Are you interested in affiliate marketing on one of the web’s most popular social media platforms?
TikTok’s popularity surged in 2020 and has continued to dominate ever since.
Now, small and large creators alike can earn an income by running affiliate marketing campaigns on the platform.
In this post, we cover what affiliate marketing looks like on TikTok, how to start affiliate marketing on the platform and more.
What is TikTok affiliate marketing?
TikTok affiliate marketing can mean one of two things these days: typical affiliate marketing in which campaigns are run through TikTok instead of a blog or YouTube channel, and affiliate products you promote from TikTok Shop.
With typical affiliate marketing, you join an affiliate program for a brand whose products or services align with your audience’s interests. This could even be a shop, such as Amazon.
The program will assign a special link you can use to promote that brand’s products. When you do, the brand’s affiliate system will keep track of the sales you refer to their shop.
You earn a commission for each sale you generate, a commission that’s typically anywhere from 3 to 30% of what the customer paid for the order.
When you run affiliate marketing campaigns on TikTok, you promote products through your content, then link to those products in your bio or link-in-bio tool.
Brands love running affiliate marketing campaigns with influencers because it allows them to promote their products through user-generated content, which helps them save on advertising.
But enough about that for now. Let’s talk about TikTok Shop.
TikTok Shop is TikTok’s built-in ecommerce platform that connects viewers, creators and sellers on one central platform.
It works in the same way as typical affiliate marketing. The only differences are the fact that the products you promote are available on TikTok itself as well as the fact that you promote TikTok’s own links instead of a third party’s.
Most importantly, TikTok Shop allows TikTok creators to promote affiliate products their viewers can buy without leaving the app.
Why should you run affiliate marketing campaigns on TikTok?
Do you create content for TikTok? If you answered yes, this is your number one reason to use affiliate marketing on the platform.
When it comes to affiliate marketing, always follow this one simple rule: if you have an audience on a platform, you have an opportunity to generate affiliate earnings.
Even so, let’s elaborate on why TikTok is a suitable platform for affiliate marketing.
TikTok has over 1 billion monthly active users around the world,