalin creates hilarious songs based on internet drama and has amassed over 35 million likes on his videos. He even appeared on Jimmy Fallon back in 2021.
The great thing about comedy is that it’s something everyone enjoys, which means comedy videos often have huge viral potential.
15. Cooking tutorials
If you love to eat and love to cook then creating cooking videos for TikTok is a great choice for you.
You should try and keep your cooking videos short and sweet to fit in with the average length of TikTok content. However, you can still provide micro tutorials on how to make your favorite meals.
There are creators cooking all sorts of meals on TikTok, but some of the most popular types of cooking videos are healthy and vegan recipes like this one:
16. Product showcasing videos
This one is a great idea for anyone looking to make some extra cash using TikTok. Many creators make short videos showcasing products that are available online on sites like Amazon and eBay.
If you create these videos, you can make a side income from sales if you sign up for affiliate programs like Amazon Affiliates.
Here’s an example of a creator showcasing their favorite Amazon finds:
When creating these videos, be sure to link to the products you are showcasing in your bio so that viewers can easily find and purchase them.
17. Social media challenges
Challenge trends regularly appear on the TikTok app. Often they are physical challenges or dance challenges and they can be a fun way to create content and get a boost in views by piggybacking on a trend.
Some of the most popular challenges include the renegade challenge and the Shalala emoji challenge, but new challenges crop up on the For You page all the time.
One of the benefits of taking part in challenges is that you may get featured on the TikTok discover page which will bring more viewers to your videos.
18. Stitch and Duet videos
With Stitch or Duet videos, you can repurpose another creator’s video to give your reaction or hot take on the video.
When you stitch a video, the other content creator’s video will be played, and then you’ll be able to edit and add your own content after it. When you duet a video, your content will be placed alongside a clip of the video that you are dueting.
One of the most popular duet stars on TikTok is Khabane lame. He has over 150 million followers and makes hilarious reaction stitch and duet videos like this one:
If you’d like to learn more about the differences between these video types, check out this article.
19. Animal content
If you want to get a lot of views on your TikTok videos, there’s one surefire way to do it – make cute animal videos. It’s a tried and tested formula, people simply can’t get enough of cute pets and funny farm animals.
If you’re starting a TikTok account from scratch and you have a particularly cute cat or dog, then it’s well worth centering all your content around them.
Social media accounts for pets are extremely popular and usually have huge followings. One great example is the talking doggy TikTok star Casp47, who has over 1 million followers on the platform.
20. Positive affirmations
Here’s a TikTok video idea to make your followers feel good – create video clips with positive affirmations.
Positive affirmation videos feature affirming quotes, nice music, and usually a scenic photo or clip. The aim of the videos is to boost the viewer’s mood and bring a little happiness to anyone that watches it. Here’s an example:
These types of videos are quite easy to whip up, and they show your followers that you are concerned about their mental health and general well-being.
These types of videos are surprisingly popular with viewers, and some businesses even shout out the customer who made the order in the video. This incentivizes followers to make an order in the hope that they will be featured in a packing video.
So there you have it—20 fun and unique TikTok video ideas that your audience is sure to love.
With over 700 million monthly active users, TikTok is a great platform to build an audience on.
If you want to learn more about TikTok or about planning your social media strategy, then check out some of our other posts: