The Best Online Quiz Makers To Grow Your Audience

Best Online Quiz Makers To Grow Your Audience

Are you looking for the best online quiz maker tools to engage your audience?

Online quizzes are one of the best ways to increase engagement on your website, and grow your following.

In this post, we’re comparing the best online quiz makers to use on your website.

Ready? Let’s get started:

What is the best quiz software?

  • Interact – Best dedicated online quiz maker. It’s affordable and has marketing features that enable you to grow your email list and social media following.
  • Outgrow – Best quiz builder for those who need a solution that supports other types of interactive content. You can also create calculators, run giveaways, and more.
  • Thrive Quiz Builder – Best option for WordPress users, especially those in need of marketing tools.
  • Qzzr – Solid quiz maker software that is most suitable for enterprise-level businesses due to its expensive pricing structure and hands-on services.
  • Riddle – Competitive, and the best choice for those who want to use multiple content formats in their quizzes.
  • LeadQuizzes – An all around powerful quiz maker with the ability to have the tool to host your quizzes for you.
  • WP Quiz Pro – A great way for WordPress users to increase engagement on their sites.
  • Quiz Maker – A simple solution online quiz maker. A free plan is offered that supports one quiz.
  • Typeform – Simple but well-designed online quiz maker software with powerful survey and form capabilities built in.

1. Interact

Interact is the best quiz maker we have tested. It’s also the most prolific, being used by big names such as Forbes, Marie Forleo, HelloFresh, and Eventbrite.

interact quiz maker

It’s an all-in-one quiz maker that offers a great experience for quiz takers, and offers all the marketing tools you need to grow your brand. You can generate leads, encourage social sharing, and dig into performance analytics.

With Interact, you can create personality tests, scored quizzes and multiple choice-based quizzes. Use regular questions, images, multi-select and more.

One of the most useful features Interact offers is conditional logic, which is the ability to present or hide specific questions to participants based on the answers they give.

For quizzes that have multiple outcomes, you can customize the results page for each scenario. This will allow you to tailor your marketing strategy by utilizing different calls to action, opt-in forms and more.

Interact integrates with platforms like WordPress, Squarespace and Wix through plugins and embed code.

Key features

  • 3 quiz types.
  • 800+ quiz templates.
  • Drag-and-drop builder interface.
  • Multiple question formats.
  • Conditional logic included.
  • Customize the results page, even for different results of the same quiz.
  • Add styles and logos for custom branding.
  • Segment leads with numerous email marketing integrations.
  • Facebook Pixel and Google Analytics integration.
  • Marketing integrations for social media and your website.
  • Performance analytics.
  • GDPR compliant.

Pricing: Create an unlimited number of quizzes with no custom branding, lead generation or analytics for free. Premium plans start at $29/month or $204/year (advertised as $17/month).


2. Outgrow

Outgrow is a powerful online quiz software tool serving such customers as Nike, Adobe, State Farm and Salesforce. Outgrow is ideal for those who want to create more than just quizzes.

outgrow quiz maker

Along with quizzes and assessments, these extra content types include calculators with complex formulas, polls, surveys, forms, chatbots and product recommendations.

Quizzes give you a fun way to engage site visitors, but Outgrow provides more content types and marketing tools to include in your overall marketing strategy.

Let customers know how much they can save with calculators, qualify leads through conditional logic and analytics, and receive customer feedback with surveys.

If you’re a WordPress user, you’ll need to paste embed code rather than use a dedicated plugin. Since it is a cloud based app, you can use it regardless of your content management system.

Key features

  • 8 content types, including calculators for mortgages, bonds, interest, percentages, discounts and more.
  • Numerous templates.
  • Quiz builder features a user-friendly UI.
  • Multiple question formats, including opinion rating, a numeric slider and text input.
  • Conditional logic.
  • Show different marketing messages for different results.
  • Custom branding.
  • Lead generation, segmentation and integrations.
  • Optimized for social media.
  • Analytics.
  • GDPR compliant.

Pricing: A limited free plan is available. Premium plans start at $22/month or $168/year ($14/month).


