- Editor Rating
- Rated 4 stars
- SEO PowerSuite
- Reviewed by:
- Published on:
- Last modified:
- FunctionalityEditor: 85%
- Ease of useEditor: 90%
- PricingEditor: 75%
- SupportEditor: 80%
Have you ever wanted SEO to be easier and less time consuming?
I think we can all say yes to that question!
Myself and everyone I speak to all wishes it could be so much easier.
The truth is that some elements of SEO can almost be effortless when you have the right tools.
This is where SEO PowerSuite comes in.
Could it be the answer you’re looking for?
In this detailed review we’ll take a closer look at each of the tools that comes included with SEO PowerSuite, you’ll see how you can use it to improve your rankings and future proof your existing rankings – plus a lot more.
It’s important that I point out that this is a very detailed review, almost like 4 reviews rolled into one.
If you’d prefer to check out SEO PowerSuite yourself, click here and download the free edition.
The great thing is that the free edition gives you access to a lot of features and there’s no time limit. Try it for as long as you like!
If you’re still reading, let’s get stuck in…
Quick links for this review
To make it easier to navigate through this review, you can click on the links below to take you to the relevant part of the review:
Why is SEO software still relevant in a world of cloud apps?
Cloud based tools are all the rage; there’s no escaping that fact.
And while I am a fan of using cloud based tools, they aren’t always the best solution for everyone.
Let’s face it, they can get VERY expensive and some tools will cost around $100/month and only allow you to use on a bunch of domains.
I’m not saying these types of tools aren’t worth the money when you put them to use, but what if you don’t have the budget or you only need them occasionally?
I’ve been there, spending a lot of money on tools that I hardly use one month. I’ve ended up feeling like I’ve wasted money on numerous occasions.
That’s when software based tools like SEO PowerSuite become incredibly useful.
Use it whenever you like without having to worry about expensive monthly subscriptions. There are occasional maintenance updates you may need but they are inexpensive in the long run. We’ll discuss this in more detail later on.
Monitor your search rankings effectively with Rank Tracker
Do you want to track your keywords (or your clients) with ease?
If the answer is yes, you’ll find Rank Tracker very useful.
Rank Tracker makes it easy to check keyword rankings, whether you want them checked at a specific schedule or you want to run one off checks at a specific time.
Knowing what your website is ranking for your target keywords is important.
It’s a good indicator for your progress and it will also alert you if you’ve been hit with a penalty. In those situations the earlier you know about an issue the better.
It’s easy to get started:
- Create a new project
- Add your keywords
- Check keywords
- Wait for the results
Below we’ll talk through a few key features that Rank Tracker comes loaded with as well as other helpful features.
The all-important core rank tracking functionality
The main keyword tracking module has a number of different tabs which you can use to filter your keywords and identify areas to focus your efforts.
The interface is very straight forward allowing you to:
- Find keyword suggestions
- Add keywords
- Compare current results to previous results (just select a date to compare)
- Export to PDF
- And more
Checking your keywords is as easy as clicking a button and you can also customize your own workspace to display the information you want to see.
See your ranking progress at a glance
The ranking overview module is a great way to see your progress.
You can even add your competitors to this report and export your reports to PDF within a few clicks.
Here’s an example of the report:
Identify easy keywords to target
The keyword difficulty tool is very useful.
Pick a keyword and click the update button. In a few moments you’ll be able to spot your key search competitors and some helpful metrics.
Rank Tracker will give you an overall keyword difficulty score and you can switch to different search engines on the right hand side.
You can only check individual keywords, the option to bulk check them would be good. This feature has been suggested so hopefully it will be added in a future release.
This view does use PageRank, it’s an outdated metric but this will soon be replaced by Page Authority and Domain Authority metrics provided by Moz which are more frequently updated.
Other helpful Rank Tracker features
Aside from the features already mentioned, Rank Tracker has a lot more to offer.
