Welcome to our Tailwind review.
Do you need a simple way to schedule posts to multiple social media accounts at once?
Tailwind is a free social media publishing tool that integrates with Instagram, Pinterest and Facebook. It also offers a paid version with additional features.
We cover everything the Tailwind app has to offer for social media marketers in this review.
What is Tailwind?
Tailwind is part graphic design tool and part social scheduler. They’re used by Shopify, Jenny Yoo and more.
You can use the app to create social media content on the fly, then publish or schedule that content immediately.
Here’s a roundup of everything the Tailwind app offers:
- Publish content to Instagram, Pinterest and Facebook
- Create content for all platforms with one post
- Save drafts for later
- Instagram marketing features: publish regular posts, carousel posts and Stories for Instagram
- Graphic design tool
- Built-in link in bio tool
- Hashtag suggestions
- Save hashtags
- Communities feature for Pinterest marketing
- Apps for the web, Android and iOS
- Extensions for Chrome, Firefox and Safari
Let’s take a closer look at this tool.
What features does Tailwind offer?
- Schedule
- Create
- Communities
- Smart.bio
- Email Marketing
Schedule
You can schedule social media posts with Tailwind very easily.
Log into your Tailwind account and from the Home tab of the dashboard click Upload Media. Then, select the primary social media account, such as your Instagram account, you’d like to schedule your post to.
Tailwind crops your images automatically when you upload them so they fit the accepted dimensions of the platform you’re posting them to.
The app suggests hashtags as you write a caption for your post.
Each hashtag is color coded based on how competitive Tailwind thinks they are. If you hover over one, you’ll be able to see how many posts it has.
There’s no way to filter hashtag results, which is unfortunate since the majority of the hashtags the tool labeled as non-competitive were irrelevant to the content I was posting.
For example, putting “link in bio” in my Instagram caption resulted in suggestions like “biologico” and “eco.”
Even so, having dozens of hashtags to pick from with data available for each is super useful for social media management.
You can also get suggestions by typing in your own hashtags. This is a good workaround if the tool outputs irrelevant hashtags.
Plus, you can save your selected hashtags in a group for quick access later.
You can also add emojis and change font styles. And yes, font styles show up on Instagram.
Tailwind also has a preview of your Instagram grid at the bottom of the Schedule user interface (UI).
Scheduling your post
Tailwind has two methods for scheduling posts:
- Auto Post – Let Tailwind schedule your post automatically at a time and date you specify.
- Post Reminder – Receive a notification on your phone when you want the post to go live, then publish it manually.
Tailwind has a feature it calls SmartRecommendations that outputs days and times of the week it suggests scheduling your post for.
The recommendations are based on when your Instagram followers (or Pinterest/Facebook) are most active.
You can also cross post to Pinterest and Facebook and write separate descriptions if need be.
The final verdict: Tailwind published every post exactly when they were scheduled to go out.
However, the Auto Post feature is not available for posts with more than one image. You’ll need to have the app send you a phone notification, then publish the post manually instead.
This is a lot less efficient and makes the tool a little redundant for social media management, especially for Instagram scheduling.
We do have a little warning for Instagram users before we move on.
It’s about the unfortunate part in choosing Tailwind over other social media scheduling tools. They require you to use an Instagram Business account in order to use the Auto Post feature.
Note: Instagram has three account types: two for professional accounts and one for personal accounts. The two professional account types are called Creator and Business.
Many Instagram users experience huge drops in engagement after switching from a Creator professional account to a Business professional account.
If you use a Creator account and don’t want to take the risk, try a tool like Pallyy instead. They support both account types.
The Tailwind browser extension
You can also share blog posts and other web pages on the fly with the app’s browser extension.
It pulls up every image available on the page you want to share. All you need to do is pick one, then click the button associated with the extension to transfer it to the Schedule tool.
Tailwind Create
The graphic design tool is made up of a few different sections:
- Design Gallery – Create designs here.
- Favorites – A place to store your favorite templates. Unfortunately, you can’t favorite your own custom templates.
- Projects – Images you’ve selected to create designs with.
- Brand Settings – Define your brand’s fonts, logos and color palette for quick-access in the Design Gallery.
Let’s start with Brand Settings.
You start by entering your brand name in the Brand Information field.
Next, you can select two fonts to represent your brand: a title font and a subtitle font.
Tailwind has hundreds of web fonts available for selection, but you can also upload your own.
There are also curated font pairings for almost every font within the app.