3. Thrive Quiz Builder

Thrive Quiz Builder is a powerful dedicated quiz builder plugin for WordPress. It’s part of Thrive Suite, Thrive Themes’ membership program, so your purchase also comes with a large collection of powerful marketing tools for page building, theme building, email list optimization and more.

thrive quiz builder

This online quiz maker providers four quiz types are available for personality assessments, score-based results, percentage-based results and right-or-wrong quizzes.

Only four quiz templates are available as you’re meant to use the plugin’s intuitive quiz builder to create your own designs. The templates, one of which allows you to start from scratch, will help you achieve specific marketing goals, such as using quizzes to grow your email list or gain key customer insight.

One of the more unique features Thrive Quiz Builder offers are badges. You can customize the appearance of these and reward them to participants. They can then share them on social media along with a link to your quiz so their followers can participate as well.

Direct integrations with email marketing providers allow for easy lead capture.

Key features

  • 4 quiz types plus surveys.
  • 4 quiz templates for different goals, such as list building or social sharing.
  • Drag-and-drop quiz builder.
  • Collect email addresses from your quizzes.
  • Multiple question formats with text and image-based questions available.
  • Conditional logic included.
  • Create dynamic content by showcasing different page designs for different results.
  • Split test different designs for results page.
  • Reward users with well-designed badges they can share on social media.
  • Reports and analytics.
  • GDPR compliant.

Pricing: Available as part of Thrive Suite for for $19/month (billed annually). Includes landing page builder, opt-in form plugin, customizable WordPress theme, and more.


4. Qzzr

Qzzr is an easy-to-use quiz maker used by such brands as Shopify, eHarmony, Marriott, Victoria’s Secret, Uniqlo and Birchbox.

qzzr quiz maker

It’s designed to be integrated directly into your marketing strategy by helping you create quizzes that lead customers down personalized sales paths.

Unfortunately, its pricing structure and services make it most suitable for enterprise-level businesses. Services include strategic consulting, content creation, designs created for you, custom development and more.

For embedding, Qzzr offers a WordPress plugin and embed code.

Key features

  • 3 quiz types.
  • Clean UI.
  • Text and image-based questions.
  • Conditional logic.
  • Customize results page.
  • Powerful segmentation capabilities.
  • Marketing integrations.
  • Reports and analytics.
  • GDPR compliant.

Pricing: Plans start at $24.99/month or $200.04/year ($16.67/month). However, you’ll need to pay a base price of $10,000 to gain access to conditional logic, custom styles, open-ended questions, scale-based questions, gated results (requiring users to opt-in to your email list to see their results) and integrations. These are features some quiz makers on this list offer for free or much more affordable prices.


5. Riddle

Riddle is another big competitor in the online quiz software game with such customers as Amazon, BBC, RedBull, WWF and Manchester United.

riddle quiz maker

It offers much of the same features as the other options on this list but includes a few extras, such as 15 quiz types. Create personality tests, quizzes based on scores and stories, different types of polls, forms, and surveys.

A couple unique features Riddle offers is the ability to add multiple forms of content to quizzes and give participants a timer to adhere to. You can use text, images, GIFs, audio clips via MP3 files and video files via MP4 as well.

To embed quizzes, use the WordPress plugin or embed code the tool generates for you.

Key features

  • 15 quiz types.
  • User-friendly UI.
  • Add text, images, GIFs, audio clips and videos to questions. Riddle integrates with Google and Pexels for images.
  • Add a timer to quizzes.
  • Showcase custom page designs based on participant results.
  • Include ads in the middle of quizzes.
  • Custom styles and branding through the builder’s interface or custom CSS.
  • Segmentation built in.
  • Track conversions with Facebook Pixel and Google Tag Manager.
  • Analytics collected.
  • GDPR compliant.
  • Quizzes are accessible to most disabilities.

Pricing: Plans start at $39/month or $348/year ($29/month).


6. LeadQuizzes

LeadQuizzes is a powerful online quiz maker with case studies from clients like Neil Patel. It offers a variety of different quiz types and question formats as well as over 75 templates to start with.

leadquizzes quiz maker

LeadQuizzes’ UI operates much in the same way as the other options on this list, but one unique feature it offers is the ability to host your quizzes with the service’s URL in the event you don’t want to host them on your site.