Below we’ve listed some of the other main features (there’s plenty more):
- Schedule your rankings to be checked at specific intervals
- Track universal results
- Various ways to display rankings
- Evaluate keyword effectiveness
- Support for proxies – helpful when checking large amounts of keywords
- Helpful domain overview and summary reports
- Easily compare current results with previous results
- Keyword suggestion functionality
- Generate professional reports with a variety of templates
- Google Analytics integration
- Export your reports at the click of a button
- Multilingual support
The verdict on Rank Tracker
Rank Tracker is an effective tool for seeing where your website ranks for your keywords. It’s easy to use and the data is accurate with the right configuration. There are plenty of features to give you additional insight and the reporting features are very helpful.
Optimize your website with Website Auditor
On page SEO is important.
Just by ensuring that your website and each piece of content you publish is well optimized you will be able to rank well for low competition keywords…
…all with minimal effort – great right?!
But, whether you’re a solo blogger, experienced content marketer or seasoned marketing pro – you need a tool to do the leg work for you.
Enter Website Auditor.
With this tool you can optimize not only your website as a whole but also individual posts/pages for your target keywords.
Let’s dive in and take a closer look of some of the key features.
The site auditor
Running a site audit is as easy as entering the URL.
The main technical/on page factors are covered here and you can easily see where the problems are.
Part of running a site audit is not always about improving your rankings but safe guarding your current rankings.
For example, excessive numbers of broken links can be an issue for search engines and also users – they’re important to fix.
After running this report I found some broken links from sites that were no longer working and a few silly typos – I was able to get these fixed quickly.
This feature allows you to conduct a keyword analysis of specific pages.
It’s fairly basic as far as keyword analysis goes and focuses on keyword density – something which is nowhere near as important as it used to be.
If it’s not important, why am I mentioning it?
Well, here’s the thing. Keyword density isn’t a big deal unless you’re including way too many of your keywords.
With too many keywords, Google could perceive it as “keyword stuffing” which can impact your rankings.
So this is a section worth checking to ensure there’s a good balance.
In general you should write your content without worrying about how many times you include your target keyword within the post content. Include it however many times it needs to be there, think of users first and you should be able to stay on track.
Your audit report
With the click of a button you can generate a nice bird’s eye view report which highlights various data points and potential issues.
All in a tidy report you can brand and export as a PDF.
The above image shows part of the report.
In addition you will also see:
- Crawl stats
- HTML/CSS validation
- PageRank distribution
- Link statistics
- Broken links
There is also a more detailed report template available which incorporates specific pages and goes into a lot more depth.
As far as reports go, I like this but it’s worth mentioning that you shouldn’t get too hung up on things like Alexa Rank, being listed in DMOZ or the Yahoo! Directory. These aren’t such a big deal as they used to be.
I know that for some SEO PowerSuite tools, PageRank will be swapped out for other metrics and hopefully the same will happen with this report too.
That said, it’s still a great overview report that features some very helpful information and you can create your own templates if there’s something that you don’t want to focus on.
Other helpful Website Auditor features
As well as the features already covered, you’ll find the following features and more:
- Helpful content analysis
- Domain overview (similar to what’s available in Rank Tracker)
- View data on all pages including social media popularity
- PDF exports
- Schedule regular audits
- Customizable workspace
- Full audit report (detailed and compact templates)
- Create your own reporting templates
The verdict on Website Auditor
Website Auditor is a great tool that can help identify problems with your website. It will help you improve the on page SEO of your posts and pages while providing an easy way to generate reports. While certain elements on reports aren’t ever so important, the templates are included are just examples. You can easily create your own report templates to cover the elements you want to focus on.
Spy on your competitors with SEO SpyGlass
Backlinks are the currency of the web.
The more high quality websites that link to your website the better and it’s not just worthwhile because of the SEO benefit. There’s also the branding, traffic, visibility and authority that comes with getting editorial links.
This is where SEO SpyGlass comes in.
It can pull in your competitor’s backlinks which you can use to identify potential link building opportunities.
But the unfortunate truth about link building is that some backlinks can also harm your rankings.
SEO SpyGlass can also help you there too; you can use the tool to pull in the backlinks from your own website. You can then manually check the links, ask webmasters to remove any dodgy links and add those links to Google’s disavow tool.
Let’s take a closer look at what SEO SpyGlass can do.
Various backlink data sources
The most important factor for any tool that deals with backlink data is the data sources that are used.