If you do, you can easily embed your quiz’s code on your website.

Key features

  • Multiple quiz types and question formats.
  • 75+ templates.
  • Drag-and-drop course builder.
  • Text and image-based questions, plus questions that are open ended, multiple choice or multiselect.
  • Conditional logic.
  • Customize results page based on the responses participants receive.
  • Custom styles easy to apply.
  • Lead generation.
  • Optional hosted quiz URLs in case you don’t want to embed quizzes on your site.
  • Integrates with Facebook Ads and Google Ads.
  • Reports.
  • GDPR compliant.

Pricing: Plans start at $49/month or $444/year ($37/month).


7. WP Quiz Pro

WP Quiz Pro is a WordPress quiz plugin that offers a simple way for you to create highly-engaging quizzes for your marketing strategy.

wp quiz pro wordpress plugin

You can accomplish more or less the same goals as you would with the other options on this list, but this plugin is more optimized for WordPress in the way it integrates with your theme, comes with engaging quiz types and styles that work well with the CMS, and allows you to use it alongside your email, social media and ad marketing strategies.

One unique feature this plugin offers is the ability for you to turn a quiz into a list post where each “question” is a list item and readers can up or downvote each item. The list will then rearrange itself depending how well each item does.

Another unique feature is the ability to offer hints for questions and explanations for answers.

As a WordPress plugin, you can insert quizzes anywhere on your site via shortcodes. Users can even embed your quizzes on their own sites.

Key features

  • 7 quiz types.
  • Add text, images and videos to questions.
  • Add a timer to the entire quiz or individual questions.
  • Familiar interface built into the backend of WordPress.
  • Two skins to choose from plus color selection.
  • Custom results page, or showcase results as a popup.
  • Supports ads mid quiz.
  • Lead generation and social sharing integration.
  • Reports and a Google Analytics integration.
  • Accept payment via PayPal or Stripe.

Pricing: A limited free version is available. Plans for the premium version start at $67/year for one site license. You can also purchase this plugin alongside all of MyThemeShop’s themes and plugins for $99/year for one site.


8. Quiz Maker

Quiz Maker is a simple online quiz maker. It doesn’t have everything the other options on this list offer, but it does provide an easy way to create multiple types of quizzes and even grow your email list while doing so.

quiz maker

The only major drawback is that it charges the same prices as the other options on this list despite offering much fewer features and a somewhat dated UI.

Key features

  • 6 quiz types.
  • 38 question types.
  • Timers for quizzes.
  • Custom themes and branding.
  • Capture leads.
  • Reports.

Pricing: A limited free version is available. Premium plans start at $29/month or $228/year ($19/month).


9. Typeform

Typeform offers the ability to create quizzes and surveys. While it is commonly known as a form tool, it offers an online quiz maker tool inclusive of its plans.

typeform quiz maker

The quiz maker uses the same UI on the frontend, so your quizzes will be in the same engaging one-question-at-a-time format Typeform’s surveys use.

When you complete your quiz, you can embed it on any website via embed code.

Key features

  • Multiple quiz types, with score-based quizzes available.
  • 6 quiz templates.
  • Add text, images and GIFs to questions.
  • Mostly multiple-choice questions. Open ended questions also available.
  • Conditional logic.
  • Forms, surveys and polls available as part of Typeform’s service as a whole.
  • Collect leads.
  • Google Analytics integration.
  • GDPR compliant.

Pricing: A free plan is available. Pricing for premium plans starts at $35/month or $360/year ($30/month).


Final thoughts

Whether you’re a digital marketer or educator – online quizzes are incredibly useful. They can generate leads, build your audience, or be used for assessments after students have taken a course.

Online quiz maker’s offer more or less the same features across the board with a few variations here and there. This means you’ll need to narrow your options down to quiz makers that offer UIs you like and extra features you need.

It’s just a matter of choosing the quiz software that has the integrations & features you need at a price point that works with your budget.

Examine each tool’s plans carefully as some features may only be available at higher tiers, making them much more expensive than other options.

Related Reading: The Best WordPress Quiz Plugins Compared.


Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

Best Online Quiz Makers To Grow Your Audience