SEO SpyGlass pulls it’s data from some of the following:
The majority of sources are search engines but the main tool on the list is a special backlink service that was created by the developers of this software – WebMeUp.
They have a very large index of links which is great.
It would be nice if there was a way to pull in backlink data from monthly subscription tools like Ahrefs or Majestic but that would defeat the purpose of purchasing a software based tool rather than a cloud based tool.
I particularly like the way Google Analytics is integrated – it’s another great way of finding links, particularly those that are sending you traffic.
Take a closer look at your backlink profile
The main functionality of SEO SpyGlass is to take a look at backlink profiles.
This can be yours, a competitor or any other website.
After the software pulls in the backlinks for the target URL, you’ll get access to two different modules: a summary which shows helpful data and a more specific report showing specific backlinks.
You will be able to filter your list of backlinks in a number of ways:
- Traffic referring links
- Links from directories
- Links from blogs & forums
- Links from home pages
- Link penalty risks
I noticed that the directories filter occasionally gave some false positives. This won’t happen for all sites but it was very easy to tweak and improve accuracy.
I especially like the link penalty risk functionality. As with all of these types of tools, there’s no way to be 100% sure that links may cause issues unless you’re Google.
That’s why you should always manually audit your links but the real value in these tools is that they can save you time and help identify the most potentially dangerous links quickly.
Just by writing this review I spotted a very nasty link pointing to one of my most popular posts, I found the site owners email address, sent the email and within an hour the link was removed.
View helpful backlink statistics
When using the main backlink profile view, you can press the “statistics” button to bring up another window to give you some more helpful information.
You’ll be able to see detailed information across the top of the window with more specific backlink information along the bottom.
If you’re concerned about Google penalties, you’ll find the “anchor text” tab especially helpful.
This will show you how many different anchors are used to link to your website and which are the most used.
Typically you should be seeing branded results near the top or your name if it’s a personal blog.
Anchor text is ranked in order of the most frequently used, shown by a percentage.
If you’re seeing optimized keywords near the top then it’s worth doing a manual link analysis and trying to remove potentially harmful links.
Other helpful SEO SpyGlass features
What other features has this helpful tool got? Let’s take a look:
- Multiple backlink data sources
- Supports various backlink sources
- Identify potentially harmful domains
- Detailed statistics for your backlink profile
- Helpful domain overview
- Compare different backlinks for different projects
- Domain summaries
- Helpful reporting templates
- Customizable workspaces
The verdict on SEO SpyGlass
Whether you want to identify link building opportunities or identify links that could potentially harm your website – you’ll find this software very useful. It’s straight forward to use and comes with plenty of helpful features.
Make outreach and link building easier with LinkAssistant
LinkAssistant was designed to make link building far easier but it was originally designed to get links from links pages, link exchanges etc.
The truth is that SEO is continuing to evolve and because of this, there are some features you may not want to use.
My personal recommendation is to focus on link earning and acquiring editorial mentions on high quality sites rather than focusing on getting quick links that probably won’t help you in the long run.
That said, LinkAssistant is still a very helpful tool when used correctly.
You can use it to identify blogs to reach out to (for guest posting for example), manage all of your emails from within the software and then keep track of the links you have earned/acquired.
If you have business partners or clients, you’ll also find the reporting functionality helpful.
Let’s take a closer look of some of the core features below.
Identify opportunities for outreach
LinkAssistant makes it easy to find blogs/websites for you to reach out to.
There are plenty of ways for you to find opportunities here, I’d personally stay away from “link submission forms” because any link that is as easy to get as submitting a form will only cause you problems in the future.
These search methods aren’t ground breaking and can be fairly limited but they are extremely easy to use. If you have another tool for identifying websites, you can use that and then import websites into LinkAssistant.
Once you have selected sites to reach out to, you can send emails with the click of a button (more on that in a moment).
Manage outreach emails
Once you’ve added your email details to LinkAssistant you can manage all of your emails from within the software.
Starting an email is as easy as clicking “new”:
There are standard templates included but I’d recommend creating your own if you plan on using any templates.
You can use LinkAssistant to mass email contacts but I wouldn’t recommend it. Mass emailing people can be a quick way to earn a bad reputation in your niche. There are far too many people already sending these types of emails and if you want to secure mentions/links on high quality sites you will just hurt your chances.
The best thing to do would be to create rough templates, think of them more as an outline rather than a full template. Then find out who you need to contact and send individual personalised emails.
Other helpful LinkAssistant features
What other functionality do you get access to? Let’s take a look:
- Identify link building opportunities
- Evaluate your performance
- Google Analytics integration
- Keep track of link partners
- Manage email templates
- Built in web browser
- Helpful domain overview
- Customizable reports
The verdict on LinkAssistant
LinkAssistant was designed for old school link building and while that is definitely a drawback, you can still use it effectively to manage blogger outreach campaigns and monitor link acquisition.
A few general notes
Most of the SEO PowerSuite tools scrape search engines and other sites for results.
Cloud based tools do the same thing, they just don’t tell you about it.
Each tool has its own search safety setting so you can tweak human emulation settings if you run into any issues.
There is support for using proxies too but I can’t recommend any specific ones to use because I don’t use any right now. You may want to use them if you would like to speed up rank tracking or track a large number of keywords but I haven’t needed to.
Each tool has a task scheduler so you can set particular dates/times when you want tasks to run. This is particularly helpful for the Rank Tracker tool.
Now on to the big question – what does all this cost?
There are several different plans:
- Free edition – This is effectively an unlimited free trial, features are limited but it’s a great way to try before you buy.
- Professional ($299) – Work with unlimited websites with all essential functionality.
- Enterprise ($699) –You get all the professional features with the addition of reporting and data exports. This is perfect if you manage clients.
What if you don’t want all of the tools in SEO PowerSuite?
The good news is that you don’t have to; each of the tools is available separately. You can find them using the links below:
The professional version of each tool is $124.75. The enterprise versions are $299.75.
Ultimately, it does work out more cost effective getting them bundled together but it’s good that you don’t have to buy tools if you don’t need them.
What about updates?
When new features are rolled out, you’ll get these free for life.
There is also another type of update called “search algo” updates. These are rolled out whenever search engine algorithms are changed.
They aren’t free unfortunately (from $8.33/month). Price depends on the length of your subscription, the longer the bigger discount you will get. You do get 6 months free with the software.
I generally don’t like having to pay for updates after buying a product. I’ve paid for it and that should be it right?
Well, not exactly.
The truth is that businesses that just sell one off products without any type of subscription aren’t all that sustainable.
I’ve bought software in the past from those types of businesses and the updates usually stop because the funds run out. Then I end up paying for software that breaks and I can never use again.
That’s just wasted money.
So in a way, paying for occasional updates is a good thing in the long run.
…Providing you keep using the software.
With most software you get a limited free trial, usually not long enough to really know how much value you will get out of it…. That’s why the SEO PowerSuite free edition is so helpful in the decision making process.
You can try it free for as long as you like!
I’ve used a lot of SEO tools over the years. I’ve tested software and cloud based tools at various price points.
Despite having access to a lot of cloud based tools, SEO PowerSuite remains an essential part of my marketing toolbox.
Each tool is easy to use, effective and has the features I need to get better results from SEO, monitor my websites progress, identify dodgy backlinks and manage outreach.
And I especially like that the software is continuing to be developed with performance improvements as well as extra features.
We’ve talked about what I think but what really matters is what you think – the value of any tool is relative to your own unique circumstances.
Try the free edition of SEO PowerSuite for yourself and see what you think.
Disclosure: This post contains affiliate links.
- Track your search engine rankings easily with Rank Tracker
- Optimize your website, posts and pages with Website Auditor
- Identify link building opportunities and penalty risk with SEO SpyGlass
- Manage blogger outreach campaigns with LinkAssistant
- Customize your workspaces in each tool to work how you want to
- Each tool has detailed reporting functionality
- Additional licenses required if you want to run on multiple computers (to be expected with software)
- Some tools are built around old school SEO tactics (they can still be used effectively for present day SEO but would be good if it was brought more up to date)
Summary: SEO PowerSuite comes fully loaded with 4 helpful pieces of software. Use it to improve your rankings, boost your traffic, manage your outreach campaigns and monitor your progress.